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Hankyu Umeda Main Store

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uuid028syqj

Namestring
Hankyu Umeda Main Store
Legal namestring
HANKYU HANSHIN DEPARTMENT STORES, INC.
Company typeenum
Private
Founded yearint
1929
Descriptiontext

Hankyu Umeda Main Store (阪急うめだ本店) is a flagship Japanese department store founded in 1929 and located at 8-7 Kakumachi, Kita-ku, Osaka, in the Umeda commercial district. It is operated by Hankyu Hanshin Department Stores, Inc., a wholly-owned subsidiary of H2O Retailing Corporation, which is publicly listed on the Tokyo Stock Exchange. The store spans 13+ floors covering fashion (ladies, menswear, international designers, contemporary), jewelry and watches, beauty and cosmetics, children's and baby products, lifestyle and living goods, food halls, restaurants and cafés, and specialty services. It serves a diversified B2C customer base including general consumers, food and gourmet enthusiasts, families with children, and international tourists, supported by multilingual capabilities (English, simplified/traditional Chinese, Korean, Thai) and tax-free shopping services.

Revenue is generated through a multi-channel retail model anchored by physical department store merchandise sales, restaurant and café operations on floors 12 and 13, online store sales via HANKYU ONLINE STORE and HANKYU FOOD, and remote shopping through Remo Order (smartphone, phone, or LINE-based ordering with delivery or in-store pickup). Pricing is unit-based across a multi-brand assortment, with gift cards ranging from ¥1,000 to ¥100,000. The go-to-market blends direct-to-consumer physical retail with omnichannel digital presence, an integrated loyalty ecosystem via the STACIA co-branded credit card (5-10% S-point accumulation, tiered benefits, priority event access, parking privileges), immediate point redemption (Sugupo), personal styling/fashion consulting services, and a curated portfolio of digital content platforms including HANKYU MODE, HANKYU ART THE GARŌ, GREEN AGE wellness concept, BRIDAL, HANKYUこどもカレッジ, Japan and me., and Hankyu umeda THE GIFT concierge. The parent group operates 13 department stores and food specialty stores across Kansai, Kanto, and Kyushu regions.

Short descriptiontext

Hankyu Umeda Main Store is a flagship Japanese department store in Osaka's Umeda district, operated by Hankyu Hanshin Department Stores under H2O Retailing, offering fashion, beauty, food, and lifestyle merchandise via physical, online, and remote shopping channels to a broad B2C consumer base.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersOsaka, Japan
HQ citystring
Osaka
HQ countrystring
Japan
HQ regionstring
Asia
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
department store retail, fashion merchandise, beauty cosmetics, gourmet food market, gift concierge
Industry1 code
1Flagship Luxury Department Stores
CodeCRAGADAAPrimaryYes
NAICS code1 code
  • Department Stores45511
SIC code1 code
  • Retail-Department Stores5311
Product category
Department Store Retail
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Merchandise Sales
TypeOne Time License
Description

Traditional department store retail model selling fashion, beauty, lifestyle, food, and general merchandise across multiple floors and categories.

hankyu-dept.co.jp
2Food & Restaurant Services
TypeOne Time License
Description

Restaurant and café operations on upper floors, including food hall and dining establishments.

hankyu-dept.co.jp
3Online Store Sales
TypeSubscription Recurring
Description

HANKYU FOOD online store for grocery and specialty food products.

hankyu-dept.co.jp
4Remo Order (Remote Shopping)
TypeOne Time License
Description

Remote shopping service allowing customers to order products via smartphone from anywhere.

hankyu-dept.co.jp
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Pricing details1 tier
1Department store merchandise - varying prices by brand and product
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Individual product pricing varies by brand, category, and item. Gift cards sold in denominations from 1,000 yen to 100,000 yen.

hankyu-dept.co.jp
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Hankyu Umeda Main Store is a multi-floor flagship department store that sells fashion, jewelry, watches, beauty and cosmetics, baby and kids goods, lifestyle and living items, specialty food, and gift merchandise through its physical Osaka Umeda location and complementary online channels. It also operates food halls, restaurants, and cafés on its upper floors, and provides ancillary services such as personal fashion consulting, gift concierge, a credit-linked loyalty program (STACIA Card), and a remote ordering service (Remo Order).

