Koertekool Sõprus

What Koertekool Sõprus does

Koertekool Sõprus OÜ is an Estonian private limited company (registry number 14139316, founded 2016) that operates a dog training school serving individual dog owners in Estonia. The company is led by two trainers — Katariina Mengel, an EKL-certified trainer based in Tartu (certified since 2020, with specialization in agility and rally obedience), and Marii Sisask, based in Tallinn (who also runs a home-based dog boarding service in Harjumaa). It markets itself as having over eight years of experience in positive-reinforcement, force-free dog training, emphasizing the education of dog owners alongside their pets.

The core offering consists of three in-person course lines delivered in Tallinn and Tartu: Kutsikakool (Puppy School, 8 academic hours, €225), Jätkukursus (Continuation Course, 8 academic hours, €225), and Ülemeelikud koerad (a specialized group course for reactive or over-excitable dogs in Tallinn). Training is conducted outdoors and in partner indoor venues (including a PetCity clinic location in Tartu) to expose dogs to real-world environments. A secondary service, Koertehoid, provides cage-free, 24/7 home boarding near Tallinn with individually determined pricing and optional training during the stay. The product portfolio was extended in late 2025 with an e-commerce shop selling four PDF-based digital mini-courses (leash walking, reactivity, recall, ignoring temptations) priced at €25–€30 each, delivered automatically via email after purchase.

The business model is direct-to-consumer, content-led, and operated at micro-scale with two trainers. Customer acquisition relies on a content-marketing blog, Facebook and Instagram presence, and an annual community event (Koertepäev at Välja Villa) supported by pet-industry sponsors. No funding rounds, acquisitions, or institutional investors are disclosed; ownership appears founder-led and privately held. Pricing is per-course with installment plans available for in-person sessions, while digital products are pay-as-you-go with no refund (consistent with Estonian consumer law on immediately-consumed digital content). The company does not disclose revenue and reports no patents, certifications beyond trainer credentials, or AI/technology capabilities.

Name

Koertekool Sõprus

Legal name

Koertekool Sõprus OÜ

Website

https://koertekoolsoprus.ee

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Koertekool Sõprus is an Estonian dog training school, founded in 2016, that offers in-person puppy, continuation, and reactive-dog courses in Tallinn and Tartu, home-based dog boarding in Harjumaa, and a small catalog of PDF mini-courses, serving Estonian dog owners with positive-reinforcement methods led by two certified trainers.

Ownership category

akta.pro rank

Product category

Pet Training Services

NAICS

Technical and Trade Schools (61151)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHSANAFAE

Training-Integrated Dog Daycare (Day Training)

Home & Personal Services/Pet Grooming & Boarding Services/Dog Daycare

Keywords

• Dog training school
• Puppy obedience courses
• Reactive dog classes
• Dog boarding services
• Positive reinforcement training

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. In-Person Training Courses: Group training courses delivered in physical locations (Tallinn, Tartu). Courses include puppy school (kutsikakool), continuation courses (jätkukursus), and specialized courses for over-active/reactive dogs. Pricing at 225€ per 8 academic hours, with payment plans available.
2. Digital Mini-Courses: PDF-based mini-courses sold through the company's e-commerce platform. Products include leash walking, recall, reactivity management, and ignoring temptations courses. Digital content is delivered immediately after payment confirmation.
3. Dog Boarding Services: Dog boarding service provided by trainer Marii Sisask in a home environment near Tallinn. Services include overnight care, cage-free boarding, and training during stay. Pricing is individually determined based on dog needs assessment via pre-boarding questionnaire.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Koertekool Sõprus is a dog training school that delivers in-person group training courses (Kutsikakool puppy school, Jätkukursus continuation course, and Ülemeelikud koerad reactive-dog course) in Tallinn and Tartu, plus home-based dog boarding in Harjumaa and a small set of PDF mini-courses sold through its online shop. Courses are 8 academic hours each, use positive reinforcement methodology, and are led by two EKL-certified trainers who also train the dog owners themselves.

Product overview

Koertekool Sõprus is a dog training school offering a combination of in-person courses and digital products. Their in-person offerings include Kutsikakool (Puppy School) and Jätkukursus (Continuation Course) in Tallinn and Tartu, a specialized Ülemeelikud koerad (Reactive Dogs) course in Tallinn, and Koertehoid (Dog Boarding) services in Harjumaa. Their digital product portfolio consists of four PDF mini-courses available through their online store: Rihmas jalutamise minikursus, Reaktiivsuse minikursus, Juurdetuleku minikursus, and Ahvatluste ignoreerimise minikursus.

