Kinhor

What Kinhor does

Kinhor is an Estonian specialty retailer of workwear and personal protective equipment, operating under the legal entity KINHOR OÜ (registry code 10931975). The company is headquartered in Pärnu at Tallinna mnt 93, where it runs a physical retail store, and it also operates a WooCommerce-based e-commerce storefront at kinhor.ee serving customers across Estonia. Its assortment spans four core categories: work clothing (Tööriided), work gloves (Töökindaid), safety footwear (Tööjalatsid), and personal protective equipment (Isikukaitsevahendid), drawing from brands including CXS, Helly Hansen, Sievi, Blåkläder, Snickers, Jalas, and 3M.

The company uses a dual-channel go-to-market, combining the in-store experience in Pärnu with online ordering and multi-carrier domestic fulfillment via SmartPOST and Omniva parcel terminals, Venipak parcel terminals, Venipak courier, and in-store pickup. Pricing is unit-based, with product prices ranging from €0.49 (basic work gloves) to €210 (premium safety boots), all VAT-inclusive, with free shipping for orders over €99. Orders are processed only after full payment via bank transfer, with a stated 14-day return policy. Distribution of certified PPE (e.g., EN ISO 20471 high-visibility garments) demonstrates compliance orientation for the industrial and construction buyer.

Kinhor serves two segments. The primary segment is B2B, including construction, manufacturing, agriculture, trade, cleaning, and services companies requiring workwear and PPE for employees; the secondary segment is B2C individual consumers. The firm complements distribution with light value-added services: custom logo printing on workwear and safety labeling. The organization is small (1-10 employees), appears founder/family-owned with no disclosed external institutional investment, and markets primarily through its e-commerce presence, Facebook page, and word-of-mouth referrals.

Name

Kinhor

Legal name

KINHOR OÜ

Website

https://kinhor.ee

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Kinhor is an Estonian retailer based in Pärnu that sells workwear, work gloves, safety footwear, and personal protective equipment through a physical store and a WooCommerce online shop, serving both B2B customers in construction, manufacturing, agriculture, and trade and individual B2C buyers across Estonia.

Ownership category

akta.pro rank

Product category

Workwear and Safety Equipment Retail

NAICS

Footwear Merchant Wholesalers (42434), Footwear Manufacturing (3162), Footwear Merchant Wholesalers (424340), Leather and Allied Product Manufacturing (316)

SIC

Retail-Shoe Stores (5661), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Footwear, (No Rubber) (3140), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Leather & Leather Products (3100)

akta.pro primary industry

Work, Safety & Occupational Footwear (CRAAACAE)

akta.pro secondary industries

Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH), Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant) (IMAOAIAD)

Keywords

• Workwear retail
• Safety footwear
• Work gloves
• Personal protective equipment
• Industrial safety supplies

Headquarters

HQ city

Pärnu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Kinhor generates revenue through direct product sales of workwear, safety footwear, work gloves, and personal protective equipment. All prices include VAT. Orders are processed upon full payment via bank transfer, with the sales contract becoming effective when payment is received.
2. Shipping Fees: Additional revenue is generated through shipping/delivery fees charged to customers. Delivery costs vary based on customer's location, delivery method chosen, package size, and carrier rates. Free shipping is offered for orders over €99.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Kinhor is an Estonian retailer that supplies workwear, work gloves, safety footwear, and personal protective equipment to professional workplaces from a physical store in Pärnu and a WooCommerce-based e-commerce site. The company also offers value-added services including custom logo printing on work clothing and safety labeling. Products are sourced from multiple branded manufacturers such as CXS, Helly Hansen, Sievi, Blåkläder, Snickers, Jalas, and 3M.

Product overview

Kinhor is an Estonian workwear and safety equipment retailer offering a comprehensive portfolio of four core product categories: work clothes (Tööriided), work gloves (Töökindad), work footwear (Tööjalatsid), and personal protective equipment (Isikukaitsevahendid). The company operates a physical store in Pärnu, Estonia, and an e-commerce platform (WooCommerce-based). Beyond product sales, Kinhor provides complementary services including custom logo printing on clothing and safety labeling. With 20 years of industry experience, the company serves both business customers and individual consumers, offering products from various branded manufacturers including CXS, Helly Hansen, Sievi, Blåkläder, Snickers, Jalas, and 3M.

Differentiator

Problem solved

Functional benefit

Products and services

• Work Clothes (Tööriided)

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Portwest: Irish-headquartered manufacturer and distributor of workwear, safety footwear, and PPE sold globally through distributor networks. Comparable on assortment mix (workwear, footwear, gloves, PPE) and B2B distribution patterns similar to Kinhor's supplier-brand stack.
• Engelbert Strauss: German-headquartered workwear and PPE specialist running its own DTC e-commerce plus retail stores across Europe. Closest comparable on Kinhor's hybrid D2C-plus-expert-advice model and on the workwear/safety footwear focus, making it the most analogous specialty retailer in Europe.
• Delta Plus: French-listed PPE specialist (workwear, gloves, footwear, fall protection) operating across Europe through distributor and direct channels. Highly comparable on the safety-equipment category breadth that mirrors Kinhor's four-category product mix.
• Mascot International: Danish workwear manufacturer with a B2B/B2C hybrid model and direct ecommerce across Europe. Directly comparable to Kinhor on work-clothing focus, multi-brand-style assortment, and presence in Northern European markets.
• Helly Hansen Workwear: Norwegian workwear and safety footwear brand carried by Kinhor and operated by Helly Hansen with its own ecommerce and B2B sales. Comparable on assortment overlap (outerwear, hi-vis, work footwear) and shared end-customer pool of trade professionals.
• Blåkläder: Swedish workwear manufacturer with a strong direct website and B2B uniform programs across Northern Europe. Comparable because it is one of the premium brands Kinhor resells and operates an overlapping model of workwear D2C plus enterprise uniform supply.
• Snickers Workwear: Swedish premium workwear brand owned by Hultafors Group with its own direct e-commerce channel across Europe. Comparable because it is one of the principal brands Kinhor distributes and competes head-to-head via direct sales, threatening the same craftsperson end-customer in the Baltics.
• Uvex Safety Group: German manufacturer of head-to-toe PPE (safety helmets, eyewear, gloves, footwear) with B2B and B2C distribution across Europe. Comparable on safety-equipment breadth and on serving industrial trades with certified PPE, partially overlapping with Kinhor's PPE segment.
• Sievi (Sievi Jalkine Oy): Finnish safety-footwear brand and manufacturer with its own B2B distribution including the Baltic region. Comparable because it is one of the signature safety-footwear brands carried by Kinhor and operates its own direct sales that overlap with Kinhor's footwear category.

Broad incumbents

• Würth: Global B2B leader in fasteners, tools, and workwear/PPE with established Estonian operations. Comparable because it sells the same multi-category workwear and safety equipment to professional trades via a hybrid direct-sales + catalogue model, but at vastly greater scale and assortment breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100063755576722

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinhor