JOCKEYS' BENEFIT ASSOCIATION OF CANADA

What JOCKEYS' BENEFIT ASSOCIATION OF CANADA does

The Jockeys' Benefit Association of Canada (JBAC) is a Toronto-based non-profit corporation founded in 1948 that serves as the official association and spokesperson for professional thoroughbred jockeys riding in Canada. Operating under a Provincially appointed Executive Director (currently Daren Gomez), the organization represents jockeys across six major Canadian racetracks: Woodbine (Toronto), Fort Erie (Ontario), Hastings Park (Vancouver, BC), Assiniboia Downs (Winnipeg, MB), Century Downs, and Century Mile (Alberta). The association's primary purpose is to represent and assist jockeys, functioning as a unified industry voice and providing advocacy and member support services.

JBAC's core offering is its membership-based representation services, with no proprietary technology stack or software product beyond a WordPress-based informational website (jockeyscanada.com) that hosts jockey profiles, racetrack information, racing news, photo galleries, and an email newsletter subscription via Mailchimp. The website profiles more than 50 active and retired jockeys. The organization is not technology-oriented; no APIs, integrations, AI capabilities, or mobile applications are disclosed. Revenue mechanics consist of recurring membership fees from jockey members, with specific pricing not publicly disclosed.

The go-to-market motion is community-led, with direct distribution to jockeys across its six racetrack partner venues. JBAC maintains operational relationships with the major racetrack operators in each province — Woodbine Entertainment Group, Great Canadian Gaming Corporation (Hastings), Manitoba Jockey Club (Assiniboia), Century Casinos (Century Mile and Century Downs), Fort Erie Live Racing Consortium, and Ontario Racing. No funding rounds, M&A activity, subsidiaries, patents, or awards are disclosed in the available data.

Name

JOCKEYS' BENEFIT ASSOCIATION OF CANADA

Legal name

Jockey's Benefit Association of Canada

Website

https://jockeyscanada.com

Company type

Private

Founded year

1948

Operating status

Operating

Short description

The Jockeys' Benefit Association of Canada is a 1948-founded non-profit corporation that serves as the official representative body and spokesperson for professional thoroughbred jockeys across six Canadian racetracks, providing advocacy and membership support under a Provincially appointed Executive Director.

Ownership category

akta.pro rank

Product category

Professional Sports Association

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Jockeys, Drivers & Officials (Licensing/Representation) (MPAEADAK)

akta.pro secondary industries

Racing Associations, Governance & Integrity Services (MPAEADAL), National Governing Bodies (NGBs) (MPAKAFAC)

Keywords

• Jockey representation services
• Horse racing advocacy
• Professional athlete association
• Thoroughbred racing support
• Jockey membership services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Jockey Representation Services: JBAC represents and assists jockeys across Canada as a non-profit corporation. Revenue model is membership-based, funded through association fees from jockey members. The organization has been operating for over 75 years as the official representative body for Canadian jockeys.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

JBAC represents and assists professional thoroughbred jockeys riding in Canada as a non-profit corporation. The association acts as the official spokesperson for Canadian jockeys, delivering advocacy, member support, and benefit-related services across six major racetracks nationwide. It operates under a Provincially appointed Executive Director in regions where thoroughbred racing is active.

Product overview

Jockeys Canada's primary offering is its informational website (jockeyscanada.com), which serves as a comprehensive digital platform for the Jockey's Benefit Association of Canada (JBAC). The website provides profiles of active and retired jockeys, racetrack information, event coverage including the Prince of Wales Stakes, news updates, and contact details for the association. It is a single unified web platform rather than a modular product suite.

Differentiator

Problem solved

Functional benefit

Products and services

• Jockey Representation and Advocacy Services
• Avelino Gomez Memorial Award

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Century Casinos (Century Mile & Century Downs)coreOthers · 1 April 2019Century Casinos operates Century Mile Racetrack and Casino (opened April 1, 2019) and Century Downs racetrack in Alberta. JBAC provides jockey representation at both A-level Alberta racing venues.
• Woodbine Entertainment GroupcoreOthersWoodbine Entertainment Group owns Woodbine Racetrack, JBAC's primary member base and flagship racetrack. JBAC represents jockeys riding at this venue, which hosts Canada's most famous race, the Queen's Plate.
• Great Canadian Gaming CorporationcoreOthersGreat Canadian Gaming Corporation acquired the lease of Hastings Racecourse in 2004 and operates the facility. JBAC provides jockey representation services at this Vancouver-based track.
• Manitoba Jockey ClubcoreOthersManitoba Jockey Club operates Assiniboia Downs racetrack in Winnipeg. JBAC represents jockeys at this facility, which hosts the annual Manitoba Derby.
• Fort Erie Live Racing ConsortiumcoreOthersFort Erie Live Racing Consortium (led by American businessmen Carl Paladino, Joel Castle, and Joe Mosey) purchased the Fort Erie racetrack property in 2014. JBAC represents jockeys at this historic Ontario track.
• Ontario RacingcoreOthersOntario Racing reached a 19-year funding agreement with the Ontario government in 2018 to support horse racing. JBAC operates under Provincially appointed leadership where thoroughbred racing is active in Ontario.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Canadian Thoroughbred Horse Society (CTHS): The Canadian national breed registry and representative body for Thoroughbred breeders and owners. Comparable to JBAC as a Canadian national industry association with membership dues funding, but operates in a different vertical (breeding/ownership rather than jockey representation).
• Australian Jockeys' Association: The national body representing jockeys in Australia. Functionally comparable to JBAC as a national jockey association providing advocacy and welfare support, but operating in a different geography with a much larger racing industry.

Broad incumbents

• British Horseracing Authority (BHA): The governing and regulatory body for British horseracing, including jockey licensing and discipline. Comparable in its national remit and licensing/governance scope relevant to JBAC's jockey representation mandate, though broader in regulatory authority.
• The Jockey Club: An established U.S. organization focused on Thoroughbred breed registry, ownership, and racing integrity. While not a jockey-only body, it is comparable as a longstanding membership-based national authority within the Thoroughbred ecosystem where JBAC also operates.
• National Horsemen's Benevolent and Protective Association (HBPA): The largest U.S. horsemen's association representing owners, trainers, and other racing participants. Comparable in membership-based advocacy model and industry-level representation, but broader in scope than JBAC since it covers all horsemen rather than only jockeys.

Others

• Ontario Racing: The provincial governing and funding body for horse racing in Ontario. Functions as the regulator under which JBAC's Provincially appointed Executive Director operates, making it an adjacent ecosystem participant rather than a direct competitive peer.
• Woodbine Entertainment Group: Owner-operator of Woodbine Racetrack — JBAC's flagship member venue. Listed as a partner/industry counterpart rather than a peer; comparable in that it is a core institution in the same Canadian Thoroughbred ecosystem JBAC serves.

Direct peers

• Jockeys' Guild: The principal U.S. national organization representing professional jockeys in Thoroughbred, Quarter Horse, and Standardbred racing. Directly comparable to JBAC in mandate (jockey representation, advocacy, insurance, benefits) and operates at a national level, making it the closest functional peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOCKEYS' BENEFIT ASSOCIATION OF CANADA