What Roasters does

Roasters (operating as Roasters BBQ Grill & Bar) is a privately-held, single-unit casual dining restaurant and sports lounge located at 931 Boulevard Crémazie Ouest within the Marché Central commercial complex in Montreal, Quebec. The business offers an à la carte food menu featuring appetizers, soups, salads, sandwiches and wraps, beef and fried chicken burgers, poutines, rotisserie chicken, ribs, grilled steaks, and desserts — with a signature Mesquite BBQ sauce referenced across multiple dishes. A separate beverage program covers cocktails, mocktails, draft and bottled beer, wine, champagne, and specialty coffees. Pricing is menu-unit based in Canadian dollars, with food items ranging from $12 (soups and basic salads) to $110 (a 32oz Cowboy ribeye) and cocktails uniformly priced at $15.

The restaurant's commercial operation is straightforward direct-to-consumer. All revenue is generated at the single physical site through dine-in service, supported by an in-restaurant happy hour from 5pm, Monday-through-Thursday promotional specials, and an online gift card program. Distribution is exclusively through the Marché Central storefront plus online reservations and gift card purchases via a Wix-based website. Marketing relies on Instagram (@roasters.bbq), Facebook (roastersbbqbar), and the company website. There is no delivery, third-party, wholesale, or catering channel disclosed, and no proprietary technology platform beyond the standard website.

The target customer base is horizontally segmented across local Montreal consumers: families seeking casual meals, sports enthusiasts drawn to the giant-screen viewing atmosphere, and after-work social diners targeted by happy hour. No enterprise or B2B segment exists. Ownership, founding date, headcount, revenue, and management team are not publicly disclosed, and there is no evidence of external investment, parent company, or franchise activity. The company presents as an independently-operated, single-asset small business.

Name

Roasters

Legal name

Roasters

Website

https://roasters.ca

Company type

Private

Operating status

Operating

Short description

Roasters is a privately-held, single-unit casual dining restaurant and sports lounge in Montreal's Marché Central, serving BBQ and grill fare, steaks, poutines, and a full bar program to local consumers, families, and sports fans.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Casual dining restaurant
• BBQ grill bar
• Sports lounge dining
• Rotisserie chicken ribs
• Montreal restaurant

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food Sales: One-time transaction revenue from food menu items including appetizers, salads, sandwiches, burgers, grilled items, desserts, and daily specials. Prices range from $12 (soups/salads) to $110 (large steaks).
2. Beverage Sales: Revenue from alcoholic and non-alcoholic beverages including cocktails, beer, wine, coffee, and mocktails. Cocktails priced at $15, beer from $6-10, wine from $9-210.
3. Gift Cards: Prepaid gift card sales where customers purchase cards in advance for redemption at the restaurant. Gift cards must be printed on paper for acceptance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Roasters operates a single-location casual dining restaurant and sports lounge in Montreal's Marché Central. It serves a full food menu (rotisserie chicken, ribs, grilled steaks, burgers, poutines, sandwiches, salads, desserts) alongside a drinks menu (cocktails, mocktails, draft and bottled beer, wine, champagne, specialty coffee). The venue features giant screens for sports viewing, a terrace, happy hour from 5pm, weekday promotional specials, online reservations, and a gift card program.

Product overview

Roasters BBQ Grill & Bar is a single-unit restaurant in Montreal, Quebec operating as a casual dining establishment. The offering consists of three core components: a full food menu (À Manger) with appetizers, soups/salads, sandwiches, wraps, signature entrees, burgers (beef and fried chicken), poutines, rotisserie chicken and ribs, grilled steaks, and desserts; a separate drinks menu (À Boire) featuring cocktails, mocktails, beer, wine, champagne, and specialty coffees; and a gift card program. The restaurant positions itself around BBQ mesquite sauce, a welcoming atmosphere with big screens for sports viewing, and attentive service.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Menu (À Manger) Full à la carte food menu featuring appetizers (chicken tenders, crab cakes, nachos, calamari), soups and salads, sandwiches and wraps, signature specialties, beef and fried chicken burgers, poutines, rotisserie chicken and ribs, grilled steaks (Ribeye 16oz $55, Cowboy cut 32oz $110), and desserts. Priced in CAD from $11 (desserts) to $110 (large steaks).
• Drinks Menu (À Boire) Beverage menu featuring martinis, classic and signature cocktails ($15 each), mocktails ($8), draft beer ($8-10/12oz), bottled beer, champagne and sparkling wines, wine bottles ($48-210), sangrias ($14 glass / $38 pitcher), and specialty coffees ($4-12).
• Gift Cards (Carte cadeau) Prepaid gift cards purchased through the Roasters website and redeemed at the restaurant. Physical printed cards are required for redemption in-store. Designed for gifting occasions for friends and family.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Scores: Quebec rotisserie chicken and sports-bar chain. Highly comparable to Roasters on menu (rotisserie, ribs, grilled items), bar program, and Quebec casual-dining positioning.
• St-Hubert: Quebec-based rotisserie chicken and BBQ casual dining chain. Roosters of London operates a very similar rotisserie/grill/bar concept targeting comparable family and group dining occasions in the same province.
• Swiss Chalet: National Canadian casual dining chain centered on rotisserie chicken, ribs, and full bar service. Closest national analog to Roasters' BBQ/grill + sports-lounge offering.
• Baton Rouge: Quebec-based casual dining chain specializing in ribs, steaks, and grilled fare with full bar service. Competes directly with Roasters on menu, price point, and casual-dining use case.
• Jack Astor's Bar and Grill: Canadian sports-bar casual dining chain featuring big screens, energetic atmosphere, burgers, ribs, and cocktails — nearly identical positioning to Roasters' BBQ grill + sports lounge concept.
• La Belle Province: Quebec-based casual dining chain offering burgers, poutines, and grilled items at accessible price points. Comparable Montreal-market casual-dining competitor to Roasters.
• Boston Pizza: Canada's largest sports-bar casual dining chain, with giant screens, happy hour, and broad grill/burger menu. Direct competitor for Roasters' sports-viewing + casual-dining segment.

Regional players

• Moishes Steakhouse: Iconic Montreal steakhouse offering high-end grilled fare, cocktails, and a lively atmosphere. Regional competitor for Roasters' Montreal grilled-item and bar occasions, though at a significantly higher price point.
• Cora Breakfast and Lunch: Quebec-based breakfast and brunch chain with broad family appeal. Comparable Montreal casual-dining footprint but different daypart and menu category, making it a partial adjacent competitor for family occasions.

Broad incumbents

• The Keg Steakhouse + Bar: National Canadian steakhouse chain with full bar service and casual-to-premium dining. Competes for the same Montreal dine-out occasions as Roasters, but at a higher price tier and without a sports-lounge focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roastersbbqbar
• Instagraminstagram.com/roasters.bbq/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roasters