Männiku Metsatalu

Name

Männiku Metsatalu

Legal name

Männiku Metsatalu

Website

https://metsatalu.ee

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Tourist Farm Hospitality

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Group Camping & Scout Camps (THAGAOAI)

Keywords

• Rural tourism accommodation
• Event venue rental
• Traditional smoke sauna
• Estonian cultural tourism
• Forest holiday farm

Headquarters

HQ city

Viljandi

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Accommodation Services: Revenue from overnight stays in various room types including double rooms (10 rooms), triple rooms (2 rooms), quadruple room (1 room), peasant suite, family house, and vidiit. Prices range from 35-150 EUR per night depending on room type and season. Capacity accommodates up to 40 guests with extra beds.
2. Event Venue Rental: Revenue from renting the hall for seminars, weddings, birthdays, and other events. Hall rental ranges from 300-600 EUR depending on event type and number of attendees. Additional revenue from sauna rental (smoke sauna 300-500 EUR, Finnish sauna 200-300 EUR).
3. Food Services: Revenue from breakfast service (13 EUR per person) and full catering for events. Menu features seasonal local produce and traditional Estonian dishes. Dinner/story night packages available.
4. Facility Rental: Whole complex rental available from 1,500 EUR including hall, Finnish sauna, and accommodation for 40 people. Additional services include camping (6 EUR per person), extra beds (10-12 EUR), and sauna combinations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Männiku Metsatalu is a traditional Estonian tourist farm located in ancient forests 10 km from Viljandi, offering overnight accommodation across multiple room types and cabins, smoke and Finnish sauna experiences, an event hall for seminars, weddings and camps, seasonal farm-to-table catering, story-night entertainment, and guided nature-based recreation. Revenue is generated through per-night room and cabin rentals, hall and sauna hire, meal packages and full-complex bookings with prices quoted in EUR including VAT.

Product overview

Männiku Metsatalu is a traditional Estonian tourist farm offering diverse hospitality services centered around accommodation, wellness, and cultural experiences. The property features 13 accommodation rooms across multiple buildings including double, triple, and quadruple rooms, a Peasant Suite with kitchenette, a Family House with loom, and the unique Vidiit forest bird song cabin. Wellness facilities include a traditional smoke sauna with fireplace room and Finnish sauna. Event capabilities span a hall for seminars, trainings, and celebrations accommodating up to 60 guests. Dining features seasonal local cuisine with signature dishes. Cultural offerings include story nights with professional storyteller Piret Päär and musical performances. Nature-based recreation encompasses hiking, cycling, swimming, and seasonal winter activities. The complex can accommodate up to 40 guests and is located 10 km from Viljandi in ancient forests.

Differentiator

Problem solved

Functional benefit

Products and services

• Double Room accommodation (Kahene tuba) Ten twin rooms with two single beds (which can be combined) and en-suite WC with shower, priced from EUR 35-50 per night without breakfast (EUR 46 per room for groups of 20+, EUR 35 for single occupancy). Breakfast available at EUR 13 per person. Extra bed or mattress for a child at EUR 10.
• Triple Room accommodation (Kolmene tuba) Two triple rooms each with three single beds and en-suite WC with shower. Priced at EUR 63 per night without breakfast, with optional breakfast at EUR 13 per person.
• Quadruple Room accommodation (Neljane tuba) One quadruple room with two single beds and one wide bed, en-suite WC with shower. Priced at EUR 80 per night without breakfast (breakfast EUR 13 per person).
• Peasant Suite (Talupoja sviit) Suite for two with separate bedroom, lounge and kitchenette, en-suite WC with shower. Priced at EUR 70 per night without breakfast, with optional breakfast at EUR 13 per person and extra bed/mattress for a child at EUR 10.
• Family House (Peremaja) Three-room house (barn plus peasant suite) with kitchenette and six beds (four adults, two children up to 170 cm), en-suite WC with shower and a weaving loom. Priced at EUR 150 per night without breakfast, with optional breakfast at EUR 13 per person and extra bed/mattress at EUR 10.
• Vidiit Forest Cabin (Vidiit) Romantic forest-edge cabin positioned for bird-song ambience, with two rooms of three beds each and two kitchens. Whole house (six beds) at EUR 150 per night or single room (three beds) at EUR 75 per night.
• Smoke Sauna (Suitsusaun) Traditional Estonian smoke sauna with an adjoining bright recreation room featuring a fireplace and terrace, accommodating up to 20 people. Pricing ranges from EUR 300 to EUR 500 depending on group size and duration.
• Finnish Sauna (Soome saun) Finnish sauna with adjacent fireplace room accommodating up to 20 people. Priced from EUR 200 to EUR 300 depending on group size and duration.
• Event Hall (Saal) Multi-purpose event hall with necessary AV/equipment support, accommodating up to 60 guests. Priced at EUR 300-400 per day or EUR 35 per hour for trainings and seminars; for celebrations, EUR 400 (30-40 guests), EUR 500 (40-50 guests), EUR 600 (50-60 guests).
• Food Services (Toit) Seasonal farm-to-table catering featuring local ingredients and signature dishes including steamed carrots with sesame seeds, weed pesto, chanterelle zucchini, mint-wild strawberry jam, nut bread, and mango cake with wild berries. Breakfast at EUR 13 per person; customised menus for events and story-night dinner packages.
• Story Nights (Jutuõhtud) Storytelling events featuring Estonian professional storyteller Piret Päär, with options for story-night concerts accompanied by musicians Kulno Malva and Cätlin Mägi, and story nights paired with dinner prepared by hostess Ene Sillamaa.
• Nature Activities (Loodusesse) Year-round outdoor activities including hiking in Loodi Nature Park, Sinialliku Fortress and Põrguorg; foraging for herbs, berries, mushrooms and nuts; swimming and boating on the on-site pond; winter skiing, sledding and skating; cycling routes from 10-50 km. Partner Elamuspank provides active playful nature experiences.
• Whole Complex Rental Full buyout of the tourist farm complex, available from EUR 1,500 and including the event hall, Finnish sauna and accommodation for up to 40 people. Optional extras include camping at EUR 6 per person and extra beds at EUR 10-12.