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Hankyu Umeda Main Store (阪急うめだ本店) is a flagship department store operated by Hankyu Hanshin Department Stores, part of H2O Retailing. The store offers a diverse portfolio organized across multiple floors: fashion (ladies, menswear, international designers, contemporary), jewelry and watches, beauty and cosmetics, children's and baby products, lifestyle and living goods, food halls and gourmet markets, restaurants and cafes, and specialty services. Key branded areas include the 1st floor for fashion accessories and cosmetics, 4th floor for contemporary ladieswear, 5th-6th floors for international boutiques and watch galleries, 7th floor for premium goods and lingerie, 8th floor for contemporary art (GREEN AGE), 10th floor for Umeda Souq crafts, and 11th floor for kimono and family services (Hankyu HugFamily). The store also operates an online store (HANKYU ONLINE STORE), a remote shopping service (Remo Order), a mobile point service (すぐポ), and curated digital content channels including HANKYU MODE (fashion trends), HANKYU ART THE GARŌ (art), and themed initiatives like HANKYU こどもカレッジ (children's programs) and #阪急大人の学び (lifestyle education).

Product and service1 record
1HANKYU ONLINE STORE
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
1Peruse STACIA Card
Strategic tierCoreTypeOthersAnnounced on2026-01-01
Description

Co-branded loyalty credit card program (STACIA) offering 5-10% S-points accumulation on purchases at Hankyu and Hanshin department stores, with tiered benefits based on annual spending. Card holders receive priority access to sales events, extended parking services, and lottery bonuses.

hankyu-dept.co.jp
Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2025-06-01
Description

Co-marketing partnership with Mosaic Mall Kouhoku mall offering shared parking services and point card benefits for customers of both facilities.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Partnership providing free parking services: weekday 2 hours free, weekend/holiday 1 hour free for point card holders at Mosaic Mall Kouhoku adjacent to Tsuzuki Hankyu.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Historic flagship department store with similar premium brand mix, food hall (depachika), and gifting services that mirror Hankyu Umeda's flagship positioning and tourist-driven luxury business.

TypeBroad incumbent
Description

Major nationwide department store competitor with overlapping general merchandise, fashion, and food offerings; relevant peer for benchmarking omnichannel strategy and loyalty program economics.

TypeBroad incumbent
Description

Japan's largest department store group with Shinjuku Isetan as a leading flagship; comparable in scale, luxury positioning, food hall depth, and inbound-tourist focus that intersects with Hankyu Umeda Main Store.

TypeEmerging player
Description

JR East-owned shopping complex operator focused on fashion and lifestyle at transit hubs; adjacent competitor for fashion-conscious, commuter-driven foot traffic in Japan, with comparable curation of contemporary brands.

TypeBroad incumbent
Description

Mid-tier nationwide department store chain with stores in Shibuya and Kansai region; relevant for benchmarking fashion, beauty, and food retail mix against Hankyu Umeda's curated offering.

TypeBroad incumbent
Description

One of Japan's premier nationwide department store chains with flagship stores in Osaka (Namba) and Tokyo, offering a comparable mix of luxury fashion, food halls, and gifting services that overlap with Hankyu Umeda's core categories.

TypeEmerging player
Description

Specialty lifestyle and variety retailer operating within department store formats; relevant as a tenant/category partner inside Hankyu Umeda and comparable in lifestyle and gifting curation, though narrower in assortment.

TypeRegional player
Description

Department store and credit card operator serving primarily the Kanto and Kansai regions; comparable in combining retail with financial services (similar to STACIA) and overlapping fashion and gifting positioning.

TypeDirect peer
Description

Daimaru's flagship Umeda store is the closest direct competitor, located in the same Osaka Umeda commercial district with overlapping fashion, luxury, food hall, and gifting offerings. Both stores compete head-to-head for Kansai affluent consumers and inbound tourists.

TypeDirect peer
Description

Sister store under the same H2O Retailing parent, located adjacent in Umeda, sharing brand DNA but operating as a separately branded competitor for customer mindshare within the same chain footprint.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries5 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Hankyu Umeda Main Store

Department Store Retailhankyu-dept.co.jp

Hankyu Umeda Main Store is a flagship Japanese department store in Osaka's Umeda district, operated by Hankyu Hanshin Department Stores under H2O Retailing, offering fashion, beauty, food, and lifestyle merchandise via physical, online, and remote shopping channels to a broad B2C consumer base.

