Salongipood | Nahahoolduse ja kehahoolduse e-pood

What Salongipood | Nahahoolduse ja kehahoolduse e-pood does

Salongipood (legal entity Kismery OÜ, DBA BSS Salongipood) is a privately held Estonian e-commerce retailer founded in 2007 and headquartered in Tartu. The company operates a direct-to-consumer online storefront at salongipood.ee that aggregates 70-plus professional skincare, body care, hair care, men's grooming, and baby/mother-care brands — including Phytomer, Babor, Annemarie Börlind, Alessandro, Medik8, Pino Natural Spa Therapy, and Podopharm — for home delivery across Estonia. The product offering spans facial care (cleansers, tonics, serums, masks, sun protection), body care (scrubs, anti-cellulite, firming, foot care), hair care, and accessories, with unit prices ranging from €5.95 to €66.95 and installment payment options via Liisi järelmaks and Liisi3 BNPL.

The business is operationally affiliated with BS Medical Aesthetics, a beauty clinic, and Beauty Shape Salon, allowing products used in those clinics to be re-ordered online for home delivery, which creates a clinic-to-home continuity loop that anchors part of demand. Salongipood monetizes exclusively through one-time retail product sales on its own storefront, with no marketplace fees, subscription tiers, or B2B channel disclosed. Distribution relies on Omniva, Smartpost, DPD parcel lockers, and ELS Kuller couriers, all offering free delivery within Estonia. Marketing is content-led, supported by an expert-authored blog (pharmacists, dermatologists, cosmetic professionals), Facebook and Instagram organic social, and email newsletters; the company also operates a loyalty program and a 14-day return policy.

The technology stack is not publicly disclosed beyond standard e-commerce tooling, with no API, SDK, or AI/ML capability documented. Payment processing runs through Montonio (multi-bank bank-link across Baltic and Nordic banks) plus PayPal. The company carries no disclosed funding rounds, no disclosed headcount, and no disclosed revenue; all signals point to a small, independently owned operator serving the Estonian consumer market with no institutional investors or parent company.

Name

Salongipood | Nahahoolduse ja kehahoolduse e-pood

Legal name

Kismery OÜ

Website

https://salongipood.ee

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Salongipood is an Estonian e-commerce retailer (Kismery OÜ) selling 70+ professional skincare, body care, and hair care brands directly to Estonian consumers via salongipood.ee, with free nationwide delivery, BNPL via Liisi, and operational affiliation to BS Medical Aesthetics clinic and Beauty Shape Salon.

Ownership category

akta.pro rank

Product category

Beauty & Personal Care E-commerce

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

akta.pro secondary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Professional skincare retail
• Beauty e-commerce
• Body care products
• Hair care products
• Salon-grade cosmetics

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct retail sales of professional skincare, body care, and hair care products to consumers through the company's e-commerce website. Products include facial care, body care, hair care, men's products, and baby/child care items from various professional brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Salongipood is an Estonian e-commerce retailer (operated by Kismery OÜ) that sells professional skincare, body care, hair care, men's grooming, baby/mother care, and beauty accessory products from 70+ international brands such as Phytomer, Babor, Annemarie Börlind, Medik8, Alessandro, Pino Natural Spa Therapy, and Podopharm. The store is affiliated with two Estonian beauty clinics (BS Medical Aesthetics and Beauty Shape Salon), enabling home delivery of products used and sold in salons.

