Ehe ja Ehtne Käsitöö OÜ
Ehe ja Ehtne Käsitöö OÜ is an Estonian handicraft business that designs, produces, and sells handmade plywood home goods, jewellery, children's toys, and Christmas decorations through its own direct-to-consumer e-commerce storefront serving individual consumers in Estonia and internationally.
- Company typePrivate
- Founded2017
- HeadquartersHaapsalu, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ehe ja Ehtne Käsitöö OÜ does
Ehe ja Ehtne Käsitöö OÜ is an Estonian private limited company (OÜ, reg. code 14259635) founded in 2017 and headquartered at Metsa tn. 38-25, Haapsalu, Estonia. The company produces and sells handcrafted plywood products under its own brand, including mosaic puzzles, earrings, pendants, brooches, labyrinth and dice games, balance blocks, ring toss toys, card games, home and kitchen décor, Christmas decorations, and decorative figures. Manufacturing is manual: products are cut from natural willow and birch plywood, stained with water-based colors, and several lines (notably the mosaic puzzles) are assembled glue-free. The company claims bespoke laser-cut and engraved capabilities alongside the standardized catalog.
The business operates exclusively as a direct-to-consumer e-commerce retailer through its own storefront at www.ehejaehtne.ee, built on the Shoproller.ee platform, with bilingual support in Estonian and English. Pricing is unit-based with no subscription or enterprise tier; items range from approximately €1 (small earrings) to over €40, and sale discounts of 20–50% are offered. The catalog spans more than 540 SKUs, with the largest categories being home and kitchen items (282+), jewellery (140+), Christmas items (97+), and children's products (55+).
The company is founder-owned with no external investors, no parent entity, no subsidiaries, no documented partnerships, no awards, and no patent or trademark filings. Operating geographies are described as Europe (with Estonia as the primary market), and the distribution channel is global DTC shipping from the Haapsalu headquarters. Headcount is in the 1–10 range, consistent with a micro-business artisan operation.
Ehe ja Ehtne Käsitöö OÜ firmographics
Firmographics- Name
- Ehe ja Ehtne Käsitöö OÜ
- Legal name
- Ehe ja Ehtne Käsitöö OÜ
- Website
- https://ehejaehtne.ee
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ehe ja Ehtne Käsitöö OÜ is an Estonian handicraft business that designs, produces, and sells handmade plywood home goods, jewellery, children's toys, and Christmas decorations through its own direct-to-consumer e-commerce storefront serving individual consumers in Estonia and internationally.
- Ownership category
- akta.pro rank
Ehe ja Ehtne Käsitöö OÜ industry classification
Industry- Product category
- Handcrafted Wooden Crafts
- NAICS
- Hobby, Toy, and Game Retailers (45912), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD)
- akta.pro secondary industries
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB), Miniatures & Figurines (Display/Collectible) (CRALAKAB), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)
Keywords
Where Ehe ja Ehtne Käsitöö OÜ is headquartered
LocationHeadquarters
- HQ city
- Haapsalu
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Ehe ja Ehtne Käsitöö OÜ business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Product Sales: Direct online retail sales of handcrafted plywood products to consumers through their e-commerce website. Revenue is generated through one-time product purchases with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases from €1 to €40+ |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Ehe ja Ehtne Käsitöö OÜ product offering
Product offeringCore offering
Ehe ja Ehtne Käsitöö OÜ manufactures and sells handmade Estonian plywood handicrafts through its own online store. The product range covers plywood jewellery (earrings, necklaces, pendants, brooches), mosaic puzzles, mind games, children's toys, home and kitchen decor, Christmas decorations, and decorative figures, all crafted from natural willow and birch plywood stained with water-based colors. Many items are glue-free and customizable by the customer.
Product overview
Ehe ja Ehtne Käsitöö OÜ is an Estonian handicraft business offering handmade plywood products across several categories. The product portfolio includes plywood earrings in dozens of styles (ABC, Teapot, Anchor, Butterfly, Flower, Heart, Owl, animal designs, and more), mosaic puzzles featuring animal themes and Estonia maps, mind games including labyrinth games and dice sets, ring toss toys, balance blocks inspired by Japanese stone stacking, card game series (smart family/child, Pelle adventures, wise man/woman), pendants and necklaces, home and kitchen decor items, Christmas decorations, children's puzzles, and decorative animal figures. All products are handmade from natural materials like willow plywood and birch, stained with water-based colors, with many being glue-free. This is Estonian handicraft representing a diverse craft portfolio rather than a unified software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Plywood Earrings
Companies that use Ehe ja Ehtne Käsitöö OÜ
Customer profileSegments2 records
Ideal customer profiles2 records
Ehe ja Ehtne Käsitöö OÜ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ehe ja Ehtne Käsitöö OÜ partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Ehe ja Ehtne Käsitöö OÜ competitors and assessment
Company assessmentRegional players
- Avocet Estonian Design: Estonian design/heritage handicraft maker of wooden and textile goods; closest geographic peer, serving the same Estonian and tourist market for handmade Baltic craft souvenirs and jewelry.
