ASSET 360 LTD

What ASSET 360 LTD does

Johnsons Asset 360 is a UK-based software-as-a-service platform, operated by Johnsons 1871 Ltd (England & Wales, company no. 02372641) and trading alongside parent Amer Logistics Ltd T/a Johnsons, that delivers end-to-end management of furniture, fixtures and equipment (FF&E) for organisations with significant real-estate footprints. The platform centres on a CORE module — Capture, Organise, Route, Evaluate — that digitally tags and verifies each asset, centralises inventory data by type, condition, location, utilisation and lifecycle status, routes assets through relocation, reuse, repair, donation, storage or compliant disposal with chain-of-custody tracking, and surfaces live dashboards for cost and sustainability reporting. Adjacent modules extend the product surface: Social Showroom connects surplus assets with charities, schools and community groups; Assets4Change (a wholly owned social-enterprise subsidiary) tracks donations and social impact; GovReuse, co-developed with the UK Cabinet Office and Government Property Agency, is a dedicated portal for government departments.

The commercial model is an enterprise subscription sold via direct, field-based sales with quote-based, annual-billing pricing and a 'Book a demo' call-to-action. Go-to-market targets central government, government agencies and the public sector (DWP, DEFRA, DfT, Durham Constabulary, BBC Wales), alongside corporates and institutions such as London University, Epic Games, Nestlé, Mitie and Smallworks. Distribution into the UK public sector runs through the GovReuse framework channel. Geographic footprint is presently the United Kingdom only; there is no disclosed international presence.

The company traces its technology lineage to Asset Logic V1 (launched 2020), added the Reuse Hierarchy framework in 2024, and was completely rebuilt and relaunched as the cloud-based Johnsons Asset 360 platform in 2025. Owning-group structure sits between Amer Logistics Ltd and Johnsons 1871 Ltd; no external institutional or venture funding has been disclosed in the source material.

Name

ASSET 360 LTD

Legal name

Johnsons 1871 Ltd

Website

https://asset-360.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Johnsons Asset 360 is a UK-based SaaS platform that manages furniture, fixtures and equipment across the full asset lifecycle for government departments, financial services, and enterprise clients. Its CORE module combines digital tagging, lifecycle routing, and live ESG dashboards via a quote-based enterprise subscription.

Ownership category

akta.pro rank

Product category

Asset Management Software (FF&E)

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)

Keywords

• Asset management software
• FF&E lifecycle management
• ESG reporting platform
• Circular economy solutions
• Government asset reuse

Headquarters

HQ city

Wrexham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Asset Management Platform Subscription: SaaS-based platform providing full visibility of assets throughout their lifecycle including digital surveys, condition reviews, reuse, repair, donation and ESG reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Johnsons Asset 360 is a cloud-based SaaS platform that helps organisations plan, manage, and optimise furniture, fixtures and equipment (FF&E) across the entire asset lifecycle. Built around a CORE module (Capture, Organise, Route, Evaluate), it provides digital tagging, condition verification, centralised asset databases, lifecycle routing (relocation, reuse, repair, donation, storage, disposal), and live ESG dashboards. The offering is sold primarily to government departments and large enterprises via demo-led enterprise sales and annual subscriptions.

Product overview

Johnsons Asset 360 is a unified, next-generation asset management platform designed for managing furniture, fixtures and equipment (FF&E) across the complete asset lifecycle. The platform is built around its CORE module (Capture, Organise, Route, Evaluate) which provides digital asset tagging and verification, centralised data management, lifecycle routing (relocation, reuse, repair, donation, storage, disposal), and live ESG dashboards for cost and sustainability insight. The ecosystem includes Social Showroom for connecting surplus assets with charities and community groups, and Assets4Change for tracking charitable donations and social impact. The Reuse Hierarchy framework ensures assets follow prioritised lifecycle paths (internal reuse, refurbishment, community redistribution) to minimise waste. GovReuse extends these capabilities specifically for government departments. Supporting services include Lifecycle Management Solutions, Optimising Resources, Charitable Donations, and Reducing Carbon Emissions.

