PUPILPOWER LTD
PupilPower is a UK early-stage startup that runs curriculum-aligned VR lessons with integrated eye-tracking to produce objective, longitudinal engagement evidence for teachers and SENCOs, enabling needs-led support for children with additional needs. The platform is offered free to UK schools and funded via business partnerships.
- Company typePrivate
- Founded2025
- HeadquartersCraven Arms, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What PUPILPOWER LTD does
PupilPower Ltd is a UK-based, privately held early-stage startup that has built an immersive VR platform which uses integrated eye-tracking to produce objective evidence of how children engage with curriculum-aligned lessons. Founded in 2025 by Claire Owen (CEO) and Ben Jones (CTO), the company delivers short 10–20 minute, controller-free VR lessons that children experience alongside classmates during the normal school day; in the background, eye-tracking captures gaze, focus, fixations and pupil dynamics, which are translated into structured engagement and cognitive-need indicators for teachers and SENCOs. Output is framed explicitly as evidence rather than as a diagnosis or label, with term-by-term longitudinal tracking designed to build a per-child record that can strengthen referrals and inform needs-led support. The platform is built on Microsoft Azure's UK-region cloud infrastructure, is fully GDPR-compliant, and operates on an explicit informed-parental-consent basis (no consent, no capture).
The company's core product, PupilPower, is offered free to UK schools and is funded through partnerships with responsible businesses rather than direct school fees; a potential future revenue stream is licensing to schools and Multi-Academy Trusts, aligned with the UK government's 2026 Schools White Paper direction toward digital Individual Support Plans triggered by need rather than diagnosis. PupilPower's go-to-market combines community-led development via educator working groups of teachers, SENCOs and parents with direct outreach to schools and trusts for pilot programs; one UK primary school pilot has been completed with 23 children, and the company is in validation discussions with 5+ research centres in cognitive neuroscience, child mental health and XR. PupilPower has been selected for Innovate UK's Global Business Innovation Programme – Women in AI (Sweden) and has been awarded Microsoft for Startups credits and support, and is advised by a bench including Bruce Grove (former CTO at ClassVR), Rebekah Alsey (former headteacher and SENCO) and Philip Sheppard (XPRIZE Artist in Residence).
PUPILPOWER LTD firmographics
Firmographics- Name
- PUPILPOWER LTD
- Legal name
- PupilPower Ltd
- Website
- https://pupilpower.com/
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PupilPower is a UK early-stage startup that runs curriculum-aligned VR lessons with integrated eye-tracking to produce objective, longitudinal engagement evidence for teachers and SENCOs, enabling needs-led support for children with additional needs. The platform is offered free to UK schools and funded via business partnerships.
- Ownership category
- akta.pro rank
PUPILPOWER LTD industry classification
Industry- Product category
- EdTech / Educational Assessment Software
- NAICS
- Educational Support Services (611710), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)
- akta.pro secondary industry
- Assistive Technology (AT) Evaluations & Needs Assessments (EDAKAIAA)
Keywords
Where PUPILPOWER LTD is headquartered
LocationHeadquarters
- HQ city
- Craven Arms
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PUPILPOWER LTD business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Business Partnership Funding: The platform is free for UK schools, funded through partnerships with responsible businesses who sponsor access to immersive VR learning for schools regardless of their individual funding levels.
- Future School/Trust Licensing: Potential future revenue through licensing to schools and Multi-Academy Trusts, with digital Individual Support Plans aligned to the 2026 Schools White Paper direction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free access for UK schools funded by business partnerships |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
PUPILPOWER LTD product offering
Product offeringCore offering
PupilPower provides a VR-based evidence platform that delivers 10-20 minute curriculum-aligned lessons to UK schoolchildren via headsets while passively capturing eye-tracking data (gaze, saccades, fixations, pupil dynamics). The platform translates this into objective, longitudinal engagement evidence for teachers and SENCOs so children can receive needs-led support on day one, without waiting for a formal diagnosis. The service is currently free to UK schools and funded through partnerships with responsible businesses.
Product overview
PupilPower is a single unified platform providing VR-based assessment and evidence generation for UK schools. The product consists of the core PupilPower platform which delivers curriculum-aligned VR lessons (10-20 minutes) via headsets while capturing eye-tracking data, combined with a teacher dashboard that presents longitudinal engagement evidence. The platform is designed for termly use to build a longitudinal record of each child's learning patterns, enabling proactive identification of support needs. Built on Microsoft Azure cloud infrastructure with explicit parental consent requirements and full GDPR compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- PupilPower Platform A VR-based evidence platform that delivers 10-20 minute curriculum-aligned lessons to UK schoolchildren via headsets while passively capturing eye-tracking data (saccades, fixations, gaze, pupil dynamics). The platform translates gaze signals into objective, longitudinal engagement evidence presented through a teacher dashboard refreshed term-by-term, enabling needs-led SEND support without requiring formal diagnosis. Currently free to UK schools and funded through partnerships with responsible businesses.
