What HUVO INC. does

Huvo Limited (trading as Huvo, formerly Discount Fire Supplies) is a UK-based B2B e-commerce distributor of fire protection, emergency systems, and commercial security equipment. Founded in 2011 and headquartered in Swansea, Wales, the company serves fire alarm installers, security system installers, and—more recently—educational facilities requiring vape and cigarette detection. Its core product categories include fire alarm systems (wired, wireless, addressable, and conventional), CCTV and intruder alarm equipment, access control, emergency lighting (including the Hochiki FIREscape range), fire extinguishers and signage, gas detection, and cigarette/vape detection. Authorized distributor relationships with Hikvision (CCTV wholesaler) and Hochiki (Ekho Specialist Distributor), combined with access to over 100 major fire and security brands, form the core of its supplier-side value proposition.

The business operates a direct-to-trade e-commerce platform at huvo.co.uk with same-day dispatch on the majority of in-stock orders placed before 2:30pm, free UK mainland delivery over £200, and a lowest-price guarantee. Manufacturer-trained engineers provide in-house technical support via telephone, email, and WhatsApp. The pricing model is unit-based hardware sales with VAT added at checkout and login-gated wholesale pricing for trade accounts; no enterprise contracts or subscription revenue are disclosed. The company rebranded from Discount Fire Supplies to Huvo in 2025 to reposition itself as a specialist rather than a discount supplier, with the tagline 'Fluent in fire and security.'

Technology integration is concentrated in vendor management platforms (Hik-Partner Pro, Hik-Central Pro, iVMS-4200, Cig-Arrête Cloud, TUYA App) and a May 2026 website rebuild. AI-enabled products such as Serage NVRs with the In-Pick computer-vision search tool and PM2.5-based vape detectors are resold but not developed in-house. The company is privately held, founder-owned per available information, with no disclosed funding rounds, no parent entity, and 1-10 employees. UK Mainland is the only served geography.

Name

HUVO INC.

Legal name

Huvo Limited

Website

https://huvo.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Huvo is a UK-based B2B e-commerce distributor supplying fire alarms, security equipment, emergency systems, and lighting to trade installers, with authorized partnerships with Hikvision and Hochiki.

Ownership category

akta.pro rank

Product category

Fire Protection & Security Equipment Distribution

NAICS

Security Systems Services (56162)

akta.pro primary industry

Commercial Fire & CO Detection Systems (Small Business/Light Commercial) (HSAHAFAI)

akta.pro secondary industries

Smoke Alarm Systems (Battery, Hardwired & Interconnected) (HSAHAFAA), Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code) (HSAHAFAG)

Keywords

• Fire alarm distribution
• Security equipment supply
• Emergency lighting systems
• CCTV wholesale
• Fire safety equipment

Headquarters

HQ city

Swansea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of fire and security equipment to trade customers including fire alarms, security systems, emergency lighting, extinguishers, gas detection, and related accessories

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Huvo Limited (formerly Discount Fire Supplies) is a UK-based distributor of fire protection, emergency systems, and commercial security equipment. The company supplies fire alarm systems, security equipment (CCTV, intruder alarms, access control), emergency lighting, extinguishers, fire signs, gas detection, and cigarette/vape detection products to professional installers and trade customers, with same-day dispatch and in-house technical support.

