Solveig
Solveig is an Estonian specialty retailer selling fabrics, interior textiles, curtains, and sewing notions to hobbyist sewists and small textile businesses in Estonia and Finland via Magento-based e-commerce (solveig.ee and solveig.fi) plus physical showrooms in Tartu and Tallinn.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What Solveig does
Solveig, operating under the legal entity OÜ Ex Solveig, is an Estonian privately held specialty retailer of fabrics, interior textiles, window coverings, and sewing notions. The company sells dressmaking fabrics (silk, cotton, linen, wool, polyester, viscose, knit/jersey, lace, tulle, jacquard, embroidered, glitter and specialty/impregnated fabrics), children's fabrics, upholstery and curtain fabrics (including blackout, drapery, tulle, and ready-made curtains), bed-linen fabrics, and a comprehensive range of sewing notions (zippers, threads, ribbons and bias tapes, buttons, buckles, needles, scissors, metal hardware, bag hardware, and decorative embellishments). Products are sourced from European suppliers including Italy, with retail prices ranging from approximately €0.30 for individual notions to over €96 per meter for premium silk.
The business operates a hybrid omnichannel model. Its core technology is a Magento-based e-commerce platform deployed bilingually as solveig.ee for Estonian customers and solveig.fi for Finnish customers, supplemented by two physical retail showrooms in Tartu and Tallinn. Orders are fulfilled through third-party logistics partners DPD, Omniva, and Itella, with payments processed via Maksekeskus AS, which connects the storefront to Estonian banks including Swedbank, LHV, SEB, Coop, and Luminor.
Solveig serves primarily hobbyist sewists and individual consumers in Estonia and Finland who purchase fabrics and notions for personal garment-making, home décor, and craft projects, with a secondary segment of professional tailors and small textile businesses. Revenue is generated through one-time retail transactions (per-unit or per-meter pricing) plus €20 and €30 gift cards; all prices include 20% Estonian VAT and shipping is €2.90 for small-sized products. No external funding, parent company, or subsidiary structure is disclosed, and the company operates independently with no publicly stated headcount.
Solveig firmographics
Firmographics- Name
- Solveig
- Legal name
- OÜ Ex Solveig
- Website
- https://solveig.ee
- Company type
- Private
- Operating status
- Operating
- Short description
- Solveig is an Estonian specialty retailer selling fabrics, interior textiles, curtains, and sewing notions to hobbyist sewists and small textile businesses in Estonia and Finland via Magento-based e-commerce (solveig.ee and solveig.fi) plus physical showrooms in Tartu and Tallinn.
- Ownership category
- akta.pro rank
Solveig industry classification
Industry- Product category
- Fabric and Sewing Supplies Retail
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (459130)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- General Fabric & Textile Stores (CRALADAA)
- akta.pro secondary industries
- Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons) (CRALADAG), Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)
Keywords
Solveig business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- E-commerce retail sales: Direct-to-consumer online sales of textiles, sewing supplies, and home décor products through the company's e-commerce platforms solveig.ee and solveig.fi. Revenue generated through product sales with prices ranging from approximately €0.30 to €96+ per item.
- Physical retail sales: In-store sales at physical locations in Tartu and Tallinn for customers preferring to purchase textiles and notions in person.
- Gift cards: Sale of gift cards in €20 and €30 denominations for gifting purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing for sewing notions and accessories |
| Unit Pricing | Pay-as-you-go | Meter-based pricing for fabrics and textiles |
| Unit Pricing | Pay-as-you-go | Gift cards in fixed denominations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
Solveig product offering
Product offeringCore offering
Solveig retails dressmaking and garment fabrics (silk, cotton, linen, wool, polyester, knit, lace, jacquard, embroidered, and specialty fabrics), children's fabrics, interior/curtain and upholstery fabrics, and a comprehensive range of sewing notions including zippers, threads, ribbons, bias tapes, buttons, needles, metal hardware, bag-making accessories, scissors, and decorative embellishments. Sales are conducted through two Magento-based e-commerce sites (solveig.ee in Estonian and solveig.fi in Finnish) plus physical retail showrooms in Tartu and Tallinn, with prices ranging from roughly €0.30 per notion to €96+ per meter for premium silk.
