The Pizza Company

What The Pizza Company does

The Pizza Company is a Thailand-based Quick Service Restaurant (QSR) chain operating since 2001 from its headquarters in Bangkok. The company runs a multi-location pizza restaurant and delivery business serving consumers across Thailand, with a menu spanning pizzas, pasta, appetizers, sides, and beverages. Its core product line is built around signature pizza items, with more recent menu innovation emphasizing "long format" presentations of over 30 centimeters — applied to pizza, chicken tenders, and egg tarts — as visually distinctive offerings in the domestic QSR market. The most recent product concept is "The Pizza Company Chicken Tendies," a fried-chicken-focused sub-brand launched on 2026-07-18 at Robinson Lifestyle Suvarnabhumi, explicitly targeting Gen Z consumers, solo diners, and convenience-seeking customers.

The company's go-to-market is omnichannel, combining physical restaurant locations with direct online ordering through the 1112.com platform for delivery and takeaway. Distribution and co-marketing are reinforced by a strategic partnership with ThaiNamthip Coca-Cola, which supplies beverages (including refill fountain systems) and co-developed the Chicken Tendies concept. Customer segmentation is horizontal — Gen Z, solo diners, and convenience-driven consumers are the primary named segments, with the company's marketing positioning emphasizing trendy, shareable food experiences suitable for individual consumption occasions.

The business model is a one-time transaction food and beverage sales model at the consumer level (pizzas, sides, chicken, beverages), executed at scale through a workforce of 10,000+ employees and a multi-location store footprint. Pricing is not publicly disclosed in available sources. Revenue is generated through retail food sales at owned/operated and franchised restaurant locations plus online delivery orders via 1112.com. Ownership structure, funding history, and financial disclosures are not evidenced in the available data, leaving the company appearing to operate as an independent Thai QSR brand with strategic beverage and digital distribution partners.

Name

The Pizza Company

Website

https://pizza.co.th

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Pizza Company is a Thailand-based Quick Service Restaurant chain, founded in 2001 and headquartered in Bangkok, operating pizza restaurants and delivery services for Thai consumers via physical stores and the 1112.com online platform, with a recent Chicken Tendies sub-brand co-developed with ThaiNamthip Coca-Cola.

Ownership category

akta.pro rank

Product category

Quick Service Restaurant (Pizza)

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industry

Chicken & Wings QSR (THAFAAAC)

Keywords

• Quick service restaurant
• Pizza restaurant chain
• Food delivery service
• Franchised dining
• Fried chicken QSR

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: The Pizza Company generates revenue through the sale of food and beverages at its Quick Service Restaurant locations. The menu includes signature items such as long pizza, chicken tenders, and egg tarts, with complementary Coca-Cola beverages including refill fountain options.

Go-to-market motion1 record

Distribution channels2 records

Core offering

The Pizza Company operates a pizza restaurant and delivery chain in Thailand, selling pizzas, pasta, appetizers, sides, and franchised dining services through physical QSR locations and online delivery. The company has expanded its concept with the Chicken Tendies sub-brand featuring "long format" fried chicken, pizza, and egg tart items exceeding 30 centimeters, supported by a Coca-Cola beverage partnership.

Product overview

The Pizza Company is a Quick Service Restaurant (QSR) brand operating primarily in Thailand through a dual-channel approach: its core restaurant concept offering pizza and food items, and the recently launched Chicken Tendies sub-brand targeting the fried chicken market. The company distributes its products through both physical restaurant locations and the 1112 online delivery platform. The partnership with ThaiNamthip Coca-Cola enables beverage offerings including refill fountain options at Chicken Tendies locations.

Differentiator

Problem solved

Functional benefit

Brands

• The Pizza Company Chicken Tendies: A new Quick Service Restaurant (QSR) concept featuring fried chicken products including long chicken tenders, long pizza, and long egg tarts measuring over 30 centimeters.

Products and services

• The Pizza Company Chicken Tendies A new Quick Service Restaurant (QSR) sub-brand featuring fried chicken menu items including long chicken tenders, long pizza, and long egg tarts measuring over 30 centimeters, targeting Gen Z consumers and solo diners in Thailand. The first location opened at Robinson Lifestyle Suvarnabhumi.
• 1112 Online Delivery Service Online delivery and takeaway service for The Pizza Company products in Thailand, accessible through the 1112.com platform.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ThaiNamthip Coca-ColacoreStrategic or Co-development Partner · 18 July 2026ThaiNamthip Coca-Cola has expanded its partnership with The Pizza Company through the launch of The Pizza Company Chicken Tendies, a new Quick Service Restaurant concept. The partnership provides Coca-Cola beverages including refill fountain options at all locations. The collaboration aims to drive mutual business growth by targeting Gen Z consumers and convenience-seeking customers.
• 1112.comcoreChannel Partner/ Reseller/ Distributor1112.com serves as the online delivery and takeaway platform for The Pizza Company in Thailand. The platform enables customers to order The Pizza Company products online for delivery or pickup.

Recent moves3 records

Expansion highlights4 records

Regional players

• JFC (Jollibee Foods Corporation) Thailand: JFC operates multi-brand QSR concepts (including fried chicken) across Southeast Asia, providing a regional comparable for The Pizza Company's multi-format Thai QSR strategy.

Direct peers

• KFC Thailand: KFC is the dominant fried chicken QSR in Thailand and the most direct competitor to the new Chicken Tendies sub-brand, with established scale and supply chain.
• Pizza Hut Thailand: Pizza Hut is a direct competitor to The Pizza Company in the Thai pizza QSR category, operating dine-in and delivery pizza stores with comparable menu formats and delivery partnerships.
• Chester's Grill: Chester's is a Thai-born fried chicken QSR chain directly comparable to the Chicken Tendies concept, competing for the same convenience-seeking and Gen Z customer base.
• Domino's Pizza Thailand: Domino's is a global pizza QSR chain competing directly with The Pizza Company in Thailand through dine-in, takeaway, and delivery channels.

Broad incumbents

• Sizzler Thailand: Sizzler is a Thai casual dining chain with broad menu overlap (pizza, chicken, sides) and shared dine-in and delivery customer base, serving as a broader incumbent comparable.
• Burger King Thailand: Burger King is an established international QSR chain competing for quick-meal occasions in Thailand alongside pizza and chicken-focused players like The Pizza Company.
• McDonald's Thailand: McDonald's is a broad incumbent QSR player in Thailand with overlapping chicken, beverage, and delivery offerings that compete for the same convenience-seeking consumer wallet.
• Subway Thailand: Subway operates as a QSR chain in Thailand targeting similar convenience- and value-seeking customers, with overlapping delivery and takeaway channels.
• Swensen's Thailand: Swensen's operates under a similar Thai QSR group with comparable dine-in and delivery infrastructure, targeting overlapping middle-market Thai consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-pizza-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pizza Company