What Indigenous Reconciliation Group Inc. does

Indigenous Reconciliation Group Inc. (The IRG) is a privately held, Indigenous-owned Canadian education and consulting company founded in 2017 and headquartered in Ottawa, Ontario. The company delivers adult education, keynote speaking, organizational training, and consulting services focused on Indigenous reconciliation, cultural competence, and implementation of the Truth and Reconciliation Commission's Calls to Action. Its customers are primarily Canadian federal and provincial government departments, healthcare organizations (hospitals, public health associations, health authorities), non-profits, and corporate employers, alongside individual learners seeking self-paced reconciliation education.

The IRG's product portfolio is built around an online learning management system at learn.the-irg.ca hosting approximately 12 proprietary courses, including the flagship 'Indigenous Cultural Competence & Humility' (version 3.0 at $249), an executive overview course ($350, minimum 15-seat group purchase), a workplace reconciliation toolkit ($799), and shorter courses on land acknowledgements, bias, listening, the history of Canada, and serving Inuit clients. The platform supports individual pay-as-you-go purchases and organizational bulk buying with a group management dashboard for learner tracking and live webinar scheduling. Beyond courses, the company publishes the bestselling book 'Ally is a Verb: A Guide to Reconciliation with Indigenous Peoples' by founder Rose LeMay, distributed through Amazon, Indigo, and bulk-order partner Raincoast Books. Rose LeMay also delivers keynote speaking engagements booked through the National Speakers Bureau and provides in-person adult education and Prosci-based change management consulting to enterprise clients.

The business operates on a diversified revenue model combining transactional course sales (individual and group), professional services fees for keynotes and consulting, and book royalties/retail revenue. The company is privately funded with no disclosed institutional investors, has a small visible leadership team (founder Rose LeMay and director Destine Lord), and reports no revenue or headcount figures. Its GTM combines sales-led enterprise field sales targeting government, healthcare, and corporate accounts with a self-serve e-commerce motion for individual learners, supported by content marketing, a Hill Times column, and major media appearances on CTV, CBC, and APTN.

Name

Indigenous Reconciliation Group Inc.

Legal name

Indigenous Reconciliation Group

Website

https://the-irg.ca

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Indigenous Reconciliation Group Inc. (The IRG) is a privately held Indigenous-owned Canadian company, founded 2017 in Ottawa, that sells online reconciliation courses, keynote speaking, and consulting on Indigenous cultural competence and Truth and Reconciliation Commission implementation to government, healthcare, non-profit, and corporate clients.

Ownership category

akta.pro rank

Product category

Reconciliation Education and Training

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Indigenous & Community Cultural Institutions (THAJADAK)

Keywords

• Reconciliation training services
• Indigenous cultural competence education
• Organizational change management
• Anti-racism adult education
• Online diversity learning

Headquarters

HQ city

Kanata

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Online Course Sales: Individual and group online courses sold through the learning platform, with prices ranging from $9 to $799. Courses include modules on Indigenous cultural competence, reconciliation, and professional development topics.
2. Book Sales: Sale of 'Ally is a Verb: A Guide to Reconciliation with Indigenous Peoples' through Amazon, Indigo, and local bookstores. Raincoast Books handles enterprise bulk orders.
3. Keynote Speaking: Rose LeMay provides keynote speaking services at conferences and organizational events, positioning The IRG as a thought leader in reconciliation.
4. Corporate Training & Consulting: In-person and virtual training sessions for organizations, change management coaching, and reconciliation consulting services for implementing Truth and Reconciliation Commission Calls to Action.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Indigenous Reconciliation Group (The IRG) delivers Indigenous-focused adult education, keynote speaking, and change management consulting on reconciliation and anti-racism. Offerings include an online learning platform with multiple self-paced courses, group training for organizations, in-person Master Trainer sessions, and consulting services to help organizations implement the Truth and Reconciliation Commission's Calls to Action.

Product overview

The Indigenous Reconciliation Group Inc. operates a multi-product education and training platform focused on Indigenous reconciliation in Canada. The core offering consists of an online learning management system (learn.the-irg.ca) hosting 12 distinct online courses including: the 'Hidden History of Canada in an hour' course ($19), 'Indigenous Cultural Competence & Humility' courses (including versions 2.0, 3.0, health/dental versions, and executive overview at $249-$350), 'Land Acknowledgements' course, 'Reconciliation – putting it into action' ($19), 'St'át'imc Welcome to Territory', 'Serving Inuit Clients with Excellence' ($49), 'Workplace Reconciliation Toolkit' ($799), and courses on bias and listening ($9 each). The company also publishes the bestselling book 'Ally is a Verb' by Rose LeMay. Services include keynote speaking engagements and in-person adult education training delivered by Master Trainer Rose LeMay. The platform supports group purchasing and management for organizations with minimum 15-person requirements for executive courses. The product architecture is a unified platform with individual course modules sold à la carte, plus associated books and professional services.

Differentiator

Problem solved

Functional benefit

Brands

• learn.the-irg.ca: Online learning platform offering courses on reconciliation, Indigenous cultural competence, and related topics

Products and services

• Hidden History of Canada in an hour / L'histoire cachée du Canada en une heure One-hour online course delivering a concise, unvarnished account of the history of the relationship between Indigenous Peoples and Canada. For individual learners and organizations.
• Indigenous Cultural Competence and Humility 3.0 Comprehensive online course building knowledge on Indigenous terminology, cultural competence, historical context, and reconciliation practices, with both online modules and live webinar components. For individual learners and organizations.
• How to do Land Acknowledgements with Meaning 30-minute online course on conducting authentic and meaningful land acknowledgements. Free to purchasers of the 'Ally is a Verb' book by entering receipt details.
• Reconciliation – putting it into action Short online course on practical application of reconciliation principles. Priced at $19.
• St'át'imc Welcome to Territory Online course on St'át'imc territory welcome practices and protocols.
• Serving Inuit Clients with Excellence Online course focusing on communication, cross-cultural work, and excellent service delivery for Inuit clients. Priced at $49.
• La boîte à outils pour la réconciliation au travail (Reconciliation at Work Toolkit) Workplace reconciliation toolkit course for implementing reconciliation in organizations. Priced at $799.
• How to Recognize and Overcome Bias Online course on unconscious bias based on Dr. Jennifer Eberhardt's book 'Biased', covering brain functions causing bias and strategies to overcome implicit bias. Priced at $9.
• The Science of Effective Listening Online course featuring author Kate Murphy on effective listening skills, based on her book 'You're Not Listening'. Estimated 90 minutes. Priced at $10.17.
• Overview for Executives: Indigenous Cultural Competence and Humility Executive-focused version of the Indigenous Cultural Competence course with emphasis on organizational opportunities for reconciliation. Group purchase minimum 15 people. Includes live webinar component. Priced at $350.
• Ally is a Verb: A Guide to Reconciliation with Indigenous Peoples Book by Rose LeMay providing a guide to reconciliation with Indigenous peoples. Available through Amazon, Indigo, local bookstores, and Raincoast Books for enterprise bulk orders.
• Keynotes and Speaking Engagements Keynote speaking services delivered by Rose LeMay on reconciliation, anti-racism, Indigenous inclusion, and mental health at conferences and organizational events. Clients include International Initiative for Mental Health Leadership, BC Ministry of Indigenous Relations and Reconciliation, and BC School Trustees Association. Booked through the National Speakers Bureau.
• Adult Education in Reconciliation In-person and virtual adult education programs on reconciliation, anti-racism, and Indigenous cultural competence, delivered by Master Trainer Rose LeMay. Includes organizational training sessions and consulting engagements supporting implementation of Truth and Reconciliation Commission Calls to Action.