Direct peers
- BeginAgain Toys: US wooden puzzles, games and toy brand for kids; overlaps with Ehe ja Ehtne's puzzles, mind games, dice games and ring-toss lines, and targets the same eco-conscious parent segment.
- Holzkern: Austrian brand of wooden and natural-stone watches, jewelry and accessories; comparable because it sells hand-finished fashion accessories from a niche material with a storytelling, nature-led DTC brand.
- WoodenStory: Polish handcrafted wooden toy and décor brand using natural materials, mirroring Ehe ja Ehtne's small-batch, eco-positioned, handmade approach and overlapping on educational toys and home objects.
- Studio Roof: Dutch designer of 3D cardboard and wooden decorative objects and gifts; directly comparable for assortment (jewelry-adjacent accents, ornaments, home décor), handmade aesthetic and gift/novelty positioning.
Broad incumbents
- Plan Toys: Established Thai manufacturer of sustainable rubberwood and plywood educational toys; competes broadly in wooden puzzles, balance blocks and children's toys with the same eco-safe materials positioning.
- Hape: Global wooden-toy manufacturer with broad educational, baby and games lines; larger-scale competitor in the same wooden-toy category where Ehe ja Ehtne plays.
- Tegu: Honduras/US magnetic wooden block brand; shares the FSC-certified wooden toy, developmental-play and premium-eco narrative that defines Ehe ja Ehtne's children's category.
- Legler / small foot: German wooden-toy brand selling puzzles, games and craft items across Europe; overlaps in handmade wooden puzzles, games and decorative children's items.
Emerging players
- Quercetti: Italian maker of wooden and educational toys, including marble runs and manipulation games; comparable to Ehe ja Ehtne's labyrinth and mind-game lineup in target use and channel.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
Ehe ja Ehtne Käsitöö OÜ social profiles
Digital presenceEhe ja Ehtne Käsitöö OÜ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ehe ja Ehtne Käsitöö OÜ leadership team
Management profileNumber of profiles
Ehe ja Ehtne Käsitöö OÜ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ehe ja Ehtne Käsitöö OÜ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ehe ja Ehtne Käsitöö OÜ
What does Ehe ja Ehtne Käsitöö OÜ do?
Ehe ja Ehtne Käsitöö OÜ manufactures and sells handmade Estonian plywood handicrafts through its own online store. The product range covers plywood jewellery (earrings, necklaces, pendants, brooches), mosaic puzzles, mind games, children's toys, home and kitchen decor, Christmas decorations, and decorative figures, all crafted from natural willow and birch plywood stained with water-based colors. Many items are glue-free and customizable by the customer.
Is Ehe ja Ehtne Käsitöö OÜ a public or private company?
Ehe ja Ehtne Käsitöö OÜ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ehe ja Ehtne Käsitöö OÜ founded?
Ehe ja Ehtne Käsitöö OÜ was founded in 2017. It employs 1 to 10 people.
Where is Ehe ja Ehtne Käsitöö OÜ based?
Ehe ja Ehtne Käsitöö OÜ is headquartered in Haapsalu, Estonia, in the Europe region.
How does Ehe ja Ehtne Käsitöö OÜ make money?
One revenue line is on record: E-commerce Product Sales.
Who are Ehe ja Ehtne Käsitöö OÜ's main competitors?
Avocet Estonian Design is listed as a regional player. Direct peers are BeginAgain Toys, Holzkern, WoodenStory and Studio Roof. Broad incumbents are Plan Toys, Hape, Tegu and Legler / small foot. Quercetti is listed as an emerging player.
Does Ehe ja Ehtne Käsitöö OÜ have an API?
No public API is recorded for Ehe ja Ehtne Käsitöö OÜ.
What industry is Ehe ja Ehtne Käsitöö OÜ in?
Ehe ja Ehtne Käsitöö OÜ's product category is Handcrafted Wooden Crafts. Its primary akta.pro industry code is CRAKABAD, Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven), with a secondary code of CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays). Its NAICS code is 45912 and its SIC code is 3960.