What Hankyu Umeda Main Store does

Hankyu Umeda Main Store (阪急うめだ本店) is a flagship Japanese department store founded in 1929 and located at 8-7 Kakumachi, Kita-ku, Osaka, in the Umeda commercial district. It is operated by Hankyu Hanshin Department Stores, Inc., a wholly-owned subsidiary of H2O Retailing Corporation, which is publicly listed on the Tokyo Stock Exchange. The store spans 13+ floors covering fashion (ladies, menswear, international designers, contemporary), jewelry and watches, beauty and cosmetics, children's and baby products, lifestyle and living goods, food halls, restaurants and cafés, and specialty services. It serves a diversified B2C customer base including general consumers, food and gourmet enthusiasts, families with children, and international tourists, supported by multilingual capabilities (English, simplified/traditional Chinese, Korean, Thai) and tax-free shopping services.

Revenue is generated through a multi-channel retail model anchored by physical department store merchandise sales, restaurant and café operations on floors 12 and 13, online store sales via HANKYU ONLINE STORE and HANKYU FOOD, and remote shopping through Remo Order (smartphone, phone, or LINE-based ordering with delivery or in-store pickup). Pricing is unit-based across a multi-brand assortment, with gift cards ranging from ¥1,000 to ¥100,000. The go-to-market blends direct-to-consumer physical retail with omnichannel digital presence, an integrated loyalty ecosystem via the STACIA co-branded credit card (5-10% S-point accumulation, tiered benefits, priority event access, parking privileges), immediate point redemption (Sugupo), personal styling/fashion consulting services, and a curated portfolio of digital content platforms including HANKYU MODE, HANKYU ART THE GARŌ, GREEN AGE wellness concept, BRIDAL, HANKYUこどもカレッジ, Japan and me., and Hankyu umeda THE GIFT concierge. The parent group operates 13 department stores and food specialty stores across Kansai, Kanto, and Kyushu regions.

Hankyu Umeda Main Store firmographics

Firmographics
Name
Hankyu Umeda Main Store
Legal name
HANKYU HANSHIN DEPARTMENT STORES, INC.
Website
https://hankyu-dept.co.jp
Company type
Private
Founded year
1929
Operating status
Operating
Headcount range
1–10 employees
Short description
Hankyu Umeda Main Store is a flagship Japanese department store in Osaka's Umeda district, operated by Hankyu Hanshin Department Stores under H2O Retailing, offering fashion, beauty, food, and lifestyle merchandise via physical, online, and remote shopping channels to a broad B2C consumer base.
Ownership category
akta.pro rank

Hankyu Umeda Main Store industry classification

Industry
Product category
Department Store Retail
NAICS
Department Stores (45511)
SIC
Retail-Department Stores (5311)
akta.pro primary industry
Flagship Luxury Department Stores (CRAGADAA)

Keywords

  • Department store retail
  • Fashion merchandise
  • Beauty cosmetics
  • Gourmet food market
  • Gift concierge

Where Hankyu Umeda Main Store is headquartered

Location

Headquarters

HQ city
Osaka
HQ country
Japan
HQ region
Asia

Offices1 record

Markets served

Hankyu Umeda Main Store business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

  1. Merchandise Sales: Traditional department store retail model selling fashion, beauty, lifestyle, food, and general merchandise across multiple floors and categories.
  2. Food & Restaurant Services: Restaurant and café operations on upper floors, including food hall and dining establishments.
  3. Online Store Sales: HANKYU FOOD online store for grocery and specialty food products.
  4. Remo Order (Remote Shopping): Remote shopping service allowing customers to order products via smartphone from anywhere.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goDepartment store merchandise - varying prices by brand and product

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Hankyu Umeda Main Store product offering

Product offering

Core offering

Hankyu Umeda Main Store is a multi-floor flagship department store that sells fashion, jewelry, watches, beauty and cosmetics, baby and kids goods, lifestyle and living items, specialty food, and gift merchandise through its physical Osaka Umeda location and complementary online channels. It also operates food halls, restaurants, and cafés on its upper floors, and provides ancillary services such as personal fashion consulting, gift concierge, a credit-linked loyalty program (STACIA Card), and a remote ordering service (Remo Order).