Companies that use PUPILPOWER LTD
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
PUPILPOWER LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
PUPILPOWER LTD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Microsoft for StartupscoreAwarded Microsoft for Startups credits and support. Platform built on Microsoft Azure's enterprise-grade, UK-region cloud infrastructure. Provides technical foundation and credibility for the VR-based platform.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
PUPILPOWER LTD competitors and assessment
Company assessmentDirect peers
- Avantis Education (ClassVR): Avantis Education, the company behind ClassVR, is the leading provider of managed VR hardware and content for K–12 classrooms worldwide. PupilPower's CTO advisor Bruce Grove is ClassVR's former CTO, making it the most directly comparable platform on the VR-in-schools dimension; the key difference is PupilPower's eye-tracking evidence layer vs ClassVR's content focus.
- CENTURY Tech: CENTURY Tech is a UK-based AI-powered adaptive learning and assessment platform widely used in schools and MATs. Like PupilPower, it targets UK K–12 with data-driven insights for teachers and SENCOs, and competes for the same school/trust procurement budgets and policy tailwinds around evidence-led support.
- ENGAGE (Immersive VR Education): ENGAGE is a VR education and training platform used by schools, colleges, and enterprises for immersive lessons. It is comparable as a VR-based classroom delivery platform serving similar K–12 use cases, though its value proposition centers on content rather than PupilPower's biometric engagement evidence.
- Mursion: Mursion provides VR-based simulations for practicing difficult conversations and skills, used in education and workforce contexts. It overlaps with PupilPower on VR-driven assessment and training in education, but focuses on human-simulated practice rather than biometric engagement measurement.
- B Squared: B Squared is a UK-based SEND assessment and progress-tracking platform widely used in primary and special schools. It directly competes for the same SENCO and SEND-coordinator workflows that PupilPower targets, though its evidence base is teacher-observation rather than biometric.
Broad incumbents
- GL Assessment: GL Assessment is a long-established UK provider of cognitive and SEND screening/assessment tools (including CATs and progress tests) used across UK schools. It serves the same SENCO and inclusion decision-making workflows as PupilPower, but as a much broader incumbent without a VR/biometric layer.
- BehaVR (formerly Oxford VR): BehaVR, the successor to Oxford VR, delivers VR-based therapeutic interventions at scale via healthcare providers. It is comparable as a clinically-validated VR platform turning immersive experiences into measurable outcomes, though its primary customers are health systems rather than schools.
- XRHealth: XRHealth provides VR-based therapeutic and assessment platforms reimbursed through healthcare payors. Comparable to PupilPower as a data-and-VR clinical platform applying immersive experiences to measurable cognitive/engagement outcomes.
Emerging players
- Limbic: Limbic combines VR with AI for mental-health assessment and therapy, including in younger populations. It is comparable as a VR-plus-data platform applying biometric/interactive evidence to mental-health-adjacent outcomes that overlap with PupilPower's cognitive-engagement thesis in schools.
- Neurable: Neurable builds brain-computer-interface and EEG-based attention-monitoring technology with consumer and enterprise applications. Comparable to PupilPower in applying neural/physiological signal capture (rather than self-report) to engagement and cognitive measurement, though with EEG rather than eye-tracking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PUPILPOWER LTD social profiles
Digital presencePUPILPOWER LTD compliance and trust
Trust signalCompliance2 records
PUPILPOWER LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
PUPILPOWER LTD leadership team
Management profileNumber of profiles
Profiles5 records
PUPILPOWER LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PUPILPOWER LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PUPILPOWER LTD
What does PUPILPOWER LTD do?
PupilPower provides a VR-based evidence platform that delivers 10-20 minute curriculum-aligned lessons to UK schoolchildren via headsets while passively capturing eye-tracking data (gaze, saccades, fixations, pupil dynamics). The platform translates this into objective, longitudinal engagement evidence for teachers and SENCOs so children can receive needs-led support on day one, without waiting for a formal diagnosis. The service is currently free to UK schools and funded through partnerships with responsible businesses.
Is PUPILPOWER LTD a public or private company?
PUPILPOWER LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PUPILPOWER LTD founded?
PUPILPOWER LTD was founded in 2025. It employs 1 to 10 people.
Where is PUPILPOWER LTD based?
PUPILPOWER LTD is headquartered in Craven Arms, United Kingdom, in the Europe region.
How does PUPILPOWER LTD make money?
Two revenue lines are on record. Business Partnership Funding is the primary driver. The others are future School/Trust Licensing.
Who are PUPILPOWER LTD's main competitors?
Direct peers on record are Avantis Education (ClassVR), CENTURY Tech, ENGAGE (Immersive VR Education), Mursion and B Squared. Broad incumbents are GL Assessment, BehaVR (formerly Oxford VR) and XRHealth. Emerging players are Limbic and Neurable.
Does PUPILPOWER LTD have an API?
No public API is recorded for PUPILPOWER LTD.
What industry is PUPILPOWER LTD in?
PUPILPOWER LTD's product category is EdTech / Educational Assessment Software. Its primary akta.pro industry code is EDAJAMAC, Assessment, Testing & Analytics Platforms (Formative/Summative), with a secondary code of EDAKAIAA, Assistive Technology (AT) Evaluations & Needs Assessments. Its NAICS code is 611710 and its SIC code is 8200.