Lion Hygiene

What Lion Hygiene does

Lion Hygiene Co., Ltd. (ライオンハイジーン株式会社) is a Japan-based B2B hygiene management company founded in 1982 and operating as a wholly owned subsidiary of consumer goods group Lion Corporation (ライオン株式会社). The company sells professional cleaning chemicals, sanitizers, hand soaps, laundry detergents, bathroom and toilet care products, and elderly care hygiene items under sub-brands including Kirei Kirei, Medipro, O2Clean, NANOX, Happy Care, and Yasai Kirei, alongside its Hayaraku HACCP compliance software. Its core technical differentiator is the O2Clean platform — an oxygen-based (ozone plus hydrogen peroxide) sanitizing system using proprietary activated catalyst and micro-bubble ozone technologies that decomposes into oxygen and water, avoiding the chlorophenol odor and residue issues of incumbent chlorine-based products. Other proprietary technologies include Medipro's combined cleaning/sanitizing/antiviral formulation, the Sterilization Veil Formula for hand soap, and hydrophilic polymer mildew-prevention chemistry for bathroom cleaners.

The company targets five primary professional verticals: nursing care facilities, food manufacturing plants, restaurants and food service operators, hotels and ryokan, and commercial cleaning and laundry businesses. Go-to-market combines an enterprise field sales organization (with dedicated technical sales, production technical, and systems engineer roles), a direct-to-business e-commerce storefront (Pro Shop), and a content-led demand generation engine that includes sector-specific problem-solution pages, an e-learning platform, a member portal with downloadable hygiene manuals, and the recurring Hygiene Letter newsletter. Revenue mechanics span one-time product sales across a wide size range (550 mL to 20 kg with refill options), a freemium-to-paid SaaS model for Hayaraku HACCP (free Light for small operators, paid tier for multi-store chains), and professional services such as hygiene diagnosis, employee education, and HACCP implementation support.

Name

Lion Hygiene

Legal name

ライオンハイジーン株式会社

Website

https://lionhygiene.co.jp

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Lion Hygiene (ライオンハイジーン株式会社), founded 1982, is a Japan-based B2B professional hygiene subsidiary of Lion Corporation that sells cleaning chemicals, sanitizers, hand soaps, laundry products, and Hayaraku HACCP compliance software to nursing care, food manufacturing, restaurant, hotel, and cleaning customers.

Ownership category

akta.pro rank

Product category

Professional Hygiene Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI)

akta.pro secondary industries

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH), Bathroom All-Purpose Cleaners (Multi-Surface) (CRAJAMAF)

Keywords

• Professional hygiene products
• Commercial cleaning agents
• Sanitation services
• HACCP compliance software
• Food safety solutions

Headquarters

HQ city

Tokio

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Hygiene Cleaning Products: Sale of cleaning agents, sanitizers, hand soaps, bathroom cleaners, toilet products, laundry detergents and bleaches, and facility maintenance products to professional facilities (nursing homes, food factories, restaurants, hotels, cleaning companies). Products sold in various sizes from individual bottles to large containers (2L, 5L, 10L, 18L, 20L) with refill options.
2. HACCP Management System (有料版): Paid version of はや拉克HACCP system for multi-store chain restaurants, complementing the free HACCP Light version for small eateries. Provides professional hygiene management planning tools.
3. Hygiene Services: Professional hygiene services including hygiene diagnosis (衛生診断), employee education (従業員教育), and HACCP system support, as well as product consulting and SDS (Safety Data Sheet) downloads for compliance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Lion Hygiene manufactures and sells professional hygiene and sanitation products — including hand soaps, sanitizers, cleaning agents, laundry detergents, bleaches, and bathroom/toilet cleaners — for B2B customers in nursing care facilities, food factories, restaurants, hotels, cleaning services, and catering operations. The company also offers HACCP compliance management software (はやラクHACCP / HACCP Light) and professional hygiene services such as hygiene diagnosis, employee education, and e-learning, integrating physical products with digital and advisory hygiene management solutions.

Product overview

Lion Hygiene operates as a comprehensive B2B hygiene and sanitation solutions provider, offering both physical products and digital services. The core product portfolio includes the Kirei Kirei hand hygiene line, Medipro professional cleaning products, O2Clean oxygen-based cleaning systems, NANOX laundry care products, and the Happy Care elderly care series. The company differentiates through its digital Hayaraku HACCP management system for food safety compliance, targeting nursing homes, restaurants, hotels, cleaning businesses, and food factories. Products span hand hygiene, facility cleaning, bathroom/toilet care, laundry care, and food processing sanitization.

