What MEDIAMARK INTERNATIONAL CORP. does

Mediamark International Corp. is an independent film and video production house founded in 2009 by Mr. Javid Banday and headquartered in Mississauga, Canada, with a full-fledged branch office in Srinagar, Kashmir, India. The company produces feature films, documentaries, TV shows, short films, telefilms, and theater/radio plays, alongside service-based offerings including corporate videos, TV commercials, promotional films, training videos, and cultural events coverage. Its feature film slate includes titles such as Identity Card (2014), The Stranger (2016), Hotel Beautifool (2017), Mantostaan (2017), Side A & Side B (2018), Footprints (2021), and Million Dollar Nomad (2022), with The Last Candidate announced for 2025. Several productions have been officially selected or awarded at international film festivals including Cannes, Toronto, Berlin International Art Film Festival, and London New Wave Film Festival.

The business operates on a project-based services and content licensing model. Revenue is generated through one-time licensing of feature films distributed via the festival circuit and co-production partnerships, and through professional services fees for corporate video, commercial, and broadcast production delivered to television companies, production houses, SMBs, and government or educational clients. Notable enterprise clients include Indian Broadcasting Corporation (National Award-winning documentary 'He was a Reality'), Dubai Television (current affairs and variety programming), and Rogers Television Canada (documentary and cultural programming). International co-productions, such as Mantostaan with Jitesh Kumar Films, UFI Productions, Paylesser, and other partners, are central to the production model and leverage the company's Canada-India footprint.

The company is privately held and founder-owned, with no disclosed external institutional funding, parent entity, or M&A activity. Its value proposition rests on founder Javid Banday's award-winning creative leadership, a 1000+ TV show and 5+ feature film catalog, and a cross-border production capability that delivers cinema and broadcast-quality output at price points accessible to small and medium businesses.

Name

MEDIAMARK INTERNATIONAL CORP.

Legal name

Mediamark International Corp.

Website

https://mediamarkfilms.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Mediamark International Corp. is a Mississauga-based independent film and video production house producing feature films, documentaries, TV shows, and corporate video content for broadcasters, businesses, and international co-production partners across Canada, India, Europe, and beyond.

Ownership category

akta.pro rank

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Feature Film Production & Distribution: Production and distribution of feature films internationally through film festivals and theatrical releases. Films include The Last Candidate, Footprints, Mantostaan, Hotel Beautifool, The Stranger, Identity Card, Side A & Side B, and Million Dollar Nomad.
2. Television & Commercial Production: Production of TV commercials, corporate videos, promotional films, infomercials, and television content for mainstream television companies, production houses, and business organizations.
3. Documentary Production: Production of documentaries for government bodies, broadcasters, and educational institutions including national award-winning works.
4. TV Show Packaging: Production of weekly/bi-weekly TV shows including current affairs programs, talk shows, variety shows, and cultural programming for television networks.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

MediaMark International Corp. is an independent video production company that produces feature films, documentaries, TV shows, telefilms, short films, theater and radio plays, and corporate video content. The company delivers cinema and broadcast-quality productions including promotional films, TV commercials, training videos, branding content, cultural event coverage, and presentation films for television companies, production houses, government bodies, and businesses.

