DR MOBILITY LIMITED

What DR MOBILITY LIMITED does

DR Mobility Limited is a UK-based, privately held manufacturer and direct-to-consumer retailer of made-to-measure mobility furniture, registered in England (Company No. 03739185) and headquartered in Sittingbourne, Kent. Founded in 1999, the company designs, handcrafts, and supplies adjustable beds, riser recliner chairs, recliner sofas, sofa beds, and homecare furniture, targeting elderly consumers, individuals with chronic conditions or post-operative needs, family carers, and comfort-oriented buyers across the United Kingdom. Its core technology centres on electric adjustable mechanisms — including advanced 5-part and 5-point action systems and dual-motor rise-and-recline units — combined with specialised seating options such as Aero-seat pocket sprung cushions, Liquiform, Celliform, and Coolform pressure-relief gel systems, and a 10-zone Relaxor heat-and-massage accessory.

The business operates a predominantly direct-to-consumer model: customers reach the company via a UK website, freephone 0800 numbers, and free in-home demonstrations, with orders fulfilled through a white-glove in-house delivery and installation team using company-owned vehicles. Pricing is quote-based (no published list prices), with revenue derived from one-time hardware sales of bespoke furniture, finance plans offered through third-party providers, part-exchange transactions, and ancillary services such as old-furniture removal. Marketing combines traditional phone-led inside sales, email and postal direct marketing, free brochures, and a digital analytics layer (Google Analytics, Meta Pixel, and partnerships with Conexance and Epsilon International UK Ltd for prospect modelling). Order processing and fulfillment operations are handled by Direct Response Marketing Group Ltd as a service partner, while the company retains brand, manufacturing, and delivery control. Products carry a 5-year warranty on mechanised items, free nationwide delivery is standard, and VAT relief is available for qualifying customers — all positioning DR Mobility as a vertically integrated niche specialist in the UK mobility furniture market.

Name

DR MOBILITY LIMITED

Legal name

DR Mobility Ltd

Website

https://drmobilityltd.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Short description

DR Mobility Limited is a UK-based, privately held manufacturer and direct-to-consumer retailer of handcrafted, made-to-measure mobility furniture — adjustable beds, riser recliner chairs, recliner sofas, and sofa beds — serving elderly consumers, individuals with chronic or post-operative needs, and family carers across the United Kingdom.

Ownership category

akta.pro rank

Product category

Mobility Furniture

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Mattress Manufacturing (33791)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro industry

PRIMARYHSABAKAA

Durable Medical Equipment (DME) Sales & Rentals

Home & Personal Services/Elder Care & In-Home Care Services/Medical Equipment & Home Mobility Support Services

SECONDARYHSABAKAF

Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings)

Home & Personal Services/Elder Care & In-Home Care Services/Medical Equipment & Home Mobility Support Services

SECONDARYHLAHAMAB

Seating & Positioning Systems (Cushions, Backs, Pressure Relief)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Rehabilitation & Mobility Aids (DME)

Keywords

• Mobility furniture
• Adjustable beds
• Riser recliner chairs
• Recliner sofas
• Sofa beds

Headquarters

HQ city

Sittingbourne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Mobility Furniture Sales: One-time sale of adjustable beds, riser recliner chairs, recliner sofas, sofa beds, and homecare furniture. Products are made-to-measure and handcrafted in Britain. Wide range of customization options with various fabrics, sizes, and features. Premium pricing based on customization level and chosen features.
2. White Glove Delivery and Installation: Included as part of the purchase service - professional delivery by company-trained team, placement in chosen room, full installation, demonstration of features, and removal of packaging. Old furniture removal available as additional service where agreed.
3. Finance Options: Flexible financing plans available through third-party providers, allowing customers to spread payments over time. Subject to approval from finance providers.
4. Part Exchange: Part-exchange options available allowing customers to trade in existing furniture towards purchase of new mobility furniture.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

DR Mobility designs, manufactures and supplies made-to-measure adjustable beds, riser recliner chairs, recliner sofas and sofa beds, handcrafted in Britain. It sells directly to consumers across the UK, with free nationwide delivery, professional white glove installation, and a 5-year warranty on all mechanised items. Optional add-ons include specialised pressure-relief cushions and a 10-point heat and massage system.

