What OlyBet does

OlyBet is a privately held European gaming and entertainment operator headquartered in Tallinn, Estonia, operating as the multi-brand digital and lifestyle arm of Olympic Entertainment Group AS. The company runs an integrated entertainment platform spanning online casino, sports betting, online and live poker, and in-play wagering, delivered through olybet.eu and olybet.com with VIP membership programs and live streaming capabilities. Its primary legal entity is OB Holding 1 OÜ (registry code 14975047), and it jointly manages consumer data with Olympic Entertainment Group AS.

The company's revenue model is transaction-based across five streams: online gaming (rake, wagers, entry fees), land-based casino operations under the Olympic Casino sub-brand (table games, slots, poker rooms, hospitality), sports bar operations under the OlyBet Sports Bar sub-brand (F&B and fan experiences), live poker tournaments including the proprietary Kings of Tallinn, Queens of Tallinn, and OlyBet Showdown series plus WSOP Circuit events, and OlyBoost retail energy drink sales. OlyBet distributes its offering through omnichannel infrastructure — online platform, physical casino venues, sports bars, tournament events, and retail — across seven European markets: Estonia, Latvia, Lithuania, Croatia, Spain, and France, supported by wholly-owned subsidiaries such as Olympic Casino Latvia SIA, Olybet Latvia SIA, Olympic Casino Group Baltija UAB, Olympic Casino Slovakia s.r.o., Suertia Interactiva S.A.U, Olybet Services S.L, and FP Operateur SAS.

OlyBet targets three primary consumer personas — Sports Entertainment Enthusiasts, Casino Players, and Poker Players — through a horizontal segmentation approach. Its go-to-market combines direct-to-consumer digital channels with event-driven marketing anchored by high-profile sports sponsorships (Real Betis, Girona FC, Stade Toulousain, Paris Basketball) and the World Series of Poker partnership, alongside a streaming partnership with Go3 in the Baltics. Pricing is not publicly disclosed, and the company has no external funding rounds, no disclosed revenue, no patents or awards, and no senior management team information available in the source data; the company is privately held with no public ticker, and the founding year is not explicitly stated though the firmographic record indicates 2020.

Name

OlyBet

Legal name

OB Holding 1 OÜ

Website

https://olybet.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

OlyBet is a Tallinn-based European gaming and entertainment operator (part of Olympic Entertainment Group) running online casino, sports betting, poker, and in-play wagering alongside Olympic Casino venues, OlyBet Sports Bars, and poker tournament brands across seven European markets. It serves individual recreational consumers — sports enthusiasts, casino players, and poker players — through an omnichannel digital and physical entertainment platform.

Ownership category

akta.pro rank

Product category

Online Gambling & Casino

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Retail Sportsbooks (On-Premise, Kiosks & In-Venue) (MPAEACAB), Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC)

Keywords

• Online casino gaming
• Sports betting platform
• Poker tournaments
• Land-based casinos
• Gaming entertainment

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Online Gaming: Revenue from online casino games, sports betting, poker, and in-play experiences offered through digital platforms with VIP membership programs
2. Land-Based Casino Operations: Revenue from table games, slot machines, poker rooms, live events, and hospitality services at physical Olympic Casino venues across Europe
3. Sports Bar Operations: Revenue from sports viewing venues featuring big-screen action, food and beverage service, and fan experience offerings
4. Poker Tournaments: Live poker tournaments including Kings of Tallinn, Queens of Tallinn, OlyBet Showdown, and WSOP Circuit events with entry fees and rake
5. OlyBoost Energy Drinks: Sale of custom-crafted energy drinks at OlyBet venues and select retail locations

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

OlyBet operates a multi-brand digital and physical entertainment ecosystem. Its core offering is an online platform (olybet.eu) providing online casino games, sports betting, poker, and in-play wagering with VIP perks and live streaming, complemented by a network of land-based Olympic Casino venues, OlyBet Sports Bars, poker tournament brands, and a branded energy drink line (OlyBoost). The business delivers integrated gambling, sports, and hospitality experiences to consumers across seven European countries.

Product overview

OlyBet is a multi-brand digital and land-based entertainment company offering a unified platform-plus-venues portfolio. The core digital product is OlyBet (online casino, sports betting, poker, in-play with VIP and live streaming), which connects to a network of physical sub-brands including Olympic Casino (table games, slots, poker rooms, live events, hospitality), OlyBet Sports Bar (big-screen sports viewing with food and beverage), and poker tournament brands (Kings of Tallinn, Queens of Tallinn, OlyBet Showdown, WSOP Circuit Poker). The group also includes OlyBoost, a branded energy drink extending the OlyBet consumer lifestyle into retail.

