What NOP does

NOP is a privately held Estonian food service business operating as a neighborhood café and specialty organic food shop in Tallinn's historic Kadriorg district. Founded in 2007-2008 and trading as NOP OÜ, the company has operated continuously for approximately 18 years from a 150-year-old wooden building at Köleri 1, Tallinn 10150, employing 15-18 staff including chefs, bakers, pastry chefs, shop assistants, and managers. The business offers an integrated café-and-retail concept serving breakfast, lunch, and dinner daily (8am-9/10pm), with menu items priced €8.50-18.50, alongside a curated selection of artisanal pastries, preserves, condiments, and small-producer specialty products, plus an in-house pastry division (NOPi Kondiitrid) and in-house kitchen (NOPi Köök).

The revenue model combines four streams: in-house café dining (transaction fee per item), physical retail shop sales (one-time purchase of take-home products), e-commerce with courier delivery across Estonia, and advance ordering for seasonal holiday packages and celebration cakes. Distribution is through a single physical location, customer pickup, and a delivery network covering Tallinn (same-day for orders before 11am) plus major Estonian cities including Tartu, Pärnu, Narva, Haapsalu, Viljandi, Rakvere, Jõhvi, and Paide. The company targets three customer segments — local Kadriorg neighborhood residents as the primary recurring base, celebration/holiday customers for seasonal pre-orders, and health-conscious consumers seeking organic, gluten-free, lactose-free, vegan, or sugar-free options. NOP hosts the annual Gourmet Market (Gurmeeturg) event running for over 10 years, which aggregates Estonian food producers and functions as both a community engagement asset and a marketing channel. The business has no external institutional investment, no parent company, and no disclosed funding rounds.

Name

NOP

Legal name

NOP OÜ

Website

https://nop.ee

Company type

Private

Founded year

2008

Operating status

Operating

Short description

NOP is a privately held Estonian neighborhood café and organic food shop operating since 2007-2008 in Tallinn's Kadriorg district, serving local residents, celebration customers, and health-conscious diners with dine-in service, artisanal retail products, and Estonia-wide e-commerce delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Café dine-in service: In-house dining at the café offering breakfast, lunch, dinner, and all-day options. Customers pay per item for food and beverages consumed on premises.
2. Retail shop sales: Take-home products including pastries, cakes, condiments, preserves, beverages, and specialty items produced in-house or sourced from small producers.
3. E-commerce and delivery: Online orders with courier delivery across Estonia, plus customer pickup at the location. Orders placed before 11am in Tallinn are delivered same day.
4. Advance ordering for special occasions: Pre-orders for holiday food packages, celebration cakes (Mother's Day, Estonia's birthday, Christmas, Easter), seasonal items, and event catering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NOP operates a neighborhood café and organic food shop in Tallinn's Kadriorg district, serving breakfast, lunch, and dinner made from organic and locally-sourced ingredients, alongside an in-house retail line of pastries, cakes, preserves, and specialty items. The business also runs an online shop (NOP E-Pood) with courier delivery across Estonia and supports cake pre-orders and seasonal holiday food packages for special occasions.

Product overview

NOP is a neighborhood cafe and organic food shop in Kadriorg, Tallinn, Estonia, offering a unified dining and retail experience. The core offering consists of the NOP Cafe & Shop (walk-in dining and specialty food retail) and the NOP E-Pood (online shop for delivery). Supporting services include table reservations, cake pre-ordering, and seasonal holiday food packages. The business also hosts the annual Gourmet Market event. The product portfolio centers on artisan baked goods, specialty pastries, and small-producer food products, all prepared without chemical additives.

Differentiator

Problem solved

Functional benefit

Brands

• NOPi Köök: NOP's in-house kitchen producing prepared foods, salads, and meals
• NOPi Kondiitrid
• Gurmeeturg

Products and services

• NOP Cafe & Shop A neighborhood café and organic food shop in Kadriorg, Tallinn, offering all-day breakfast, lunch, dinner, and a retail selection of in-house pastries, cakes, preserves, and specialty food items for walk-in customers.
• NOP E-Pood (Online Shop) Online e-commerce storefront allowing customers across Estonia to order cakes, pastries, holiday food packages, and specialty food items for courier delivery or pickup at the Tallinn café.
• Cake Ordering (Kookide Tellimine) Pre-order service for celebration and seasonal cakes such as Mother's Day, Estonia's birthday, Easter, and other occasion cakes, available via the NOP e-shop and email ordering with Tallinn pickup or courier delivery.
• Holiday Food Packages (Jõulupakid) Seasonal gift packages featuring NOP's in-house baked goods, specialty foods, and small-producer products for holidays such as Christmas and Easter, available via the e-shop and direct email ordering.
• Table Reservation (Broneeri Laud) Online restaurant table booking service for dining at NOP's café at Köleri 1, Tallinn, allowing customers to reserve tables in advance for breakfast, lunch, or dinner service.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pret a Manger: International chain of neighborhood sandwich and coffee shops focused on fresh, organic, naturally-sourced food made daily. Directly comparable to NOP's neighborhood café concept with daily-made food and natural-ingredient emphasis, though operating at much larger scale.
• Gail's Bakery: UK artisan neighborhood bakery-café chain with locations serving as community gathering places, offering freshly baked goods, light meals, and specialty retail items. Highly comparable concept to NOP's neighborhood bakery-café-shop model.
• Le Pain Quotidien: Belgian-origin neighborhood bakery-café chain emphasizing organic, artisanal food in warm communal settings. Highly comparable to NOP's combined café-bakery model with organic sourcing and neighborhood gathering-place focus.
• Paul Bakery: French bakery-café chain combining patisserie, savory meals, and retail specialty food products in neighborhood locations. Closely matches NOP's café plus retail food shop with in-house baked goods model.

Broad incumbents

• Costa Coffee: UK café chain with neighborhood locations offering food and beverages in casual settings. Comparable café-meets-food concept, though at much larger scale and different positioning.
• Panera Bread: US bakery-café chain offering breakfast, lunch, and baked goods in casual neighborhood settings. Comparable all-day café-and-bakery concept, though at much larger scale with a broader standardized menu.
• Starbucks: Global coffee and café chain with neighborhood locations serving as community gathering places. Adjacent incumbent to NOP's neighborhood café model, though focused primarily on beverages rather than organic food.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/NOP/141306400845
• Instagraminstagram.com/kohviknop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOP