GERRY'S OF MORECAMBE LTD.

What GERRY'S OF MORECAMBE LTD. does

Gerry's of Morecambe Ltd. (trading as Gerry's Fishing) is a privately held, United Kingdom-based fishing tackle retailer founded in 2005 and headquartered in Morecambe, Lancashire. The company sells fishing tackle, bait, and related equipment across four angling disciplines: sea, carp, coarse, and predator fishing. Its short description positions it as a specialty retailer serving hobbyist anglers, with a product range spanning the rigging, terminal tackle, and consumables (bait) needed across these distinct sub-disciplines of UK angling.

The business operates from a single known location in Morecambe and maintains an online presence at gerrysfishing.com, the URL referenced in the firmographic data. However, the company website was returned behind a loading/verification screen during data collection, so the actual e-commerce catalogue, fulfillment footprint, pricing structure, and level of omni-channel integration could not be verified. No public profiles, certifications, partnerships, parent/subsidiary relationships, or ownership details were available in the scraped material.

The revenue model is not disclosed in the source data. Public pricing information is unavailable, and no transactional, licensing, subscription, or marketplace revenue mechanics are documented. Given the product category (physical fishing tackle and bait) and the single-location footprint, the most plausible revenue model is direct retail sale of physical goods via brick-and-mortar and online channels, but this is inference rather than confirmed fact. Customer segments, marketing channels, distribution channels, and management team information are similarly absent from the available data.

Name

GERRY'S OF MORECAMBE LTD.

Website

https://gerrysfishing.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Gerry's of Morecambe Ltd. (Gerry's Fishing) is a privately held UK fishing tackle retailer founded in 2005 in Morecambe, selling tackle, bait, and equipment to hobbyist anglers across sea, carp, coarse, and predator disciplines.

Ownership category

akta.pro rank

Product category

Fishing Tackle Retail

akta.pro primary industry

General Fishing Tackle & Bait Retail (CRAMALAA)

akta.pro secondary industries

Fishing & Tackle Retail (CRAMABAL), Saltwater & Offshore Fishing Specialty Retail (CRAMALAC), Freshwater Fishing Specialty Retail (CRAMALAB)

Keywords

• Fishing tackle retail
• Angling equipment
• Fishing bait supplies
• Sea fishing gear
• Carp fishing tackle

Headquarters

HQ city

Morecambe

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Gerry's Fishing sells fishing tackle, bait, and related equipment across sea, carp, coarse, and predator angling disciplines. The business operates as a UK retailer based in Morecambe, supplying anglers with discipline-specific rods, reels, lines, rigs, bait, and other angling gear.

Differentiator

Problem solved

Functional benefit

Products and services

• Sea Fishing Tackle Fishing tackle and equipment designed for sea angling, including rods, reels, lines, rigs, and related gear for saltwater fishing disciplines.
• Carp Fishing Tackle Specialist fishing tackle and equipment for carp angling, including rods, reels, rigs, and related gear tailored to carp fishing.
• Coarse Fishing Tackle Fishing tackle and equipment for coarse angling disciplines, supplied to anglers pursuing freshwater non-predatory species.
• Predator Fishing Tackle Fishing tackle and equipment for predator angling disciplines, supplied to anglers targeting predatory fish species.
• Fishing Bait Fishing bait products supplied across the company's supported angling disciplines.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Sportfish / Orvis UK: UK fishing tackle and fly-fishing retailer (associated with Orvis) selling rods, reels, lines, and apparel. Comparable on premium tackle retail and angler-targeting, with overlap in sea/freshwater categories served by Gerry's.
• Total Fishing Tackle: UK-based fishing tackle mail-order and retail outlet stocking rods, reels, bait, and accessories across multiple disciplines. Directly comparable retailer to Gerry's on product mix and target angler base.
• Angling Direct: UK-listed multi-store fishing tackle retailer selling tackle, bait, and equipment across sea, carp, coarse, and predator disciplines. Direct overlap with Gerry's in product range, target customer (UK anglers), and omni-channel retail model — the principal chain competitor.
• Veals Mail Order Fishing: Long-running UK mail-order fishing tackle retailer covering coarse, carp, sea, and predator fishing. Comparable to Gerry's on multi-discipline product range and end-consumer angler focus.
• Fishing Republic (now part of Angling Direct): Was a UK multi-store fishing tackle and bait retailer offering sea, carp, and coarse equipment, with a strong ecommerce platform. Closely comparable to Gerry's on category breadth, angler-targeting, and product mix.

Broad incumbents

• Decathlon UK: Large UK multi-category sporting goods retailer carrying fishing tackle, bait, and apparel at value price points. Broad incumbent competing for the same budget-conscious angler customers as Gerry's.
• Preston Innovations: UK fishing tackle manufacturer and brand owner (coarse, match, carp, sea) that also sells direct. Comparable as a broader incumbent in the same UK fishing tackle ecosystem Gerry's operates in.
• Shakespeare Fishing (Pure Fishing UK): UK distributor for Shakespeare and other Pure Fishing brands, selling sea, coarse, and predator tackle. Broad incumbent in the same product categories as Gerry's.
• Daiwa UK: UK arm of global fishing tackle brand Daiwa, selling rods, reels, and accessories across sea and freshwater disciplines. Adjacent incumbent supplying much of the inventory Gerry's would retail.

Emerging players

• Cadence Fishing: UK-based direct-to-consumer fishing tackle brand selling rods, reels, and combos predominantly online. Emerging online-first player encroaching on the same UK angler market Gerry's serves.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GERRY'S OF MORECAMBE LTD.