HEYSTARTUP LTD

What HEYSTARTUP LTD does

HeyStartup Ltd is a London-headquartered AI services firm registered as a private limited company in England & Wales. The company delivers four integrated service lines: AI Chatbots & Assistants (conversational agents trained on client knowledge bases, deployed across web, WhatsApp, Slack, and Microsoft Teams with human handoff), AI Integration with Existing Software (REST/GraphQL API and middleware integration into CRM, ERP, website, and bespoke platforms including Salesforce, HubSpot, and SAP), Custom AI Model Development (fine-tuned language models, domain-specific classifiers, vision systems, and RAG systems with MLOps pipelines and model monitoring), and AI Automation & Workflow (intelligent document processing, automated reporting, and agentic workflows with human oversight). Its underlying stack relies on third-party foundation models from OpenAI, Anthropic Claude, and Google Vertex AI, deployed on AWS Bedrock and Azure AI infrastructure, with LangChain, LlamaIndex, FastAPI, and PyTorch as application-layer frameworks, and Pinecone and Weaviate as vector databases for RAG.

The business model is professional services and project-based, with engagements progressing through discovery, solution design, build & integration, and deployment & support. Go-to-market is sales-led: every engagement begins with a free 30-minute consultation initiated via a website contact form, with no self-serve product, marketplace listing, channel partner, or publicly disclosed pricing. The company documents an 8-week average go-live time, a remote-first UK delivery model, and self-attested GDPR compliance with UK/EU cloud infrastructure preference as differentiators versus US-based AI consultancies. No funding rounds, ownership structure, management team, or revenue figures are disclosed in the available data; the management_team and leadership arrays are empty, and the firm is described only as a "small, ambitious team" of 1-10 employees.

Customer evidence is presented as anonymised outcome-based case studies across at least eight verticals — retail, hospitality, manufacturing, logistics, fintech, healthcare, real estate, and e-commerce — and eight countries including the UK, Germany, the United States, Canada, the UAE, Australia, India, and the Netherlands. Cited outcomes include a 62% reduction in support tickets, 34% lower inventory holding costs, 78% lower fraud losses, and 87% reduction in document review time, though these figures are self-reported marketing metrics without third-party audit. Competitive positioning rests on UK data residency, end-to-end delivery, a dedicated (non-rotating) engineering team, and fast time-to-value versus larger strategy-led consultancies.

Name

HEYSTARTUP LTD

Legal name

HeyStartup Ltd

Website

https://heystartup.co.uk

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

HeyStartup Ltd is a London-based AI services firm delivering chatbot, integration, custom model, and workflow automation projects for UK and international businesses, built on OpenAI, Anthropic, AWS Bedrock, and Azure AI foundations integrated into enterprise systems.

Ownership category

akta.pro rank

Product category

AI Consulting Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

Keywords

• AI consulting services
• AI integration services
• Custom AI development
• AI automation services
• Machine learning consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AI Integration Services: Custom AI development and integration projects delivered end-to-end, including discovery, solution design, build, and ongoing support. Projects include AI chatbots, ERP integrations, custom model development, and workflow automation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

HeyStartup Ltd is a UK-based AI services firm that develops and integrates AI capabilities directly into clients' existing software platforms. It delivers four service lines: AI Chatbots & Assistants (multi-channel conversational agents), AI Integration with Existing Software (REST/GraphQL API and middleware connections to CRM, ERP, and bespoke systems), Custom AI Model Development (fine-tuned models, RAG systems, vision systems), and AI Automation & Workflow (intelligent document processing, automated reporting, agentic workflows). Engagements follow a discovery-to-deployment process with an average 8-week go-live.

