Ela
- Company typePrivate
- Founded2024
- HeadquartersHaabneeme, Estonia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Ela firmographics
Firmographics- Name
- Ela
- Legal name
- Ela Holdings OÜ
- Website
- https://ela.live
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Ela is headquartered
LocationHeadquarters
- HQ city
- Haabneeme
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Ela business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Event organizer visibility services: Paid promotional services for event organizers including dedicated app discover sections, targeted push notifications, and social media coverage. Free to publish events.
- Seed funding round: Seeking 250,000 EUR seed investment to fund marketing expansion and product development
- Merchandise sales: Branded merchandise including tote bags, t-shirts, hoodies, caps sold through online shop. Prices range from 12-60 EUR per item.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free event publishing |
| Subscription | Weekly | Be Extra Visible - app placement |
| Subscription | Per occurrence | Social media coverage |
| One time/ perpetual license | Pay-as-you-go | Merchandise products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Ela product offering
Product offeringCore offering
Ela operates a mobile-first event discovery platform that lets consumers swipe through local events (gigs, stand-ups, parties, festivals) with filtering by category, location, and date, paired with a web-based Ela Dashboard for event organizers that publishes events to the app and provides performance analytics plus paid promotional services. The company also sells branded merchandise (tote bags, t-shirts, hoodies, caps) through an online storefront.
Product overview
Ela operates as a unified event discovery ecosystem consisting of two complementary products: the Ela Mobile App for consumers to discover events, and the Ela Dashboard for event organizers to manage and promote their events. Both products are powered by the underlying Event Discovery Platform that connects event seekers with organizers. The company also operates a Merchandise Shop for branded supporter items.
Differentiator
Problem solved
Functional benefit
Products and services
- Ela Mobile App A swipe-to-discover mobile application (iOS and Android) for event attendees to find and explore local events including gigs, stand-ups, parties, and festivals. Features filtering by category, location, and date; real-time map showing nearby events; saving favorites; and sharing capabilities. Available on the Apple App Store and Google Play Store.
- Ela Dashboard A web-based tool (app.ela.live) for event organizers to upload events to the Ela mobile app and monitor event performance analytics including Detail Views, Impressions, Going, Liked, Share, and Buy Tickets metrics. Enables event promotion through the Discover section and targeted push notifications.
- Ela Merchandise Shop An online store selling branded merchandise including tote bags (from 12 EUR), embroidered caps (30-35 EUR), t-shirts (around 25-30 EUR), hoodies (55-60 EUR), and phone cases (25 EUR). Items double as supporter goods with proceeds supporting server maintenance and company operations.
Quantifiable outcome
- ~10,000 users reached within 8 months
- +3 more outcomes
Companies that use Ela
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Ela technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ela partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Ela competitors and assessment
Company assessmentDirect peers
- Resident Advisor: Electronic music event discovery and ticketing platform. Comparable to Ela as a specialized event discovery platform for nightlife and music events.
- Eventbrite: Global event marketplace and ticketing platform that connects event organizers with attendees. Directly comparable to Ela as a two-sided event platform, though Eventbrite focuses on ticketing while Ela focuses on discovery.
- Dice: Music event discovery and ticketing app popular in UK/Europe with strong mobile UX. Comparable to Ela's swipe-based mobile discovery model for live events and gigs.
- Bandsintown: Music event discovery platform that helps concert-goers find live shows. Comparable to Ela as a mobile-first event discovery app, though focused specifically on music events rather than broad leisure/culture.
- Songkick: Concert discovery platform that helps users track their favorite artists and find live music events nearby. Comparable mobile-first event discovery experience for music events.
- Fever: Events and experiences discovery platform operating globally with focus on local leisure activities. Direct competitor to Ela's event discovery model for experiences and entertainment events.
- Meetup: Event discovery platform focused on local community gatherings and interest-based groups. Comparable to Ela's model of connecting event seekers with organizers via mobile-first discovery.
Broad incumbents
- Facebook Events: Free event discovery feature within Facebook's social network. The dominant incumbent competitor that Ela's specialized platform explicitly positions against due to Facebook's weaker event filtering.
- Time Out: Established media brand covering events, dining, and cultural activities in major cities globally. Comparable to Ela as an event discovery platform, but operates as broad editorial incumbent rather than app-first discovery.
Emerging players
- Shotgun: Live music event discovery and ticketing app targeting electronic and live music. Emerging peer with comparable mobile-first discovery model focused on nightlife/music.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ela social profiles
Digital presenceEla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ela leadership team
Management profileNumber of profiles
Profiles5 records
Ela funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ela M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ela
What does Ela do?
Ela operates a mobile-first event discovery platform that lets consumers swipe through local events (gigs, stand-ups, parties, festivals) with filtering by category, location, and date, paired with a web-based Ela Dashboard for event organizers that publishes events to the app and provides performance analytics plus paid promotional services. The company also sells branded merchandise (tote bags, t-shirts, hoodies, caps) through an online storefront.
Is Ela a public or private company?
Ela is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ela founded?
Ela was founded in 2024. It employs 1 to 10 people.
Where is Ela based?
Ela is headquartered in Haabneeme, Estonia, in the Europe region.
How does Ela make money?
Three revenue lines are on record. Event organizer visibility services are the primary driver. The others are seed funding round and merchandise sales.
Who are Ela's main competitors?
Direct peers on record are Resident Advisor, Eventbrite, Dice, Bandsintown, Songkick, Fever and Meetup. Broad incumbents are Facebook Events and Time Out. Shotgun is listed as an emerging player.
Does Ela have an API?
No public API is recorded for Ela.