What APAAS APPLICATION PACKAGING SERVICES LIMITED does

APAAS Application Packaging Services Limited is a UK-based IT managed services provider specializing in application packaging and modern endpoint management for corporate businesses. Founded in 2003 and formally launched under the APaaS brand in 2016, the company operates from its headquarters in Crewe, Cheshire, delivering services entirely from within the UK to a globally distributed client base across multiple time zones.

The company's core offering is application packaging — preparing vendor software into standardised, bespoke deployment packages — supported by a portfolio of related services including Intune App Management, Legacy Application Management, Mobile Device Management, Microsoft Autopilot deployment, Software Asset Management, Cyber Essentials Plus audit and compliance services, and Workplace Automation. Its technology stack is anchored in the Microsoft endpoint management ecosystem, leveraging Win32 .intunewin packaging, PSADT scripting, Azure Active Directory integration, Microsoft Endpoint Manager, and an internal Management Studio platform. The Software Asset Management product extends this stack with API integrations into Microsoft 365, Active Directory, WCA, IAM, and Exchange for license entitlement, allocation, and usage tracking.

APaaS generates revenue through professional services engagements and ongoing managed services under a fixed unitised, pay-as-you-go pricing model, with a standard 5-day SLA and 12-month guarantee on every package delivered. Its go-to-market is direct enterprise field sales targeting UK-based corporate businesses with a horizontal segmentation approach, supported by a company blog and direct phone/email outreach for lead generation. The company is privately held with no disclosed institutional investors, funding rounds, or parent entity, and operates with an 11–50 employee headcount range.

Name

APAAS APPLICATION PACKAGING SERVICES LIMITED

Legal name

APAAS APPLICATION PACKAGING SERVICES LIMITED

Website

https://apaas.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

APAAS Application Packaging Services Limited is a UK-based IT managed services provider specializing in Microsoft Intune application packaging, endpoint management, and software asset management for corporate businesses globally.

Ownership category

akta.pro rank

Product category

IT Managed Services - Application Packaging and Modern Workplace Management

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

akta.pro secondary industry

Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK)

Keywords

• Application packaging services
• Intune app management
• Software asset management
• Mobile device management
• Workplace automation

Headquarters

HQ city

Crewe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Application Packaging: Application packaging services delivered as professional services engagements. Fixed unitised pricing per service offering with a 5-day SLA and 12-month guarantee on every package delivered.
2. Managed IT Services: Ongoing managed services including Intune Management, MDM as a Service, Software Asset Management, and Workplace Automation. Flexibility to ramp up/down volumes based on client needs.
3. Cyber Essentials Plus Compliance Services: Application estate audit, monitoring, traditional packaging and deployment services aligned with CVSS standards for critical and high-priority deliverables.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

APaaS provides application packaging and modern IT management services to corporate clients, preparing software for enterprise deployment through Microsoft Intune, SCCM, or hybrid environments. Core service lines are Application Packaging, Intune App Management, Legacy Application Management, Mobile Device Management, Microsoft Autopilot, Software Asset Management (SAM), Workplace Automation, and Cyber Essentials Plus Application Audit-Monitoring-Packaging-Deployment. Each package is delivered with a 5-day SLA and 12-month guarantee, and the firm operates entirely within the UK serving a global client base.

Product overview

APaaS (Application Packaging as a Service) is a UK-based IT managed service provider offering a portfolio of Modern IT Management solutions. The core offering is Application Packaging, which is supported by related services including Intune App Management, Legacy Application Management, Mobile Device Management (MDM), Autopilot, Software Asset Management, Cyber Essentials Plus compliance services, and Workplace Automation. All services are delivered entirely within the UK with over 20 years of experience, featuring a 5-day SLA and 12-month guarantee. The company uses Management Studio as its internal platform to manage all applications, and provides clients with a Desktop Self Help Centre for automated fixes.

Differentiator

Problem solved

Functional benefit

Products and services

• Application Packaging Core service that prepares software applications for enterprise deployment by bundling necessary files and components into single packages, enabling consistent distribution and installation across target systems using Microsoft Intune, Configuration Manager, or hybrid environments. Delivered with a 5-day SLA and 12-month guarantee for corporate IT teams.
• Intune App Management Microsoft Intune management service for corporate clients that streamlines mobile device management and application deployment. Includes importing applications into Intune using Intunewin files, creating install and uninstall groups, and deploying via Microsoft's Company Portal.
• Legacy Application Management Professional services that enable legacy applications unable to install and run natively on supported Windows operating systems to run securely on latest Windows 64-bit platforms. Includes Application Discovery, Application Remediation, and third-party solutions such as containerisation or virtualisation.
• Mobile Device Management (MDM as a Service) MDM as a Service delivering comprehensive device management for smartphones, tablets, and laptops from a centralised platform. Includes security and compliance features, application management, remote support, and inventory reporting.
• Microsoft Autopilot Deployment Microsoft Autopilot service for cloud-based Windows device deployment and management. Enables zero-touch deployment, device enrolment into Azure Active Directory, customisation, remote management, security and compliance enforcement, user self-service, and analytics.
• Software Asset Management (SAM) All-in-one software and hardware asset management SaaS for corporate IT teams, featuring software and hardware discovery, license management, contract management, subscription optimisation, M365 licence optimisation, Autodesk utilisation tracking, Windows 11 hardware checks, and integrations with Microsoft 365, WCA, IAM, Active Directory, and Exchange.
• Cyber Essentials Plus Application Audit - Monitoring - Packaging - Deployment Cyber Essentials Plus compliance service delivering vendor application release to deployment within 7 days. Includes application estate audit, traditional packaging, application monitoring, quality assurance, user acceptance testing, and deployments aligned with CVSS timeframes for Critical and High priority items.
• Workplace Automation Bespoke automation service for IT service desks featuring First Fix (desktop self-help centre with automated fixes), Support Report (device current state reporting), and Managed Service (Service Desk and Desktop Support Innovation Reviews). Delivers savings of at least 5 minutes per call handled.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationAPaaS is partnered with Microsoft for Intune endpoint management, Autopilot services, Azure Active Directory integration, and Microsoft 365 solutions. They leverage Microsoft Endpoint Manager, Intunewin packaging, and Microsoft's Company Portal for application deployment. This partnership forms the core technology foundation of their service offerings.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/apaaspackaging

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APAAS APPLICATION PACKAGING SERVICES LIMITED