Holistilise Regressiooniteraapia Selts (HORETES)

What Holistilise Regressiooniteraapia Selts (HORETES) does

Holistilise Regressiooniteraapia Selts (HORETES) is an Estonian non-profit association (MTÜ) founded on December 9, 2006, and headquartered at Mardi 14/1-13, Tallinn. Its core activity is maintaining and promoting a niche psychotherapy discipline called Holistic Regression Therapy (HRT), a transpersonal method developed in Estonia that combines elements from multiple therapy schools. The signature technique, the "Holistiline rännak" (Holistic Journey), places clients in a relaxed, eyes-closed, modified state of consciousness — without hypnosis — to access subconscious memories, release blocked emotions, and address root causes of issues across body, thoughts, emotions, and spirit.

HORETES delivers no therapy directly; instead, it functions as a professional society for 86+ independent holistic regression therapists who each operate private practices. The society's central product is the "Holistiline nelik" (Holistic Quartet), a standardized 4 × 3-hour regression therapy cycle typically priced €340–€720 per practitioner, with follow-up individual sessions (€85–€180), consultations (€40–€100), and short sessions (€50–€130). Clients can find therapists via the society's website directory (holistikud.ee), which is filterable by language (Estonian, English, Finnish, Russian) and by Estonian region plus online. The society also provides monthly clinical supervision (kovisioon) groups, an ethics codex, a Level 6 professional qualification aligned with the Estonian Qualifications Authority (TAM Kutsekoja), a mentorship program for new graduates of Holistika Instituut, and community events such as the annual Summer Days retreat.

The revenue model is decentralized: therapy session fees are collected by individual practitioners, while HORETES itself earns income only from membership entry fees and annual dues (amount set by the General Meeting), paid training events (e.g., a €295 mentor training program scheduled for October 30–31, 2026), and modest participation fees for retreats. As of April 17, 2025, the society had 88 members (up from 66 twelve months earlier, +33%), 800+ annual client-touches across its practitioner network, and a 4-member elected board overseeing supervision, training, marketing, ethics, and community programming.

Name

Holistilise Regressiooniteraapia Selts (HORETES)

Legal name

MTÜ Holistilise Regressiooniteraapia Selts

Website

https://holistikud.ee

Company type

Private

Founded year

2006

Operating status

Operating

Short description

HORETES is an Estonian non-profit association of 86+ holistic regression therapists, founded in 2006 in Tallinn. It maintains public therapist directories, ethics and supervision standards, and a mentorship program, while members deliver the standardized "Holistic Quartet" therapy cycle to clients.

Ownership category

akta.pro rank

Product category

Psychotherapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industry

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

Keywords

• Regression therapy
• Holistic psychotherapy
• Therapist directory
• Professional supervision
• Therapy certification

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Members pay an entry fee and annual membership dues to be part of HORETES. The amount is determined by the General Meeting.
2. Therapy sessions (individual practitioners): Individual therapists charge clients for therapy sessions (holistic quartet packages, individual sessions, consultations). Revenue flows to individual practitioners; the society does not centrally monetize sessions.
3. Training and events: The society organizes training events (e.g., mentor training, covision groups, summer days) which generate participation fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

HORETES is a non-profit professional society that coordinates a nationwide network of independent holistic regression therapists in Estonia, delivers holistic regression therapy services through its members (including the standardized Holistic Quartet four-session cycle, individual sessions, short sessions, and consultations), and provides training, mentorship, clinical supervision, and certification pathways for practitioners. The society maintains an ethics codex, professional standards, and a public therapist directory serving 800+ clients per year.

Product overview

HORETES operates as a professional society for holistic regression therapists in Estonia, offering a portfolio of therapy services centered around the Holistiline nelik (Holistic Quartet) as the primary standardized therapy product. The core offering consists of four 3-hour regression therapy sessions conducted within a one-to-two week period, supplemented by individual sessions, consultations, and short sessions. Beyond direct client services, the society provides professional development products including a structured Mentorship Program for newly qualified therapists, monthly Kovisioon (clinical supervision) group meetings, and periodic training events. The organization also supports its members through an Eetikakoodeks (Code of Ethics), Kutsestandard (Professional Standards), and organizes community events like the annual Suvepäevad (Summer Days). All services are delivered by independent practitioners operating in private practice, with the society coordinating standards, training, and professional community.

