MOHAIR MAGIC DESIGN LIMITED

What MOHAIR MAGIC DESIGN LIMITED does

Mohair Magic Design Limited is a UK-registered private limited company (Company number 7850632) operating as a single-artisan handmade mohair knitwear business from London. Founded and operated by Ruta Razmiene, the company produces hand-knitted mohair sweaters, cardigans, bodysuits, coats, and accessories using circular-needle seamless construction and multi-strand techniques (2-6 strands) to deliver garments ranging from 1.5-2.2kg classic pieces to 2-2.6kg heavyweight outerwear. The core technology is the maker's personal hand-knitting craft, executed without commercial patterns, using longhair mohair (80% mohair content) sourced for insulation, durability, and moisture-transfer properties.

The business sells primarily direct-to-consumer through its own e-commerce website (mohairmagic.com) and extends distribution to eBay and Etsy under the seller identity 'luckyreda'. Revenue is generated via one-time purchases of ready-made knitwear priced £120-£500 and a made-to-order custom service covering 227 designs with 7-20 day production lead times after customer consultation and measurement confirmation. Pricing tiers include classic sweaters £120-£190, heavyweight Icelandic/Nordic sweaters £240-£500, heavy coats up to £300, and bodysuits £270-£350. The company ships globally via registered Airmail, with 6-14 day delivery to Europe and 10-20 days to USA, Canada, and Australia.

The customer base consists of individual men and women seeking premium, slow-fashion knitwear with personalized fit, emotional connection to the maker, and statement Nordic-inspired designs. Marketing relies on organic social media (Instagram, Facebook, Pinterest, YouTube) plus marketplace discovery. The company is entirely bootstrapped and founder-controlled with no institutional investment, no employees beyond the maker, no patents, no certifications, and no awards disclosed. Total catalog breadth is 705 products, supported by an archive of 251 past works serving as inspiration for future custom commissions.

Name

MOHAIR MAGIC DESIGN LIMITED

Legal name

Mohair Magic Design Limited

Website

https://mohairmagic.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Mohair Magic Design Limited is a UK-based, founder-operated artisan business that hand-knits premium mohair sweaters, cardigans, bodysuits, and coats for individual men and women worldwide, selling direct via its own website plus eBay and Etsy, with bespoke made-to-order customization and pricing from £120 to £500 per piece.

Ownership category

akta.pro rank

Product category

Hand-Knitted Mohair Knitwear

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Knit Outerwear Mills (2253)

akta.pro industry

PRIMARYIMAOAAAI

Fancy/Novelty Yarn Manufacturing (Melange/Slub/Multicolor)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Fiber & Yarn Manufacturing

Keywords

• Hand-knitted knitwear
• Mohair garments
• Custom knitwear
• Artisan sweaters
• Bespoke knitwear

Headquarters

HQ city

Hounslow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: One-time purchase of ready-made hand-knitted mohair sweaters and knitwear through the company's own e-commerce website. Customers can purchase with or without registration.
2. Made-to-Order Custom Garments: Custom mohair sweaters made to customer measurements, color preferences, and design specifications. Production time 7-20 days depending on complexity. Begins after customer consultation and measurement confirmation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mohair Magic Design Limited hand-knits bespoke mohair sweaters, cardigans, bodysuits, coats, and pants for men and women, offered as ready-made catalog items and made-to-order custom garments. Every piece is individually produced by sole artisan Ruta Razmiene using longhair mohair and seamless circular-needle construction, sold direct-to-consumer via the company's own e-commerce site and curated marketplaces eBay and Etsy, with worldwide shipping.