Product overview

Hankyu Umeda Main Store (阪急うめだ本店) is a flagship department store operated by Hankyu Hanshin Department Stores, part of H2O Retailing. The store offers a diverse portfolio organized across multiple floors: fashion (ladies, menswear, international designers, contemporary), jewelry and watches, beauty and cosmetics, children's and baby products, lifestyle and living goods, food halls and gourmet markets, restaurants and cafes, and specialty services. Key branded areas include the 1st floor for fashion accessories and cosmetics, 4th floor for contemporary ladieswear, 5th-6th floors for international boutiques and watch galleries, 7th floor for premium goods and lingerie, 8th floor for contemporary art (GREEN AGE), 10th floor for Umeda Souq crafts, and 11th floor for kimono and family services (Hankyu HugFamily). The store also operates an online store (HANKYU ONLINE STORE), a remote shopping service (Remo Order), a mobile point service (すぐポ), and curated digital content channels including HANKYU MODE (fashion trends), HANKYU ART THE GARŌ (art), and themed initiatives like HANKYU こどもカレッジ (children's programs) and #阪急大人の学び (lifestyle education).

Differentiator

Problem solved

Functional benefit

Products and services

  • HANKYU ONLINE STORE

Companies that use Hankyu Umeda Main Store

Customer profile

Segments4 records

Ideal customer profiles4 records

Hankyu Umeda Main Store technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Hankyu Umeda Main Store partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

  • Peruse STACIA CardcoreOthers · 1 January 2026Co-branded loyalty credit card program (STACIA) offering 5-10% S-points accumulation on purchases at Hankyu and Hanshin department stores, with tiered benefits based on annual spending. Card holders receive priority access to sales events, extended parking services, and lottery bonuses.
  • Mosaic Mall Kouhoku / 都筑阪急 Point CardminorGTM or Marketing Partner · 1 June 2025Co-marketing partnership with Mosaic Mall Kouhoku mall offering shared parking services and point card benefits for customers of both facilities.
  • Mosiac Mall Kouhoku Parking ServicesminorGTM or Marketing PartnerPartnership providing free parking services: weekday 2 hours free, weekend/holiday 1 hour free for point card holders at Mosaic Mall Kouhoku adjacent to Tsuzuki Hankyu.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Hankyu Umeda Main Store competitors and assessment

Company assessment

Direct peers

  • Mitsukoshi Nihombashi: Historic flagship department store with similar premium brand mix, food hall (depachika), and gifting services that mirror Hankyu Umeda's flagship positioning and tourist-driven luxury business.
  • Daimaru Umeda: Daimaru's flagship Umeda store is the closest direct competitor, located in the same Osaka Umeda commercial district with overlapping fashion, luxury, food hall, and gifting offerings. Both stores compete head-to-head for Kansai affluent consumers and inbound tourists.
  • Hanshin Umeda Main Store: Sister store under the same H2O Retailing parent, located adjacent in Umeda, sharing brand DNA but operating as a separately branded competitor for customer mindshare within the same chain footprint.

Broad incumbents

  • Sogo & Seibu: Major nationwide department store competitor with overlapping general merchandise, fashion, and food offerings; relevant peer for benchmarking omnichannel strategy and loyalty program economics.
  • Isetan Mitsukoshi: Japan's largest department store group with Shinjuku Isetan as a leading flagship; comparable in scale, luxury positioning, food hall depth, and inbound-tourist focus that intersects with Hankyu Umeda Main Store.
  • Tokyu Department Store: Mid-tier nationwide department store chain with stores in Shibuya and Kansai region; relevant for benchmarking fashion, beauty, and food retail mix against Hankyu Umeda's curated offering.
  • Takashimaya: One of Japan's premier nationwide department store chains with flagship stores in Osaka (Namba) and Tokyo, offering a comparable mix of luxury fashion, food halls, and gifting services that overlap with Hankyu Umeda's core categories.

Emerging players

  • LUMINE: JR East-owned shopping complex operator focused on fashion and lifestyle at transit hubs; adjacent competitor for fashion-conscious, commuter-driven foot traffic in Japan, with comparable curation of contemporary brands.
  • Loft (Ain Holdings): Specialty lifestyle and variety retailer operating within department store formats; relevant as a tenant/category partner inside Hankyu Umeda and comparable in lifestyle and gifting curation, though narrower in assortment.

Regional players

  • Marui Imai: Department store and credit card operator serving primarily the Kanto and Kansai regions; comparable in combining retail with financial services (similar to STACIA) and overlapping fashion and gifting positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Hankyu Umeda Main Store social profiles

Digital presence

Hankyu Umeda Main Store financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hankyu Umeda Main Store leadership team

Management profile

Number of profiles

Hankyu Umeda Main Store subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

Hankyu Umeda Main Store funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hankyu Umeda Main Store M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hankyu Umeda Main Store

What does Hankyu Umeda Main Store do?

