DIRECT FIREWORKS LTD

What DIRECT FIREWORKS LTD does

Direct Fireworks Ltd is a UK private limited company founded in 2020 that retails consumer and professional-grade fireworks through a WooCommerce-based e-commerce platform at directfirework.co.uk, supported by two Click & Collect locations in the Birmingham area (West Bromwich headquarters at 111-113 Great Bridge Street and a second store at 104 Soho Road, Handsworth). The product portfolio spans rockets, cakes, barrage packs, compound fireworks, fountains and sparklers, and the branded big-cat selection box series (Cheetah through Lion), with price points ranging from £16 entry-level rockets to £599.99 high-shot compound barrages, including professional 1.3G classifications.

The company serves two customer segments: individual consumers purchasing for back-garden celebrations, weddings, Diwali, and Bonfire Night, and B2B wholesale customers including retailers, event planners, and entertainment companies accessing a separate portal at wholesale.directfirework.co.uk for bulk purchasing. Direct sourcing from UK fireworks suppliers is the stated mechanism for competitive pricing, with promotional mechanics including Buy 1 Get 1 Free deals and free delivery over £200 in Birmingham.

Operationally, the business is founder-owned with no disclosed institutional funding, no proprietary technology stack beyond the WooCommerce storefront, and no AI or advanced automation features. Marketing relies on the company website, email newsletter, and organic search rather than paid acquisition channels. Nationwide UK delivery and seasonal demand around November celebrations define the revenue cycle, with no subscription or recurring contract layer.

Name

DIRECT FIREWORKS LTD

Legal name

Direct Fireworks Ltd

Website

https://directfirework.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Direct Fireworks Ltd is a UK-based, founder-owned retailer founded in 2020 selling consumer and professional 1.3G fireworks to individual celebrants and B2B wholesale customers via an e-commerce site, a wholesale portal, and two Birmingham-area stores.

Ownership category

akta.pro rank

Product category

Consumer Fireworks Retail

akta.pro primary industry

Circus, Magic & Variety Shows (THAJAFAH)

Keywords

• Consumer fireworks retail
• Wholesale fireworks supply
• Pyrotechnic product distribution
• Professional grade fireworks
• Fireworks e-commerce

Headquarters

HQ city

West Bromwich

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Fireworks Sales: Direct retail sales of fireworks to consumers through e-commerce website and physical store locations. One-time transaction-based purchases with products ranging from selection boxes to professional-grade barrages.
2. Wholesale Fireworks Sales: B2B wholesale sales to retailers, event planners, and entertainment companies through dedicated wholesale portal offering bulk pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Direct Fireworks Ltd is a UK-based retailer and wholesaler of consumer and professional-grade (1.3G) fireworks. The company sells a broad catalogue of pyrotechnic products including rockets, multi-shot cakes, barrage packs, compound fireworks, fountains, sparklers, and themed selection boxes via an e-commerce website with nationwide UK delivery, Click & Collect from two Birmingham-area stores, and a dedicated wholesale portal for B2B customers.

