OK LET LIMITED

What OK LET LIMITED does

OK Let Ltd is a private lettings agency headquartered at 14 Holyhead Rd, Handsworth, Birmingham (B21 0LT), serving the West Midlands region of England. The firm places and manages residential rental properties on behalf of landlords, with a distinctive niche supporting tenants who claim housing allowance, Universal Credit, disability, or other benefits. Its core service is full property management for landlords — tenant matching, referencing, maintenance liaison, and rent collection — priced at a 10% commission plus VAT on rent collected with no setup, reletting, or hidden fees. A secondary revenue line is a £1,000 transaction fee on property purchases or sales arranged through the agency's investor network, plus tenant housing services benefitting from landlord commission flows.

There is no proprietary technology platform; delivery is via a Squarespace-hosted website (oklet.co.uk), phone enquiries, and walk-in office service during 09:00–17:00 weekday hours. An online tenant payment portal supplements these channels. The firm holds Client Money Protect and Property Redress Scheme memberships, required for compliant handling of client rent and deposit monies and for consumer protection. OK Let also partners with specialist finance brokers to provide buy-to-let, HMO, bridging, and development loan products to its landlord and investor clients, positioning the agency as a single point of contact across tenancy, acquisition, and financing.

Commercially, OK Let targets two primary customer segments — individual/SMB tenants (including benefit claimants) and SMB landlords — plus a tertiary segment of property investors. Headcount is 1–10 employees, the company is closely held with no disclosed institutional funding or parent company, and the operating footprint is single-country/domestic with no geographic expansion evident. The GTM motion is direct-to-consumer and sales-led: enquiries, applications, viewings, and move-ins are all handled in-house by the team.

Name

OK LET LIMITED

Legal name

OK Let Ltd

Website

https://www.oklet.co.uk/

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

OK Let Ltd is a Birmingham-based lettings agency providing property management, tenant placement, and investment support services across the West Midlands, with a specialist focus on tenants claiming housing allowance, Universal Credit, or disability benefits.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Property Management Commission: OK Let charges landlords 10% commission plus VAT on rent collected for managed properties. This is the primary recurring revenue stream. No setup fees, reletting fees, or hidden charges.
2. Property Transaction Commission: One-time commission of £1,000 for successfully arranged property purchases or sales facilitated through the agency's investor network.
3. Tenant Housing Services: Services for tenants including housing allowance support, disability benefits assistance, and general tenancy support, likely funded through landlord commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

OK Let Ltd is a Birmingham-based lettings agency offering full residential property management for landlords, tenant sourcing and housing services for tenants (with specialist support for housing allowance, Universal Credit, and disability benefit claimants), property investment opportunities for buy-to-let investors, and introductions to finance specialists for buy-to-let, HMO, portfolio, refurbishment, bridging, and development mortgages/loans. The agency is accredited with local authorities and is a member of the Client Money Protect and Property Redress schemes.

Product overview

OK Let Ltd is a lettings agency offering a unified service platform combining tenant housing services, landlord property management, property funding advisory, and property investment opportunities. The core offering connects tenants (including those on benefits) with landlords through comprehensive property management, supported by finance partnerships for buy-to-let and other mortgage products. All services are accessible through the Birmingham office with property opportunities spanning the West Midlands region.

Differentiator

Problem solved

Functional benefit

Products and services

• Tenant Housing Services
• Landlord Full Property Management
• Property Funding Introductions Introductions to partner finance specialists offering whole-of-market access to buy-to-let mortgages, HMO mortgages, portfolio mortgages, refurb-to-let mortgages, commercial mortgages, residential mortgages, equity release mortgages, bridging loans, refurbishment loans, and development loans.
• Property Investment Opportunities

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Finance Specialist PartnerscoreStrategic or Co-development PartnerOK Let works closely with Finance Specialists to assist and support financial needs of clients. Partners offer impartial advice on funding requirements including buy to let mortgages, HMO mortgages, portfolio mortgages, refurbishment loans, bridging loans, and development loans. Partners have access to the whole of the market.
• Local Authorities and Governing BodiescoreStrategic or Co-development PartnerOK Let maintains excellent relationships with local authorities, governing bodies, and housing agencies. This enables them to create successful property opportunities and maintain accredited agency status.

Recent moves6 records

Expansion highlights4 records

Direct peers

• OpenRent: Online-first UK lettings platform offering landlord and tenant services — directly comparable to OK Let's lettings and tenant-finding offering, but operating at much greater scale via self-service technology.
• Belvoir: UK lettings and property management franchise network — comparable direct-to-consumer letting model with multiple regional offices, sharing OK Let's tenant-finding and managed-property focus.

Broad incumbents

• Countrywide: One of the UK's largest estate and lettings agency groups — competes with OK Let on residential lettings and property management, though across a far wider geographic and service footprint.
• Foxtons: Established UK estate and lettings agency — overlapping product offering (lettings, tenant referencing, property management) but with a much larger brand and broader geographic coverage.
• Your Move: Major UK estate and lettings agency brand — competes directly on residential lettings, tenant matching, and managed-property services across regional markets including the Midlands.
• Connells Group: UK's largest estate agency and lettings group — overlapping on residential lettings and full management services, with significantly greater scale and branch network.
• Hunters: National UK estate and lettings agency franchise — comparable offering on tenant finding, referencing, and managed lettings, but with a national footprint OK Let does not match.
• Purplebricks: Online-hybrid UK estate and lettings agent — competes with OK Let on tenant-finding and managed services via a tech-led model, illustrating the disintermediation risk OK Let faces.
• Knight Frank: Global real estate services firm with UK residential lettings and property management — adjacent on managed-lettings, transactions, and investment advisory, but skewing to higher-value segments.
• Savills: Global real estate services firm active in UK residential lettings, tenant representation, and investment — comparable on managed-property and investor-services offerings but operating at significantly greater scale and breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OK LET LIMITED