Product overview

DR Mobility Limited is a UK-based manufacturer and retailer of mobility furniture offering made-to-measure adjustable beds, riser recliner chairs, recliner sofas, sofa beds, and homecare products. The product portfolio centers on six core product categories: Adjustable Beds (The Avon, The Hereford, The Hereford Double, The Pembroke, The Grasmere, The Ullswater), Riser Recliner Chairs (The Berkshire Collection, The Norfolk Collection, The Bletchley, The Folkestone with Heat/Massage add-on), Recliner Sofas (The Surrey, Cheshire, Hampshire, Suffolk, Lincoln, and Kent Collections), and Sofa Beds (Electric, Surrey, Hampshire, Suffolk, Norfolk, Cheshire Collections). All products are handcrafted in Britain with free delivery, professional installation, and a 5-year warranty on mechanised items. The company operates as a single unified offering rather than a modular platform, providing bespoke made-to-measure furniture with various customization options including fabrics, sizes, and functional features.

Differentiator

Problem solved

Functional benefit

Products and services

• Adjustable Beds Electrically adjustable beds in multiple sizes (from 2'3" to 8'0") with 5-part and 5-point action mechanisms, designed for elderly users, individuals with chronic pain, and those needing customisable sleeping positions. Includes pocket sprung options and Belgian cotton mattress ticking.
• Riser Recliner Chairs Mobility chairs with dual motor technology that assist users in standing from seated position and reclining smoothly. Available in multiple collections and seat widths, with optional heat and massage and specialised pressure-relief cushioning.
• Recliner Sofas Recliner sofas and settees designed for comfort, support, and everyday living, with multiple seat widths and back heights. Available as 2-seater, 3-seater, and individual recliner chairs.
• Sofa Beds Sofa beds (electric and manual) that combine everyday seating with sleeping capability, including a remote-controlled electric model with pocket sprung mattress and various fabric upholstery options.
• Mattresses Mattresses designed for use with adjustable beds, including pocket sprung options with 100% cotton Belgian mattress ticking.
• Homecare Furniture Homecare furniture products including homecare beds and chairs designed to assist everyday mobility and wellbeing for elderly or disabled individuals at home.
• White Glove Delivery and Installation Service White glove delivery and installation service included with purchase, providing professional in-home setup, demonstration of product features, and packaging removal across the UK.

Quantifiable outcome

• 5-year warranty on all mechanised products providing long-term peace of mind
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Mobility Furniture Company: UK retailer specialising in adjustable beds, riser recliner chairs, and mobility sofas with similar in-home demonstration and white-glove delivery service model.
• Rise & Recline Ltd: UK manufacturer of rise and recline chairs and adjustable beds. Direct competitor in bespoke mobility seating with overlapping British manufacturing footprint.
• Betterlife Health & Mobility: UK mobility product retailer offering adjustable beds, riser recliners, and daily living aids. Comparable in target customer base and product breadth, though more retail-led than bespoke-manufactured.
• Oak Tree Mobility: UK-based direct-to-consumer retailer of mobility furniture including adjustable beds, rise and recline chairs, and mobility scooters. Closely comparable product range, sales motion, and elderly customer focus.
• Adjustamatic: UK manufacturer and supplier of adjustable beds and riser recliner chairs with bespoke sizing options. Direct competitor in the made-to-measure mobility furniture segment.
• Sherborne Upholstery: British furniture manufacturer producing recliner chairs and sofas with some mobility-oriented ranges. Comparable UK-made upholstered furniture for elderly and comfort-focused customers.

Regional players

• Millercare: UK mobility retailer with showroom network selling riser recliners, adjustable beds, and mobility equipment. Comparable product overlap though primarily retail rather than bespoke manufacturing.

Broad incumbents

• Pride Mobility Products: Large US-based mobility equipment manufacturer with broad product portfolio (power chairs, scooters, lift chairs). Provides broader market context for mobility furniture manufacturing.
• Drive DeVilbiss Healthcare: Global durable medical equipment manufacturer offering mobility aids, beds, and daily living products. Broader incumbent in the wider DME space.
• Invacare Corporation: Global manufacturer and distributor of home and long-term care medical products including mobility, seating, and bed products. Comparable in medical mobility furniture but operates at much larger scale globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DR MOBILITY LIMITED