Product overview

Direct Fireworks Ltd operates a WooCommerce-based e-commerce platform selling fireworks to the UK public since 2020. The product portfolio comprises multiple firework categories including Rocket Packs, Cakes (multi-shot), Barrage Packs, Compound Fireworks, Fountains & Sparklers, and Selection Boxes. The company also maintains a separate wholesale division for B2B customers. Products are classified into standard consumer fireworks and professional-grade 1.3G fireworks. Notable product lines include themed Selection Boxes (big cat series: Cheetah, Jaguar, Puma, Panther, Tiger, Leopard, Lion) and high-shot Barrages (ranging from 50 to 296 shots). The business offers both online purchasing with delivery and Click & Collect options from their Birmingham locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Rocket Packs Pre-packaged rocket fireworks available in various sizes and quantities, including professional-grade 1.3G rockets, sold to UK consumers via the e-commerce site.
• Cakes Multi-shot aerial fireworks that fire sequential effects, available in standard consumer and professional 1.3G classifications.
• Barrage Packs Multiple barrage fireworks packaged together for extended aerial displays, including professional 1.3G compound barrages.
• Compound Fireworks Combined-effect fireworks that integrate multiple firing sequences and effects into a single high-volume display unit.
• Fountains & Sparklers Ground-based pyrotechnic effects including fountains and sparklers for sustained visual display, suitable for family and smaller-scale events.
• Selection Boxes Pre-curated assortments of fireworks featuring themed collections, notably the big cat series (Cheetah, Jaguar, Puma, Panther, Tiger, Leopard, Lion).
• Direct Fireworks Wholesale Dedicated wholesale division serving retailers, event planners, and entertainment companies with bulk purchasing options and wholesale pricing on the full fireworks catalogue.
• Cheetah Selection Box Entry-level selection box in the big cat series, priced at £22.00.
• Lion Selection Box Premium selection box at the top of the big cat series, priced at £134.99.
• Delta Force Rocket Single rocket firework priced at £16.00.
• Irradiate 66 Shot Barrage (1.3G) Professional-grade 66-shot barrage firework, SKU RD3015, priced at £149.99.
• Anarchy 150 Shot Barrage (1.3G) Professional-grade 150-shot barrage firework, SKU RD3016, priced at £159.99.
• Warlord Barrage 50 Shot 4pce (1.3G) Professional-grade 50-shot barrage in a 4-piece format, priced at £399.99.
• Tiny Terror Rocket 5pce (1.3G) Professional-grade rocket pack of 5 pieces, priced at £34.99.
• Alpha & Omega 282 Shot Barrages High-volume compound barrage with 282 shots, priced at £599.99.

Quantifiable outcome

• 4.9/5 Star Client Ratings with over 2600+ reviews

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NetEx TechnologiesminorOthersWebsite design and development partner. NetEx Technologies, based in Canada, designed the Direct Fireworks website according to footer credits.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Standard Fireworks: UK-based fireworks brand with retail and wholesale channels selling selection boxes, rockets, and barrages. Comparable assortment and channel structure to Direct Fireworks, with established nationwide presence.
• Fantastic Fireworks: UK online fireworks retailer with nationwide delivery covering consumer and B2B customers across major celebration occasions. Directly comparable on product mix and DTC-led sales model.
• Black Cat Fireworks: UK fireworks retailer selling consumer and professional-grade (1.3G) fireworks via e-commerce with nationwide delivery. Comparable assortment and customer segment, especially around the Bonfire Night and NYE peak.
• Vulcan Fireworks: UK fireworks retailer offering selection boxes, rockets, and barrages via online and physical stores with B2B wholesale options. Comparable omnichannel model (e-commerce plus physical presence) and assortment tiering to Direct Fireworks.
• Atomic Fireworks: UK online fireworks retailer specialising in selection boxes and consumer-grade fireworks for celebration occasions. Comparable on assortment, DTC model, and price-tiering approach.
• Fireworks Crazy: UK online fireworks retailer offering selection boxes, rockets, cakes, and barrages for both consumer and B2B customers with nationwide delivery. Closely comparable to Direct Fireworks on product mix, e-commerce-led model, and promotional pricing structure.
• Premier Fireworks: UK online fireworks retailer offering selection boxes, rockets, barrages, and wholesale services to retailers and event planners. Direct competitor with similar consumer-plus-wholesale positioning and assortment tiering.
• Kimbolton Fireworks: One of the UK's longest-running specialist fireworks retailers/manufacturers with nationwide online sales across consumer and wholesale categories. Directly comparable to Direct Fireworks on assortment, DTC-plus-wholesale model, and UK market positioning.

Regional players

• Party Delights / Party Pieces: UK party supplies retailers that carry seasonal fireworks and celebration products alongside broader party ranges. Comparable in serving UK consumers for celebration occasions but with a broader assortment focus that dilutes fireworks specialism.

Broad incumbents

• Amazon UK (Fireworks Category): While Amazon's main UK fireworks assortment is constrained by regulation, third-party marketplace sellers on Amazon compete in selection boxes and consumer fireworks. A broad incumbent whose marketplace reach can outpace specialist retailers on SEO and fulfilment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIRECT FIREWORKS LTD