Product overview

Salongipood is an Estonian e-commerce platform (BSS Salongipood) operated by Kismery OÜ, selling professional skincare and body care products primarily from beauty salons and clinics (BS Medical Aesthetics and Beauty Shape Salon). The platform is a multi-brand marketplace offering over 80 professional skincare brands including Phytomer, Pino Natural Spa Therapy, Podopharm, Purles Laboratoires, Babor, Annemarie Börlind, Elsa Hjeronymus, Alessandro, Medik8, Depiléve, Anesi, and Allpresan. Product categories span face care (cleansers, tonics, creams, serums, masks, eye treatments), body care (scrubs, moisturizers, anti-cellulite, firming), hair care, men's grooming, baby & mother care, and accessories (beauty devices, foot files, tanning tools). The store also sells gift cards and runs loyalty and discount programs. Products are sourced from professional lines and are available for home delivery across Estonia via multiple courier services (Omniva, Smartpost, DPD, ELS). Payment is handled through Montonio (bank links, card payments, installments via Liisi). The company is headquartered in Estonia with free shipping on orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Face Care Products (Nahahooldustooted) Comprehensive range of professional facial skincare including cleansers, tonics, micellar waters, face creams, serums, eye creams, face masks, lip care, sunscreens, and beauty vitamins for general consumers seeking salon-grade skincare.
• Body Care Products (Kehahooldustooted) Full body care range including shower gels, body scrubs, moisturizers, anti-cellulite treatments, firming/slimming products, deodorants, post-depilation care, hand care, foot care, and nail care products.
• Hair Care Products (Juuksed) Hair care range including shampoos, conditioners, dry shampoos, hair masks, leave-in products, styling products, hair oils, colorants, and specialized formulas for blond, curly, colored, dry, and greasy hair.
• Beauty Accessories (Tarvikud) Beauty and grooming accessories including foot files, callus removers, pedicure tools, ultrasonic beauty devices, tanning mitts, and body brushes.
• Baby & Mother Care (Laps & Ema) Skincare products organized by age and condition for infants, toddlers, children, and teenagers, plus products for pregnancy-related concerns (acne, pigmentation, stretch marks), atopic skin, and sun protection.
• Men's Grooming Products (Mehed) Men's skincare and grooming line including gift sets, deodorants, shaving gels and foams, post-shave care, face creams, cleansers, eye creams, and body washes formulated or marketed for men.
• Gift Cards (Kinkekaardid) Digital or physical gift cards available for purchase on the platform, allowing customers to gift professional skincare products to others.
• CNC Ultrasonic Beauty Light, 3 MHz Professional-grade ultrasonic beauty device accessory operating at 3 MHz frequency for facial treatments, sold through the accessories category.

Quantifiable outcome

• 4.9 average customer rating

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BS Medical Aesthetics (BS Beauty)coreStrategic or Co-development PartnerBS Medical Aesthetics is the beauty clinic associated with Salongipood. Products sold at the clinic are also available for order through the e-commerce platform.
• Beauty Shape Salon (BSS)coreChannel Partner/ Reseller/ DistributorBeauty Shape Salon is the beauty salon partner. Salongipood (BSS) offers products sold at the salon for convenient home delivery through the e-commerce platform.
• Omniva, Smartpost, DPDminorOthersLogistics partners providing parcel delivery services throughout Estonia with free delivery options.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sephora: Global multi-brand beauty retailer with curated prestige skincare, haircare, and body care assortment. Comparable professional beauty retail concept though not localized to Estonia; functions as a broad incumbent.
• Douglas: Europe's largest perfume and beauty chain with strong omnichannel presence including an Estonian online storefront. Comparable multi-brand beauty assortment but operates as a broad incumbent across many categories.

Regional players

• Kaubamaja: Estonian department store with a sizeable in-store and online beauty and skincare department. Comparable in serving Estonian consumers with multi-brand beauty assortment, but anchored in department-store retail rather than a specialist salon-channel model.
• Stockmann: Finnish department store group with Baltic retail operations including Estonia. Comparable in offering multi-brand beauty and skincare assortments to Baltic consumers, though as a broad department-store operator.
• Hebe (HBeauty): Polish/Central European drugstore chain with a growing online beauty assortment. Comparable in selling curated professional beauty brands at retail across Central/Eastern Europe, but primarily operating outside the Baltics.
• Drogs: Estonian pharmacy and drugstore retail chain offering beauty, skincare, and personal care products alongside health items. Comparable in serving Estonian consumers across channels with personal care assortment, though with broader category scope.

Direct peers

• Flaconi: German online beauty retailer offering a curated multi-brand assortment of skincare, body care, and haircare products. Comparable pure-play DTC beauty e-commerce model, though serving primarily the German market.
• Lookfantastic: UK-based online beauty retailer carrying 600+ premium and professional beauty brands globally. Comparable multi-brand professional beauty e-commerce model with international shipping including Baltic destinations.
• Notino: Europe's largest online beauty and perfume retailer, operating a dedicated Estonian storefront (notino.ee). Most directly comparable peer given overlapping multi-brand professional beauty assortment, e-commerce-only model, and shared Estonian customer base.
• Feelunique: Online multi-brand beauty retailer focused on premium and professional skincare, haircare, and cosmetics. Comparable pure-play e-commerce model with similar brand portfolio positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BSS-Salongipood-123616774376878
• Instagraminstagram.com/salongipood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salongipood | Nahahoolduse ja kehahoolduse e-pood