Differentiator

Problem solved

Functional benefit

Brands

• Olympic Casino: Flagship casino brand offering table games, slots, poker rooms, live events, and hospitality in stylish, world-class venues.
• OlyBet Sports Bar
• OlyBoost
• Kings of Tallinn
• Queens of Tallinn
• OlyBet Showdown

Products and services

• OlyBet Online Platform Digital entertainment platform offering online casino, sports betting, poker, and in-play experiences with VIP perks and live streaming for consumers across European online markets.
• Olympic Casino Venues Flagship casino brand offering table games, slots, poker rooms, live events, and hospitality in stylish, world-class land-based venues across Estonia, Latvia, Lithuania, Croatia, Spain, and France.
• OlyBet Sports Bar Sports viewing bar venue where sport takes centre stage with big-screen action, curated menus, and a buzzing fan experience.
• Kings of Tallinn Poker lifestyle brand featuring live tournaments for poker enthusiasts.
• Queens of Tallinn Poker lifestyle brand featuring live tournaments for poker enthusiasts.
• OlyBet Showdown Poker lifestyle brand featuring live tournaments and community-focused experiences.
• WSOP Circuit Poker Poker lifestyle brand featuring World Series of Poker circuit events and community-focused experiences.
• OlyBoost Custom-crafted energy drinks available at OlyBet venues and select retail locations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• Real BetiscoreGTM or Marketing PartnerOne of the best-supported LaLiga clubs steeped in glorious history. OlyBet partners with Real Betis for sports sponsorship and brand visibility with Spanish football fans.
• Girona FCcoreGTM or Marketing PartnerThe ultimate underdog story of Spanish football. Partnership provides brand association with the rising success story in LaLiga.
• World Series of PokercoreGTM or Marketing PartnerThe most prestigious poker event series in the world. OlyBet hosts WSOP Circuit events and uses the association to position itself as a premier poker destination.
• Stade ToulousaincoreGTM or Marketing PartnerThe most successful rugby union club in Europe. Partnership connects OlyBet with premium European rugby audiences in France.
• Paris BasketballcoreGTM or Marketing PartnerThe rising star of French and European basketball. Partnership provides brand visibility with basketball fans in France.
• Go3coreStrategic or Co-development PartnerHome of premium sports and the largest streaming platform in the Baltics. Partnership provides content streaming capabilities and access to sports media audience in the Baltic region.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• LeoVegas AB: Nordic-headquartered mobile-first online casino and sportsbook operator active across European regulated markets. Comparable to OlyBet on online casino + sportsbook mix and multi-market European licensing footprint.
• Bet365: One of the largest online sportsbooks and casino operators globally with extensive European coverage. Directly comparable to OlyBet on online sportsbook + casino product offering and multi-jurisdiction European operating model.
• Betsson AB: Swedish-listed online gambling operator with strong Nordic and Baltic market presence across sportsbook, casino, and poker. Most directly comparable to OlyBet on geography, product mix (sportsbook + casino + poker), and online-plus-retail ambitions.
• Optibet (Netsafe Gaming): Baltic-focused online sportsbook and casino operator with strong presence in Estonia, Latvia, and Lithuania. Most direct regional peer to OlyBet on the home Baltic markets, competing for the same sports betting and casino customers.
• Kindred Group (Unibet): European online gambling operator (Unibet, Maria Casino, 32Red) covering sportsbook, casino, and poker across the Nordics, Baltics, and Western Europe. Overlaps with OlyBet's core online product set and the Baltic regional footprint.

Broad incumbents

• Novomatic AG: European gaming equipment manufacturer and casino operator with land-based venues and online sportsbook brands (e.g., Admiral). Comparable to OlyBet on the integrated land-based-plus-online gaming model across Central and Eastern Europe.
• Casinos Austria: Austrian gaming conglomerate operating land-based casinos across multiple European countries plus online operations. Comparable to OlyBet's Olympic Casino land-based venue network + online brand structure, though at greater scale and with longer history.
• Entain plc: Global gambling group (Ladbrokes, Coral, bwin, PartyPoker) with broad European multi-product coverage. Comparable to OlyBet's full casino + sportsbook + poker stack but at vastly greater scale and with broader geographic reach.
• Flutter Entertainment: Global gambling operator behind Paddy Power, Betfair, PokerStars, and FanDuel. Overlaps with OlyBet's online casino, sportsbook, and online poker (PokerStars) business, particularly across European regulated markets.

Emerging players

• TonyBet: European-focused online sportsbook and casino operator with licensed presence in Estonia, Latvia, Lithuania, and other EU markets. Direct emerging peer to OlyBet in the Baltic online sports betting and casino category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OlyBet