What EARTH-RISING LTD does

Earth Rising Ltd is a privately held UK sustainability consultancy headquartered in Bankfoot, Perthshire, Scotland, providing environmental consulting, carbon certification, sustainability auditing, and business coaching services. The company delivers a portfolio of six professional service modules — waste minimisation and eco audits, sustainability systems development, corporate reporting standards, eco-tourism accreditations and licences, carbon calculator and KPI development, and presentations and keynotes — supported by a free 7-element KPI framework that maps business objectives to UN Sustainable Development Goals. Its underlying technology consists of bespoke KPI-based auditing architectures and carbon calculator tools designed to prevent greenwashing and minimise brand risk, with no disclosed software platform or AI components.

The firm operates a sales-led, founder-driven go-to-market anchored by founder Jon, who delivers keynote presentations to audiences of up to a thousand people and prospects clients through a free 20-minute consultation and a 15-minute strategy survey. Free sustainability reports function as lead magnets on the company website, converting prospects into bespoke consulting engagements priced via custom quotes. Customer evidence includes a multi-site UK and Ireland hotel chain (approximately 40 sites, £7M+ per annum in identified savings), Carbon Trust clients, UK DEFRA EU Flower programme work, SaveElectric Shetland, and an international delivery footprint spanning Sweden, New Zealand, Zimbabwe, Canada, and Ireland.

Earth Rising Ltd was founded in 2020 and operates as a privately held UK limited company with no disclosed funding, no parent entity, and a small team. Its value proposition rests on 30+ years of practitioner experience through affiliated SEA Ltd, a documented track record of 1 million tonne carbon savings, £5M water savings, and 2.5 million trees planted over an 8-year period, and ownership of established certification frameworks including Green Tourism, EU Flower, Qualmark Enviromark, and Swedish Welcome. Revenue mechanics rely entirely on bespoke professional services engagements; no SaaS, subscription, or platform revenue streams are disclosed.

Name

EARTH-RISING LTD

Legal name

Earth Rising Ltd

Website

https://earth-rising.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Earth Rising Ltd is a UK-based sustainability consultancy providing environmental audits, carbon certification, KPI-based sustainability systems, eco-tourism accreditation, and business coaching to hospitality, tourism, and corporate clients across multiple countries.

Ownership category

akta.pro rank

Product category

Sustainability Consulting

NAICS

Environmental Consulting Services (54162)

akta.pro primary industry

Sustainability & ESG Reporting (GRI/SASB/ISSB/CSRD) (EUAHAJAB)

akta.pro secondary industry

Audit-Ready Controls, Assurance & Compliance Workflow Tools (CSRD/SEC/ISSB) (EUABAEAG)

Keywords

• Sustainability consulting
• Environmental auditing
• Carbon certification
• Eco-tourism certification
• Corporate sustainability reporting

Headquarters

HQ city

Bankfoot, Perthshire

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services Consulting: Bespoke sustainability consulting engagements including waste minimisation audits, sustainability systems development, corporate reporting standards, carbon calculator development, and eco-tourism certification services. Revenue generated through consulting engagements of varying scope from individual business audits to multi-site programme implementations.
2. Free Reports and Lead Generation: Free reports on sustainability topics (zero carbon business, ecological footprint reduction, green teams and KPIs) serve as lead generation to convert prospects into consulting clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Earth Rising provides sustainability consulting services including waste minimisation and eco-audits, bespoke sustainability systems development, carbon calculator and KPI development, corporate reporting standards, and eco-tourism certification and licensing. The firm designs 7-element KPI frameworks and auditing systems aligned with UN Sustainable Development Goals to help businesses measure, reduce, and credibly report environmental impact while avoiding greenwashing.

Product overview

Earth Rising Ltd is a sustainability consulting firm offering a portfolio of advisory and professional services. The core offering consists of six integrated service modules: Waste Minimisation and Eco Audits, Sustainability Systems Development, Corporate Reporting Standards, Eco Tourism Reports and Licences, Carbon Calculator & KPI Developments, and Presentations and Keynotes. These services are complemented by free reports and a 15-minute strategy survey designed to help businesses identify priorities and set sustainability goals. The company operates as a consultancy rather than a software product, providing expert guidance, auditing, system design, and training to help organisations achieve environmental objectives including net zero targets.

