What AVIATEPRO SERVICES LTD does

AviatePro Services LTD is a UK private limited company, founded in 2012 by Chris Makai and headquartered in Shoreham-by-Sea, that delivers human factors consulting and training services to the aviation sector. The business operates three integrated lines: ICF-aligned personal coaching for pilots and aviation professionals, AI-driven emotional analytics via its AeroMind platform, and certified FNPT II flight simulator resales under a retail partnership with Simnest Aviation. Coaching is sold directly to individuals and aviation professionals through Google Calendar bookings, including a free kick-off session, and has been delivered to clients in more than 10 countries.

The company's core technology asset is AeroMind, an AI-driven emotional and cognitive analytics platform built in partnership with BeEmotion, with proprietary interpretation frameworks (XAI Interpretation Architect) that translate raw behavioural signals into aviation-specific human-factors indicators such as stress, fatigue, and resilience. AeroMind is positioned for integration into flight simulator training and is planned for Q3 2025 launch with worldwide rollout. The underlying AI engine is sourced from partner BeEmotion; AviatePro's own IP is the interpretation layer and the aviation domain expertise.

Commercial activity is split across professional services (coaching, bookable online), subscription/enterprise SaaS (AeroMind, planned), and hardware sales (Simnest FNPT II simulators on a channel basis). Distribution combines direct online sales for coaching, a channel partnership for simulators, and a planned direct enterprise motion for AeroMind targeting aviation training organizations. The firm holds ICF UK Chamber membership (ID 009867964I) since 2012 as a credibility anchor for its coaching practice.

Name

AVIATEPRO SERVICES LTD

Legal name

AviatePro Services LTD

Website

https://aviatepro.group

Company type

Private

Founded year

2024

Operating status

Operating

Short description

AviatePro Services LTD is a UK-based firm providing ICF-aligned aviation coaching, AI-driven pilot emotional analytics (AeroMind), and EASA/CAA-compliant flight simulator resales to pilots, aviation professionals, and training organizations worldwide.

Ownership category

akta.pro rank

Product category

Aviation Human Factors Consulting

NAICS

Flight Training (611512), Other Support Activities for Air Transportation (488190)

akta.pro primary industry

Aviation & Aerospace (EDABALAC)

Keywords

• Aviation coaching services
• Pilot emotional analytics
• Flight simulator training
• Human factors assessment
• Aviation training consulting

Headquarters

HQ city

Shoreham-by-sea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Coaching Services: Personalized coaching sessions for pilots and aviation professionals addressing career challenges, selection processes, and personal development goals. Offered through booking system with free kick-off coaching session available.
2. AeroMind Emotional Analytics Platform: AI-driven emotional and cognitive analytics for pilot training. Planned for Q3 2025 launch, integrated into flight simulator training for aviation training organizations worldwide.
3. Simulator Sales (Simnest Partnership): Official retail partner reselling certified FNPT II flight simulators (EASA/CAA-compliant) to aviation training organizations seeking high-quality training solutions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

AviatePro Services LTD provides ICF-aligned aviation coaching for pilots and professionals, develops the AeroMind AI-driven emotional and cognitive analytics platform for integration into flight simulator training, and resells certified EASA/CAA-compliant FNPT II flight simulators through its partnership with Simnest Aviation. The company combines human coaching services with proprietary interpretation frameworks (XAI Interpretation Architect) that translate AI behavioural signals into actionable human-factors insights for training organizations.

Product overview

AviatePro Services LTD operates as a unified offering combining an AI-driven emotional analytics platform (AeroMind) with human coaching services and proprietary interpretation frameworks (XAI Interpretation Architect). AeroMind serves as the core technology platform capturing real-time emotional and cognitive data, which is then processed through the XAI Interpretation Architect layer to generate actionable human-factors insights. The company supplements its digital products with personalized coaching services aligned to ICF principles, creating an integrated development ecosystem for aviation professionals.

Differentiator

Problem solved

Functional benefit

Brands

• AeroMind: AI-driven emotional analytics platform for pilots that captures and analyses real-time emotional and cognitive data, providing insights into stress, fatigue, and resilience during flight simulator training.