Product overview

HeyStartup Ltd is an AI services company offering four integrated service offerings: AI Chatbots & Assistants (conversational agents trained on client knowledge bases, deployed multi-channel), AI Integration with Existing Software (connecting AI into CRM/ERP platforms via REST/GraphQL APIs), Custom AI Model Development (fine-tuned models, RAG systems, and MLOps), and AI Automation & Workflow (intelligent document processing and automated reporting). These services are offered as standalone engagements or combined based on client needs, with a delivery model that progresses from discovery through solution design, build & integration, to deployment & support.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Chatbots & Assistants Custom-trained conversational AI agents that handle customer questions, internal support, and lead qualification. They run 24/7, are trained on the client's own knowledge base, and support multi-channel deployment including web, WhatsApp, Slack, and Microsoft Teams with escalation-ready human handoff.
• AI Integration with Existing Software Service that connects AI capabilities directly into existing CRM, ERP, website, or bespoke platforms using REST/GraphQL APIs and custom middleware. Compatible with Salesforce, HubSpot, and SAP. No rebuild required and no disruption to the client's team.
• Custom AI Model Development Development of bespoke AI models including fine-tuned language models, domain-specific classifiers, vision systems, and RAG (Retrieval-Augmented Generation) systems. Includes MLOps pipeline and model monitoring for ongoing performance management.
• AI Automation & Workflow Embedding AI directly into core business workflows for document processing, approvals, and reporting. Includes intelligent document extraction (IDP), automated reporting and insights, and agentic workflows with human oversight.

Quantifiable outcome

• Support tickets reduced by 62% with average response time from 48 hours to 30 seconds
• +6 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability12 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core.

• OpenAIcoreTechnology or IntegrationFoundation model provider for GPT-4 powered chatbots and assistants. OpenAI models serve as core technology for conversational AI deployments.
• Microsoft Azure AIcoreTechnology or IntegrationCloud AI platform used as deployment infrastructure for AI solutions.
• AWS BedrockcoreTechnology or IntegrationAmazon Web Services Bedrock used as infrastructure for deploying foundation models.
• Google Vertex AIcoreTechnology or IntegrationGoogle Cloud AI platform providing foundation models for AI solutions.
• Hugging FacecoreTechnology or IntegrationOpen-source AI community and model hub used for accessing and deploying open-source language models.
• Anthropic ClaudecoreTechnology or IntegrationClaude foundation models from Anthropic used as alternative LLM option for AI deployments.
• LangChaincoreTechnology or IntegrationFramework used for building LLM applications, RAG systems, and agentic workflows.
• LlamaIndexcoreTechnology or IntegrationData framework used for building RAG (Retrieval-Augmented Generation) systems with custom knowledge bases.
• PineconecoreTechnology or IntegrationVector database used for semantic search and embedding storage in RAG systems.
• WeaviatecoreTechnology or IntegrationOpen-source vector database alternative for similarity search and knowledge retrieval.
• PyTorchcoreTechnology or IntegrationDeep learning framework used for custom model development and training.
• FastAPIcoreTechnology or IntegrationPython web framework used for building API endpoints and integration middleware.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• InData Labs: AI consultancy providing custom AI solutions, including predictive analytics, NLP, and machine learning development. Comparable in custom model development, RAG systems, and data-driven AI services for mid-market and enterprise.
• Faculty AI: UK-based AI consultancy that builds and deploys custom AI solutions for enterprises and government. Directly comparable to HeyStartup in geography, business model (professional AI services), and end-to-end delivery approach.
• LeewayHertz: AI consultancy and development firm offering custom AI model development, integrations, and generative AI solutions. Comparable in service offerings (chatbots, RAG, custom models, AI integration) and end-to-end delivery.
• Cambridge Consultants: UK-based AI consultancy building custom AI systems for enterprises across industries. Comparable in deep AI engineering, custom model development, and serving regulated industries with enterprise-grade delivery.
• Addepto: AI/ML consultancy that builds custom AI solutions and integrates AI into enterprise systems. Comparable in custom model development, AI integration services, and enterprise focus.
• Datatonic: London-based AI and data consultancy that delivers ML and AI solutions across multiple cloud platforms, including Google Cloud. Comparable in AI integration services, UK base, and multi-cloud deployment expertise.
• Markovate: AI development and consultancy firm offering AI integration, generative AI, and custom AI solutions. Comparable in service portfolio (chatbots, AI integration, custom models) and target customer base of mid-market businesses.

Broad incumbents

• Accenture: Global consulting giant with a large AI/ML practice delivering AI integration, custom model development, and enterprise AI deployments. Overlaps with HeyStartup's offerings but at much larger scale and full-stack capabilities.
• Slalom: Large global consulting firm with a dedicated AI and data practice offering AI strategy, integration, and deployment. Broader in scope but overlaps directly in AI integration services for enterprise clients.
• Cognizant: Global IT services firm with AI and digital transformation practice offering AI integration, custom model development, and enterprise AI solutions. Comparable in enterprise AI services but with vastly greater scale and resources.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heystartup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEYSTARTUP LTD