What Kaminapuu.com does

Kaminapuu.com is an Estonian direct-to-consumer retailer that sells firewood and wood briquettes and provides ancillary tree and property maintenance services. The company is headquartered in Peetri alevik, Rae vald, and delivers nationwide across Estonia. Its customer base is residential homeowners using wood-burning fireplaces, stoves, or saunas for heating. The company has 1–10 employees and was founded circa 2011; there is no public disclosure of revenue, funding, or ownership structure.

The product range is broad within the narrow firewood category. Bagged dry firewood is sold in 40L mesh bags across four wood types (alder, black alder, spruce, birch) priced at 3.60–5.90 EUR, alongside dry wood chips and blocks (3.00–4.40 EUR), loose firewood sold by the "room" at 80–98 EUR, RUF briquettes (10 kg at 4.50 EUR), and firelighters (32-piece pack at 2.00 EUR). Pricing indicates a quality claim of sub-20% moisture content. Beyond firewood, the company offers tree and park maintenance services — tree removal (with and without lifting equipment), pruning, branch and wood waste collection, grass mowing, and trimming — effectively using its forestry capability as a cross-sell into the maintenance segment.

The business model is purely transactional one-time purchases with pay-as-you-go billing; there is no subscription or recurring component. Orders are captured via a website contact form, phone (+372 5560 7644), or email ([email protected]). Distribution is single-channel e-commerce with own delivery; the company does not operate mobile apps, APIs, or third-party marketplaces. Marketing is content-led, centered on a blog with seasonal firewood advice, supplemented by organic Facebook and Instagram presence. Website operations are outsourced to marketing partner Turundusmeister OÜ. The company has no disclosed funding, no patents, no certifications, and no management team listed.

Name

Kaminapuu.com

Legal name

Kaminapuu.com

Website

https://kaminapuu.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Kaminapuu.com is an Estonian direct-to-consumer retailer selling firewood, wood briquettes, and firelighters with home delivery across Estonia, plus tree and park maintenance services, targeting residential homeowners who use wood-burning stoves, fireplaces, or saunas for heating.

Ownership category

akta.pro rank

Product category

Firewood and Heating Fuel Retail

NAICS

Support Activities for Forestry (1153), Forestry and Logging (113)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Forestry (800)

akta.pro primary industry

Tree Care & Arborist Services (IMAIAIAB)

akta.pro secondary industry

Lot Clearing, Land Clearing & Brush Removal (HSAIADAH)

Keywords

• Firewood sales
• Wood heating fuel
• Firewood delivery
• Tree maintenance services
• Wood briquettes

Headquarters

HQ city

Peetri alevik

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Firewood Sales: One-time sale of firewood products including bagged wood (40L bags), loose wood (by room/cubic meter), wood chips, wood blocks, and wood briquettes. The company sells various wood types: birch (kask), alder (lepp), spruce (kuusk), and black alder (must lepp). Revenue is generated through individual transactions with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kaminapuu.com sells quality dry firewood (alder, black alder, spruce, birch) in multiple formats — bagged 40L mesh bags, loose by the room, wood chips, wood blocks, RUF briquettes, and firelighters — and delivers them directly to residential customers across Estonia. The company also provides professional tree and park maintenance services including tree removal (with and without lifting equipment), pruning, waste collection and disposal, and grass mowing.

Product overview

Kaminapuu.com is an Estonian online retailer specializing in quality firewood sales and delivery across Estonia. The product portfolio includes dry firewood in mesh bags (alder, black alder, spruce, birch) priced at 3.60-5.90 EUR per 40L bag; dry wood chips and blocks for kindling (alder and birch) at 3.00-4.40 EUR per 40L bag; loose firewood sold by room in various lengths (30cm, 40cm, 50cm) ranging 80-98 EUR/ruum; RUF wood briquettes (10kg at 4.50 EUR); and firelighter cubes (32 pcs at 2.00 EUR). Complementary services include fast delivery throughout Estonia and professional tree/park maintenance services. The company positions itself on quality wood, year-round availability, and convenient home delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Bagged Dry Firewood (40L mesh bags)

Quantifiable outcome

• Dry wood with moisture content below 20%

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Puukeskus: Estonian wood and timber products retailer selling sawn timber, boards, and related wood products to consumers and trades. Directly comparable to Kaminapuu.com as an Estonian wood-products retailer serving homeowners with delivery.
• Halupuud: Estonian online firewood retailer delivering bagged and loose firewood to residential customers. Closest direct competitor to Kaminapuu.com in the same Estonian firewood retail category with similar product types and delivery model.
• Küttepuud.ee: Estonian online firewood retailer offering delivery of bagged and bulk firewood to residential customers. Direct competitor in the same Estonian firewood e-commerce and delivery category as Kaminapuu.com.

Broad incumbents

• Husqvarna Group: Global manufacturer of chainsaws, outdoor power equipment, and forestry tools, plus robotic lawn mowers. Comparable as a broad incumbent in the tree-care and outdoor maintenance services category that Kaminapuu.com supports through its arborist offerings.
• Bauhaus Eesti: Estonian branch of the European Bauhaus DIY and building-materials retail chain, selling lumber, garden, and heating products. Comparable as a larger broad-line retailer in the same Estonian market where customers can also buy firewood and outdoor maintenance inputs.
• Kesko: Finnish retail conglomerate operating K-Rauta/K-Building and Onninen building-materials and hardware chains across the Nordics and Baltics. Broad incumbent that sells firewood, garden, and outdoor maintenance products as part of a wider building-materials portfolio overlapping with Kaminapuu.com's residential offering.
• Ehituse ABC: Estonian building-materials and home-improvement retail chain selling lumber, garden, and seasonal heating products. Adjacent broad-line retailer competing for the same residential Estonian homeowner spend as Kaminapuu.com.
• STIHL: German global manufacturer of chainsaws and outdoor power equipment widely used by arborists and property-maintenance providers. Comparable as an incumbent equipment ecosystem player whose products are the working tools of Kaminapuu.com's tree-maintenance service line.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100066997187879
• Instagraminstagram.com/kaminapuu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaminapuu.com