Quantifiable outcome

• Capacity: up to 40 guests with accommodation and event hosting capability for up to 60 people in the hall

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Trad.Attack!coreStrategic or Co-development Partner · 1 January 2020Popular Estonian music group that organised Trad.Fest! #3 music festival at the venue in 2020. Trad.Attack! won the Foreign Ministry's 2020 Culture Prize. The festival is intended to become a long-standing annual tradition, positioning Männiku Metsatalu as a cultural event venue.
• ElamuspankminorStrategic or Co-development PartnerProvides active, playful nature-based activities for guests. Elamuspank offers experiential activities complementing the forest location and outdoor recreation options available at the tourist farm. Partnership enhances the leisure and adventure offering for visitors.
• Ugala TheatreminorStrategic or Co-development PartnerEstonian theatre that staged summer performances at Männiku Metsatalu, including 'Little Old Men'. The partnership brought large audiences and provided experience in café operations. Theatre productions add cultural programming to the venue.
• University of Tartu Viljandi Culture AcademyminorStrategic or Co-development PartnerAcademic partnership where student graduation projects are displayed at the tourist complex. Projects include Estonian cultural elements such as blankets, tapestries, smoke sauna designs, and holiday house interiors. Adds authentic cultural heritage to the venue.
• Viljandi Bicycle ClubminorOthersProvides information about Viljandi cycling routes for guests. Cycling routes ranging from 10km to 50km connect to nearby attractions including Loodi Nature Park, Õisu manor, Halliste church, Karksi-Nuia, and other points of interest.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Kubija Hotel & Nature Resort: Nature-oriented resort hotel in southern Estonia (Võru County) offering accommodation, wellness, event facilities, and outdoor recreation. Comparable as an Estonian hospitality venue combining lodging with nature activities and event hosting.
• Pädaste Manor: Luxury manor hotel and restaurant on Muhu Island, Estonia. Comparable as a small, family-owned Estonian countryside property offering high-quality accommodation, dining, and event hosting in a heritage setting, though operating at a higher price point and scale.
• Pühajärve Spa & Holiday Resort: Spa and holiday resort near Otepää in southern Estonia. Comparable as a multi-segment Estonian resort offering accommodation, event facilities, wellness, and outdoor activities in a nature setting, though at substantially larger scale.
• Vooremäe Turismitalu: Small Estonian tourist farm in southern Estonia offering similar nature-based accommodation and rural hospitality services. Directly comparable as a small-scale, family-operated turismitalu model.

Regional players

• Villa Ammende: Art Nouveau boutique hotel and restaurant in Pärnu, Estonia. Comparable as a small, design-focused Estonian hospitality property offering accommodation, dining, and event hosting, though operating in an urban beach resort context rather than rural forest setting.

Broad incumbents

• Georg Ots Spa Hotel: Spa hotel in Kuressaare, Saaremaa, Estonia, offering accommodation, wellness facilities, and event hosting. Comparable as an Estonian countryside property with lodging, sauna, and event capabilities, though operating at significantly larger scale and with broader spa infrastructure.
• Toila Sanatoorium: Established spa and hotel property in northeast Estonia. Comparable as a heritage Estonian resort property combining accommodation with wellness facilities (saunas, spa) and event capabilities in a nature setting, but operating at larger scale and with broader amenities.
• Sangaste Castle Hotel: Castle hotel in southern Estonia offering accommodation, dining, and event hosting in a heritage countryside setting. Comparable as a rural Estonian property with event and overnight offerings, though with a different architectural and heritage positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mannikumetsatalu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Männiku Metsatalu