What DAILY STEP PRIVATE LIMITED does

Daily Step Private Limited is a direct-to-consumer lifestyle footwear brand incorporated on 20/02/2026 and headquartered at Sector 27 Atta, Noida, in India's Uttar Pradesh state. The company designs, sells, and ships premium everyday footwear to modern Indian consumers — including working professionals, fitness enthusiasts, and style-conscious individuals — exclusively through its own e-commerce storefront at dailysteps.in, with no disclosed retail, marketplace, or app presence. Catalogue breadth is modest but fully built out at launch: six core SKUs (CloudWalk Pro, Urban Stride, Elevate Classic, Breezy Glide, Artisan Derby, and Sprint Lite) organised under six collections (Comfort Series, Casual Collection, Formal Range, Summer Edit, Heritage Line, and Active Range) priced between ₹799 and ₹2,499.

Product differentiation is concentrated in the proprietary CloudFoam™ insole technology with ergonomic arch support, alongside design choices explicitly framed for Indian climate and foot shape, and materials including full-grain leathers, breathable meshes, and advanced foam compounds. The company's go-to-market is digital-only — owned website plus WhatsApp-based customer support — with bulk corporate orders directed to a dedicated B2B contact channel. Operations are tight: 24-hour order processing, 3–5 day standard and 1–2 day express delivery in major cities, pan-India shipping coverage across 28 states and 8 union territories, GST-registered billing for business buyers, and a 30-day return policy. International shipping is positioned in the FAQ as 'in development'.

The business is bootstrapped and founder-owned with no disclosed institutional funding, no disclosed headcount, no named executive team, and no third-party manufacturing, logistics, or distribution partners named in available sources. Revenue, ARR, GMV, and paying-customer counts are not disclosed; website counters such as '0+ Happy Customers' read as launch placeholders. Marketing appears organic-leaning — an email/newsletter list the company claims at 5,000+ subscribers, on-site size guides and testimonials — without paid acquisition metrics, social media handles, or app products disclosed in the data.

Name

DAILY STEP PRIVATE LIMITED

Legal name

DAILY STEP PRIVATE LIMITED

Website

https://dailysteps.in

Company type

Private

Founded year

2026

Operating status

Operating

Short description

Daily Step Private Limited is a Noida, India-based direct-to-consumer lifestyle footwear brand founded in 2026, designing and selling six everyday collections with proprietary CloudFoam™ insoles through its dailysteps.in storefront to modern Indian consumers nationwide.

Ownership category

akta.pro rank

Product category

Lifestyle Footwear

NAICS

Footwear Manufacturing (3162), Shoe Retailers (45821)

SIC

Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

akta.pro secondary industries

Sustainable & Eco-Friendly Footwear (CRAAACAH), Luxury & Designer Footwear Retail (CRAAADAH)

Keywords

• Lifestyle footwear
• Premium casual shoes
• Ergonomic comfort footwear
• Direct-to-consumer shoes
• Indian footwear brand

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time sale of premium lifestyle footwear directly to consumers through the company's e-commerce website. Products are sold at fixed price points with no subscription component. The company also accepts bulk corporate orders with dedicated support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Daily Step Private Limited designs, sources, and sells premium lifestyle footwear—spanning comfort, casual, formal, summer, heritage, and active categories—directly to Indian consumers through its own e-commerce site dailysteps.in. Products are positioned around proprietary CloudFoam™ insoles, ergonomic arch support, and climate-specific design, priced from ₹799 to ₹2,499 and shipped pan-India with optional bulk B2B corporate orders.

Product overview

Daily Step Private Limited operates as a premium lifestyle footwear brand offering a portfolio of six core footwear products across six distinct sub-brand collections. The product line includes CloudWalk Pro (Comfort Series), Urban Stride (Casual Collection), Elevate Classic (Formal Range), Breezy Glide (Summer Edit), Artisan Derby (Heritage Line), and Sprint Lite (Active Range). The collections range from ₹799 to ₹2,499 and are positioned as premium comfort-focused footwear engineered for the modern Indian lifestyle. The company differentiates through proprietary CloudFoam™ insoles, ergonomic arch support systems, and materials including full-grain leathers, breathable meshes, and advanced foam compounds.

