LEVI Eesti disainipood

What LEVI Eesti disainipood does

LEVI Eesti disainipood is a privately held Estonian e-commerce and physical retail platform operated by Emelia Invest OÜ (registration code 14982171), headquartered at Estonia pst 9, Tallinn. Founded in 2020, the company functions as a curated marketplace for Estonian designers, aggregating 50+ local brands — including RainSisters (rainwear), SU.VI (sunglasses), VETKA (brooches/earrings), NRTN, Mya Moon, Hannes Rüütel, Tanel Veenre Jewellery, and others — across five product categories: Women, Men, Home, Cosmetics, and Entertainment, plus a sale section and gift cards (€5–€200).

The platform runs on a WooCommerce-based e-commerce storefront at levi.design, supplemented by physical retail locations in Solaris shopping center (Tallinn) and Tartu Kaubamaja. Technology integrations include Montonio Finance UAB as the primary payment service provider (supporting Estonian, Finnish, Latvian, and Lithuanian bank links plus credit/debit cards), with PayPal, Stripe, and ESTO installment options layered on top. Fulfillment is delivered via Omniva and Itella Smartpost parcel terminals, with free shipping for orders over €69 to Estonian parcel machines.

The business model is direct-to-consumer retail of one-time physical goods at unit prices ranging from approximately €20 to €450+, with all prices including 22% VAT. Revenue streams are concentrated in product sales (the dominant stream) and gift cards, with minor processing-related revenue from ESTO installment arrangements. Customers are individual Estonian consumers — primarily women, with secondary segments in men, home goods, cosmetics, and gift buyers — served through a mix of organic social (Instagram), content marketing (blog, newsletters), and occasional paid Facebook coupon campaigns. The company emphasizes sustainability messaging and support for small Estonian entrepreneurs. Operations extend beyond Estonia to Finland, Latvia, and Lithuania for shipping, though Estonia remains the primary market.

Name

LEVI Eesti disainipood

Legal name

Emelia Invest OÜ

Website

https://levi.design

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

LEVI Eesti disainipood is an Estonian curated marketplace (WooCommerce + two physical stores) that aggregates 50+ local designers' apparel, jewelry, accessories, cosmetics, and home goods for consumers in Estonia, Finland, Latvia, and Lithuania.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time retail sales of Estonian designer products including clothing, accessories, jewelry, cosmetics, and home goods through e-commerce and physical stores.
2. Gift Cards: Sale of gift cards (kinkekaardid) ranging from €5 to €200, available in digital and physical formats.
3. Installment Payments: Payment processing fees from offering ESTO installment payment option to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

LEVI Eesti disainipood is an Estonian retail and e-commerce platform that curates and sells products from Estonian designers, including women's and men's clothing, jewelry, accessories, cosmetics, and home decor. It operates the WooCommerce-based online store levi.design and physical retail locations in the Solaris shopping center (Tallinn) and Tartu Kaubamaja, with shipping to Estonia, Finland, Latvia, and Lithuania. The assortment spans 50+ Estonian designer brands plus LEVI-branded physical and digital gift cards.

Product overview

LEVI Eesti disainipood is an Estonian e-commerce platform and physical retail chain operating under Emelia Invest OÜ. The company operates both an online store (levi.design) and physical stores in Solaris shopping center (Tallinn) and Tartu Kaubamaja. The platform serves as a curated marketplace for Estonian designers, offering products across five main categories: Women (Naised), Men (Mehed), Home (Kodu), Cosmetics (Kosmeetika), and Entertainment (Meelelahutus). The portfolio includes 50+ Estonian designer brands such as RainSisters (rainwear), SU.VI (sunglasses), VETKA (earrings/brooches), NRTN, Mya Moon, Hannes Rüütel, Raili Nõlvak, Janika Mägi, KUMA, MO:ON, NADA, Sin Sia, Hyrv, and Tanel Veenre Jewellery. Additional offerings include gift cards (physical and digital), a sale section (Soodusmüük), and cosmetics from brands like D'Difference and Evolve. The company emphasizes supporting local Estonian small businesses and sustainable consumption. Free shipping is available for orders over 69€ to Estonian parcel machines.

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Montonio Finance UABcoreTechnology or IntegrationMontonio Finance UAB is the payment service provider that processes payments on levi.design. They handle Estonian bank links, credit card transactions, and facilitate payments for Finnish, Latvian, and Lithuanian banks. The company also uses Montonio for shipment coordination.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Nu Collection / Nu Nordik: Nu Collection/Nu Nordik is a smaller Estonian concept retailer focused on Nordic and Estonian designer fashion and home goods. Partially overlaps with LEVI on curated Estonian/Nordic designer apparel, but with a narrower assortment and primarily Tallinn-based footprint.

Direct peers

• Tallinn Design House: Tallinn Design House is a concept store in Tallinn showcasing Estonian designers across fashion, jewelry, and home goods. Comparable to LEVI as a multi-brand design retail destination in the Estonian market with similar category breadth and target customer.
• Estonian Design Shop: Estonian Design Shop is an online retailer specializing in Estonian and Nordic designer products across apparel, accessories, and home goods. Directly competes with LEVI in the curated Estonian-design marketplace category, sharing a similar target customer and multi-brand aggregation model.

Broad incumbents

• Kaubamaja Group: Kaubamaja Group is Estonia's largest retail conglomerate operating department stores (including Tartu Kaubamaja, where LEVI has a store), supermarkets, and footwear stores. Competes broadly with LEVI on apparel and home goods but at mass-market price points and scale.
• Baltika Group: Baltika Group is an Estonian-listed fashion group operating multiple apparel brands (Monton, Mosaic, Bastion, etc.) across the Baltics. Comparable to LEVI in the Estonian apparel space but competes via proprietary owned brands rather than multi-designer marketplace aggregation.
• Stockmann: Stockmann is a Nordic department-store chain operating across the Baltics, including Estonia. Offers overlapping apparel, cosmetics, and home-goods categories but as a broad multi-department incumbent rather than a focused Estonian-design curator.
• Lindex: Lindex is a Nordic fashion retailer with physical and online presence in Estonia and the Baltics. Competes with LEVI in women's apparel and accessories at mainstream price points, offering broader scale but less focus on local Estonian designers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/levi_designshop/?hl=en
• LinkedInlinkedin.com/company/levi-design-ou

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEVI Eesti disainipood