Product overview
Solveig is an Estonian textile and sewing supplies retailer operating both a physical retail presence in Tartu and Tallinn and an e-commerce platform (solveig.ee for Estonia, solveig.fi for Finland). The core product offering is organized around dressmaking and clothing fabrics (silk, cotton, wool, linen, polyester blends, lace, tulle, jacquard, embroidered, glitter, and specialty fabrics), children's fabrics, interior/upholstery fabrics (curtains, blackout fabrics, bedding), and a comprehensive range of sewing notions including zippers, threads, ribbons and bias tapes, buttons, needles, metal hardware, and embellishments. The company also offers gift cards and operates multilingual (Estonian/Finnish) e-commerce storefronts.
Differentiator
Problem solved
Functional benefit
Products and services
- Clothing Fabrics (Rõivakangad)
Companies that use Solveig
Customer profileSegments2 records
Ideal customer profiles2 records
Solveig technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Solveig partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Maksekeskus AScorePayment processing partner handling secure transactions for online purchases through Estonian banks including Swedbank, LHV, SEB, Coop, and Luminor. Maksekeskus AS is the payment intermediary for all e-commerce transactions.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
Solveig competitors and assessment
Company assessmentDirect peers
- Textielstad: Dutch specialty retailer selling fabrics, haberdashery, and sewing supplies through physical stores and e-commerce. Comparable business model and assortment depth, focused on the hobbyist and small-business sewist.
- Stoff & Stil: Pan-Nordic/European fabric and sewing supply retailer operating physical stores and e-commerce across multiple countries. Direct comparable to Solveig in product range (fabrics, notions, home textiles) and target customer (hobbyists and small-scale professionals).
- Minerva Crafts: UK-based online fabric and haberdashery retailer offering a broad range of dressmaking and craft fabrics plus notions. Closely mirrors Solveig's e-commerce-first model and piece-goods-plus-notions category mix.
Broad incumbents
- JOANN: Historic US fabric and craft retailer with stores and e-commerce selling fabrics, notions, and sewing supplies. Comparable assortment though at much larger scale; serves the same hobbyist and professional craft customer profile.
- Fabric.com (Amazon): Major online fabric retail destination (now operated by Amazon) selling piece goods, notions, and sewing supplies at scale. Comparable category mix but vastly larger scale and broader geographic reach than Solveig.
- Hobbycraft: Large UK specialty craft retailer operating extensive physical and online channels. While broader than Solveig (full hobby range), overlaps directly on fabric, haberdashery, and sewing notions for hobbyists.
- Panduro Hobby: Leading Scandinavian craft and hobby retail chain with broader hobby offerings (paints, paper crafts, etc.) but overlapping fabric and sewing supply assortment. Larger scale operator with regional brand recognition across the Nordic markets Solveig targets.
Regional players
- Spotlight Stores: Australia/NZ-headquartered craft and fabric retailer with extensive product range in sewing, fabric, and home textiles. Comparable product breadth and customer demographic, but geographically distant from Solveig's Baltic/Nordic markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Solveig financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solveig leadership team
Management profileNumber of profiles
Solveig funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solveig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solveig
What does Solveig do?
Solveig retails dressmaking and garment fabrics (silk, cotton, linen, wool, polyester, knit, lace, jacquard, embroidered, and specialty fabrics), children's fabrics, interior/curtain and upholstery fabrics, and a comprehensive range of sewing notions including zippers, threads, ribbons, bias tapes, buttons, needles, metal hardware, bag-making accessories, scissors, and decorative embellishments. Sales are conducted through two Magento-based e-commerce sites (solveig.ee in Estonian and solveig.fi in Finnish) plus physical retail showrooms in Tartu and Tallinn, with prices ranging from roughly €0.30 per notion to €96+ per meter for premium silk.
Is Solveig a public or private company?
Solveig is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solveig founded?
Solveig was founded in -1.
How does Solveig make money?
Three revenue lines are on record. E-commerce retail sales are the primary driver. The others are physical retail sales and gift cards.
Who are Solveig's main competitors?
Direct peers on record are Textielstad, Stoff & Stil and Minerva Crafts. Broad incumbents are JOANN, Fabric.com (Amazon), Hobbycraft and Panduro Hobby. Spotlight Stores is listed as a regional player.
Does Solveig have an API?
No public API is recorded for Solveig.
What industry is Solveig in?
Solveig's product category is Fabric and Sewing Supplies Retail. Its primary akta.pro industry code is CRALADAA, General Fabric & Textile Stores, with a secondary code of CRALADAG, Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons). Its NAICS code is 459130 and its SIC code is 5130.