Product overview

Mohair Magic Design Limited is a UK-based handmade mohair knitwear company offering a portfolio of hand-knitted mohair sweaters, cardigans, bodysuits, coats, and pants for men and women. The core product lines include Men's Sweaters (with Heavy collection, Classic, Bodysuits, Cardigans, and accessories subcategories), Women's Sweaters (with Icelandic-style, Cardigans, and other knitwear), and a Made to Order – Custom Mohair Sweaters service (227 designs) allowing personalized colors, measurements, and specifications. The company also maintains an Archive of 251 past works as design inspiration. All products are individually hand-crafted using longhair mohair in various strand configurations (1-6 strands) with Nordic and Scandinavian-inspired patterns. The company operates internationally with shipping to Europe (6-14 days), USA/Canada/Australia (10-20 days) and accepts PayPal and postal orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Sweaters Hand-knitted mohair sweaters for men covering Heavy collection (Icelandic/Nordic-style), Classic sweaters, Mens' bodysuits with zippers, Cardigans, and other knitwear including pants and accessories, all featuring Nordic-inspired patterns with custom color and measurement options.
• Women's Sweaters Hand-knitted mohair sweaters for women including 45 Icelandic-style sweater designs, Cardigans with longhair mohair and hoods/zippers, and other knitwear such as pants, dresses, and bodysuits, with personalization options for fit and colors.
• Made to Order - Custom Mohair Sweaters Custom hand-knitted mohair garments made to individual customer measurements and specifications, with 227 customizable designs covering sweaters, cardigans, pants, and coats in 1-6 strand configurations. Customers consult directly with the maker to select colors, fit, and design details, with 7-20 day production timelines.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• eBayminorChannel Partner/ Reseller/ DistributorThird-party marketplace channel where Mohair Magic Design products are also sold, reaching customers who prefer shopping on the eBay platform.
• EtsyminorChannel Partner/ Reseller/ DistributorThird-party handmade/craft marketplace where Mohair Magic Design products are sold, aligning with the artisanal nature of the brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Toast: UK slow-fashion lifestyle brand offering handcrafted clothing including knitwear. Comparable in slow-fashion, handcrafted positioning and natural fibers, but operates across multiple categories (home, womenswear, menswear) at significantly larger scale.
• Devold of Norway: Norwegian heritage brand producing wool and mohair outdoor and lifestyle knitwear since 1853. Overlaps in mohair specialization and Nordic heritage, but operates at scale across multiple categories including technical/outdoor wear.
• Norse Projects: Danish/Nordic contemporary menswear and womenswear brand with knitwear heritage. Comparable in Nordic design language and quality positioning, but operates as a broader contemporary fashion brand rather than a knitwear specialist.
• Gudrun Sjödén: Swedish designer brand offering natural fiber clothing including wool and mohair knitwear. Comparable in natural-fiber, slow-fashion ethos and Nordic design language, but spans a much broader apparel assortment beyond knitwear.

Direct peers

• S.N.S. Herning: Danish heritage knitwear brand famous for its handmade fisherman's sweaters. Comparable in traditional knitting techniques, Nordic heritage positioning, and emphasis on craftsmanship over trend cycles.
• Hillesvåg Ullvarefabrikk: Norwegian textile manufacturer founded in 1898 producing traditional wool and mohair knitwear. Closely comparable in heritage Nordic patterns, mohair specialization, and traditional craftsmanship positioning.
• Eribe Knitwear: Scottish heritage knitwear brand specializing in handcrafted women's knitwear using natural fibers. Directly comparable to Mohair Magic's artisanal, heritage-pattern, slow-fashion positioning and natural-fiber focus, though at larger scale.

Others

• West Yorkshire Spinners: UK hand-knitting yarn brand with mohair and specialty fiber ranges. Adjacent ecosystem participant supplying the same handknit customer community that Mohair Magic serves, rather than competing in finished garments.
• Ístex: Icelandic yarn company producing Lopi and other specialty yarns for handknitters. Not a competitor but a relevant ecosystem participant — a key supplier-category peer serving the same hand-knitting customer base and Nordic-pattern tradition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mohairmagic
• Instagraminstagram.com/mohairmagicdesign/?hl=en
• Pinterestpinterest.com/rutadarbui/knit-fashion
• LinkedInlinkedin.com/company/mohair-magic-design-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOHAIR MAGIC DESIGN LIMITED