Products and services

• Aviation Coaching Services ICF-aligned personalized coaching sessions for pilots, aviation professionals, and private individuals supporting career development, selection processes, personal growth, stress management, and resilience building. Free kick-off coaching session offered as entry point, with paid follow-on sessions.
• AeroMind Emotional Analytics Platform AI-driven emotional and cognitive analytics platform that captures and analyses real-time emotional and cognitive data from pilots and instructors during simulator training. Intended to be licensed/subscribed by aviation training organizations seeking objective assessment of pilot emotional states.
• FNPT II Flight Simulators Certified FNPT II flight simulators (EASA/CAA-compliant) offered to aviation training organizations through AviatePro's role as official retail partner of Simnest Aviation.

Quantifiable outcome

• Hundreds of transformative coaching sessions completed since 2012

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• BeEmotioncoreStrategic or Co-development Partner · 1 January 2025Strategic partnership for development of AeroMind emotional analysis tool. BeEmotion provides AI behavioral analysis technology while AviatePro develops interpretation frameworks that translate raw AI signals into meaningful human-factors indicators for aviation training. The system will be integrated into flight simulator training, enabling objective assessment of emotional responses such as stress, fatigue, and resilience. Launch planned for Q3 2025 with worldwide expansion.
• Simnest AviationcoreChannel Partner/ Reseller/ DistributorAviatePro serves as an official retail partner of Simnest Aviation, offering certified FNPT II flight simulators to aviation training organizations. Simnest provides EASA/CAA-compliant simulator hardware while AviatePro handles distribution and sales to training organizations seeking high-quality certified training solutions.
• ICF UK ChambersupportingOthersProfessional coaching association membership. ICF UK chamber membership (ID: 009867964) demonstrates commitment to highest ethical standards in coaching practice. Members uphold ICF core principles including clarity, compassion, and unwavering integrity.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CAE Inc: Global leader in civil aviation training, operating one of the world's largest networks of flight simulators and training centres. Directly comparable as a pilot-training and simulation provider, though at vastly larger scale and broader scope than AviatePro's boutique coaching-plus-AI offering.
• FlightSafety International: Major provider of professional pilot training with a large fleet of full-flight simulators and training centres worldwide. Comparable to AviatePro in target customers (professional pilots and training organisations) and in distributing high-fidelity certified simulators, though operating at significantly greater scale.
• L3Harris Technologies: Large defence and aerospace company with a training-and-simulation product line covering aviation and military markets. Comparable as a broad incumbent offering aviation training systems, including integrated simulation and training solutions targeted at the same type of buyer.
• Lufthansa Aviation Training: European aviation training provider operating flight schools, simulator centres, and crew training services. Comparable to AviatePro's coaching and human-factors offerings through shared focus on professional pilot development and competency-based training.

Direct peers

• Simnest Aviation: Manufacturer of EASA/CAA-compliant FNPT II flight simulators serving aviation training organisations — and AviatePro's official retail partner. Directly comparable product offering (certified simulators to training organisations) and overlapping customer base.
• ELITE Simulation Solutions: Specialist manufacturer of FNPT and other flight training devices for ab-initio and type-rating training. Comparable as a supplier of EASA-compliant simulator hardware to aviation training organisations, the same buyer category targeted by AviatePro's simulator channel.
• TRU Simulation + Training: Provider of flight simulation products and training devices serving civil and military aviation customers. Comparable to AviatePro through shared focus on simulator hardware sales to aviation training organisations and the integration of training technology.
• ATP Flight School: Largest flight training organisation in the United States, providing structured pilot training from private through airline-transport pilot certificates. Comparable as a provider of professional pilot training services and a buyer of certified training devices, similar to AviatePro's training-organisation segment.
• BeEmotion: AI behavioural-analysis technology provider and AviatePro's AeroMind co-development partner. Comparable to AviatePro through shared technology category (AI-based emotional and behavioural analytics) and adjacent go-to-market focus on human-performance interpretation.

Emerging players

• Realeyes: AI company specialising in emotion and attention measurement through computer vision and behavioural analytics. Comparable to AviatePro at the underlying technology layer — both translate emotion-AI signals into human-performance insights — though Realeyes focuses on advertising and market-research applications rather than aviation training.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVIATEPRO SERVICES LTD