Eesti Koolipsühholoogide Ühing

What Eesti Koolipsühholoogide Ühing does

Eesti Koolipsühholoogide Ühing (EKPÜ) is a non-profit professional association founded in 1991 and headquartered operationally in Põltsamaa, Estonia, with statutory registration in Tallinn. It is the only nationwide association for school psychologists working in the Estonian education system and comprises approximately 252 members and 15 member candidates as of May 2026, alongside 87 actively certified school psychologists at professional levels 7 and 8. Its mission is to advance the school psychology profession, safeguard children's psychological wellbeing in schools, and represent practitioners' professional interests with ministries and the Riigikogu.

The association delivers a tightly integrated service portfolio rather than commercial products. Core offerings include Nõuandeliin 1226, a free, anonymous weekday telephone helpline (16:00-20:00, with Tuesday Russian-language coverage) staffed by certified school psychologists and serving students, parents, and teachers; formal professional certification (kutseomistamine) administered jointly with the Estonian Psychologists' Association (EPL); an annual summer school (suvekool) priced at EUR 140; and a 60-ECTS professional year (kutseaasta) co-organized with Tallinn University and University of Tartu. It also runs advocacy initiatives, notably a 2024 media campaign on regulating smartphone use in schools, and previously developed a computerized psychological assessment battery (2014-2016) under a EUR 235,000 EEA Grants project.

EKPÜ operates as a member-funded non-profit with no disclosed revenue figure. Income streams comprise EUR 30 annual membership dues, certification fees (EUR 200 initial / EUR 75 renewal) routed to EPL, EUR 140 summer school participation fees, project grants, and donations — including recurring support from sponsors such as Elisa Eesti, LHV Pank-held accounts, Estonian state, and smaller charitable partners. The organization is governed by a seven-member board chaired by Karmen Maikalu (since 2017), with no parent organization, external investors, or commercial subsidiaries.

Name

Eesti Koolipsühholoogide Ühing

Legal name

Eesti Koolipsühholoogide Ühing MTÜ

Website

https://koolipsyhholoogid.ee

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Eesti Koolipsühholoogide Ühing (EKPÜ) is the Estonian non-profit professional association for school psychologists, providing certification, training, and the free 1226 helpline to students, parents, and teachers. Founded in 1991, it represents ~252 members across Estonia.

Ownership category

akta.pro rank

Product category

Professional Mental Health Services

NAICS

Educational Support Services (611710), Educational Support Services (6117)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDAJALAF

School Counseling & Guidance Services (Academic/Social-Emotional)

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

SECONDARYEDAKAFAM

OT Evaluations, Assessments & IEP/504 Planning Support

Education/Special Education & Learning Support Services/Occupational Therapy (OT) & Sensory Integration Services

SECONDARYEDAJAIAD

Safeguarding, Child Protection & Reporting Services

Education/K–12 / Primary & Secondary Education/K–12 Student Health, Safety & Wellbeing Services (Counseling, Mental Health, SEL, Safeguarding)

Keywords

• School psychology services
• Professional certification programs
• Mental health helpline
• Professional development training
• Psychology advocacy

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Liikmemaksud: Liikmemaks on 30 eurot aastas. Ühingu juhatuse liikmed, endised juhatuse esimehed (vähemalt 3 aastat ametis olnud) ja auliikmed on liikmemaksust vabastatud.
2. Annetused ja toetused nõuandeliinile: Nõuandeliini 1226 tööd toetavad riigieelarvelised toetused (2026. aastal eraldati 16000 eurot Riigikogu otsusega), Elisa Eesti suurtoetus, Kaamose Kasvufond SA, Aitan Eestit MTÜ, Pärnu Rotary Noortefond SA, Eesti Vabariik, Tartu Salemi kogudus jt.
3. Koolitus- ja ürituste osavõtumaksud: Suvekooli osalustasu on 140 EUR, mis sisaldab koolitust, majutust ja toitu. Kutseaasta programm on õppemaksuta. Kutse esmase taotlemise tasu on 200 eurot, taastõendamise tasu 75 eurot.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Eesti Koolipsühholoogide Ühing is a non-profit professional association that supports school psychologists working in Estonia's education system. It runs a free anonymous helpline (1226) for students, parents, and teachers; administers professional certification at levels 7 and 8 in cooperation with the Estonian Psychologists' Association; organizes training, summer schools, and a Professional Year program jointly with Tallinn University and University of Tartu; and advocates for children's mental health and the school psychology profession.

Product overview

Eesti Koolipsühholoogide Ühing (EKPÜ) is a non-profit professional association for school psychologists operating in Estonia. The organization functions as a unified service portfolio rather than a commercial product company, offering core services including: Nõuandeliin 1226 (a free helpline staffed by certified school psychologists), professional certification programs (Kutseomistamine) at levels 7 and 8, annual training programs and summer schools (Koolitused ja suvekool), a professional year program (Koolipsühholoogide kutseaasta) in partnership with Estonian universities, and public advocacy initiatives on child mental health. The organization also developed a psychological assessment test battery (2014-2016) for evaluating students' cognitive processes. These services are interconnected, supporting the professional development and regulatory framework for school psychologists throughout Estonia.

Differentiator

Problem solved

Functional benefit

Products and services

• Nõuandeliin 1226 (Helpline 1226) A free, anonymous, professional phone helpline (number 1226) operated by certified school psychologists, providing mental health and educational advice to students, parents, and teachers. Available weekdays 16-20; Tuesdays also offer Russian-language support. Accessible from abroad via +372 6827620.
• Kutseomistamine (Professional Certification) Professional certification services for school psychologists at levels 7 and 8, including initial certification (200 EUR) and re-certification (75 EUR). Coordinated through the Estonian Psychologists' Association with joint examination committees.
• Koolitused ja suvekool (Training and Summer School) Annual professional development training programs including summer schools (140 EUR, all-inclusive), seminars, and workshops for school psychologists, covering topics such as performance psychology, crisis intervention, and professional ethics. The 2026 summer school runs 24-25 August at Ojako recreation and training center in Pärnumaa.
• Koolipsühholoogide kutseaasta (Professional Year Program) A structured tuition-free professional year program (1560 academic hours, 60 ECTS) for aspiring school psychologists, organized jointly by Tallinn University and University of Tartu, combining supervised practice with coursework to prepare candidates for professional certification per EuroPsy requirements.

Quantifiable outcome

• 270 psühholoogi üle Eesti on ühingu liikmed
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Tallinna ÜlikoolcoreStrategic or Co-development Partner · 1 January 2026Tallinna Ülikool koostöös Tartu Ülikooliga korraldab koolipsühholoogia kutseaastat 01.09.2026-31.08.2027. Kutseaasta on mõeldud kutse taotlemiseks vajalike kutseoskuste praktiseerimiseks pärast psühholoogia magistrikraadi omandamist.
• Tartu ÜlikoolcoreStrategic or Co-development Partner · 1 January 2026Tartu Ülikool koostöös Tallinna Ülikooliga korraldab koolipsühholoogia kutseaastat. Kutseaasta maht on 1560 akadeemilist tundi (60 EAP) kestvusega 12 kuud.
• Eesti Psühholoogide LiitcoreStrategic or Co-development PartnerEesti Psühholoogide Liit on koolipsühholoogi kutse väljastaja. Kutsekomisjon koosneb ühingu ja EPLi esindajatest. Kutse esmase taotlemise tasu (200 EUR) ja taastõendamise tasu (75 EUR) makstakse EPL arveldusarvele.
• SA InnovecoreStrategic or Co-development PartnerSA Innove oli partneriks projektis 'Põhikooli õpilaste psüühiliste protsesside hindamisvahendite komplekti koostamine ja tugispetsialistide koolitamine' (2014-2016).

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• International School Psychology Association (ISPA): Global umbrella for school psychology associations, providing international training standards and conferences. Frames the global context in which EKPÜ's certification operates.
• European Federation of Psychologists' Associations (EFPA): Umbrella body coordinating national psychology associations across Europe; sets EuroPsy standards cited by EKPÜ's professional year program. Operates one regulatory layer above EKPÜ.

Regional players

• Finnish Psychological Association (Suomen Psykologinen Seura): Finland's national psychological association offering membership, training and advocacy. Operates in the same Nordic-Baltic educational policy context with comparable professional development offerings.
• Swedish Psychological Association (Sveriges Psykologförbund): Sweden's primary professional body for psychologists, providing certification support and policy advocacy. Shares Nordic regulatory heritage and educational-system focus with EKPÜ.
• Lithuanian Psychological Association: Lithuania's national psychological association offering membership and certification services to practicing psychologists, including those in school settings. Comparable Baltic-regional scope.
• Latvian Association of Psychologists: National professional body for psychologists in Latvia with comparable member services, certification support, and educational advocacy. Closest geographic neighbor in the Baltic states.

Direct peers

• British Psychological Society (BPS): UK chartered professional body for psychologists that registers chartered psychologists, runs accredited training pathways, and engages in public-policy advocacy. Comparable role to EKPÜ at a larger national scale.
• National Association of School Psychologists (NASP): U.S.-based professional association representing school psychologists with comparable functions: professional certification, advocacy, training, and member services. Closest structural analog globally despite operating in a different regulatory regime.
• Eesti Psühholoogide Liit (Estonian Psychologists' Association): Estonian umbrella psychologists' association that jointly issues the school psychologist certification with EKPÜ. Shares members, certification committees and funding flows; the most direct counterpart within Estonia.

Others

• Mental Health Foundation: UK-based mental-health charity focused on public education, helpline-style services and policy advocacy. Comparable outreach mission (public helpline 1226) but operates at national scale rather than professional-membership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EestiKoolipsuhholoogideUhing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eesti Koolipsühholoogide Ühing