One For All Holdings, Inc.

What One For All Holdings, Inc. does

One For All Holdings, Inc. is a privately held Canadian insurance brokerage, incorporated and operating under the trade names OFA Holdings and OFA, headquartered at 2233 Argentia Road, Suite 302, Mississauga, Ontario. The firm distributes six insurance product lines — life, health, funeral (final expense), accidental death, travel, and critical illness insurance — as a broker intermediary, placing policies with carrier partners including UV Insurance, Assumption Life, and Sun Life on behalf of individual families and small to medium businesses across Canada. The company runs a sales-led go-to-market in which customers initiate contact via phone (+1 289-819-1253), email ([email protected]), or website appointment booking, after which OFA advisors provide personalized plan recommendations and quote comparisons; pricing is quote-based, billed monthly, with commissions earned from carriers rather than markups on premiums.

Underlying technology is intentionally light: there is no proprietary insurance platform, no mobile app, no disclosed API, and no AI/ML features. Operations rely on a content website (initially launched as version 1.0.0 in 2021, updated to version 1.2.4 in July 2024) with service pages, an educational blog, and an appointment-booking form, alongside traditional manual underwriting and claims workflows handled in coordination with carrier partners. Compliance footprint is limited to PIPEDA-mandated privacy practices under Canadian federal law, with no additional certifications, patents, or regulatory licenses disclosed.

The business model is commission-based recurring revenue: OFA earns a percentage or fixed commission from insurance carriers for each policy placed, with flexible monthly payment plans offered to policyholders. Scale indicators reported on the company's own materials include 1,487+ policies issued cumulatively, a 99% self-reported client satisfaction rate, and over 15 years of claimed industry experience, though revenue, headcount, funding, ownership structure, and management roster are not publicly disclosed. The firm has no parent company, no subsidiaries, no M&A activity, and no disclosed leadership changes, consistent with a small founder-led brokerage operating in a single domestic market.

Name

One For All Holdings, Inc.

Legal name

One For All Holdings, Inc.

Website

https://oneforallholdings.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Canadian insurance brokerage headquartered in Mississauga, Ontario, distributing life, health, funeral, accidental death, travel, and critical illness insurance as a broker intermediary for carriers including UV Insurance, Assumption Life, and Sun Life to individual families and small businesses across Canada.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industry

Universal Life (UL) Insurance (FSAIABAB)

Keywords

• Life insurance brokerage
• Insurance broker services
• Final expense insurance
• Critical illness coverage
• Term life insurance

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Premiums: The company acts as an insurance broker/intermediary earning commissions from insurance carriers for policies sold. Revenue is generated through premiums paid by policyholders, with the company receiving a percentage or fixed commission from insurance providers including UV Insurance, Assumption Life, and Sun Life.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

One For All Holdings, Inc. is a Canadian insurance brokerage that operates as an intermediary connecting individual consumers and small businesses with insurance carriers including UV Insurance, Assumption Life, and Sun Life. The company sells and distributes life, health, funeral/final expense, accidental death, travel, and critical illness insurance policies through advisors who provide personalized quotes and consultations. Revenue is generated through commissions earned from carrier partners on policies sold.

Product overview

One For All Holdings, Inc. is a Canadian insurance agency offering a portfolio of six core insurance products: Life Insurance, Health Insurance, Funeral Insurance (Final Expense), Accidental Death, Travel Insurance, and Critical Illness insurance. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Products are distributed through their website with features including simplified application processes, flexible coverage options, and fast claims processing. The company also mentions home, auto, and property insurance coverage in broader marketing materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Core life insurance coverage for individuals and families, providing financial protection for loved ones with simplified application, mortgage protection riders, accidental death riders, and flexible term lengths ranging from 10 to 40 years.
• Health Insurance Comprehensive health insurance plans for businesses and families, featuring flexible death benefit payout options, affordable premiums, and coverage extensions for spouses and children.
• Funeral Insurance (Final Expense) Final expense insurance covering funeral costs and end-of-life expenses, with waiver of premium for disability, guaranteed cash value growth, policy loans against cash value, and critical illness lump-sum payout options.
• Accidental Death Insurance Accidental death insurance providing family income replacement coverage with accelerated benefit for terminal illness, return of premium for term policies, and lifetime coverage options through whole life policies.
• Travel Insurance Comprehensive travel health insurance with flexible premium payment options, guaranteed issue policies without medical exam requirements, tax-free death benefit for beneficiaries, and renewable/convertible term options.
• Critical Illness Insurance Living benefit insurance providing a lump-sum payment upon diagnosis of a critical illness to help policyholders stay focused on recovery, with death benefit payout, term, whole, and universal policy options, cash value accumulation for permanent policies, and optional riders such as disability and critical illness coverage.

Quantifiable outcome

• 1,487+ policies issued
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• UV InsurancecoreChannel Partner/ Reseller/ DistributorUV Insurance is a partner insurance carrier whose logo appears on the company website. As a broker partner, OFA distributes UV Insurance products to customers seeking life and other insurance coverage.
• Assumption LifecoreChannel Partner/ Reseller/ DistributorAssumption Life is a partner insurance carrier whose logo appears on the company website. OFA acts as a distribution partner selling Assumption Life insurance products to Canadian consumers.
• Sun LifecoreChannel Partner/ Reseller/ DistributorSun Life is a prominent insurance carrier partner whose logo appears on the OFA Holdings website. OFA distributes Sun Life insurance products including life, health, and related coverage to customers.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Beneva: Canadian mutual insurer formed from the merger of SSQ Insurance and La Capitale, offering life, health, and property/casualty insurance. Comparable life and health product portfolio serving Canadian consumers and businesses.
• Manulife: One of Canada's largest life insurers offering life, health, and wealth products across individual and group segments. Comparable product overlap but as a major carrier with proprietary products and direct distribution.
• Assumption Life: Canadian life and health insurer distributing individual life, health, and savings products. Direct overlap with OFA's product set as a carrier partner; comparable in serving Canadian families with similar coverage types.
• Industrial Alliance: Major Canadian life and health insurer (iA Financial Group) offering individual and group insurance, wealth, and retirement products. Comparable life and health insurance products within the Canadian market.
• Canada Life: Major Canadian life and health insurer with individual and group coverage. Comparable life and health insurance products but operates as a carrier with proprietary products competing against OFA's brokerage model.
• Sun Life: Major Canadian life and health insurer that is also an OFA distribution partner. Broad incumbent offering life, health, wealth, and group benefits — comparable product overlap but as a carrier rather than a broker.

Regional players

• BrokerLink: One of Canada's largest insurance brokerages with broad personal and commercial lines across multiple provinces. Comparable as a Canadian retail insurance broker, but with significantly larger scale and branch network than OFA.

Direct peers

• Willful: Canadian online will and life insurance platform that distributes life insurance products from multiple carriers. Comparable in product focus (life insurance) and multi-carrier brokerage model, but differentiated by digital onboarding.
• PolicyAdvisor: Canadian insurance brokerage matching customers with life, health, and other coverage from multiple insurers. Directly comparable as a multi-carrier broker targeting Canadian families and SMBs with an advisory-led model.
• PolicyMe: Canadian digital life insurance brokerage offering term and whole life products from multiple carriers. Directly comparable to OFA's life-insurance-focused brokerage model, but with a digital-first customer experience rather than advisor-led sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One For All Holdings, Inc.