LABE WORLD LTD

What LABE WORLD LTD does

LABE WORLD LTD is a privately held UK direct-to-consumer e-commerce beauty retailer operating through the website lbworld.co.uk and trading under the DBA 'LB World'. The company sells cosmetics, skincare, fragrance, bath & body, haircare, and suncare & tanning products, stocked from an assortment of more than 200 brands including luxury names such as Burberry, Jimmy Choo, and Paco Rabanne, designer labels such as Hugo Boss and Calvin Klein, and mass-market lines such as Revlon, Lottie London, and Ariana Grande. The storefront is built on WordPress, with no disclosed proprietary technology, no mobile applications, and no API surface; product discovery is driven by conventional category navigation and search rather than algorithmic recommendation.

The business model is purely transactional retail on a unit-pricing basis, with individual product prices ranging from approximately £2.99 to £80.99 and no subscription tier or recurring billing. Revenue is generated entirely through direct online sales to UK consumers, with no physical retail footprint, no B2B channel, and no disclosed geographic markets outside the United Kingdom. Customer acquisition relies on a Facebook page, an Instagram account, and an email newsletter signup for promotions and new product alerts.

Operating geographies are limited to the United Kingdom; the company is headquartered at 21 All Saints' Road, Northfleet, Gravesend, DA11 8RW, and is registered as a UK private limited company with no disclosed institutional investors, parent company, subsidiaries, leadership team, regulatory actions, or M&A activity.

Name

LABE WORLD LTD

Legal name

LABE WORLD LTD

Website

https://lbworld.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Short description

LABE WORLD LTD is a privately held UK direct-to-consumer e-commerce beauty retailer operating lbworld.co.uk, selling cosmetics, skincare, fragrance, bath & body, haircare, and suncare from 200+ brands to UK consumers via home delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Gravesend

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. E-commerce Retail Sales: LABE WORLD LTD generates revenue through direct online retail sales of beauty and cosmetics products. Customers purchase products through the company's e-commerce website, with products shipped to their locations. Revenue is generated on a per-transaction basis with individual product pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LABE WORLD LTD is a direct-to-consumer e-commerce beauty retailer that purchases and resells branded cosmetics, skincare, fragrance, bath & body, haircare, and suncare & tanning products through its own website lbworld.co.uk. The storefront aggregates over 200 designer, luxury, and high-street brands on a single platform with UK-wide delivery, priced on a per-transaction basis with no subscription model.

Product overview

LABE WORLD LTD operates lbworld.co.uk, an e-commerce beauty retailer offering a unified platform selling cosmetics, skincare, fragrance, bath & body, haircare, and suncare & tanning products. The company serves as a multi-brand beauty retailer featuring an extensive portfolio of designer and mass-market brands including Ariana Grande, Burberry, Hugo Boss, Jimmy Choo, Calvin Klein, Paco Rabanne, and many others. The platform offers products across multiple price points and categories, functioning as a one-stop online beauty destination with delivery throughout the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetics Range of makeup and color cosmetic products including foundations, lipsticks, eyeshadows, mascaras, and other color cosmetics from brands such as Lottie London, IsaDora, Lentheric, Revlon, KVD Vegan Beauty, and bareMinerals, sold to individual UK consumers.
• Skincare Facial skincare products including moisturizers, cleansers, serums, toners, and treatments for various skin types, sold to individual UK consumers.
• Fragrance Perfumes and fragrances for men and women, including eau de parfum, eau de toilette, body mists, and scented candles from designer and luxury brands such as Ariana Grande, Burberry, Hugo Boss, Jimmy Choo, Ghost, Police, Guy Laroche, and Paco Rabanne, sold to individual UK consumers.
• Bath & Body Body care products including body washes, shower gels, body lotions, bath bombs, body sprays, and hand creams, sold to individual UK consumers.
• Haircare Hair care products including shampoos, conditioners, styling products, hair treatments, and hair color products, sold to individual UK consumers.
• Suncare & Tanning Sun protection products and self-tanning solutions for safe sun exposure and achieving a tanned appearance, sold to individual UK consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Feelunique: Online multi-brand beauty retailer based in the UK, selling cosmetics, skincare, fragrance, and haircare from a wide portfolio of brands. Closely comparable to LBWorld in product mix, customer target, and direct-to-consumer e-commerce model.
• Space NK: UK-based multi-brand premium beauty retailer with both physical stores and online operations. Directly comparable to LBWorld in beauty product mix, curated brand assortment, and UK market focus.
• Lookfantastic: Major UK-based online beauty retailer offering cosmetics, skincare, fragrance, haircare, and wellness products across 200+ brands. Direct competitor to LBWorld in the online multi-brand beauty retail space with similar customer base and product breadth.
• The Perfume Shop: UK specialist fragrance retailer offering perfumes and gift sets from designer and celebrity brands. Highly comparable to LBWorld's fragrance-heavy assortment and gift-buyer customer segment.
• Fragrance Direct: UK online retailer specializing in discounted fragrances and beauty products. Comparable to LBWorld through similar product categories, UK market focus, and price-competitive positioning across branded beauty lines.
• Cult Beauty: UK-based online beauty retailer curating premium skincare, makeup, and fragrance brands. Comparable to LBWorld in e-commerce DTC model and beauty product focus, though Cult Beauty targets a more premium/luxury segment.
• Beauty Bay: Online beauty retailer offering a wide range of cosmetics, skincare, fragrance, and haircare products from established and emerging brands. Comparable to LBWorld through similar multi-brand DTC model and broad product assortment.

Broad incumbents

• Superdrug: UK high-street health and beauty retailer with online operations selling cosmetics, skincare, fragrance, and personal care. Comparable to LBWorld in product categories served but with much larger physical and digital retail footprint.
• Sephora UK: Global multi-brand beauty retailer that has launched online operations in the UK. Directly comparable assortment to LBWorld across prestige cosmetics, skincare, and fragrance, though Sephora operates at much larger global scale.
• Boots: UK's largest pharmacy-led health and beauty retailer with extensive online and physical store presence. Overlaps with LBWorld in cosmetics, skincare, fragrance, and haircare but operates at significantly larger scale across broader categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/www.lbworld.co.uk
• Instagraminstagram.com/lbworld.co.uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LABE WORLD LTD