SoundVille

What SoundVille does

SoundVille Studio is an Estonian private singing education business founded in 2017 and headquartered in Tallinn, with co-founder and lead teacher Aleksandra Vainokivi (Master's in vocal pedagogy, cum laude, from Eesti Muusika- ja Teatriakadeemia) and teacher Triin Lutsoja delivering instruction. The studio operates from the Blind Sound creative hub at Tondi tn 8a, Tallinn, after consolidating away from its Tartu location in February 2024. Core products are organized into three recurring monthly packages: Solistide tund (group soloist sessions, 139 EUR/month), Vokaalansambel (vocal ensemble, 109 EUR/month), and Individuaaltund (hybrid individual lessons, 199 EUR/month), supplemented by a voice-technique add-on (Avatud H\u00e4\u00e4leseade, 20 EUR/session) and an Estonian-language voice exercise video library available to subscribers. Digital products include a three-tier online course system (Beginner, Advanced, Dedicated) priced from 59 EUR, sold via Fienta and marketed as the only Estonian-language online singing course globally. The business also offers B2B corporate workshops (team-building singing, voice-care training, corporate vocal ensembles) and gift cards.

SoundVille's go-to-market is community- and event-led, with seasonal student concerts (spring, summer, autumn, winter), themed concerts (Eurovision, Disney, Duets), karaoke nights, and free trial lessons driving both acquisition and retention. Marketing channels include a Wix-hosted blog with educational content, Facebook/Instagram/LinkedIn/YouTube presence, an email newsletter, and direct Calendly booking for trials. Distribution is direct-to-consumer for individuals and inquiry-based for corporate clients. The company integrates Calendly (scheduling) and Fienta (e-commerce) but has no proprietary software platform or app. As of 2025, SoundVille has paused Tartu operations, partnered with Blind Sound in Tallinn, and runs an asynchronous online course stack distributed to Estonian speakers worldwide, while continuing to generate the majority of revenue through in-person lessons in Tallinn.

Name

SoundVille

Legal name

SoundVille Studio

Website

https://soundvillestudio.ee

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

SoundVille Studio is an Estonian singing education business in Tallinn offering individual, group, and ensemble vocal training plus Estonian-language online singing courses to adult hobbyists, aspiring professionals, children, and corporate clients.

Ownership category

akta.pro rank

Product category

Music Education & Vocal Training Services

SIC

Services-Educational Services (8200)

akta.pro primary industry

Private Voice Lessons (Vocal) (EDAMANAB)

akta.pro secondary industry

Vocal Production & Coaching (in-studio) (MPAIAHAI)

Keywords

• Vocal training services
• Singing education
• Vocal ensemble coaching
• Online singing courses
• Corporate voice workshops

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly subscription packages (subscription_recurring): Recurring monthly fees for structured learning programs including soloist lessons (139€/month), vocal ensemble (109€/month), and individual hybrid lessons (199€/month). Each package includes multiple weekly sessions, access to online resources, and community events.
2. Online course sales (one_time_license): One-time purchase of video-based online courses starting at 59€ per course. Three course tiers available covering beginner, advanced, and dedicated singer levels. Courses include 120+ minutes of video materials.
3. Per-session fees: Single session drop-in rates: 20€ per Open Voice session (45 min), 70€ per individual trial/one-off lesson (45 min). Provides flexibility for casual customers not committed to monthly packages.
4. Corporate workshops (professional_services): B2B services including voice care workshops, team singing workshops, and corporate vocal ensembles for team building. Priced per inquiry and delivered at client premises or studio.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

SoundVille Studio is an Estonian singing education studio that delivers individual and group vocal training through monthly subscription packages (soloist group lessons, vocal ensembles, hybrid individual lessons), self-paced video-based online courses in Estonian, and supplementary voice technique sessions. The studio also offers corporate workshops for team building and voice care, supported by a unique Estonian-language web-based voice exercise video library used by all enrolled students for home practice.

Product overview

SoundVille Studio is an Estonian singing education studio operating in Tallinn and (formerly) Tartu, offering a modular portfolio of singing instruction products. The core offerings are organized around three main lesson formats: Solistide tund (soloist group sessions, 139 €/month), Vokaalansambel (vocal ensemble, 109 €/month), and Individuaaltund (individual hybrid lessons, 199 €/month). An Avatud Hääleseade add-on (20 €/session) provides supplementary voice technique training across all packages. The digital product line includes Online kursused (three-tier self-paced video courses from 59 €/course) and the web-based Hääleharjutuste kogumik (voice exercise library, included in monthly packages). A corporate sub-brand offers workplace singing workshops, while gift cards and regular student concerts round out the portfolio. The various products share a common thread of Estonian-language vocal pedagogy delivered by teachers Aleksandra Vainokivi and Triin Lutsoja.

