Eesti Kitarriselts

What Eesti Kitarriselts does

Eesti Kitarriselts (Estonian Guitar Society, legal name Eesti Kitarriselts MTÜ) is a non-profit association founded in 1993 in Tallinn, Estonia, dedicated to improving guitar pedagogy and promoting guitar and guitar music in Estonia. The society operates as a member-based professional association for guitar teachers, students, and enthusiasts, reaching its audience through community events, competitions, summer camps, masterclasses, and concerts. Its customer base is segmented into three primary personas: guitar teachers seeking professional development and pedagogical resources, guitar students seeking competitions and learning opportunities, and classical guitar enthusiasts seeking concerts and cultural engagement.

The society's product portfolio spans events, education, and curated content. Core offerings include the annual Tallinna Kitarrifestival (Tallinn Guitar Festival), the Tallinna Kitarrikonkurss (annual guitar competition, currently in its eighth edition), summer schools at Põltsamaa and Noarootsi (MUBA), and free teacher training delivered through the EMTA Continuing Education Center. Content products include Heiki Mätlik's 'Klassikalise kitarrimängu käsiraamat' (Classical Guitar Playing Handbook, published 2023 via EMTA) and the '100 kitarripala Eesti heliloojatelt' collection (100 pieces from 17 Estonian composers, 2024). Strategic partners include the Estonian Music Schools Union (Eesti Muusikakoolide Liit), the Estonian Academy of Music and Theatre (EMTA), and (planned) the European Guitar Teachers Association.

The business model is a non-profit subscription plus event-fee construct. Membership is priced at 10 EUR annually (honorary members exempt), supplemented by pay-as-you-go fees for competition participation (15-30 EUR per student), summer schools (200-350 EUR per participant, tiered), and minimal revenue from book sales. There are no funding rounds, institutional investors, or parent entities. As of 2021, the society had 40 members, a figure it acknowledges is below the actual population of guitar teachers in Estonia. Distribution is domestic, primarily through the society's website (kitarriselts.ee), Facebook page, email, and partner music schools.

Name

Eesti Kitarriselts

Legal name

Eesti Kitarriselts MTÜ

Website

https://kitarriselts.ee

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Eesti Kitarriselts is an Estonian non-profit association founded in 1993 that promotes guitar education and culture through festivals, competitions, summer schools, teacher training, and educational publications for guitar teachers, students, and enthusiasts in Estonia.

Ownership category

akta.pro rank

Product category

Music Education Services

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Music Instruction (Instrumental & Vocal) (EDAMAAAE)

akta.pro secondary industries

Performance Coaching & Competition Preparation (Auditions, Recitals) (EDAMANAL), Music Schools & Conservatory Prep (Pre-College) (EDAMANAE)

Keywords

• Music education association
• Guitar competitions
• Summer music camps
• Music publishing
• Concert organization

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales

Revenue model

1. Membership fees: Annual membership fee of 10 EUR per member. Honorary members (auliikmed) are exempt from membership fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Eesti Kitarriselts is a non-profit professional association that organizes guitar education activities for Estonian guitar teachers, students, and enthusiasts. Its offerings include regional and international guitar competitions, summer guitar schools (Põltsamaa Kitarrisuvekool and MUBA summer camps), the annual Tallinna Kitarrifestival, masterclasses and lectures, concerts, free teacher training in collaboration with EMTA, and educational publications such as the 'Klassikalise kitarrimängu käsiraamat' handbook and the '100 kitarripala Eesti heliloojatelt' sheet music collection.

Product overview

Eesti Kitarriselts is a non-profit music education society founded in 1993, offering a portfolio of guitar-related educational products and services. The core offerings include the annual Tallinna Kitarrifestival, educational publications (Heiki Mätlik's 'Klassikalise kitarrimängu käsiraamat' and the '100 kitarripala Eesti heliloojatelt' collection), youth competitions (Tallinna Kitarrikonkurss), teacher training programs (EMTA TKK courses), and seasonal guitar camps (Põltsamaa and MUBA summer schools). The society also organizes concerts and supports Estonian guitar composers through commissions and recordings.

