C.P.U. GROUP LIMITED

What C.P.U. GROUP LIMITED does

C.P.U. GROUP LIMITED is a UK-based specialty insurance provider, established in 1997 and operating as a trading style of Accuro Risk Management Ltd, which is authorised and regulated by the Financial Conduct Authority (Reference: 778119). The company distributes technology-device insurance across five customer verticals: education (CPU Mobile Learning — 1:1 device programmes with parental contribution schemes), corporate (iProtect — Apple business device cover with no excess and no claims cap), retail (CPU Direct self-service portal and point-of-sale cover in 40+ UK and Republic of Ireland stores), asset finance/leasing companies (residual-value insurance tied to lease agreements), and a registered channel of resellers, dealers, and MSPs.

The company's core technology is CPU GENIE (Global Engineering Network Insurance Engine), a proprietary web-based workflow platform that functions as a shared hub for quotes, asset management, policy administration, and claims handling across all stakeholders. It integrates with Apple Device Enrollment Program for real-time serial number and asset updates, offers paperless claims via hosted embeddable forms, and exposes functionality through a Progressive Web App (MyGenieApp) on iOS and Android. An additional CPU Training and Compliance module provides regulated complaints training through the same GENIE Insurtech system.

CPU Group's business model combines recurring insurance premiums on a per-device basis (annual or multi-year subscriptions) with reseller/finance-partner commissions. Pricing is custom-quoted and not publicly listed, and the company has an EU operating entity (Accuro Insurance Agents EU Ltd) in Cyprus supporting operations across the UK, Ireland, France, Germany, and Spain. Revenue figures, headcount, and ownership details are not publicly disclosed; the company is privately held with no disclosed funding rounds or external investors.

Name

C.P.U. GROUP LIMITED

Legal name

Accuro Risk Management Ltd

Website

https://cpu.co.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

UK-based specialty insurer (since 1997) providing technology-device insurance across education, corporate, retail, and asset finance sectors, underpinned by the proprietary CPU GENIE workflow platform and a registered reseller and finance-partner channel.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Technology Insurance Premiums: CPU Group generates revenue through insurance premiums for technology devices across education, corporate, and retail sectors. Policies cover accidental damage, theft, loss, and extended warranty. Premiums are likely recurring annual or multi-year subscriptions based on device count and coverage options.
2. Asset Finance Insurance: Insurance packages sold to IT leasing and finance companies as part of lease agreements. These are B2B arrangements providing coverage for technology equipment financed through leasing companies.
3. Reseller/Dealer Commissions: Revenue shared with registered resellers and dealers who sell CPU insurance products to end customers. Partners access the Genie system to build and sell insurance quotes.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

CPU Group provides technology-focused insurance products covering accidental damage, theft, loss, and extended warranty for IT devices across education, corporate, retail, and asset finance sectors. Its offerings are delivered through CPU GENIE, a proprietary web-based workflow platform that serves as a central hub for quotes, policy administration, asset management, and claims handling. The company also operates self-service portals and partner programs (resellers, finance companies, repairers) to distribute and administer these technology insurance products.

Product overview

C.P.U. GROUP LIMITED is a technology-first insurance provider offering intelligent corporate and education technology insurance solutions. The company's core offering is the CPU GENIE platform, a unique web-based workflow system that serves as a central hub for managing quotes, asset management, insurance policy administration, and claims handling. CPU GENIE underpins all of CPU's specialized insurance products, including: iProtect (corporate/business sector), CPU Mobile Learning (education sector), CPU Direct (retail self-service), Retail Store Insurance (point of sale), and Asset Finance Insurance (leasing companies). The company also offers MyGenieApp as a mobile companion for policy and claims management. CPU Group operates as a trading style of Accuro Risk Management Ltd, authorised and regulated by the FCA.

Differentiator

Problem solved

Functional benefit

Brands

• MyGenieApp: A Progressive Web App (PWA) for managing CPU Group insurance products and services on mobile devices. Available for schools, parents/guardians/students, and being expanded to iProtect and CPU Direct customers.
• iProtect
• CPU Mobile Learning
• CPU Direct
• GENIE (Global Engineering Network Insurance Engine)
• CPU Training and Compliance

Products and services

• CPU GENIE A proprietary, web-based workflow system (Global Engineering Network Insurance Engine) acting as a central hub providing schools, companies, resellers, finance houses, and repairers with a common platform to manage quotes, online portals, asset management, insurance policy administration, and claims handling.
• iProtect Business technology insurance covering accidental damage, theft, loss, and extended warranty for Apple business devices. Features include no excess, no claims limits, worldwide cover, online claims portal, and manufacturer-authorised repairs. Quotes are custom-made and can be retrieved and activated online.
• CPU Mobile Learning Technology and device scheme solutions for the education sector, enabling schools to implement 1:1 device programmes with parental contribution schemes, intelligent insurance protection, and online real-time administration for billing, collections, and claims.
• CPU Direct Self-service portal for quick, reliable device cover. Features quote saving/retrieval, online policy purchasing, asset management, claims management, and extensive reporting for at-home, on-the-go, work, or school device insurance.
• Retail Store Insurance

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Coverbox: Coverbox is a UK-based device insurance provider focused on mobile phones and consumer electronics. Regional peer offering comparable gadget insurance products through digital channels.
• So-Sure: So-Sure is a UK insurtech specializing in smartphone and gadget insurance with a peer-to-peer premium discount model. Targets a similar UK consumer and SMB market to CPU Direct.
• Bolttech: Bolttech is a global insurtech that operates a device protection exchange platform connecting insurers, distributors, and customers. Overlaps with CPU in technology device insurance but with a more digital, exchange-based model.

Direct peers

• Domestic & General: Domestic & General is a UK-based specialist insurance provider offering extended warranty and protection plans for home appliances, electronics, and technology devices. Direct UK peer to CPU Group in the device protection space.
• Likewize (formerly Brightstar Device Protection Services): Likewize is one of the largest global device protection and lifecycle services providers, offering insurance and extended warranty for smartphones, tablets, and laptops through carrier, retailer, and OEM partnerships. Direct competitor to CPU Group in technology device insurance.

Broad incumbents

• SquareTrade (Allstate): SquareTrade, owned by Allstate, is a leading extended warranty and device protection provider for consumer electronics. Directly competitive in point-of-sale and online device insurance but at substantially larger scale.
• Assurant Device Protection: Assurant is a major global provider of device protection, extended warranty, and lifestyle insurance products sold through carriers, retailers, and OEMs. Significantly larger scale than CPU, with overlapping offerings in technology device insurance.
• AppleCare+ (Apple Inc.): Apple's own first-party device protection and support program, which competes directly with CPU's iProtect and integration with Apple DEP. The dominant in-house alternative that CPU must differentiate against.

Regional players

• Mobile Device Insurance (MD Insurance Services): UK specialist provider of mobile phone and tablet insurance sold through retailers and resellers. Direct competitor in the UK retail point-of-sale device insurance channel alongside CPU's retail store offering.
• Helvetia Insurance (Switzerland) / Österreichische Versicherung device programs: European insurance groups offering device and gadget insurance products in Germany, Austria, and Switzerland. Comparable to CPU's European expansion efforts via its Cyprus entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/cpugroupltd
• LinkedInlinkedin.com/company/cpu-group-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C.P.U. GROUP LIMITED