HIT'N'MIX LIMITED
Hit'n'Mix is a UK-based, founder-owned software company that develops RipX DAW, an AI-powered Digital Audio Workstation enabling note-level extraction and editing of fully mixed audio, serving music producers, sound designers, musicians, and AR/VR creators via perpetual licenses.
- Company typePrivate
- Founded2001
- HeadquartersFolkestone, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What HIT'N'MIX LIMITED does
Hit'n'Mix Limited is a privately held UK software company founded in 2001 and headquartered in Hawkinge, Folkestone, Kent. The company develops RipX DAW, an AI-powered Digital Audio Workstation that differentiates through note-level audio extraction from fully mixed recordings. The platform combines three proprietary modules — DeepRemix (stem separation), DeepCreate (audio/MIDI recording and sound transformation), and DeepAudio (advanced audio manipulation and clean-up) — built on a proprietary Rip Audio Format that stores notes, harmonics, frequency, amplitude, and timing information alongside audio data, enabling audio to be edited with the precision of MIDI. The product ecosystem also includes RipX DAW PRO (professional tier), RipLink VST3/ARA2 plugins for integration with major DAWs (Pro Tools, Cubase, Studio One, Reaper, Cakewalk), RipX Backstage (an AR/VR music suite exclusively designed for Apple Vision Pro), and a RipX iPhone mobile app.
The company operates a direct-to-consumer go-to-market model, selling perpetual software licenses starting at $99 through its own e-commerce storefront (buy.hitnmix.com), with a 21-day free trial requiring no credit card. Pricing tiers include a base RipX DAW, the RipX DAW PRO professional add-on, and discounted educational and crossgrade licenses for users of competing tools (RX, Melodyne, SpectraLayers). Target customer segments span music producers and remixers, audio post-production professionals and sound designers, musicians and students learning songs by visualizing notes, developers leveraging the built-in RipScript Python API, and AR/VR music experience creators on Apple Vision Pro. Marketing is executed through content marketing (blog, YouTube, social media across Instagram, Facebook, Twitter/X, Discord, and TikTok), earned media coverage from major music technology publications, artist endorsements, and a community forum.
Revenue model is built on one-time perpetual software licenses with discount tiers, supplemented by a freemium 21-day trial as a lead generation mechanism. The company has not disclosed external funding, headcount, or revenue figures, and operates with a founder-led structure (Martin Dawe identified as founder). Hit'n'Mix has earned multiple industry awards (MusicTech Innovation Award, Sound On Sound, DJ Mag, Bonedo, Soundbytes, Pianist Magazine — all in 2023) and secured notable artist endorsements from Kruder & Dorfmeister, Lee Stone (producer for Kanye West and others), and Mista Savona. The company also reports adoption by major global record labels for Dolby Atmos mixing workflows, though the commercial scale of this enterprise usage is not disclosed.
HIT'N'MIX LIMITED firmographics
Firmographics- Name
- HIT'N'MIX LIMITED
- Legal name
- Hit'n'Mix Ltd
- Website
- https://hitnmix.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hit'n'Mix is a UK-based, founder-owned software company that develops RipX DAW, an AI-powered Digital Audio Workstation enabling note-level extraction and editing of fully mixed audio, serving music producers, sound designers, musicians, and AR/VR creators via perpetual licenses.
- Ownership category
- akta.pro rank
HIT'N'MIX LIMITED industry classification
Industry- Product category
- Audio Production Software
- NAICS
- Other Sound Recording Industries (512290)
- akta.pro primary industry
- Digital Audio Workstations (DAWs) (MPAIAIAA)
- akta.pro secondary industry
- Music Production Workflow & Project Management Tools (Session management, asset/versioning) (MPAIAIAK)
Keywords
Where HIT'N'MIX LIMITED is headquartered
LocationHeadquarters
- HQ city
- Folkestone
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
HIT'N'MIX LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Licenses (Perpetual): RipX DAW and RipX DAW PRO are sold as perpetual (one-time) licenses. RipX DAW PRO includes all core RipX DAW functionality plus additional modules (DeepAudio). The company also offers upgrade pricing for existing customers. Pricing starts at $99 for the base RipX DAW.
- 21-Day Free Trial: A free 21-day unlimited trial of RipX DAW PRO is offered (no credit card required) to drive product adoption and conversion to paid licenses. This serves as a lead generation mechanism.
