Karia
Karia Food OÜ is an Estonian B2B supplier of frozen and chilled meat and seafood, serving foodservice, HoReCa, and wholesale buyers across the EU via its own refrigerated truck fleet and 15,000-pallet cold-storage terminals in Jüri, Estonia.
- Company typePrivate
- Founded2011
- HeadquartersJüri, Estonia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Karia does
Karia Food OÜ is an Estonian B2B meat and seafood trading and distribution company, founded in 2011 as a subsidiary of Karia OÜ (established 1991), itself described as one of Estonia's largest foodservice and HoReCa operators. The company supplies frozen and chilled pork, beef, poultry, mutton, lamb, game meat, and seafood in multiple cuts and offals to foodservice, HoReCa, and wholesale buyers across European Union markets, with headquarters at Kesk tee 15, Jüri, Rae vald, Estonia.
The company's competitive layer is its physical cold-chain infrastructure: an own fleet of refrigerated trucks offering temperature-controlled transport across the EU with flexible full or partial load options, plus two modern warehouse terminals built in Jüri in 2016 and 2019 delivering combined capacity of 15,000 pallet spaces. Product portfolio, sourcing flexibility (direct from producers or cold storage facilities), and EU-wide delivery capability are positioned as core differentiators against generic wholesale competitors.
The business operates a sales-led B2B model with a small in-house team (~9 listed members) organized by geography — Estonia, Lithuania/Latvia, Finland/Sweden, and broader EU — running direct sales-and-purchase workflows rather than automated channels. Revenue is generated transactionally through meat/seafood sales on quote-based pricing; pricing is not publicly disclosed. A wholly-owned online marketplace sub-brand, KariaMarket (kariamarket.ee), runs alongside the core B2B foodservice operation. No external institutional funding, public listing, M&A activity, AI/technology platform, or third-party certifications were disclosed in the available data.
Karia firmographics
Firmographics- Name
- Karia
- Legal name
- Karia Food OÜ
- Website
- https://karia.ee
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Karia Food OÜ is an Estonian B2B supplier of frozen and chilled meat and seafood, serving foodservice, HoReCa, and wholesale buyers across the EU via its own refrigerated truck fleet and 15,000-pallet cold-storage terminals in Jüri, Estonia.
- Ownership category
- akta.pro rank
Karia industry classification
Industry- Product category
- Foodservice Distribution (Meat & Seafood Wholesale)
- NAICS
- Poultry and Poultry Product Merchant Wholesalers (42444), Seafood Product Preparation and Packaging (31171)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)
- akta.pro industry
- Frozen Meat, Poultry & Seafood WholesaleMeat, Poultry & Seafood Refrigerated WarehousingTransportation & Logistics/Warehousing & Storage (Cold Chain, Fulfillment, Depots)/Cold Chain Warehousing & Refrigerated Storage
Keywords
Where Karia is headquartered
LocationHeadquarters
- HQ city
- Jüri
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
Karia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Meat and Seafood Supply: Sale of frozen and chilled meat, seafood, and food products including pork, beef, poultry, mutton, lamb, game meat, and fish. Products sold in various cuts and formats to B2B customers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Karia product offering
Product offeringCore offering
Karia Food OÜ is a B2B foodservice supplier of frozen and chilled meat and seafood — pork, beef, poultry, mutton, lamb, game meat, and fish — sold in various cuts and offals. The offering is integrated with in-house cold chain capabilities: two warehouse terminals in Jüri, Estonia with 15,000 pallet spaces and an own fleet of frigo trucks enabling temperature-controlled transport and flexible full or partial load delivery across the EU.
Product overview
Karia is a foodservice and logistics company offering an integrated product portfolio centered around meat and seafood supply with supporting cold chain infrastructure. The core offering includes global meat and seafood supply (pork, beef, poultry, mutton, lamb, game meat, and seafood) with various cuts and offals, complemented by temperature-controlled logistics using the company's own fleet of frigo trucks, and cold storage services with 15,000 pallet spaces across two terminals. The subsidiary KariaMarket operates as a separate online marketplace platform.
Differentiator
Problem solved
Functional benefit
Brands
- KariaMarket: Online food market platform operating at kariamarket.ee
Products and services
- Meat and Seafood Supply Global supply of frozen and chilled meat and seafood — pork, beef, poultry, mutton, lamb, game meat, and fish — in various cuts and offals, sold to B2B foodservice, HoReCa, and wholesale buyers across the EU.
- Cold Storage Services Temperature-controlled warehouse storage service provided through two modern cold-store terminals located in Jüri, Estonia, with combined capacity of 15,000 pallet spaces. Used both for Karia's own stock and to support customer supply.