Differentiator

Problem solved

Functional benefit

Products and services

• Johnsons Asset 360 A next-generation cloud-based SaaS platform that transforms how organisations plan, manage, and optimise furniture, fixtures and equipment (FF&E) across the entire asset lifecycle, providing digital surveys, condition reviews, reuse, repair, donation, and ESG reporting in one system. Targeted at large UK enterprises and government departments.
• Social Showroom A platform that connects surplus office furniture, IT, and equipment with charities, schools, and community groups, enabling organisations to donate assets to verified recipients. For enterprise and public sector donors and UK charity / community recipients.
• Assets4Change A social enterprise programme that enables charitable donations of surplus furniture and equipment to community organisations, tracking social impact and ESG outcomes. For UK enterprises and the charities and community organisations receiving donations.
• GovReuse A government-focused portal co-developed with the UK Cabinet Office and Government Property Agency that allows central government departments to redistribute and reuse office furniture, IT, and equipment across departments.
• Lifecycle Management Solutions A comprehensive service covering asset acquisition, optimal utilisation, maintenance and repair, upgrades, and responsible decommissioning and disposal of FF&E assets. For UK enterprises and government departments managing large estates.

Quantifiable outcome

• Organisations with high-quality asset data can reduce reactive maintenance costs by 15-20% while improving service reliability
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Cabinet OfficecoreStrategic or Co-development Partner · 1 January 2024Johnsons partnered with the Cabinet Office to develop and implement GovReuse, a discovery-led innovation transforming how government departments reuse assets. This partnership led to national recognition and the creation of the Social Showroom.
• Government Property AgencycoreStrategic or Co-development Partner · 1 January 2024Collaborated with the Government Property Agency alongside the Cabinet Office to develop GovReuse platform, helping government departments reduce waste while maximising value of existing resources.
• Charitable OrganisationsminorOthersAssets4Change partners with charitable organisations to maximise social impact, collaborating with charities focused on education, healthcare, environmental conservation, and social welfare.
• UK Charity PartnersminorOthersAssets4Change network of UK charity partners receiving donated furniture and equipment. Supports local communities and grassroots organisations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FM:Systems: FM:Systems offers facility management and asset management software including move management, space and asset inventory tools used by universities and large enterprises \u2014 directly comparable to Asset 360's core surveying and lifecycle routing functionality.
• Archibus (Eptura): Archibus / Eptura is an enterprise workplace and asset management platform with deep functionality in furniture, space and equipment tracking across multi-site estates \u2014 a closely aligned competitor to Asset 360's FF&E lifecycle focus, with a larger installed base.
• iOFFICE (Eptura): iOFFICE provides workplace experience and asset management software with strong FF&E and move-management capabilities for corporate estates. Overlaps with Asset 360 on asset tracking, lifecycle workflows and ESG/sustainability reporting for multi-site organisations.
• Accruent: Accruent delivers facility and asset lifecycle management software for healthcare, higher education and corporate real estate. Its asset tracking and ESG/sustainability modules directly overlap with Asset 360's FF&E lifecycle and reporting functionality.
• Planon: Planon provides integrated workplace management system (IWMS) software covering space, asset, maintenance and sustainability management for large estates. It is directly comparable to Asset 360's FF&E lifecycle and ESG reporting capabilities, but addresses a broader facility/real estate scope.
• Tango Analytics: Tango provides real estate and facilities analytics with space, move and asset management modules used by global enterprises. Comparable to Asset 360 in its data-led approach to multi-site estates, with stronger international enterprise reach.

Broad incumbents

• ServiceNow Hardware Asset Management: ServiceNow's IT Asset Management and Workplace modules cover hardware/software asset tracking and can be extended to FF&E. As a broad incumbent, it competes with Asset 360 for enterprise budget and IT-led consolidation of asset data, though it lacks the same depth in FF&E reuse/ESG workflows.
• IBM TRIRIGA: IBM TRIRIGA is an enterprise IWMS platform used for real estate, facility and asset management by large global organisations. A broad incumbent comparable to Asset 360 on asset lifecycle and ESG reporting, with stronger global enterprise penetration but less depth in FF&E-specific reuse routing.

Others

• Salesforce Sustainability Cloud: Salesforce Sustainability Cloud provides enterprise carbon accounting and ESG data management. It is adjacent rather than directly competing \u2014 organisations may pair Sustainability Cloud with Asset 360, or it could become a substitute for the ESG dashboard layer over time.

Regional players

• Crown Workspace: Crown Workspace is a UK commercial relocation and furniture reuse provider serving enterprises and government. It is comparable to Asset 360 on the operational relocation/reuse side but lacks a comparable SaaS/data platform, and serves primarily UK customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/johnsons-asset-360

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASSET 360 LTD