- Educational and Crossgrade Discounts: Special pricing is available for educational institutions (students, educators, academic institutions) and for customers upgrading from competing products (crossgrade discounts for RX, Melodyne, or SpectraLayers users).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | RipX DAW - Base perpetual license |
| One time/ perpetual license | Pay-as-you-go | RipX DAW PRO - Full AI DAW with advanced modules |
| One time/ perpetual license | Pay-as-you-go | Educational Discount |
| One time/ perpetual license | Pay-as-you-go | Crossgrade Discount |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
HIT'N'MIX LIMITED product offering
Product offeringCore offering
Hit'n'Mix develops and sells RipX DAW, an AI-powered Digital Audio Workstation that breaks fully mixed audio down to individual notes, harmonics, and stems using a proprietary Rip Audio format, enabling users to edit audio like MIDI. The product is sold as perpetual licenses (base RipX DAW starting at $99, with RipX DAW PRO as an advanced tier) plus the RipX Backstage AR/VR music suite for Apple Vision Pro and the RipX iPhone mobile app, targeting music producers, remixers, sound designers, audio post professionals, songwriters, and educators.
Product overview
HIT'N'MIX LIMITED offers RipX DAW, an AI-powered Digital Audio Workstation that represents a platform-plus-modules architecture. The core RipX DAW combines three integrated modules: DeepRemix (AI stem/note separation), DeepCreate (recording and sound transformation), and DeepAudio (advanced audio manipulation and clean-up). RipX DAW PRO is a professional add-on that unlocks advanced clean-up tools, Audioshop, DAW integration via RipLink plug-ins, and Python scripting. The ecosystem also includes RipX Backstage (AR/VR music suite for Apple Vision Pro) and RipX iPhone (mobile app). The platform is distinguished by its proprietary Rip Audio Format that treats MIDI and audio the same, enabling note-level editing of fully mixed audio.
Differentiator
Problem solved
Functional benefit
Brands
- RipX DAW: AI-powered Digital Audio Workstation featuring stem separation, note-level editing, and audio manipulation capabilities.
- RipX DAW PRO
- RipX Backstage
- DeepRemix
- DeepAudio
- DeepCreate
- Audioshop
- RipLink
Products and services
- RipX DAW AI-powered Digital Audio Workstation for music producers, remixers, DJs, sound designers, audio post professionals, songwriters, and educators that breaks fully mixed audio down to individual notes, harmonics, and stems, enabling audio editing like MIDI. Sold as a perpetual license starting at $99 with a 21-day free trial.
- RipX DAW PRO Professional tier add-on module to RipX DAW that adds advanced stem clean-up (DeepAudio), Audioshop creative and repair tools, unpitched sound editing, the Harmonic Editor, vibrato/pitch/timbre cloning, RipLink AudioSuite/VST3/ARA2 DAW integration, and the RipScript Python scripting API. Sold as a perpetual license with a 21-day free trial and an upgrade path from the base RipX DAW.
- RipX Backstage AR/VR music suite and Digital Audio Workstation exclusively for Apple Vision Pro, offering an immersive 3D experience for creating, learning, and enjoying music using eye-tracking and gesture recognition. Features the Band Room, Showcase art space, and Producer Deck, with recording via microphone, voice-controlled instruments, and Bluetooth MIDI.
- RipX iPhone Mobile application for iPhone that brings core RipX audio separation and editing capabilities to mobile devices, expanding the platform beyond desktop workflows.
Quantifiable outcome
- DeepRemix remains the most impressive stem separation tool currently on the market
- +3 more outcomes
Companies that use HIT'N'MIX LIMITED
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
HIT'N'MIX LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability7 records
Feature10 records
HIT'N'MIX LIMITED partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Apple (Apple Vision Pro)coreRipX Backstage is exclusively designed for Apple Vision Pro, utilizing its eye-tracking and gesture recognition technology. This is a platform partnership that positions RipX as a pioneering music creation tool in the AR/VR space on Apple's hardware platform.
- Pro Tools (Avid)coreRipLink AudioSuite plugin integrates with Pro Tools 12.8.2 (macOS)/12.2 (Windows) and later versions, enabling audio transfer from Pro Tools to RipX DAW PRO for editing and seamless return.
- Cubase/Nuendo (Steinberg)coreRipLink VST3/ARA plugin supports Cubase/Nuendo 11.0.30 or later, enabling direct integration for audio editing workflows.
- Studio One (PreSonus)coreRipLink VST3/ARA plugin supports Studio One 4 and later, enabling direct integration for audio editing workflows.
- Reaper (Cockos)coreRipLink VST3/ARA plugin supports Reaper 5.97 and later, enabling direct integration for audio editing workflows.
- Cakewalk (BandLab)coreRipLink VST3/ARA plugin supports Cakewalk 2019.05 and later, enabling direct integration for audio editing workflows.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
HIT'N'MIX LIMITED competitors and assessment
Company assessmentBroad incumbents
- Ableton: Ableton Live is one of the leading DAWs globally. While not a direct stem-separation competitor, Ableton's ecosystem position and Live integration with external editors gives it influence over how tools like RipX are adopted in producer workflows.