Differentiator

Problem solved

Functional benefit

Products and services

• Solistide tund (Soloist Sessions) Weekly 60-minute group singing lessons held 4 times per month, with up to 6 students per group. Students work on solo songs, receive feedback, and practice stage performance, with Open Voice Setup sessions (4x per month) included in the package.
• Vokaalansambel (Vocal Ensemble) A fixed group of 3–12 singers meeting weekly (4x per month, 45 minutes per session) for polyphonic pop and jazz repertoire. The group performs at student concerts and receives custom arrangements tailored to the ensemble's voices.
• Individuaaltund (Individual Lessons) Hybrid-format individual lessons comprising 3x 30-minute in-person sessions per month plus 1x instructional video. Includes individual goal-setting, progress tracking, and video-recorded stage-ready songs. Open to complete beginners through advanced singers preparing for music academy entrance exams.
• Avatud Hääleseade (Open Voice Setup) Group voice technique sessions focused on vocal health, correct voice production, preventing strain and injury, and proper body alignment and breathing technique. Offered as an add-on to all monthly packages and also available as a standalone 20 € per session.
• Online kursused (Online Singing Courses) Self-paced video-based singing courses accessible in Estonian, consisting of three tiers: Beginner (150+ min), Advanced (190+ min), and Dedicated (170+ min). Content includes vocal technique theory and guided practice exercises with piano accompaniment. Access is granted for 25 weeks after purchase.
• Ettevõtetele (Corporate Services) Corporate singing workshops including healthy voice use for voice-heavy professions, team-building group singing sessions, and formation of company vocal ensembles for events. Conducted at client premises or at the SoundVille Tallinn studio.
• Kinkekaardid (Gift Cards) Gift card products available for purchase via Fienta, including a Singing Gift Package (45-min individual + 45-min group voice session) and a Voice Setup 5-visit gift card for vocal training sessions.

Quantifiable outcome

• Students can perform at public concerts after months of training
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• Blind SoundcoreStrategic or Co-development Partner · 1 August 2025SoundVille Studio partners with Blind Sound creative hub for 2025/26 academic year. All lessons (new and existing students, beginners and advanced) are conducted in Blind Sound's musician-focused creative hub spaces at Tondi tn 8a, Tallinn. This provides professional recording environment and equipment access for students.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lessonface: Lessonface is an online platform for live music lessons (including voice) with individual teachers, matching SoundVille's hybrid in-person/video format and private vocal instruction offering at the individual-lesson tier. Both operate as teacher-mediated live instruction services with self-paced digital content complements.
• TakeLessons: TakeLessons is a US-based online marketplace connecting learners with vetted private music teachers for one-on-one vocal and instrumental lessons. Highly comparable to SoundVille's soloist lessons, individual hybrid format, and per-session pricing model, though at much larger scale and across many instruments.

Regional players

• Eesti Muusika- ja Teatriakadeemia (EMTA): The Estonian Academy of Music and Theatre is the country's premier music academy, which SoundVille's co-founder Aleksandra Vainokivi attended and which the studio prepares aspiring singers to enter (alongside Viljandi Kultuuriakadeemia, Heino Elleri Muusikakool, MUBA). Comparable as institutional music education, though academic/degree-granting versus SoundVille's private studio model.
• Tallinn Music School Activities: Local music schools and vocal pedagogy studios operating in Tallinn (e.g., Tallinna Muusikakool, private vocal instructors) compete directly with SoundVille for Estonian-speaking adults and youth seeking singing education. They are the most direct local competitive set, though none reportedly match SoundVille's Estonian-language online course library or community concert programming.

Emerging players

• Fender Play: Fender Play is Fender's subscription-based video lesson platform primarily for guitar, with a smaller vocal offering, comparable to SoundVille's monthly subscription packages and self-paced video course tiers in being a recurring paid music education product for hobbyist musicians.
• Yousician: Yousician is a Finnish-founded music education app offering interactive guitar, piano, bass, ukulele, and singing lessons via a subscription app. Comparable to SoundVille's online voice courses and subscription model, with similar Nordic/Baltic roots and a focus on hobby learners, though Yousician has a much broader multi-instrument, gamified app experience versus SoundVille's teacher-led hybrid format.

Broad incumbents

• MasterClass: MasterClass is a broad incumbent producing premium celebrity-instructor video courses, including singing courses (e.g., Christina Aguilera, Usher). Comparable to SoundVille's three-tier online course offering in being a video-based music instruction product, though positioned as mass-market English-language content rather than a niche language-specific educational vertical.
• Berklee Online: Berklee Online is the digital extension of Berklee College of Music, offering online courses, certificates, and degree programs in voice, performance, and music education. Comparable to SoundVille's online courses and academy audition preparation segments, though serving aspiring professionals globally rather than Estonian-speaking hobbyists and pro aspirants in the Baltic region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLbU2E9ptXreFZC-42GZwxw
• Facebookfacebook.com/soundvillestudio
• LinkedInlinkedin.com/company/soundville-studio
• Instagraminstagram.com/soundvillestudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoundVille