DNASIX LIMITED

What DNASIX LIMITED does

DNASIX Limited is a privately held UK company founded in 2019 by David Taylor and headquartered in Tunbridge Wells, Kent. The company sells a cloud-based enterprise support platform that combines diagnostic tools, interactive dashboards, e-learning modules, assessments, a CRM, a calendar booking system, Stripe-integrated billing, and reporting/auditing capabilities into a single licensable product. The platform is delivered as a web application hosted on third-party Strikingly infrastructure, with no disclosed proprietary AI, data layer, or API surface.

DNASIX serves three customer cohorts: (i) business coaches, advisors, enterprise support organisations, and accountancy/bookkeeping practices that licence the platform to deliver programmes to SMEs; (ii) individuals who purchase a 5-year renewable franchise licence to set up their own DNAsix consultancy business; and (iii) SMEs, charities, and Community Interest Companies that buy bespoke support packages directly. The company also partners with local authorities, LEPs, and growth hubs — including SBSS (backed by Southampton and Portsmouth city councils and funded through UKSPF) — to deliver government-funded SME support programmes.

The business model rests on three revenue streams: recurring subscription fees from advisor licences, a multi-year franchise licence fee, and bespoke enterprise/SME packages. The company is bootstrapped and founder-controlled, with no external funding disclosed. The team comprises five named individuals led by founder David Taylor (approximately 30 years of UK media, PR, and digital consultancy experience). Geographic operations are concentrated in South East and South Coast England, with stated but unproven franchise ambitions of global reach. The company has won the Corporate LiveWIRE Most Innovative in Enterprise Support Services award in two consecutive years (2022, 2023).

Name

DNASIX LIMITED

Legal name

DNAsix

Website

https://dnasix.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

DNASIX Limited is a privately held UK company that sells a cloud-based enterprise support platform combining diagnostics, e-learning modules, CRM, booking, and reporting, licensed to business advisors, franchise partners, and local authorities serving SMEs.

Ownership category

akta.pro rank

Product category

Enterprise Support Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

Keywords

• Enterprise support platform
• SME business advisory
• Business coaching software
• E-learning assessments
• Franchise business support

Headquarters

HQ city

Tunbridge Wells

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advisor Licence: Licencing fees for business coaches, advisors, enterprise support organisations, and accountancy/bookkeeping practices to use the DNAsix platform and receive training and materials
2. DNAsix Franchise: 5-year renewable franchise licence fee for individuals to set up their own DNAsix consultancy business, including training, platform access, and ongoing support
3. Bespoke Enterprise Packages: Custom packages for SMEs and charities looking to take their business to the next level, tailored to specific organisational needs

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

DNAsix operates a cloud-based enterprise support platform that combines diagnostic tools, interactive dashboards, learning modules, assessments, a CRM, a calendar booking system, and auditing/reporting in one place. It is licensed to business coaches, advisors, enterprise support organisations (such as LEPs, growth hubs, and local authorities), and accountancy practices so they can deliver structured support programmes to SMEs. The company also sells a 5-year renewable franchise licence to individuals wanting to set up their own consultancy using the platform.

Product overview

DNAsix is a single unified enterprise support platform combining multiple modules in one place: the core DNAsix Platform (offering diagnostic tools, learning modules, assessments, CRM, booking system, and auditing/reporting), the Advisor Licence (for business coaches and enterprise support organisations), the DNAsix Franchise (a 5-year renewable franchise opportunity), and direct Small Business & Charity Support packages. The platform focuses holistically on business owners, integrating life planning, financial literacy, business strategy, marketing, content creation, and data support.

Differentiator

Problem solved

Functional benefit

Products and services

• DNAsix Platform
• Advisor Licence
• DNAsix Franchise
• Small Business and Charity Support

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Solent Business & Skills Solutions (SBSS)coreChannel Partner/ Reseller/ Distributor · 1 September 2023SBSS, backed by Southampton and Portsmouth city councils and funded through UKSPF, is using the award-winning DNAsix enterprise support programme to reach up to 500 businesses over two years. SBSS offers free, impartial support to SMEs including assistance with net-zero implementation, upskilling through Navigatr badges, apprenticeships, and the Good Work Charter for inclusive workplaces.
• NavigatrminorStrategic or Co-development PartnerDigital skills platform used by SBSS for upskilling new and existing staff as part of the enterprise support service offered to SMEs in the Solent region.
• The Apprenticeship HubminorStrategic or Co-development PartnerApprenticeship facilitation partner referenced in SBSS service offering, helping SMEs employ apprentices as part of business development support.
• Good Work Charter (Institute for the Future of Work)minorStrategic or Co-development PartnerCharter partner referenced in SBSS service for fostering fair and inclusive workplace environments, aligned with DNAsix support programmes.

Scale indicators3 records

Recent moves5 records

Direct peers

• Growth Coach: Franchise of business coaching practices targeting SMEs and mid-market owners. Mirrors DNAsix's franchise-led SME advisory approach and shares the recurring licence economics.
• ActionCOACH: Global franchise-based business coaching and SME advisory network. Closest direct comparable to DNAsix on franchise-led coaching and advisor licensing, serving SMEs through licensed operators with structured training and toolkits.
• Sandler Training: Global franchise sales and management training provider with licensed territory operators. Comparable franchise and recurring-licence model targeting business owners and advisors, though more sales-skills focused.
• FocalPoint Business Coaching: Franchise business coaching organisation with structured diagnostic and growth tools for SME clients. Comparable on franchise licensing, advisor training, and toolkit-led delivery.
• The Alternative Board (TAB): UK franchise peer-advisory board provider for SME owners. Comparable franchise model, recurring licence revenue, and SME owner support orientation make it a direct peer to DNAsix's Advisor Licence and Franchise offerings.

Regional players

• SCORE: US-based non-profit SME mentoring and business support platform. Comparable advisor-led SME support model with diagnostics, learning and local-chapter delivery; primarily US-focused rather than UK.

Emerging players

• Enterprise Nation: UK platform and community for SMEs and small-business founders offering training, content, and connections. Comparable UK SME audience and content-led approach, though not franchise-based.
• Be the Business: UK productivity-focused SME support programme partnering with government and large employers. Comparable UK SME advisory positioning; overlaps with DNAsix's value proposition but delivered as a free / subsidised programme.
• Help to Grow: Management Course: UK government-backed management training programme for SMEs. Comparable UK SME training audience; represents both an adjacent market and a free competitive alternative to DNAsix paid programmes.
• BizBritain: UK platform delivering business support, training and government-funded programme delivery to SMEs and advisors. Overlaps with DNAsix on SME audience and advisor/LA channel.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/dnasixglobal
• Facebookfacebook.com/dnasix
• LinkedInlinkedin.com/company/dnasix

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DNASIX LIMITED