Differentiator

Problem solved

Functional benefit

Products and services

• Presentations and Keynotes Inspirational speaking engagements delivered by founder Jon covering sustainability leadership, workshops, and keynote presentations tailored for entrepreneurs, authorities, and governments.
• Waste Minimisation and Eco Audits Technical auditing services identifying waste reduction, energy, and water efficiency opportunities, delivering cost savings and sustainability benefits through creative analysis built on 30+ years of expertise.
• Sustainability Systems Development Bespoke auditing system design with KPI frameworks, checks, and balances engineered to prevent greenwashing, minimise brand risk, and deliver practical sustainability improvements across operations.
• Corporate Reporting Standards Standards development for fair and balanced sustainability reporting that communicates business actions and achievements to technical and general audiences without greenwash statements.
• Eco Tourism Reports and Licences Certification and licensing services for sustainable tourism operations, including audit systems, auditor training, test audits, and cross-check audits for ecolabels such as Green Tourism and EU Flower.
• Carbon Calculator and KPI Developments Measurement systems development including a 7-element KPI framework designed to help businesses track sustainability performance against UN Sustainable Development Goals and industry benchmarks.

Quantifiable outcome

• 1 million tonne carbon saving achieved through SEA audit system over 8 years, representing multi-million pound cost savings
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Visit Scotland (Swedish Welcome Programme)minorStrategic or Co-development Partner · 1 January 2015Technical lead and system designer for Swedish Welcome programme developed with team from Visit Scotland and Swedish experts from 2015-2017, covering baseline audits, system development and training.
• New Zealand Tourism Association (Qualmark Enviromark)minorStrategic or Co-development Partner · 1 January 2013Created Qualmark Enviromark with New Zealand Tourism Association to deliver a programme for accrediting tourism services. Undertook stakeholder engagement, baseline audits, system design, trained assessment team, and oversaw programme rollout 2013-2015.
• Green Tourism / Green Business UKcoreStrategic or Co-development Partner · 1 January 2012SEA Ltd (associated entity) established audit systems for Green Tourism and Green Business UK as the not-for-profit membership body. SEA negotiated a royalty-free licence in 2012 between SEA Ltd, Green Business UK, and Visit Scotland that was instrumental in growing the Green Tourism brand across the UK.
• Visit ScotlandcoreStrategic or Co-development Partner · 1 January 2012Government-funded organisation that partnered with SEA Ltd and Green Business UK to establish a royalty-free licence for Green Tourism in 2012, enabling the brand's growth to consumers and across the UK.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EcoAct: EcoAct is a climate consulting and carbon-market advisory firm helping organisations build sustainability strategies, measure emissions and align with reporting frameworks. It is a directly competing carbon-and-sustainability consultancy with a similar service mix.
• EarthCheck: EarthCheck is a tourism sustainability certification and consulting provider serving hotels, tour operators and destinations. It is directly comparable because both operate in eco-labelling, sustainability auditing and KPI frameworks specifically for the tourism/hospitality vertical.
• Travelife: Travelife is a tourism sustainability certification system for hotels, tour operators and destinations. Directly comparable to Earth Rising's eco-tourism accreditation and licensing offering, particularly across international tourism markets.
• South Pole: South Pole is a global climate solutions provider offering carbon advisory, ESG strategy and sustainability services. Comparable because it competes with Earth Rising on enterprise carbon management, ESG advisory and sustainability system implementation for corporates.
• Green Key: Green Key is the leading international eco-label for hospitality and tourism, operating in more than 60 countries. Both play in hospitality sustainability certification and adjacent audit, training and brand programmes for hotels.

Broad incumbents

• Anthesis Group: Anthesis Group is a global sustainability consultancy with deep expertise in ESG strategy, reporting and supply-chain decarbonisation. Comparable as both deliver sustainability advisory and reporting to enterprise clients, though Anthesis operates at substantially greater scale and across wider sectors.
• Carbon Trust: The Carbon Trust is a UK-based sustainability advisory that helps organisations measure, report and reduce carbon emissions. It overlaps directly with Earth Rising's carbon auditing, KPI development and government advisory work, but operates at materially larger scale with broader service lines.
• SLR Consulting: SLR Consulting is a global environmental and advisory firm serving corporate, public and private-sector clients. Comparable as a broad environmental consultancy with overlapping capabilities in sustainability assessments, audits and reporting.
• Bureau Veritas: Bureau Veritas is a global testing, inspection and certification (TIC) company with substantial ESG and sustainability assurance offerings. Comparable because it competes for the auditing, ESG assurance and certification work Earth Rising performs, though at vastly larger multinational scale.
• WSP Environment: WSP's environment practice is a global engineering and environmental consultancy with sustainability, climate and ESG advisory offerings. Comparable as a broad incumbent providing overlapping environmental consulting and ESG reporting services to enterprise and public-sector clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EARTH-RISING LTD