A DIFFERENT APPROACH LTD

What A DIFFERENT APPROACH LTD does

A Different Approach Ltd is a Lagos-headquartered, private Nigerian radiation services firm founded in 2008 that provides occupational and environmental radiation monitoring, medical physics consulting, and radiation protection equipment supply, with a stated mission of driving radiation safety innovation across Africa. The company operates two service divisions: a Dosimetry Services Division distributing partner-supplied dosimeters (Luxel+, Saturn Ring, Genesis TLD, Landauer Vision, InLight Model 2 from Landauer) and survey meters (Raysafe 452, Rad 100, ONYX, Inspector Alert) under what appears to be a recurring subscription model; and a Medical Physics Consulting & Commissioning Division delivering accreditation application support, equipment acceptance testing, performance surveys, nuclear medicine support, and radiation safety training to healthcare, industrial and military customers. Revenue mechanics span hardware resale, recurring dosimetry contracts (with badge wear periods up to one year), professional services engagements, and training courses, all sold through a direct sales motion via Lagos-based phone lines, email and free on-site demonstrations under quote-based, non-publicly-disclosed pricing. The firm's go-to-market is sales-led and vertical-segmented across Medical/Dental/Veterinary, Industry & Energy, and Military & First Responders, with no disclosed funding, headcount, ownership, or geographic operations beyond Lagos offices despite pan-African mission language.

Name

A DIFFERENT APPROACH LTD

Legal name

A Different Approach Ltd.

Website

https://a-different-approach.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

A Different Approach Ltd is a Lagos-based Nigerian radiation services firm providing occupational dosimetry, medical physics consulting, and radiation protection equipment to healthcare, industrial, and military customers across Africa, distributing partner-supplied Landauer dosimeters and survey meters alongside consulting and training services.

Ownership category

akta.pro rank

Product category

Radiation Safety Services

NAICS

Testing Laboratories and Services (54138), Other Scientific and Technical Consulting Services (541690), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Services-Testing Laboratories (8734), Laboratory Analytical Instruments (3826), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Radiation Measurement, Dosimetry & Monitoring Services (Personal/environmental dosimetry, calibration labs) (EUAKAIAH)

akta.pro secondary industries

Radiation Protection & Health Physics Services (ALARA programs, shielding design, RSO services) (EUAKAIAJ), Radiation Safety, Dosimetry & Regulatory Compliance (Nuclear Medicine) (HLAIAGAJ)

Keywords

• Radiation safety services
• Medical physics consulting
• Radiation monitoring
• Dosimetry services
• Radiation protection equipment

Headquarters

HQ city

Ashford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Dosimetry Services: Provides occupational and environmental radiation monitoring and dosimetry solutions including passive and real-time dosimetry services, leak test kits, and dosimeter products such as badges and rings.
2. Medical Physics Consulting & Commissioning: Imaging physics services including equipment acceptance testing, performance surveys, accreditation consulting, clinical dose optimization, and Radiation Safety Officer support.
3. Radiation Protection Equipment: Sale of radiation protection products including aprons, thyroid collars, lead apron racks, radiation protection glasses, gloves, shielding, and survey meters.
4. Radiation Safety Training: Educational courses on radiation protection principles covering X-ray, sealed sources, unsealed sources, and radiation safety management for managers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

A Different Approach Ltd provides radiation safety, radiation monitoring, and medical physics consulting services. The company distributes dosimetry products through a partnership with Landauer and supplies radiation protection equipment, while also delivering consulting, training, and dose-monitoring services.

Product overview

A Different Approach Ltd is a radiation services firm specializing in radiation monitoring and protection. The company operates two main divisions: Dosimetry Services Division and Medical Physics Consulting & Commissioning Division. The Dosimetry Services Division provides occupational and environmental radiation monitoring solutions including dosimeters (Luxel+, Landauer Vision, Saturn Ring, Genesis TLD, InLight Model 2) and survey meters (Raysafe 452, Rad 100, ONYX, Inspector Alert) serving Medical, Dental & Veterinary, Industry & Energy, and Military & First Responders sectors. The Medical Physics Consulting Division offers Accreditation Application Support, Equipment Acceptance Testing, Equipment Testing/Performance Surveys, Radiation Safety Training, Nuclear Medicine Support, and Radiation Protection Services. The company also distributes radiation protection products including aprons, thyroid collars, apron racks, protective glasses, gloves, and shielding solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Radiation Dosimetry Monitoring Service Subscription-based personal and environmental dose monitoring services for radiation workers, distributed in partnership with Landauer.
• Medical Physics Consulting Professional consulting services covering radiation safety program design, equipment commissioning, shielding design, and regulatory compliance for medical and industrial facilities.
• Radiation Protection Equipment Supply Supply of personal protective equipment and shielding materials used by radiation workers, including lead aprons, thyroid shields, and barriers.
• Radiation Safety Training Training programs for radiation workers, safety officers, and healthcare staff on radiation protection principles, dose limits, and safe operating procedures.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• LandauercoreTechnology or IntegrationTechnology partnership for dosimetry products. Company distributes Landauer's Luxel+ dosimeters (OSL technology), Saturn Ring extremity dosimeters, Genesis TLD, Landauer Vision lens dosimeter, and InLight Model 2 dosimeters. Products featured on website with specification sheets and catalogues. Photos of products provided courtesy of Landauer.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• IBA Dosimetry: Specialist in patient and occupational dosimetry for medical and industrial settings, including radiotherapy and radiology QA. Comparable as a focused dosimetry vendor with overlapping medical physics and quality assurance offerings.
• S.E. International: Manufacturer of the Inspector Alert and RAD 100 survey meters — products A Different Approach distributes. Comparable as a radiation detection instrument maker with similar product overlap in the African channel.
• Radiation Safety Associates: US-based consulting firm offering health physics, dosimetry program management and RSO services to medical, industrial and government clients — a closely comparable services-led peer in radiation safety consulting.
• Radcal Corporation: Specialist in diagnostic x-ray measurement (mammography, CT, fluoroscopy) overlapping with the medical physics and equipment acceptance testing services A Different Approach provides to African hospitals.

Regional players

• Cape Radiation & Nuclear Solutions: South Africa-based provider of radiation monitoring equipment, dosimetry services and calibration across southern Africa — a regional African peer serving overlapping healthcare and industrial customers from a different geography.

Broad incumbents

• Landauer (Fortive): Global leader in OSL and TLD dosimetry products, the same technology A Different Approach distributes under partnership. Comparable as both a supplier and the most established competitor in occupational and environmental radiation monitoring worldwide.
• Thermo Fisher Scientific (Radiation Measurement): Global scientific instrumentation leader whose radiation measurement portfolio (portals, survey meters, contamination monitors) competes with the hardware side of A Different Approach's product catalog.
• Mirion Technologies: Large global provider of radiation detection, dosimetry and nuclear medicine services with direct overlap in personal dosimetry, survey meters and consulting — the principal international competitor to A Different Approach's full service stack.

Emerging players

• NuviaTech (Nuvia): Radiation protection and decommissioning services provider serving nuclear, medical and industrial clients with a comparable bundled offering of consulting, dosimetry support and shielding products.
• Best Medical International / Best dosimetry: Supplies OSL and TLD dosimetry products plus brachytherapy and radiation oncology accessories, comparable as a niche dosimetry vendor that could compete for African hospital and veterinary accounts.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/a-different-approach-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A DIFFERENT APPROACH LTD