Differentiator

Problem solved

Functional benefit

Products and services

• Tallinna Kitarrifestival (Tallinn Guitar Festival) Annual guitar festival featuring performances by renowned guitarists and Estonian young talents, organized as part of the society's mission to promote guitar music in Estonia.
• Tallinna Kitarrikonkurss (Tallinn Guitar Competition) Annual guitar competition for Tallinn music school and hobby group students, in its eighth edition, aimed at recognizing and inspiring young guitarists. Participation fee: 20 EUR per student standard, 15 EUR per student group rate when school pays for 2+ participants, 30 EUR for teacher participation.
• Põltsamaa Kitarrisuvekool (Põltsamaa Guitar Summer School) Summer guitar school for young classical guitar players with at least 2 years of study, featuring guitar orchestra, ensembles, and individual lessons with teachers including Kirill Ogorodnikov, Priit Peterson, Patricio Zeoli, Madis Orr, Peep Peterson, and Cätryn Carolina Viitak. Takes place at Põltsamaa Music School; participation fee 300 EUR in two installments.
• MUBA IV Suvekool (MUBA IV Summer School) Summer music school for music school students aged 10+ with at least 3 years of training in orchestral instruments (string, wind) and accordion/classical guitar. Takes place in Noarootsi with teachers including Edoardo Narbona, Bert Langeler, Eva Punder, Tiina Pangsep, Kirill Ogorodnikov. Pricing: early bird 250 EUR (Feb), 275 EUR (March), 300 EUR (April); MUBA students 200 EUR; supporter fee 350 EUR; sibling discount 10%.
• EMTA TKK koolitus kitarriõpetajatele (Guitar Teacher Training Course) Free training course 'Efektiivsed töömeetodid kitarriõpetuses' (Effective Working Methods in Guitar Teaching) offered by the Estonian Academy of Music and Theatre Continuing Education Center for music school and hobby school guitar teachers.
• Klassikalise kitarrimängu käsiraamat (Classical Guitar Playing Handbook) Handbook on classical guitar playing by Heiki Mätlik covering historical plucked instruments, performance practices, style periods, playing effects, and guitar preparation techniques. Published in 2023 in collaboration with EMTA publishing house; priced at 11 EUR and available at the EMTA shop and Administration reception desk.
• 100 kitarripala Eesti heliloojatelt (100 Guitar Pieces from Estonian Composers) Collection of 100 guitar pieces composed by 17 Estonian composers, designed for music school students at all levels and ordered by difficulty from beginner to advanced. Available in print and digital format on the Music Schools Union website.
• Kontserdi hooaeg 2025-2026 (Concert Season 2025-2026) Concert season 2025-2026 celebrating the EMTA guitar class 35th anniversary, featuring free concerts at EMTA Kammersaal with guitar alumni and current students performing Regondi, Llobet, and Vivaldi compositions.
• Annual membership in Eesti Kitarriselts MTÜ Annual membership in the Estonian Guitar Society MTÜ at 10 EUR per year, payable to the Swedbank account EE982200221011489392. Includes participation in society events, competitions, and access to member resources. Honorary members (auliikmed) including Heiki Mätlik, Peep Peterson, Tiit Peterson, Julia Reinman, Mart Soo, and Kristo Käo are exempt from fees.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Eesti Muusika- ja Teatriakadeemia (EMTA)coreStrategic or Co-development Partner · 1 January 2023Collaboration with EMTA's publishing house and interpretation pedagogy department. EMTA's Continuing Education Center offers free training for guitar teachers. EMTA guitar class celebrated 35 years in 2025.
• Eesti Muusikakoolide Liit (Estonian Music Schools Union)coreStrategic or Co-development Partner · 1 January 1993Long-standing collaboration with the Estonian Music Schools Union for organizing competitions and promoting guitar education in Estonia. The society works together with the union on various educational initiatives.
• European Guitar Teachers AssociationminorStrategic or Co-development PartnerEesti Kitarriselts plans to become a member of the European Guitar Teachers Association (EGTA) to strengthen international connections.
• EMTA Täienduskoolituskeskus (EMTA Continuing Education Center)coreStrategic or Co-development PartnerProvides free training for guitar teachers titled 'Effective Working Methods in Guitar Teaching' for music school and hobby school guitar teachers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• European Music School Union (EMU): European umbrella for music school associations. Operates one level above Eesti Kitarriselts but addresses a similar stakeholder community (music schools, teachers, students) at a wider geographic scope.
• European Association for Music in Schools (EAS): European-wide network for music school education with broader scope than guitar alone. Comparable as a continental music-education membership body that supports teacher development and curriculum in member countries.
• International Society for Music Education (ISME): Global professional organization for music educators across all disciplines. A much larger incumbent that addresses the same broader teacher-development and advocacy mission Eesti Kitarriselts pursues at the guitar-specific level.

Regional players

• American String Teachers Association (ASTA): U.S. membership organization for string instrument teachers including classical guitar. Operates in a different geography but runs a similar model: competitions, publications, teacher training, and conferences for instrument-specific educators.

Direct peers

• European Guitar Teachers Association (EGTA): Pan-European umbrella for national guitar teacher associations. Eesti Kitarriselts has stated its intention to join EGTA, making it the most direct peer — a guitar-specific professional association serving teachers and students across multiple countries.
• Guitar Foundation of America (GFA): U.S.-based classical guitar society that organizes competitions, festivals, publications, and educational programs. Highly comparable in mission (promoting classical guitar and pedagogy) and product mix (competitions, festivals, publications).
• Classical Guitar Society of London: Long-established UK society dedicated to promoting classical guitar through concerts, masterclasses, and amateur/community programs. Directly comparable national-level classical guitar association.
• Estonian Music Schools Union (Eesti Muusikakoolide Liit): National Estonian umbrella for music schools. A long-standing strategic partner of Eesti Kitarriselts; comparable as a membership-based Estonian music education organization serving a similar teacher/student audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eestikitarriselts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eesti Kitarriselts