Kidrakuur Kultuurikubi

What Kidrakuur Kultuurikubi does

Kidrakuur Kultuurikubi (legally OÜ Jakob & Sons, registration code 17168583) is a privately held cultural club and event venue founded in 2019 and located at Masina tn 1 in central Tallinn, Estonia, directly opposite the Tallinn Bus Station. The venue combines a live music hall, open bar, and outdoor terrace, hosting 67+ events per year (live concerts, club nights, themed programming) and accommodating up to 100 guests standing or 50 seated. Beyond the core venue operation, Kidrakuur operates a rentable event space for private celebrations and corporate events with included professional sound and lighting equipment, and an adjacent guitar maintenance and repair workshop for acoustic, electric, and bass guitars (string changes, full setups, fret leveling, custom modifications) priced €25-€100+.

The company's revenue model is multi-stream and directly consumer-facing. It sells event tickets and venue entry on a per-event basis, rents event space on a quote-based model via [email protected], sells made-to-order branded merchandise (organic-cotton t-shirts, hoodies, trucker caps, tank tops, limited-edition "Jakob" mascot items) through its own WooCommerce e-commerce storefront at kidrakuur.ee/shop, and offers recurring membership/support products: an Annual Pass (Aastapass) at €149/€199 granting unlimited event entry, and two-tier Supporter Packages (Patroon at €350 and Backstage at €599) providing brand visibility and ticket bundles to local businesses and individuals. All online payments are processed through Stripe. Distribution is exclusively domestic — shipping is available only within Estonia via DPD parcel lockers or courier, with 14 working-day delivery. The business is supported by a community of 2,500+ Facebook followers, Instagram presence, and email newsletter opt-ins. The legal entity is a private limited company (OÜ) registered in Estonia with no disclosed parent, subsidiary, external funding, or M&A activity.

Name

Kidrakuur Kultuurikubi

Legal name

OÜ Jakob & Sons

Website

https://kidrakuur.ee

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Kidrakuur Kultuurikubi is a Tallinn-based cultural club (OÜ Jakob & Sons) operating a live music venue, bar, event space rental, guitar repair workshop, and made-to-order branded merchandise store for Estonian music fans, private event hosts, and local sponsors.

Ownership category

akta.pro rank

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Music Venues & Concert Bars (THAFAEAD)

Keywords

• Live music venue
• Event space rental
• Concert ticket sales
• Branded merchandise
• Guitar repair services

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Event tickets and venue entry: Revenue from ticket sales and entry fees for live concerts and public events held at the Kidrakuur venue. The venue hosts 67 events per year across its programming.
2. Event space rental: Revenue from renting out party rooms and event spaces at Masina 1, Tallinn. Rental includes professional sound and lighting equipment. Pricing is quote-based, handled via [email protected]. Venue accommodates up to 100 people.
3. Merchandise sales: Sale of branded merchandise including t-shirts, hoodies, trucker caps, tank tops, and limited edition items. Products are made to order to avoid overproduction. Sold through the company's own e-commerce storefront.
4. Annual passes (Aastapass): Yearly membership pass offering unlimited entry to all Kidrakuur public concerts and events. Currently priced at €149 (discounted from €199 regular price). Pass pays for itself after 10 visits.
5. Support packages (Patroon and Backstage): Two tiers of supporter/patron packages: 'Patroon' at €350 and 'Backstage' at €599. These include visibility benefits, free tickets/passes, wall plaques, social media shoutouts, and direct support for live music programming.
6. Guitar maintenance and repair services: Professional guitar maintenance and repair services including string changes, full setups for acoustic/electric/bass guitars, fret leveling, tuning machine replacement, and custom modifications. Priced from €25 to €100+ depending on service type.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kidrakuur Kultuuriklubi operates a live music venue and bar at Masina 1, Tallinn, hosting 67+ concerts and events per year and selling tickets/entry at the door. It also rents party rooms and event spaces (up to 100 guests) with included professional sound and lighting, sells branded merchandise (organic cotton t-shirts, hoodies, trucker caps, tank tops) via its own e-commerce store, and offers professional guitar maintenance and repair services on-site.

Product overview

Kidrakuur Kultuurikubi is a Tallinn-based event center and cultural club operating primarily as a merchandise retailer and live music venue. Its product portfolio centers on branded merchandise (organic cotton apparel including t-shirts, hoodies, tank tops, and trucker caps, with limited edition "Jakob" mascot-themed items) sold through its WooCommerce-based e-commerce store, complemented by sponsorship tiers (Patron and Backstage packages) and an Annual Pass membership offering unlimited concert access. The venue also operates party room rentals for up to 100 guests with included audio-visual equipment, and provides guitar maintenance/repair services on-site. Payment processing is handled exclusively via Stripe.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Pass pays for itself after 10 visits (€149 annual pass vs. €1,000+ in individual tickets)
• +1 more outcomes

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Stripe Payments Europe, Ltd.coreTechnology or IntegrationStripe is the payment processing partner for Kidrakuur's e-commerce store (kidrakuur.ee). It handles all payment transactions including credit/debit cards (Visa, Mastercard, American Express), digital wallets (Apple Pay, Google Pay), and local payment methods (bank links). Stripe's secure environment processes payments outside the webstore, and customer bank/card data is not accessible to the merchant. Jakob & Sons OÜ acts as the data controller and transmits necessary personal data to Stripe for payment processing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MJR Group: UK-based independent promoter and operator of small-to-mid-sized live music venues and events. Comparable as an incumbent operating the kind of small live rooms and ticketed concerts that form the core of Kidrakuur's programming.
• Live Nation Entertainment: Global live entertainment and venue operator. Relevant as an incumbent benchmark on ticketed live music economics, sponsorship packaging, and venue programming — though at vastly greater scale than Kidrakuur.
• Academy Music Group: UK-based operator of mid-sized live music venues (O2 Academy venues, etc.). Comparable as an established venue operator running multiple small-to-mid-format live music rooms at scale — useful as a scale benchmark for the venue operations side of Kidrakuur's business.

Direct peers

• Von Krahl: Long-running Tallinn bar and live music venue combining bar service with regular concerts and cultural events. Highly comparable as a local, bar-anchored live music operator in the same city competing for the same rock/alternative concert-goer audience.
• Sveta Bar: Tallinn music-focused bar hosting regular DJ sets and live performances with an integrated cultural programming calendar. Directly comparable as a small-format Tallinn venue combining alcohol service with recurring music events for a similar local audience.
• Rock & Tar: Tallinn rock-oriented live music venue and bar. Directly comparable on genre focus (rock/metal), bar+stage operating model, and small/medium capacity live performance positioning in the same local market.
• HALL (Tallinn): Tallinn event and concert hall used for live music performances and parties. Comparable as a Tallinn venue operator competing for the same event-rental and concert-attendance demand.
• Nostalgia (Tallinn): Tallinn-based live music club with bar service. Comparable venue type and audience profile to Kidrakuur, operating in the same city with similar small-capacity live event programming.
• Tapper: Tallinn concert and event venue hosting live performances. Comparable as another small-scale Tallinn venue competing for the same limited pool of live-music attendees and touring indie/rock acts.

Emerging players

• Helitehas: Estonian live music and event venue with a focus on emerging artists and alternative programming. Comparable as a domestic live-music operator with overlapping artist-talent pool and audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/KidrakuurKultuuriklubi
• Instagraminstagram.com/kidrakuur

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidrakuur Kultuurikubi