Hankyu Umeda Main Store is a multi-floor flagship department store that sells fashion, jewelry, watches, beauty and cosmetics, baby and kids goods, lifestyle and living items, specialty food, and gift merchandise through its physical Osaka Umeda location and complementary online channels. It also operates food halls, restaurants, and cafés on its upper floors, and provides ancillary services such as personal fashion consulting, gift concierge, a credit-linked loyalty program (STACIA Card), and a remote ordering service (Remo Order).

Is Hankyu Umeda Main Store a public or private company?

Hankyu Umeda Main Store is a private company. It is classified as corporate owned and is currently operating.

When was Hankyu Umeda Main Store founded?

Hankyu Umeda Main Store was founded in 1929. It employs 1 to 10 people.

Where is Hankyu Umeda Main Store based?

Hankyu Umeda Main Store is headquartered in Osaka, Japan, in the Asia region.

How does Hankyu Umeda Main Store make money?

Four revenue lines are on record. Merchandise Sales are the primary driver. The others are food & Restaurant Services, online Store Sales and remo Order (Remote Shopping).

Who are Hankyu Umeda Main Store's main competitors?

Direct peers on record are Mitsukoshi Nihombashi, Daimaru Umeda and Hanshin Umeda Main Store. Broad incumbents are Sogo & Seibu, Isetan Mitsukoshi, Tokyu Department Store and Takashimaya. Emerging players are LUMINE and Loft (Ain Holdings). Marui Imai is listed as a regional player.

Does Hankyu Umeda Main Store have an API?

No public API is recorded for Hankyu Umeda Main Store.

What industry is Hankyu Umeda Main Store in?

Hankyu Umeda Main Store's product category is Department Store Retail. Its primary akta.pro industry code is CRAGADAA, Flagship Luxury Department Stores. Its NAICS code is 45511 and its SIC code is 5311.

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Live signals
Third NewsKorean Custom Key Ring Brand 'taag' Returns to Osaka with Pop-Up StoreKorean custom key ring brand 'taag' is returning to Osaka after a year-long hiatus, opening its fourth pop-up store at the Hankyu Umeda Main Store. The event runs from September 2 to 7, 2026, as part of the Topics Consumer Products & Retail series. No pricing or product details were disclosed.Third NewsExperience Perfect Sleep: Koala's Popup Event at Hankyu UmedaKoala Japan is opening a popup store at Hankyu Umeda Main Store, 8th-floor Promotion Space 83, from August 26 to September 15, 2026, displaying its PLUS and SUPREME mattresses with PolarBands technology, bed frames and sofa beds. Discounts of up to 20% are offered, alongside a September 4-6 sleep workshop with Neals Yard Remedies instructors, priced at 1,650 yen.Third NewsExclusive Mulberry Collection at Umeda Snoopy Festival 2026British lifestyle brand Mulberry will showcase an 11-style limited collection featuring PEANUTS characters at the Umeda Snoopy Festival in Osaka, Japan, from August 12 to 25, 2026, at the Hankyu Umeda Main Store. The collaboration includes designs featuring Snoopy and Woodstock on signature bags such as the Bayswater and Islington Bucket, available through a made-to-order system with online pre-orders starting August 4. The collection, presented in a soft color palette of Poplin Blue, Butter, and Lilac Blossom, blends British craftsmanship with PEANUTS charm and carries an estimated delivery time of approximately three months.Prtimes[First store opening at Hankyu Umeda Main Store from Toyama!] 100% Toyama rice used! The rice snack specialty store "Okomejaya" makes its debut at Hankyu Umeda Main Store! Open for a limited time starting May 20 (Wednesday)!Hinodeya Seika Sangyo will open its first Okomejaya rice snack store at Hankyu Umeda Main Store on May 20, 2026, as a limited-time pop-up. The store features 100% Toyama rice dango and exclusive items like Shiroebi Dashi Fried Dango, with the event running through May 24.GIGAZINELimited reprint of the taste of the Edo era, I have eaten old-fashioned 'Akafuku' using brown sugarA limited reprint of brown-sugar Akafuku was offered at a Hankyu department store event in Osaka from October 24-29, 2018. The brown-sugar version, made by Ise no Akafuku, was described as having a nostalgic, rich sweetness compared to the modern white-sugar version.