Quantifiable outcome

• Thousands of Canadians trained from coast to coast to coast
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• First Nations Health Managers Association (FNHMA)coreStrategic or Co-development Partner · 1 January 2018The IRG was the platinum sponsor of the 2018 FNHMA conference, the largest Indigenous health event in Canada. This partnership supports Indigenous health professionals and shares best practices in community health programming through an Indigenous-led organization.
• Tanya Talaga / Massey LecturesminorStrategic or Co-development Partner · 1 January 2018The IRG supported Anishnabe author Tanya Talaga who was selected for the 2018 CBC Massey Lectures, a partnership between CBC, House of Anansi Press and Massey College at the University of Toronto.
• Raincoast BookscoreChannel Partner/ Reseller/ DistributorRaincoast Books handles enterprise bulk order fulfillment for 'Ally is a Verb' for corporate customers, enabling large-scale organizational purchases of the book for training purposes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Indspire: National Indigenous-led charity providing bursaries, scholarships, and educational programs for Indigenous youth, with adjacent professional learning offerings. Comparable to The IRG as a leading Indigenous education organization in Canada serving similar reconciliation and capacity-building outcomes, though with a broader (K–12 through workforce) remit.
• Canadian Centre for Diversity and Inclusion (CCDI): Canadian organization providing diversity, equity, and inclusion training, consulting, and resources to employers across sectors. Comparable to The IRG as a Canadian provider of DEI training to enterprise and public-sector buyers, though CCDI covers DEI broadly while IRG specializes in the Indigenous reconciliation vertical.
• MNP LLP: Major Canadian accounting and consulting firm with a dedicated Indigenous Services practice offering consulting, training, and capacity-building to Indigenous communities and organizations. Comparable to The IRG as a Canadian professional services firm with Indigenous-focused training and consulting, though MNP operates at significantly larger scale and broader scope.

Direct peers

• First Nations Health Managers Association (FNHMA): Indigenous-led association offering Certified First Nations Health Manager credentials and health-management training for Indigenous health professionals. The IRG's founder holds this certification, and FNHMA is a strategic partner; the two organizations operate in overlapping Indigenous health education and capacity-building territory.
• Indigenous Corporate Training Inc. Indigenous-owned Canadian company providing cultural awareness and Indigenous relations training to corporate and government clients. Directly comparable to The IRG in product category (Indigenous cultural training), target market (Canadian enterprises), and mission (reconciliation education), and is one of the closest direct competitors in the space.
• Reconciliation Education: Canadian organization delivering reconciliation workshops, training, and resources to schools, workplaces, and communities. Directly comparable to The IRG in offering (reconciliation training), customers (Canadian organizations seeking to implement TRC Calls to Action), and educational methodology.
• San'yas Anti-Racism Indigenous Cultural Safety Training: BC-developed Indigenous cultural safety and anti-racism training program widely used by Canadian health authorities and government agencies. Highly comparable to The IRG in content area (Indigenous cultural safety), target buyers (healthcare and public sector), and online course delivery model.

Others

• National Speakers Bureau: Largest Canadian speakers bureau representing Rose LeMay and other Indigenous, DEI, and leadership keynote speakers. Comparable to The IRG as a channel through which enterprise keynote bookings are sourced, and as an indicator of the broader Canadian professional speaking market in which The IRG competes for keynote engagements.
• Native Women's Association of Canada (NWAC): National Indigenous organization representing Indigenous women, girls, and gender-diverse people, with associated training, policy, and educational programming. Comparable to The IRG as a leading national Indigenous-led organization operating in Canada with adjacent education, advocacy, and capacity-building functions.

Emerging players

• The Indigenous Foundation: Indigenous-led organization offering educational programming on Indigenous history, reconciliation, and allyship to organizations and individuals. Comparable to The IRG in subject matter (Indigenous reconciliation education), delivery format (online learning), and target audience (Canadians seeking to be effective allies).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/rose-lemay-90a20251

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indigenous Reconciliation Group Inc.