AutoDice inc.

What AutoDice inc. does

AutoDice Inc. is a Canadian corporation headquartered in Montreal, Quebec, that operates a reverse-auction online marketplace for used vehicles. Buyers specify their desired make, model, and trim and receive competitive bids from licensed dealerships and private sellers in real time, with offers automatically ranked by competitiveness within the buyer's "garage." The platform currently lists approximately 524 vehicles and serves the Canadian market while expanding into the United States. All communication and bidding is facilitated inside the platform, and AutoDice does not buy, sell, or take title to vehicles.

The platform's core technology combines a reverse-auction marketplace architecture with an AI-powered conversational assistant called Miles. Miles engages buyers in text-based dialogue to capture needs, preferences, and lifestyle, then recommends up to 10 vehicles with reasoning grounded in performance, practicality, comfort, and budget alignment. Additional platform capabilities include calendar-integrated test drive scheduling (Google Calendar and Outlook), AI-assisted bidding anomaly detection, and a vehicle matching algorithm that surfaces relevant sellers for buyer requests. The platform is web-based only, with no native mobile applications, and is built on integrations with Stripe for payments, Google Calendar for scheduling, and Google Analytics for product analytics.

AutoDice employs a two-sided, freemium-plus-usage model. Buyers access the platform free of charge with no commissions or hidden fees. Sellers purchase credits — an internal, non-expiring currency — to submit bids (1 credit) and initiate AI conversations with buyers (1 credit per conversation, up to 30 messages). Revenue is therefore entirely usage-based and tied to seller engagement volume. The company operates with a small team of 1-10 employees, relies on content marketing, SEO, and blog-driven demand generation, and has not disclosed any venture funding to date.

Name

AutoDice inc.

Legal name

Autodice Inc.

Website

https://autodice.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

AutoDice Inc. operates a reverse-auction used-car marketplace connecting individual buyers with licensed dealerships and private sellers through competitive bidding, augmented by an AI concierge named Miles that recommends vehicles based on buyer preferences. Headquartered in Montreal, founded 2020.

Ownership category

akta.pro rank

Product category

Online automotive marketplace

NAICS

Motor Vehicle and Parts Dealers (441), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

akta.pro secondary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

Keywords

• Reverse auction marketplace
• Used car platform
• Online car marketplace
• Vehicle matching platform
• Automotive classifieds

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Credit System for Sellers: Sellers purchase credits to perform key platform actions including submitting bids on buyer vehicle requests and engaging in AI-assisted conversations. Credits are consumed per activity, never expire, and are non-refundable.
2. Buyer Access (Free): Platform is completely free for car buyers with no hidden fees or commissions. Buyers can search, receive offers, and communicate with sellers at no cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AutoDice operates a reverse-auction used-car marketplace where buyers describe the vehicle they want and licensed dealerships and private sellers compete by bidding down to win the request. The AI concierge "Miles" assists buyers in selecting vehicles, scheduling test drives, and negotiating with sellers. Buyers access the platform free of charge; sellers pay for participation through a credit-based system.

Product overview

Autodice operates as a unified reverse-auction marketplace platform for used vehicles. The core offering consists of the Autodice Marketplace, which enables buyers to post vehicle requests and receive competitive bids from sellers in real-time. Integrated into the platform is Miles AI Car Concierge, a conversational AI assistant that helps buyers find their ideal vehicle through personalized recommendations. The Credits System serves as the monetization mechanism for sellers, who must purchase credits to submit bids and chat with buyers. Additional features include Test Drive Booking with calendar integration and a browsable Vehicle Listings directory. All components are accessed through a single web platform with no separate mobile apps mentioned.

Differentiator

Problem solved

Functional benefit

Brands

• Miles: AI-powered personal car concierge assistant that helps buyers find their ideal vehicle by asking conversational questions about their needs, preferences, and lifestyle. Recommends up to 10 vehicles that best fit the buyer's profile.

Products and services

• AutoDice Reverse-Auction Marketplace An online marketplace where buyers post vehicle requests and licensed dealerships and private sellers compete by bidding to fulfill them. Built for Canadian consumers seeking a used vehicle and for dealers seeking qualified buyer demand.
• Miles AI Car Concierge An AI-powered assistant that helps individual car buyers identify suitable vehicles, evaluate competing bids, and arrange test drives. Targeted at retail car buyers using the AutoDice marketplace.
• Seller Credit Pack Pay-as-you-go credits purchased by licensed dealerships and private sellers to access buyer requests and submit bids on the AutoDice marketplace. Targeted at dealers and private sellers seeking active buyer demand.
• Test Drive Scheduling Automated booking of in-person test drives between buyers and competing dealerships on the AutoDice platform. Targeted at retail buyers moving from bid evaluation to in-person vehicle inspection.

Quantifiable outcome

• Buyers can receive multiple bids (up to 30+) for their desired vehicle without any work
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationPayment processing partner for handling credit purchases and transactions on the platform. All credit purchases and payments are processed securely through Stripe. Autodice does not store or retain payment card information.
• Google CalendarcoreTechnology or IntegrationCalendar integration enabling buyers and sellers to schedule test drives with automatic reminders. Supports Google and Outlook calendar synchronization to prevent double bookings.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Carvana: Online used-car retailer that vertically controls inventory, pricing, and delivery. Carvana is a reference point for online used-car buying but is a different model (retailer vs. marketplace) — it represents the ceiling of online used-car UX that AutoDice's marketplace must compete against for buyer mindshare.
• Cars.com: US-focused automotive marketplace connecting buyers with dealers across new, used, and certified pre-owned vehicles. As a broader incumbent, it competes with AutoDice for buyer demand and dealer relationships, especially as AutoDice expands into the US.
• TrueCar: Online car marketplace that provides upfront pricing transparency and dealer networks. TrueCar competes with AutoDice on the principle of reducing buyer negotiation friction, though its model is dealer-network based rather than reverse-auction.
• eBay Motors: The largest global C2C and B2C automotive marketplace, handling parts, accessories, and vehicles. eBay Motors competes with AutoDice for private-seller reach and provides a reference point for the credit/fee-based monetization model at scale.

Direct peers

• CarGurus: The largest US/Canada used-car marketplace by traffic. CarGurus connects buyers with dealers and private sellers through listings plus dealer ratings and pricing analysis. AutoDice competes directly for the same buyer and seller audiences with a differentiated reverse-auction mechanic.
• AutoTrader.ca: Canada's dominant new- and used-car listings marketplace, owned by Trader Corporation. It is the primary incumbent AutoDice competes against for Canadian buyer attention and dealer inventory supply.
• Kijiji Autos: Kijiji's C2C auto vertical is a major Canadian marketplace with high private-seller inventory. It competes directly with AutoDice for the private-seller side of the marketplace and for cost-conscious Canadian used-car buyers.

Emerging players

• Bring a Trailer: Curated auction marketplace for enthusiast and collector vehicles. Bring a Trailer is the gold-standard implementation of community-driven online auctions in the auto vertical and is a conceptual reference point for AutoDice's auction-style mechanic, though at a different price segment.

Regional players

• CarExpert: An online automotive marketplace and reviews platform operating in Australia with a similar buyer-empowerment, transparency-first positioning. CarExpert is comparable as a regional category leader using content and digital tools to attract buyers, though it operates in a different geography.
• Clutch: Canadian online used-car retailer offering a fully digital buying experience with home delivery. Clutch is a direct Canadian competitor for online used-car buyer intent and competes for the same Millennial/Gen-X Canadian buyer demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/autodice-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoDice inc.