Differentiator

Problem solved

Functional benefit

Brands

• ハッピネスケア (Happy Care): Hygiene and care product line for nursing care and elder care facilities, including body wash and deodorizing products.
• メディプロ (Medipro)
• はやラクHACCP (Hayaraku HACCP)
• O2Clean
• キレイクリーン (Kirei Kirei)
• NANOX
• 野菜キレイシリーズ (Yasai Kirei Series)

Products and services

• Kirei Kirei (キレイキレイ) Series Hand soap and hand sanitizer product line for professional hygiene, including foaming hand soap in multiple fragrances (unscented, citrus fruity, fruit mix, floral soap) and alcohol-based disinfectants for professional users.
• Medipro (メディプロ) Series Multi-purpose cleaning and sanitizing product line including toilet cleaner, bathroom cleaner, antiviral cleaner, and bleach products for professional facility hygiene management. Combines cleaning, sanitizing, virus removal, antibacterial, and sustained anti-virus coating in a single product.
• O2Clean Oxygen-based cleaning product line utilizing activated catalyst technology and micro-bubble ozone technology for safe, residue-free sanitizing in food and beverage processing environments. Avoids chlorophenol odors and harmful residue associated with chlorine-based products.
• Hayaraku HACCP / HACCP Light HACCP compliance management system for food service operators, with a free version for small restaurants (HACCP Light) and a paid version for multi-store chains, featuring sanitation management planning and record-keeping capabilities.
• NANOX Series Laundry and fabric care products including NANOX one odor-specific detergent, fabric sanitizing spray, and various cleaning agents for commercial laundry operations.
• Lion Guard Alcohol (ライオンガードアルコール) Food additive alcohol-based sanitizer for kitchen equipment and facility environment sanitizing, available in standard and design bottle formats.
• Sofy (ソフィール) Bubble Body Shampoo Nursing care bathing assistance product — foaming all-in-one body shampoo for hair and body washing, with moisturizing plant-derived ceramides and odor-changing fragrance, designed for elderly care facility use.
• Happy Care (はぴケア) Series Elderly care product line including powerful deodorant and bubble body soap specifically designed for nursing care facilities.
• Yasai Kirei (野菜キレイ) Series Vegetable processing and washing product line utilizing micro-bubble ozone technology for cut vegetable cleaning in food processing facilities.
• Laundry & Linen Supply Products Comprehensive commercial laundry products including powder detergents (phosphorus/non-phosphorus), liquid detergents, bleach (oxygen/chlorine-based), fabric softeners, enzymes, and specialized cleaning agents for linen supply operations.
• Hygiene Management & Education Services Professional hygiene consulting services including sanitation inspection (衛生診断), employee education programs (従業員教育), and e-learning systems (衛生管理教育システム) for hygiene management implementation at professional facilities.

Quantifiable outcome

• MediPro Anti-virus Cleaner eliminates pre-cleaning and double-wiping steps required with traditional chlorine or alcohol products
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Lion Corporation (ライオン株式会社)coreOthersLion Hygiene is a group company (グループ会社) of Lion Corporation. The two companies engage in joint use of personal data: customer inquiry data is shared with Lion Corporation for product introduction and service provision purposes. Lion Hygiene is responsible for management of jointly used personal data. This is a data-sharing arrangement within the Lion corporate group.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Zep Inc. Producer and marketer of commercial cleaning and maintenance products for industrial, institutional and food-service customers. A broadly comparable B2B hygiene and sanitation chemicals peer, though operating at a smaller scale than global incumbents.
• Ecolab: Global leader in water, hygiene, and infection-prevention technologies for food service, hospitality, healthcare and industrial customers. Ecolab competes with Lion Hygiene across professional sanitizing, dishwashing and HACCP-relevant chemistry, but operates at a vastly larger scale and global footprint.
• Diversey: Global provider of cleaning, hygiene and infection-prevention products and solutions serving hospitality, food service, healthcare and retail. Operates broadly in the same B2B hygiene category as Lion Hygiene across disinfectants, sanitizers, and facility care.
• Kao Corporation: Major Japanese FCMG group with significant hygiene, cleaning, and professional products businesses. Competes with Lion Hygiene in domestic hygiene chemistry and benefits from larger scale, broader portfolio, and stronger consumer brand equity.
• Reckitt Professional (Reckitt Benckiser): Professional division of Reckitt offering Dettol/Lysol-based disinfectants and surface hygiene products to B2B and institutional customers. Overlaps with Lion Hygiene's Medipro and Kirei Kirei franchises in disinfecting and cleaning categories.
• SC Johnson Professional: Commercial division of SC Johnson selling cleaning, hygiene and hand-care products into professional and institutional channels. Directly comparable in product categories (hand soaps, disinfectants, facility cleaners) to Lion Hygiene's portfolio.

Direct peers

• GOJO Industries: Specialist in hand hygiene and skin care (PURELL) for B2B and healthcare channels. Overlaps directly with Lion Hygiene's Kirei Kirei hand soap franchise and broader hand-hygiene positioning in Japanese professional facilities.
• Saraya Corporation: Japanese-founded B2B hygiene products company selling professional hand sanitizers, disinfectants, and hygiene systems into healthcare, food service, and facility markets — directly comparable to Lion Hygiene's vertical focus and product mix.
• Earth Pharmaceutical (アース製薬): Japanese household and hygiene products manufacturer with strong overlap in disinfectants, hand hygiene, and household cleaners. A direct Japan-domestic peer competing in adjacent retail and B2B channels.
• Christeyns: European specialist in professional laundry detergents, hygiene chemistry, and food hygiene chemicals serving hospitality, healthcare and food processing — directly analogous to Lion Hygiene's NANOX laundry and food-factory sanitizing lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lionhygiene

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lion Hygiene