Making Money Is Simple

What Making Money Is Simple does

Making Money Is Simple is a sole-proprietorship financial education and coaching business founded and operated by Veronica Deraleau, a multidisciplinary entrepreneur with a background spanning military, opera, and commercial startups in energy, real estate, private equity, and financial technology. The business sells a published personal finance book ('Making Money Is Simple') on Amazon, a self-paced 90-Day Money Reset Course ($497), two tiers of 1:1 bi-weekly financial coaching over three months ($2,400) or six months ($4,500), and a $7 live Zoom webinar ('Financial Glow-Up in 2026'). All paid offerings are anchored on the proprietary ARIA Money Model framework (Awaken, Reframe, Intention, Action) and target stuck professionals, creatives, families, high-earners, and entrepreneurs seeking to escape debt and transition from 'moneystuck' to 'moneyfree.'

The business operates with no proprietary technology platform. It relies on third-party SaaS tools — Calendly for scheduling, Stan Store for digital product delivery and webinar registration, Amazon for book distribution, and Zoom for webinar delivery — plus an organic content marketing funnel built on a WordPress blog, Instagram organic social, a free 'Are You Moneystuck?' lead-magnet quiz, and email list capture. The go-to-market is direct-to-consumer and community-led, with testimonials and word-of-mouth referrals from Instagram followers feeding the top of funnel. There is no headcount beyond the founder, no external funding, no corporate entity, no parent company, and no disclosed revenue; the website copyright notice ('© 2024-2026 Veronica Deraleau') and the legal name of the proprietor confirm full individual ownership.

Name

Making Money Is Simple

Legal name

Veronica Deraleau

Website

https://makingmoneyissimple.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Making Money Is Simple is a sole proprietorship offering personal finance education, a $497 course, $2,400-$4,500 1:1 coaching packages, and a book to stuck professionals, creatives, families, and high-earners via Stan Store, Amazon, and Instagram.

Ownership category

akta.pro rank

Product category

Personal Finance Coaching

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors) (EDAAAJAN)

akta.pro secondary industries

Financial Coaching & Budgeting Advisory (FSAEAAAH), Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH)

Keywords

• Personal finance coaching
• Debt payoff coaching
• Financial education courses
• Money management training
• Financial wellness programs

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Book Sales: One-time sale of 'Making Money Is Simple' book on Amazon. Author's personal story of paying off $102,000+ in debt.
2. 90-Day Money Reset Course: Self-paced digital course with course materials, debt payoff plan, savings and investing plan. Includes 3 monthly 1:1 sessions, monthly budget reviews, and email/chat support. One-time purchase at $497.
3. 1:1 Financial Coaching - 3 Month: Bi-weekly 1:1 coaching sessions over 3 months. Targeted at families wanting to buy a home and professionals wanting more cash flow. Payment of $2,400 upfront.
4. 1:1 Financial Coaching - 6 Month: Extended bi-weekly 1:1 coaching over 6 months for high-earners with high debt loads and entrepreneurs lacking financial structure. Payment of $4,500.
5. Live Webinar: Live Zoom webinar for Financial Glow-Up in 2026. $7 registration fee includes workbook. Entry-level offering to convert attendees into higher-ticket coaching programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Making Money Is Simple sells personal finance education and 1:1 coaching to individual consumers, anchored by a published book ("Making Money Is Simple"), a 90-Day Money Reset Course priced at $497, two tiers of 1:1 financial coaching ($2,400 for 3 months and $4,500 for 6 months), and a $7 paid live Zoom webinar. Offerings are structured around the proprietary ARIA Money Model framework (Awaken, Reframe, Intention, Action) and target stuck professionals and creatives seeking to eliminate debt and build savings and investing habits.

Product overview

Making Money Is Simple is a financial education and coaching business offering a portfolio of services centered on personal finance transformation. The core offerings include a published book titled 'Making Money is Simple: Stop Going From Paycheck to Paycheck and Start Living Your Dreams,' the 90-Day Money Reset Course ($497) providing structured financial education with implementation support, and two tiers of 1:1 Financial Coaching (3-month at $2,400 and 6-month at $4,500). All offerings are underpinned by the proprietary ARIA Money Model methodology (Awaken, Reframe, Intention, Action). Additional offerings include a free "Are You Moneystuck?" Quiz and a live Financial Glow-Up Webinar. The company positions itself as serving stuck professionals and creatives seeking to escape debt and achieve financial freedom.