Differentiator

Problem solved

Functional benefit

Products and services

• Kutsikakool (Puppy School) In-person group puppy training course (8 academic hours) covering socialization, basic commands, leash walking, recall, and car travel, for puppies from 8 weeks of age. Delivered at both Tallinn and Tartu locations using positive reinforcement methods, priced at €225 with two-installment payment option.
• Jätkukursus (Continuation Course) Advanced in-person group training course (8 academic hours) for dogs that have completed puppy school, focused on strengthening the bond, improving recall, and practicing more complex exercises in varied real-world environments. Delivered in Tallinn and Tartu, priced at €225 with a two-installment payment option.
• Ülemeelikud koerad (Reactive Dogs Course) Specialized in-person course in Tallinn for reactive or over-excitable dogs that react strongly to other dogs or people on leash, delivered in small groups using positive reinforcement training methods to keep the dog and surroundings safe.
• Koertehoid (Dog Boarding) Home-based dog boarding service in Harjumaa (near Tallinn), run by trainer Marii Sisask from her own fenced private house. Provides cage-free, round-the-clock supervision, regular photo/video updates, and the option of training during the stay. An initial trial boarding and a pre-boarding needs questionnaire are required; pricing is set individually.
• Rihmas jalutamise minikursus (Leash Walking Mini-course) 14-page PDF digital mini-course teaching dog owners how to walk their dogs calmly on leash while considering the dog's natural needs. Sold through the company's e-commerce shop and delivered by email immediately after payment; suitable for puppies and adult dogs.
• Reaktiivsuse minikursus (Reactivity Mini-course) 14-page PDF digital mini-course teaching owners how to understand and manage reactive dog behaviour, including reading body language and preventing over-reactions during walks. Sold via the e-commerce shop at €30 and delivered by email after payment.
• Juurdetuleku minikursus (Recall Mini-course) 14-page PDF digital mini-course teaching reliable recall (coming when called), focused on safety and enjoyment during walks. Sold via the e-commerce shop and delivered by email after payment; suitable for puppies and adult dogs.
• Ahvatluste ignoreerimise minikursus (Ignoring Temptations Mini-course) 16-page PDF digital mini-course teaching dogs to ignore food and other temptations, including picking up items from the ground and not grabbing food from tables. Sold via the e-commerce shop at €25 and delivered by email after payment.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Koertekool Sõprus OÜcoreOthers · 28 November 2025Legal entity name as stated in the Terms of Service and Privacy Policy documents. This is the company itself, not a partner relationship.
• Välja Villa (Brixa OÜ)coreStrategic or Co-development PartnerHost venue for the annual Koertepäev (Dog Day) event. Provides location for informal competitions including rally obedience, agility, puppy/home obedience, and match show. Long-term partnership evidenced by multiple years of events.
• DR.SternminorOthersSponsor for the Välja Villa Koertepäev 2026 event.
• Platinum (pet food brand)minorOthersSponsor for the Välja Villa Koertepäev 2026 event.
• Specific (pet food brand)minorOthersSponsor for the Välja Villa Koertepäev 2026 event.
• KullakuuminorOthersSponsor for the Välja Villa Koertepäev 2026 event.
• Natural Pets FoodminorOthersSponsor for the Välja Villa Koertepäev 2026 event.
• PetCityminorStrategic or Co-development PartnerPet clinic chain where one puppy school session is conducted in Tartu (Lõunakeskus location). Run by PetCity clinic manager and veterinarian Kadri Janson who also conducts dog first aid training for the dog school.
• Pooko loomapoodminorOthersPet supply store with whom Koertekool Sõprus co-authored an article about leash pulling. Mentioned in training articles as a collaboration partner.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dogtopia: North American dog daycare, boarding, and spa franchise with basic training add-ons. Comparable to Koertekool Sõprus because it integrates group daycare with structured training services for dog owners, though it operates at vastly larger scale through franchising.
• Best Friends Pet Hotel: US chain offering dog daycare, boarding, grooming, and training services. Comparable integrated multi-service pet care model, including group training classes, similar to Koertekool Sõprus's course offerings.
• K9 Resorts Luxury Pet Hotel: Premium dog daycare, boarding, and training franchise. Comparable to Koertekool Sõprus's premium positioning in both training and home-style boarding services.
• Camp Bow Wow: US franchise combining dog daycare, boarding, and training services. Closely comparable business model to Koertekool Sõprus's multi-service offering (training + boarding), although it operates at franchise scale rather than single-operator.

Broad incumbents

• Petco: Major US pet retailer with a growing services arm including dog training, daycare, and veterinary care. Provides group training classes that compete with the same customer base as Koertekool Sõprus, but as part of a national omnichannel retail business.
• PetSmart: Large North American pet retailer and service provider offering in-store dog training classes, daycare, and boarding. Comparable in that it sells group dog training as a mass-market service, though it sits in a much broader retail/services portfolio.

Emerging players

• Karen Pryor Academy: Online and in-person positive reinforcement dog training education provider for both professionals and pet owners. Closely aligned with Koertekool Sõprus's positive reinforcement methodology and digital content distribution approach.
• Zigzag (Dogo): App-based dog training platform offering personalized training plans, video lessons, and coaching. Comparable to Koertekool Sõprus's digital mini-course offering but in a more interactive app format, and a partial overlap in addressing everyday obedience problems.
• Rover: Online marketplace connecting dog owners with local pet sitters and boarders. Comparable to Koertekool Sõprus's direct-to-consumer dog care and boarding services, though delivered through a platform model rather than in-house staff.

Regional players

• Hundeskolen (DK) / Nordic dog schools: Regional Nordic dog training schools (e.g., Danish/Scandinavian independent schools) offering group puppy and obedience courses. Comparable to Koertekool Sõprus's offer in the same Northern European pet-owner market with similar positive reinforcement ethos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KoertekoolSoprus
• Instagraminstagram.com/koertekoolsoprus/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koertekool Sõprus