Product overview

Huvo is a UK-based distributor (formerly Discount Fire Supplies) specializing in fire and security equipment. Their product portfolio centers on fire alarm systems (wired/wireless/addressable), security equipment (CCTV, intruder alarms, access control), emergency systems, emergency lighting (including Hochiki FIREscape), fire extinguishers & blankets, fire signs, gas detection, and cigarette/vape detection. They serve as an official Hikvision authorized wholesaler and Hochiki Ekho Specialist Distributor. The product range includes specialized sub-products like Britannia P50 self-service extinguishers, Cig-Arrête detection systems with cloud connectivity, and Hikvision networking equipment (PoE switches, wireless bridges) for CCTV installations. Their portfolio also features AI-enabled products like Serage NVRs with In-Pick video search and IoT-connected vape detectors with mobile app integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Alarm Systems Wired and wireless fire alarm systems including addressable and conventional panels, detection devices, call points, sounders, and accessories for fire alarm installation and maintenance companies.
• Security Equipment Complete security product range including Hikvision CCTV (authorized wholesaler), intruder alarms from Eaton/Ajax/CQR/Texecom, access control, intercom systems, and 12V power supplies for security system installers.
• Emergency Systems Disabled toilet alarms, disabled refuge systems, call systems, hearing loop systems, lockdown alert systems, water detection, evacuation chairs, and lone worker alarms for commercial and public buildings.
• Emergency Lighting Standalone LED emergency lighting fixtures including bulkheads, circular downlights, exit boxes, exit signs, twinspots, Hochiki FIREscape range, testing equipment, and Yuasa replacement batteries.
• Fire Extinguishers & Blankets Traditional standalone fire extinguishers in red, chrome, or gold finishes, plus the Britannia P50 self-service range, complementary signage, stands, and service consumables.
• Fire Signs Fire safety signage in rigid plastic, self-adhesive, and photoluminescent finishes including fire action, extinguisher, escape route, stairway/floor identification, fire equipment, fire door, and assembly point signs.
• Gas Detection Gas detectors for carbon monoxide, natural gas, LPG, and toxic/flammable gases, including CO monitoring systems and carbon monoxide detector testing equipment.
• Cigarette Smoke Detectors Products for enforcing smoking restrictions including cigarette detectors, vape detectors, and no smoking signs, featuring Radal Technology Cig-Arrête system with voice alarm capabilities.
• CCTV Systems IP Network CCTV and Analogue CCTV systems including cameras, NVRs, and accessories. Hikvision products featured prominently with Serage NVRs offering AI-powered search capabilities.
• Networking Equipment Network infrastructure products including Hikvision PoE switches (4 to 24 port), wireless bridges and CPEs, and Haydon RJ45 connectors/couplers for CCTV and security installations.

Quantifiable outcome

• Majority of orders dispatched same day
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• HochikicoreChannel Partner/ Reseller/ DistributorHuvo has been chosen by Hochiki as a Specialist Distributor of their Ekho product range, representing a key partnership for fire detection products.
• HikvisioncoreChannel Partner/ Reseller/ DistributorOfficial Hikvision authorised wholesaler partner with access to the complete Hikvision CCTV, intercom and intruder ranges.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CEF (City Electrical Factors): Major UK electrical wholesaler with a substantial fire/security equipment category alongside broader electrical lines. Competes with Huvo for trade installer spend on security and fire products but as part of a much wider product portfolio.
• ADI Global Distribution: One of the largest global wholesale distributors of security, fire, and low-voltage products, with a strong UK footprint. Sells the same Hikvision and adjacent brands as Huvo but at significantly greater scale and with broader commercial/enterprise reach.
• Edmundson Electrical: Largest UK independent electrical wholesaler with nationwide branch network selling fire detection, security, and lighting equipment to trade customers. Overlaps with Huvo's installer customer base but at materially greater scale.

Direct peers

• Safelincs: UK-based online retailer specializing in fire safety equipment and supplies, serving both trade installers and end customers with a similar multi-brand catalogue model and same/next-day dispatch. Directly comparable to Huvo's distributor-to-installer motion.
• Fire Detection Supplies: UK specialist online distributor of fire detection and alarm equipment to trade installers, with a comparable product breadth across panels, detectors, call points, and sounders. Closely overlapping product categories and customer base with Huvo.
• Security Supplies UK: UK online distributor of intruder alarms, CCTV, and access control equipment targeting professional installers, with overlapping Hikvision and comparable brand partnerships and a similar B2B e-commerce trade model.

Peers

• Rexel UK:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HuvoLtd
• LinkedInlinkedin.com/company/huvoltd

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUVO INC.