Differentiator

Problem solved

Functional benefit

Products and services

• Holistiline nelik (Holistic Quartet) A standardized therapy cycle consisting of four approximately 3-hour regression therapy sessions conducted within a one-to-two week period, providing intensive self-reflection and healing for new clients. This is the primary entry-point offering for new clients, priced from €340–€720 depending on therapist. Typically targeted at adults seeking emotional healing, trauma resolution, or personal development.
• Holistilise regressiooniteraapia üksikseanss (Individual Regression Therapy Session) Single regression therapy sessions lasting 2–3 hours, available as follow-up sessions after the Holistic Quartet at reduced rates (€85–€110) or as standalone sessions for new clients at €85–€180. Targeted at clients who have completed the Quartet or prefer individual sessions.
• Konsultatsioon (Consultation) Shorter therapy or consultation sessions lasting 45 minutes to 1.5 hours for initial assessments, guidance, or brief therapeutic interventions. Priced at €40–€100 per session (with €40 offered for online/Zoom consultations). Targeted at prospective clients seeking an initial assessment or brief guidance.
• Mentorlusprogramm (Mentorship Program) A structured mentorship program pairing newly graduated holistic regression therapists with experienced mentors (5+ years of practice) for professional development and support during their early career. Targeted at newly qualified therapists who are HORETES members.
• Kovisioon (Clinical Supervision Group) Monthly peer supervision group meetings for therapists to discuss cases, share experiences, and maintain professional quality. Conducted by Rita Eevardi and Julia Kuznetsova on the first Monday of each month, available in person at Mardi 14/1-13 in Tallinn and via Zoom. Targeted at HORETES member therapists.
• Horetes Seltsi suvepäevad (Summer Days Event) Annual two-day summer gathering for society members featuring therapeutic writing workshops, nature activities, smoke sauna, and community building at Koolmajärve talu. Program only €39; accommodation with breakfast €49 total. Targeted at HORETES society members.
• Mentorite koolitus (Mentor Training) Training program for experienced therapists to become mentors, covering mentor role, trust-building, active listening, goal-setting, and feedback techniques. Conducted by Eike Tõnismäe and Signe Tõnismäe of Intelligentne Grupp OÜ. Priced at €295 per participant (up to 3 installments; €100 advance required). Targeted at experienced holistic regression therapists who wish to mentor.
• HORETES Therapist Directory A publicly searchable directory of 86+ HORETES-affiliated holistic regression therapists, filterable by language (Estonian, English, Finnish, Russian) and region (Haapsalu, Kehra, Kuressaare, Online, Pärnu, Pärnumaa, Põlva, Tallinn, Tartu, Tenerife, Tiskre, Viimsi). Each therapist runs an independent private practice. Targeted at prospective individual clients seeking therapy.

Quantifiable outcome

• 800+ clients served annually by HORETES therapists
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Holistika InstituutcoreStrategic or Co-development PartnerHORETES collaborates with Holistika Instituut — the primary training institution for holistic regression therapists in Estonia. The institute produces graduates who become HORETES members. HORETES supports Holistika Instituut graduates through its mentorship program, covision groups, and professional community. The two organizations share a close pipeline relationship.
• TAM Nõukoda (TAM Kutsekoja)coreStrategic or Co-development PartnerHORETES works with the TAM Nõukoda (TAM Kutsekoja / Estonian Qualifications Authority) for professional certification (levels 6 and 7) of holistic regression therapists. The HRT qualification commission operates under TAM Kutsekoja. HORETES members use TAM-certified qualifications for professional recognition.
• EARTh (European Association for Regression Therapy)minorStrategic or Co-development PartnerIndividual HORETES members, such as Lagle Arm, are members of EARTh (European Association for Regression Therapy) and participate in annual conferences and workshops. This provides international exposure and knowledge sharing for HORETES therapists.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• International Association for Individual Psychology (IAIP): International society for Adlerian psychology practitioners. Operates a similar national-society/vetted-practitioner model across Europe, though focused on a different therapeutic tradition.

Broad incumbents

• EMDR Europe: European association for EMDR therapy practitioners. Uses a similar society model to certify, train, and supervise practitioners of a specific therapy modality — a structural analogue even though the modality differs.
• World Council for Psychotherapy: Global umbrella organization for psychotherapy associations. HORETES-related national bodies could conceptually align here; relevant as a higher-tier governance peer.
• National Guild of Hypnotists (NGH): Large US-based professional association for hypnotherapists. Holistic regression therapy shares conceptual ground with hypnotherapy; NGH is a broader incumbent doing similar society-level work (certification, ethics, member directory).
• European Association for Gestalt Therapy (EAGT): European umbrella for Gestalt therapy training organizations. Comparable as a multi-country professional network certifying practitioners in a specific therapeutic modality with national member institutions.
• British Association for Counselling and Psychotherapy (BACP): UK professional body for counsellors and psychotherapists. Comparable in operating model (membership society, ethical standards, accredited registers) at vastly larger scale and broader clinical scope.

Others

• Holistika Instituut: Estonia's primary training institution for holistic regression therapists and HORETES's core pipeline partner. Comparable in mission but non-overlapping as a delivery organization — it trains, HORETES certifies and supports.

Direct peers

• EARTh (European Association for Regression Therapy): European umbrella body for regression therapy practitioners. Both HORETES and EARTh organize therapists in the same modality, and individual HORETES therapists are already members, making EARTh the closest structural peer at a larger European scale.
• International Association for Regression Research and Therapies (IARRT): Global professional society for regression therapy research and practice. Directly comparable in mandate and modality focus, though operating at a much broader international scope.

Emerging players

• Society of Integrative Oncology (SIO): Multidisciplinary professional society integrating complementary therapies into clinical care. Conceptually adjacent in marrying mainstream and holistic practice, providing a possible future alignment model for HORETES.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Regressiooniteraapia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Holistilise Regressiooniteraapia Selts (HORETES)