Differentiator

Problem solved

Functional benefit

Brands

• ARIA Money Model: A framework for financial transformation consisting of four pillars: Awaken, Reframe, Intention, Action, used to guide clients from 'moneystuck' to 'moneyfree'

Products and services

• Making Money Is Simple (Book) A personal finance book by Veronica Deraleau aimed at individual consumers (working professionals and creatives) who are stuck in debt and living paycheck to paycheck. It details the mindset and actions behind paying off more than $102,000 of debt in three years on a starter salary and serves as both a standalone revenue product and a top-of-funnel credibility asset for the coaching programs.
• 90-Day Money Reset Course A $497 self-paced digital course for individual consumers seeking to eliminate debt, build savings, and start investing. Includes a personalized strategy, debt payoff plan, savings and investing plan, course materials, three monthly 1:1 sessions, monthly budget reviews, and email/chat support; payment plan available.
• 1:1 Financial Coaching (3-Month) A $2,400 high-touch 1:1 financial coaching engagement delivered bi-weekly over three months for individual consumers. Targeted at families preparing to buy a home and professionals seeking greater cash flow; booked through Calendly on the company website.
• 1:1 Financial Coaching (6-Month) A $4,500 extended high-touch 1:1 financial coaching engagement delivered bi-weekly over six months for individual consumers. Targeted at high-earners carrying high debt and entrepreneurs needing financial structure for business and personal finances; booked through Calendly on the company website.
• Financial Glow-Up Live Webinar A $7 live Zoom webinar ("Financial Glow-Up in 2026") for individual consumers, including a workbook, used as an entry-level offering to introduce the ARIA Money Model and convert attendees into the 90-Day Money Reset Course or 1:1 coaching tiers.

Quantifiable outcome

• Paid off $102,252 of debt in 3 years on a starter salary
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Money Management International (MMI): Nonprofit credit counseling agency providing debt management, financial counseling, and education. Overlaps directly with Making Money Is Simple's debt-payoff and budgeting coaching focus.
• YNAB (You Need A Budget): Subscription budgeting app and education platform teaching a branded budgeting methodology. Comparable on the budgeting/debt-payoff coaching niche and on monetizing a named financial framework, though productized as software rather than 1:1 coaching.
• Ramsey Solutions (Dave Ramsey): Long-standing personal-finance education brand offering books, courses, and coaching on debt payoff and budgeting. Highly comparable to Making Money Is Simple in offering mix, target audience (people seeking debt relief), and content-to-coaching funnel.
• Ramit Sethi (I Will Teach You To Be Rich): Personal-finance educator selling books, courses, and premium coaching to professionals and couples. Comparable audience (high-earners and couples wanting financial structure) and a similar online-course-plus-coaching business model.
• GreenPath Financial Wellness: Nonprofit financial counseling and coaching provider offering debt management plans, housing counseling, and 1:1 sessions. Directly comparable service offering and target customer (consumers struggling with debt and cash flow).

Emerging players

• Dave Inc. Mobile banking/financial-wellness app with built-in budgeting tools, educational content, and income-advancement features. Comparable on the personal-financial-wellness coaching/education axis for lower- and middle-income consumers.
• MoneyLion: Digital financial wellness platform combining education, coaching, and financial products for everyday consumers. Comparable personal-finance-and-coaching target market delivered via a digital, content-led funnel.
• Caleb Hammer (Financial Audit): Personal-finance creator producing financial-coaching content with similar emotional/debt-payoff framing. Comparable creator-led coaching funnel targeting younger professionals on social platforms.

Broad incumbents

• LearnVest: Financial planning and coaching service (now part of Northwestern Mutual) offering goal-based plans and ongoing advisor sessions. Comparable planning/coaching model for mass-affluent consumers.
• SmartAsset: Large personal-finance media and tools platform with calculators, advisor matching, and educational content. Overlaps with Making Money Is Simple's financial planning and advice category but operates at much broader scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/makingmoneyissimple
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/makingmoneyissimple

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Making Money Is Simple