- Temperature Controlled Logistics (Transport) Temperature-controlled transport services across EU countries using Karia's own fleet of frigo trucks, with flexible delivery via full or partial loads direct from producers or from cold storage facilities.
- KariaMarket Online Food Marketplace Online food marketplace operated by Karia Food OÜ's wholly-owned subsidiary KariaMarket at kariamarket.ee, providing an online channel for purchasing food products.
Companies that use Karia
Customer profileSegments2 records
Ideal customer profiles2 records
Karia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Karia partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Karia competitors and assessment
Company assessmentOthers
- Lineage Logistics: Global cold chain warehousing and logistics provider. Comparable via Karia's 15,000-pallet cold storage terminal and frigo fleet; Karia could be a customer or competitor for third-party cold storage in the Baltic region.
Direct peers
- Hilton Foods: UK-headquartered B2B meat and seafood packer and supplier to retailers and foodservice operators across Europe and Asia-Pacific. Comparable in protein sourcing, cold chain distribution, and B2B foodservice focus, though at substantially larger scale.
- 2 Sisters Food Group: UK-based B2B food manufacturer and supplier serving retail, foodservice, and convenience channels in Europe. Comparable on packaged meat and seafood supply to foodservice/Wholesale buyers, though much larger and more diversified.
- Bakkafrost: Faroe Islands-headquartered salmon farming and value-added seafood producer with significant European distribution. Comparable for Karia's seafood product line and cold chain logistics to HoReCa customers.
- Martin Braun: German-based B2B supplier of frozen and chilled ingredients (including meat, seafood, and baked goods) to foodservice and HoReCa customers across Europe. Directly comparable in product mix, cold chain logistics, and target customer base to Karia Food.
- Royal Greenland: One of the world's largest seafood companies, supplying frozen and chilled fish and seafood to retail, foodservice, and industrial customers across Europe. Comparable on the seafood supply and cold chain dimensions of Karia's business.
Broad incumbents
- Bidvest Foodservice: International foodservice distributor operating across multiple geographies with broad protein and ambient product ranges. Comparable via shared wholesale-to-HoReCa model and protein category exposure.
- METRO Cash & Carry (Foodservice): Global HoReCa-focused wholesale distributor with broad food and beverage assortment including meat and seafood. Karia competes with METRO's delivered wholesale arm for HoReCa accounts across Europe, though METRO operates at vastly larger scale.
- Charoen Pokphand Foods: Global integrated meat and seafood producer and distributor with European sales operations. Comparable as a multi-protein supplier to foodservice and wholesale channels, though at conglomerate scale.
- Cargill (Protein & Foodservice): Global food and agriculture conglomerate with meat, seafood, and foodservice distribution businesses across Europe. Karia competes with Cargill protein and foodservice units for HoReCa and wholesale contracts, though Cargill is far larger and more diversified.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Karia social profiles
Digital presenceKaria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karia leadership team
Management profileNumber of profiles
Profiles9 records
Karia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Karia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karia
What does Karia do?
Karia Food OÜ is a B2B foodservice supplier of frozen and chilled meat and seafood — pork, beef, poultry, mutton, lamb, game meat, and fish — sold in various cuts and offals. The offering is integrated with in-house cold chain capabilities: two warehouse terminals in Jüri, Estonia with 15,000 pallet spaces and an own fleet of frigo trucks enabling temperature-controlled transport and flexible full or partial load delivery across the EU.
Is Karia a public or private company?
Karia is a private company. It is classified as family owned and is currently operating.
When was Karia founded?
Karia was founded in 2011. It employs 51 to 100 people.
Where is Karia based?
Karia is headquartered in Jüri, Estonia, in the Europe region.
How does Karia make money?
One revenue line is on record: meat and Seafood Supply.
Who are Karia's main competitors?
Lineage Logistics is listed as an others. Direct peers are Hilton Foods, 2 Sisters Food Group, Bakkafrost, Martin Braun and Royal Greenland. Broad incumbents are Bidvest Foodservice, METRO Cash & Carry (Foodservice), Charoen Pokphand Foods and Cargill (Protein & Foodservice).
Does Karia have an API?
No public API is recorded for Karia.
What industry is Karia in?
Karia's product category is Foodservice Distribution (Meat & Seafood Wholesale). Its primary akta.pro industry code is AFAIAHAF, Frozen Meat, Poultry & Seafood Wholesale, with a secondary code of TLALABAC, Meat, Poultry & Seafood Refrigerated Warehousing. Its NAICS code is 42444 and its SIC code is 2092.