- Avid (Pro Tools): Avid's Pro Tools is the industry-standard DAW for audio post-production and music production. RipLink AudioSuite integration with Pro Tools is a core partnership, and Pro Tools users (especially Dolby Atmos mixers) are key enterprise customers for RipX DAW PRO.
- Native Instruments: Native Instruments owns iZotope and operates a broad portfolio of music production software including Komplete, Massive, and Kontakt. As the parent of RipX's largest direct competitor (iZotope RX), it represents the dominant incumbent in the AI audio production space.
Emerging players
- Audioshake: Audioshake offers AI-powered stem separation focused on music, film, and broadcast post-production. It is an emerging direct competitor in AI source separation that overlaps with RipX DeepRemix, especially for enterprise sync licensing and soundtrack workflows.
- Moises Systems: Moises.ai offers AI stem separation, stem editing, and practice tools for musicians and producers. It targets music producers and learners with overlapping use cases to Hit'n'Mix's Music Producers and Musicians & Students segments.
- LALAL.AI: LALAL.AI provides AI-driven stem separation (vocals, drums, bass, instruments) as a SaaS product aimed at musicians, DJs, and remixers. It targets the same primary use case as RipX DeepRemix with a low-friction web-based delivery model.
- Acon Digital: Acon Digital develops audio editing and restoration software (Acoustica, Deverberate, Equalize) that overlaps with RipX DeepAudio's audio clean-up and manipulation capabilities, particularly for post-production professionals.
Direct peers
- Steinberg (SpectraLayers): Steinberg's SpectraLayers provides advanced spectral editing of audio and is named as a crossgrade competitor. As part of the broader Steinberg/Yamaha ecosystem, it competes directly with RipX DeepAudio's harmonic and spectral editing capabilities.
- Celemony: Celemony's Melodyne is the leading note-based audio editing software, allowing pitch, timing, and note-level manipulation of audio. Melodyne is the closest direct competitor to RipX's note-level extraction technology and is explicitly targeted by Hit'n'Mix's crossgrade discount.
- iZotope: iZotope's RX suite is the most established AI-driven audio repair and stem separation tool for music producers and post-production. RX directly competes with RipX DeepRemix and DeepAudio and is named in Hit'n'Mix's own crossgrade discount program.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HIT'N'MIX LIMITED social profiles
Digital presenceHIT'N'MIX LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
HIT'N'MIX LIMITED leadership team
Management profileNumber of profiles
Profiles2 records
HIT'N'MIX LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HIT'N'MIX LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HIT'N'MIX LIMITED
What does HIT'N'MIX LIMITED do?
Hit'n'Mix develops and sells RipX DAW, an AI-powered Digital Audio Workstation that breaks fully mixed audio down to individual notes, harmonics, and stems using a proprietary Rip Audio format, enabling users to edit audio like MIDI. The product is sold as perpetual licenses (base RipX DAW starting at $99, with RipX DAW PRO as an advanced tier) plus the RipX Backstage AR/VR music suite for Apple Vision Pro and the RipX iPhone mobile app, targeting music producers, remixers, sound designers, audio post professionals, songwriters, and educators.
Is HIT'N'MIX LIMITED a public or private company?
HIT'N'MIX LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HIT'N'MIX LIMITED founded?
HIT'N'MIX LIMITED was founded in 2001. It employs 1 to 10 people.
Where is HIT'N'MIX LIMITED based?
HIT'N'MIX LIMITED is headquartered in Folkestone, United Kingdom, in the Europe region.
How does HIT'N'MIX LIMITED make money?
Three revenue lines are on record. Software Licenses (Perpetual) is the primary driver. The others are 21-Day Free Trial and educational and Crossgrade Discounts.
Who are HIT'N'MIX LIMITED's main competitors?
Broad incumbents on record are Ableton, Avid (Pro Tools) and Native Instruments. Emerging players are Audioshake, Moises Systems, LALAL.AI and Acon Digital. Direct peers are Steinberg (SpectraLayers), Celemony and iZotope.
Does HIT'N'MIX LIMITED have an API?
No public API is recorded for HIT'N'MIX LIMITED.
What industry is HIT'N'MIX LIMITED in?
HIT'N'MIX LIMITED's product category is Audio Production Software. Its primary akta.pro industry code is MPAIAIAA, Digital Audio Workstations (DAWs), with a secondary code of MPAIAIAK, Music Production Workflow & Project Management Tools (Session management, asset/versioning). Its NAICS code is 512290.