Location d'Auto YUL inc.

What Location d'Auto YUL inc. does

Location d'Auto YUL inc., operating as YUL Car Rental, is a privately held, Quebec-incorporated car and truck rental company headquartered at 10229 Chemin de la Côte-de-Liesse in Dorval, serving the Greater Montreal region. The company provides three interconnected services: daily and monthly rentals of cars and trucks for periods up to 12 months, corporate leasing plans for vehicles retained more than 12 months (with interest rates starting at 3.99%), and fleet management solutions for businesses operating multiple vehicles. Its fleet spans sedans (Toyota Camry, Volkswagen Jetta), SUVs (Dodge Durango, Toyota Rav4, Toyota Highlander, Volkswagen Atlas, Jeep Wrangler Unlimited), pickup trucks (Dodge Ram 1500), and muscle cars (Dodge Challenger), with monthly pricing ranging from $899 to $1,399 plus tax.

The business operates a sales-led, direct-distribution model targeting corporate clients in Greater Montreal, with engagement handled primarily through a toll-free and local phone line, email ([email protected]), in-person office visits, and a website-based inquiry/reservation form. The underlying technology stack is limited to a web-based reservation and contact management system; there is no mobile app, no public API, and no disclosed integrations. Office hours are constrained (Monday–Thursday 10am–5pm, Friday by appointment, weekends closed), and the website copyright dates to 2021, indicating a low-velocity operational cadence typical of a small, owner-operated business.

No external funding, acquisitions, partnerships, leadership disclosures, awards, patents, or AI capabilities are documented in the available data. Revenue, headcount, fleet size, and ownership structure are not publicly disclosed, leaving financial scale unobservable. Customer evidence is limited to three SMB testimonials describing short-trip rentals and small multi-vehicle leases, consistent with a distributed base of small business accounts rather than enterprise anchor relationships.

Name

Location d'Auto YUL inc.

Legal name

Location d'Auto YUL inc.

Website

https://yulcarrental.ca

Company type

Private

Operating status

Operating

Short description

Location d'Auto YUL inc. (YUL Car Rental) is a privately held Dorval, Quebec-based car and truck rental company serving corporate clients across Greater Montreal with daily rentals, long-term corporate leasing, and fleet management services.

Ownership category

akta.pro rank

Product category

Corporate Vehicle Rental & Leasing

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental and Leasing (53211), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)

Keywords

• Corporate vehicle rental
• Fleet management services
• Monthly car leasing
• Truck rental services
• Business vehicle leasing

Headquarters

HQ city

Dorval

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Corporate Vehicle Leasing: Long-term leasing plans for vehicles kept more than 12 months, with interest rates starting at 3.99%. Revenue generated through monthly lease payments over contract terms.
2. Daily/Monthly Vehicle Rentals: Rental of cars and trucks for periods up to 12 months. Revenue generated on a recurring per-rental basis with monthly billing for longer-term contracts.
3. Fleet Management Services: Comprehensive fleet management solution offered to corporate clients, generating service revenue alongside vehicle leasing/retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Location d'Auto YUL inc. operates YUL Car Rental, a corporate-focused vehicle rental, leasing, and fleet management business in the Greater Montreal region. It rents cars and trucks on a daily/monthly basis for up to 12 months, provides corporate leasing plans for vehicles kept more than 12 months with interest rates starting at 3.99%, and offers outsourced fleet management services that handle administration, cost control, and employee vehicle access for business clients.

Product overview

Location d'Auto YUL inc. (YUL Car Rental) is a Montreal-based car and truck rental company offering three core services: Daily Rentals for short-term vehicle needs (up to 12 months), Corporate Leasing for long-term vehicle needs (12+ months) at rates starting 3.99%, and Fleet Management for businesses managing company vehicles. The company maintains a diverse vehicle fleet including sedans (Toyota Camry, Volkswagen Jetta), SUVs (Dodge Durango, Toyota Rav4, Toyota Highlander, Volkswagen Atlas, Jeep Wrangler Unlimited), pickup trucks (Dodge Ram 1500), and muscle cars (Dodge Challenger). The three core service offerings operate as interconnected solutions that address different vehicle ownership and usage needs for corporate customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Rentals Short-term vehicle rental of cars and trucks available for periods up to 12 months, with pricing and availability determined by vehicle type and contract length. Targeted at corporate clients needing flexible short-to-medium-term vehicle access in the Greater Montreal region.
• Corporate Leasing Long-term vehicle leasing plan for businesses planning to keep vehicles for more than 12 months, with interest rates starting at 3.99% and multi-year contract terms. Designed for corporate clients seeking ownership-like vehicle access without capital outlay.
• Fleet Management Outsourced fleet management solution that handles vehicle administration responsibilities, reduces costs, and improves employee productivity for business customers managing multiple company vehicles.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Enterprise Rent-A-Car: Global car rental giant with multiple Montreal-area locations including airport service. Comparable on core vehicle rental/leasing offering and corporate accounts program, but operates at vastly larger scale and broader portfolio including consumer and replacement rental segments.
• Avis Budget Group: Global car rental company with Montreal airport and city locations. Comparable on corporate rental and short-term leasing products, with broader geographic reach, loyalty programs, and a wider vehicle fleet spanning economy through premium.
• Hertz Canada: Global car rental brand with significant Montreal presence including airport location. Comparable on daily and monthly rental offerings and corporate accounts, but broader portfolio spanning consumer travel, insurance replacement, and premium vehicle segments.

Direct peers

• LeasePlan: Global corporate fleet leasing and management company operating in Canada. Directly comparable to YUL's corporate leasing (12+ month) and fleet management service lines, serving similar B2B customers with multi-year vehicle contracts and outsourced fleet administration.
• Element Fleet Management: Canada-headquartered global fleet management company. Directly comparable to YUL's fleet management service line and corporate leasing, with particular strength in mid-market and enterprise Canadian corporate clients in the same regional market.
• ALD Automotive: International corporate vehicle leasing and fleet management provider with Canadian operations. Directly comparable on long-term corporate leasing, full-service fleet management, and B2B customer base—overlapping with YUL's highest-value service lines.
• Discount Car & Truck Rental: Canadian car and truck rental company with extensive presence across Canada including Quebec. Directly comparable to YUL on vehicle mix (cars and trucks), daily/monthly rental model, and corporate-customer focus. The most direct domestic competitor in the same geography.
• Wheels (a Donlen Company): Corporate fleet leasing and management company focused on North American enterprise clients. Directly comparable to YUL's fleet management and corporate leasing service lines, though operating at much larger scale with more sophisticated telematics and reporting capabilities.

Emerging players

• Turo: Peer-to-peer car rental marketplace operating in Montreal. Comparable on rental-of-vehicles-to-customers model, but with a digital-first platform and consumer-led supply model that competes for short-term rental demand in the same geography.
• Kyte: Digital-first car rental delivery service. Comparable on the daily/monthly vehicle rental product category but differentiated by mobile-app-driven delivery model and consumer focus; represents the digital-native competitive threat in the same Montreal rental market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Location d'Auto YUL inc.