Product overview

Mediamark International Corp. (MIC) is an independent video production company offering a comprehensive portfolio of film and television production services. The company operates as a single unified production house rather than a platform-with-modules architecture. Its core offerings span feature films (including titles like Footprints, Mantostaan, Hotel Beautifool, The Stranger, Identity Card, Side A & Side B, Million Dollar Nomad, and The Last Candidate), documentaries (such as the National Award-winning 'He was a Reality'), TV shows (current affair programs, variety shows, talk shows), telefilms, short films, and theater/radio plays. Additionally, the company provides service-based offerings including corporate videos, TV commercials, cultural events coverage, training videos, promotional films, fashion shows, musical concerts, and exhibition videos. The company was founded in 2009 and is based in Mississauga, Canada with a branch office in Srinagar, Kashmir, India.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Films have been showcased at major international film festivals including Cannes Film Festival, Toronto Film Festival, and UK Asian Film Festival
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Jitesh Kumar FilmscoreStrategic or Co-development Partner · 1 January 2017Co-production partner for Mantostaan feature film. Jitesh Kumar Films & UFI Productions worked in association with Paylesser on this dark satire based on Saadat Hassan Manto's stories.
• UFI ProductionscoreStrategic or Co-development Partner · 1 January 2017Co-production partner for Mantostaan feature film alongside Jitesh Kumar Films and Paylesser.
• PaylessercoreStrategic or Co-development Partner · 1 January 2017Association partner for Mantostaan co-production with Jitesh Kumar Films and UFI Productions.
• Rahat Kazmi FilmsminorStrategic or Co-development Partner · 1 January 2017Produced by Rahat Kazmi Films for Mantostaan feature film.
• Tariq Kan ProductionsminorStrategic or Co-development Partner · 1 January 2017Producer for Mantostaan feature film.
• Aaditya Pratap Singh EntertainmentsminorStrategic or Co-development Partner · 1 January 2017Entertainment production partner for Mantostaan feature film.
• Zeba Sajid FilmsminorStrategic or Co-development Partner · 1 January 2017Presented and co-produced Mantostaan feature film.
• Indian Broadcasting CorporationminorOthersWorked with Indian Broadcasting Corporation producing National Award-winning documentary 'He was a Reality' and radio plays.
• Dubai TelevisionminorOthersProduced weekly current affair program 'In-Focus' for Dubai Television UAE.
• Rogers Television CanadaminorOthersProduced multiple shows including documentary series on Hazel McCallion, 'South Asian Focus TV' variety show, and Canadian National Day Celebrations 2009.
• Toronto International Film Festival (TIFF)minorOthersListed as media associate - films have been showcased at Toronto International Film Festival.
• Telefilm CanadaminorOthersListed as media associate on company website.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Jitesh Kumar Films: India-based independent production house that co-produced Mantostaan with MediaMark. Comparable size and niche focus on South Asian dramatic features.
• Rahat Kazmi Films: Indian independent filmmaker-led production company already a co-production partner with MediaMark on Mantostaan and Million Dollar Nomad. Directly comparable in scale and Kashmir/South Asian storytelling focus.

Broad incumbents

• Entertainment One (eOne): Major Canadian-headquartered film and TV production/distribution company (now Hasbro-owned). Comparable as a Canadian production entity but operates at much greater scale and scope.
• Eros International (ErosSTX): Large Indian-origin global film production and distribution company. Operates in the same South Asian content space as MediaMark but at vastly larger scale, including theatrical, OTT, and international distribution.

Direct peers

• Sikhya Entertainment: Independent Indian production house known for festival-circuit films (Masaan, The Lunchbox, Liar's Dice). Closely comparable to MediaMark in size, founder-driven model, and South Asian festival positioning, though Sikhya has higher-tier festival traction.
• Game Theory Films: Canadian production company focused on South Asian and South Asian-diaspora content, including theatrical and festival distribution. Highly comparable geographic positioning and thematic content focus (Kashmir, India-related stories).
• Recorded Picture Company: UK-based independent producer of auteur and festival films (The Thin Red Line, The Tree of Life). Comparable in business model — boutique, festival-focused film production with international co-productions — though at a higher tier of prestige.
• Mongrel Media: Canadian independent film distributor and producer handling art-house and international cinema, including many South Asian titles. Comparable as a Canadian-headquartered entity operating in the same independent/festival film ecosystem.

Others

• Telefilm Canada: Canadian federal cultural agency that funds and supports Canadian film and television production. MediaMark lists Telefilm as a media associate; comparable as an ecosystem participant rather than a competitor, representing a potential funding source.
• National Film Development Corporation of India (NFDC): Indian government body that funds, produces, and distributes Indian films including art-house and festival content. Comparable as an ecosystem participant relevant to MediaMark's co-production and distribution strategy in India.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDIAMARK INTERNATIONAL CORP.