What Fuse Insights Inc. does

Fuse Insights Inc. is a privately held, London-headquartered market research consultancy that delivers end-to-end research projects for organizations seeking actionable business outcomes rather than raw data reports. Its service portfolio spans quantitative solutions (surveys ranging from quick pulse to large-scale, MaxDiff, TURF, conjoint designs, online and telephone interviewing), qualitative solutions (focus groups, online discussion boards, in-depth interviews), non-response techniques (neuromeasurement, biometrics), and design and writing services (whitepapers, infographics, conference presentations), supplemented by standalone consulting engagements for clients with existing data. The firm also references trusted partners for more sophisticated methodologies, indicating a hub-and-spoke capability model rather than fully in-house delivery across all techniques.

The business operates on a sales-led, project-based professional services model with quote-based, non-public pricing tailored to client budgets and business needs. Distribution is primarily direct client engagement across the United Kingdom and Canada (with stated reach across Europe and beyond), supported by a content marketing layer that includes an active blog on market research trends, LinkedIn presence, and downloadable whitepapers and methodology guides. There is no self-service product, software subscription, or platform component; revenue is generated per engagement rather than through recurring contracts.

Fuse Insights was founded by former research clients (including CEO Nick Drew, with prior senior research roles at Financial Times, Microsoft, Yahoo, and FleishmanHillard Canada) to address what the founders perceived as a gap in the research industry: agencies producing overwhelming data without clear business direction. The company is founder-owned with no disclosed external investors, funding rounds, or subsidiary structure, and its named client roster includes Microsoft, ROKU, Veritas, Twitter, UNICEF, Yahoo, Financial Times, and FleishmanHillard, alongside stated award recognition for prior Yahoo-led research programs.

Name

Fuse Insights Inc.

Legal name

Fuse Insights Inc.

Website

https://fuse-insights.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Fuse Insights Inc. is a London-based, privately held market research consultancy delivering end-to-end quantitative, qualitative, and non-response research projects plus design and consulting services to enterprise clients across the UK, Canada, and Europe.

Ownership category

akta.pro rank

Product category

Market Research Consulting

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research services
• Consumer insights consulting
• Qualitative research solutions
• Quantitative research services
• Research strategy consulting

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Research Project Services: Custom research projects delivered on a per-engagement basis, including quantitative surveys, qualitative focus groups and interviews, non-response techniques, and design/writing deliverables such as whitepapers and infographics.
2. Consulting Services: Expert guidance on research projects, available on an as-needed or project basis for clients who already have data or need support with ongoing research initiatives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fuse Insights is a market research consultancy that delivers end-to-end research solutions for organizations, spanning quantitative methods (surveys, MaxDiff, TURF, conjoint designs, online/telephone interviewing), qualitative methods (focus groups, online discussion boards, in-depth interviews), non-response techniques (neuromeasurement, biometrics), and design/writing deliverables such as whitepapers, infographics, and conference presentations. It also provides consulting services for clients with existing data or ongoing research initiatives, with each engagement scoped, priced, and delivered on a project basis.

Product overview

Fuse Insights is a market research agency providing end-to-end research solutions. Their service portfolio includes Quantitative Solutions (surveys, MaxDiff, TURF, conjoint designs, online/telephone interviewing), Qualitative Solutions (focus groups, online discussion groups, in-depth interviews), Non-response Techniques (neuromeasurement, biometrics), and Design & Writing Services (whitepapers, infographics, conference presentations). They also offer Consulting Services for clients seeking expert guidance on existing research projects. The company positions itself as bridging the gap between data collection and business impact by helping clients translate research findings into actionable outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Quantitative Solutions Quantitative research services including surveys (small and quick to large and complex), MaxDiff, TURF and conjoint designs, and online and telephone interviewing, delivered to organizations needing evidence-based market insight.
• Qualitative Solutions Qualitative research services including focus groups, online discussion groups/bulletin boards, and in-depth interviews conducted in person, by telephone, or online, for organizations seeking deep consumer understanding.
• Non-response Techniques Research approaches including neuromeasurement, biometrics, and other non-response-based methods for gathering consumer insights, offered as part of Fuse Insights' methodology toolkit.
• Design & Writing Services Deliverable creation services including whitepapers, infographics, and conference presentations that translate research findings into actionable business outcomes such as marketing stories, pitch proofpoints, and product strategies.
• Consulting Services Expert guidance on research projects provided on an as-needed or project basis for clients who already have data or need support with ongoing research initiatives.

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• System1 (formerly BrainJuicer): UK-based market research and advertising effectiveness firm using emotional and non-conscious measurement; comparable for its UK footprint and use of non-response/behavioral techniques similar to Fuse's neuromeasurement offer.
• Savanta: UK-headquartered market research agency providing quantitative, qualitative, and sector-specific insight work to enterprise clients; similar boutique-to-mid-market posture and service mix to Fuse Insights.
• Toluna: Technology-led consumer research company combining an online panel with survey, qualitative, and analytics services for enterprise clients; overlaps with Fuse's quantitative and qualitative solutions.
• YouGov: Publicly listed research firm built around an online panel offering custom and syndicated research with strong emphasis on turning data into accessible narratives for business decisions — closely aligned with Fuse's positioning.

Others

• Cint: Global research exchange and panel marketplace providing sample and tooling to research agencies like Fuse; relevant as enabling infrastructure rather than direct client-facing competitor.

Broad incumbents

• Ipsos: One of the world's largest market research and consulting firms offering quantitative, qualitative, and analytics services globally; directly comparable offering but at vastly greater scale and breadth than Fuse Insights.
• Kantar: Global market research, data, and insights heavyweight covering brand, consumer, and media research; competes for the same enterprise research budgets Fuse addresses, but with proprietary panels and tools.
• GfK: Large global market research firm with deep consumer and media research practices; broader portfolio than Fuse but competes for similar enterprise insight engagements.

Emerging players

• PureSpectrum: Research technology platform providing survey infrastructure, sample, and insight workflows for research buyers; an emerging tech-enabled alternative to traditional boutique agencies like Fuse.
• Qualtrics: Experience management platform that has expanded into market research and consumer insight products, enabling in-house research that competes with boutique agencies like Fuse.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/fuseinsights
• LinkedInlinkedin.com/company/fuse-insights

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuse Insights Inc.