Differentiator

Problem solved

Functional benefit

Products and services

• CloudWalk Pro Premium lifestyle footwear in the Comfort Series featuring an ultra-light memory-foam sole and breathable mesh upper, designed for all-day wear with CloudFoam™ insoles and ergonomic arch support. Sold at ₹1,299 to Indian consumers seeking comfort for long hours on their feet (e.g., healthcare staff, working professionals).
• Urban Stride Casual street-style footwear in the Casual Collection combining street-ready aesthetics with superior cushioning for the modern urban lifestyle. Sold at ₹999 to Indian consumers wanting everyday casual wear with premium comfort.
• Elevate Classic Formal footwear in the Formal Range merging corporate elegance with comfort through a premium leather finish and ergonomic support. Sold at ₹1,799 to Indian professionals needing office-appropriate footwear with all-day wearability.
• Breezy Glide Open-toe summer footwear in the Summer Edit with premium arch support, engineered specifically for India's warm climate conditions. Sold at ₹799 to Indian consumers seeking breathable, climate-suitable warm-weather footwear.
• Artisan Derby Limited-edition heritage footwear in the Heritage Line featuring hand-stitched detailing and full-grain leather upper, positioned as premium craftsmanship. Sold at ₹2,499 to discerning Indian customers who appreciate fine, handcrafted leather footwear.
• Sprint Lite Active sport footwear in the Active Range with a lightweight running sole and anti-slip grip, suitable for activities from morning jogs to evening strolls. Sold at ₹1,099 to Indian fitness enthusiasts and active lifestyle consumers.

Quantifiable outcome

• 30-day hassle-free return policy with refunds processed within 5-7 business days
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bata India: One of India's largest footwear retailers with deep offline footprint and broad price-tier coverage including formal, casual and comfort categories. Comparable as a mainstream Indian footwear incumbent that Daily Step's premium-comfort positioning tries to disrupt at the mid-premium tier.
• Puma India: India arm of the global sports-lifestyle brand with deep online and offline distribution and an active-sport product line (e.g., running, training). Comparable as an incumbent that Daily Step's Sprint Lite Active Range must differentiate against in the premium active-wear category.
• Relaxo Footwears: Listed Indian mass-market footwear manufacturer and retailer (Sparx, Action, Flite, Bahamas) with broad presence across price points. Comparable as a scaled Indian footwear incumbent whose low-price volume model sets the competitive floor Daily Step must differentiate above.
• Liberty Shoes: Indian footwear manufacturer-retailer with multi-brand portfolio across formal, casual and sports segments, distributed through exclusive stores and marketplaces. Comparable as a domestic footwear brand with multi-category positioning that competes for the same value-conscious premium Indian consumer.

Direct peers

• Metro Brands: Listed Indian multi-brand footwear retailer (including Crocs, FitFlop, Walkway, Mochi) with strong premium and lifestyle positioning across men's, women's and kids' segments. Most directly comparable as a premium Indian footwear retailer targeting aspirational consumers, though at materially larger scale and via offline-led omnichannel distribution.
• Campus Activewear: Listed Indian sports and lifestyle footwear brand selling through DTC and offline retail, with comparable price-point positioning in active and casual sneakers. Directly comparable as an India-origin footwear brand that scaled from a domestic base into mass-premium sneakers.
• Woodland: Indian-origin outdoor and lifestyle footwear and apparel brand with strong offline retail and growing e-commerce presence, including active and casual lines. Comparable as a domestic brand that has used design-engineered-for-India positioning to scale into a premium lifestyle footwear brand.
• Asian Footwears: Indian footwear brand offering affordable sneakers and casual footwear across men's and women's segments, sold through marketplaces and its own site. Directly comparable as an Indian online-native footwear brand competing in the ₹799–₹1,499 comfort/casual band that overlaps with Daily Step's core SKUs.
• Skechers India: India operations of Skechers, the global comfort-footwear brand built around memory-foam insoles and all-day wear. The closest direct competitor to Daily Step's CloudFoam™ and Comfort Series narrative, and a benchmark for what a comfort-led positioning can scale to in the Indian market.

Emerging players

• Allbirds: US-based DTC footwear brand built on comfort technology (wool runners, foam insoles), eco-conscious materials and a premium-but-accessible price band. Comparable as a thematic peer whose playbook — DTC, comfort-tech storytelling, sustainable materials, and premium positioning — closely mirrors Daily Step's stated differentiators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAILY STEP PRIVATE LIMITED