LOOVKOOL

What LOOVKOOL does

Loovkool is a Tallinn, Estonia-based creative writing school and content brand founded and operated primarily by award-winning Estonian author Eia Uus. The company offers creative writing courses (€390 per four-session workshop), experience-based mental health counseling (€90 per 60-minute session), corporate storytelling and communication training, and direct sales of Eia Uus's published literary works — eight titles spanning novels, travel memoirs, and a children's book. Primary customers are Estonian-speaking adults seeking creative expression, startup founders and corporate teams seeking authentic communication training, and individuals seeking experiential support for mental health topics including ADHD, autism spectrum, depression, and anxiety.

The core offering is delivered through structured four-session group workshops (held weekly daytime or bi-weekly evening in Tallinn, or fully online via Zoom) and one-on-one coaching sessions conducted at the Avang Keskus / Telliskivi 60K facility in Tallinn or remotely. Books are sold as physical copies (€10.00–€24.99) and e-books (€9.89–€10.00). There is no proprietary technology platform; operations rely on standard, off-the-shelf tools — WordPress/WooCommerce for the e-commerce storefront and Zoom for remote delivery — with no mobile app, API, or integration ecosystem disclosed.

Loovkool monetizes entirely through transactional, pay-as-you-go purchases: course enrollments, one-off coaching sessions, and book sales. Course participants can opt into installment plans (up to six installments over seven months), but there are no subscriptions or recurring contracts. Distribution is direct-to-consumer within Estonia only, with no third-party resellers and no international footprint. The go-to-market is community- and founder-led: demand is generated through Eia Uus's personal brand as a published author, conference speaking engagements (Latitude; Money20/20 Amsterdam), media appearances (Postimees podcasts, Delfi, TervisPluss, Edasi.org columns), social media, and word-of-mouth referrals from past course participants. The business is bootstrapped and founder-owned, with no disclosed external capital.

Name

LOOVKOOL

Legal name

LOOVKOOL

Website

https://loovkool.ee

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Loovkool is an Estonia-based creative writing school founded by award-winning author Eia Uus, offering four-session writing workshops, experience-based mental health counseling, corporate storytelling training, and sales of published novels and memoirs, serving Estonian-speaking adults and startups.

Ownership category

akta.pro rank

Product category

Creative Writing Education

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Online & Hybrid Creative Writing Workshops (EDAMAMAL)

akta.pro secondary industries

Children’s & YA Writing Workshops (EDAMAMAF), English Language Arts (ELA) Enrichment (Integrated Reading/Writing) (EDAMAJAF)

Keywords

• Creative writing courses
• Experience counseling
• Storytelling coaching
• Creative writing education
• Published literature sales

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Creative Writing Courses: Four-session creative writing workshops priced at €390 per participant. Group sessions held in Tallinn or online, accommodating various schedules.
2. Experience Coaching Sessions: One-on-one coaching sessions focused on mental health topics (ADHD, autism spectrum, depression). 60-minute sessions at €90, available in-person at therapy office or via Zoom.
3. Book Sales: Sales of Eia Uus's published books including novels (TÜDRUKUNE €18.99, KUU KÜLM KUMA €10.00, KAHE NÄOGA JUMAL €10.00), travel memoirs (MINU PRANTSUSMAA €10.00, KIRJAD BUENOS AIRESEST €24.99), children's books (SEITSME MAA JA MERE TAHA €18.99), and e-books (€9.89-€10.00).
4. Corporate Training and Speaking: Eia Uus provides communication coaching and storytelling training for startups and corporations. She has worked as communication lead in two startups and speaks at conferences on topics including authentic communication, mental health, and storytelling.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

LOOVKOOL delivers small-group, four-session creative writing workshops led by founder Eia Uus, available in person in Tallinn and online. It also provides one-on-one experience-based counseling (kogemusnõustamine) focused on mental health topics such as ADHD, autism spectrum, and depression, and sells Eia Uus's published novels, memoirs, and children's books in physical and digital formats through its own WooCommerce storefront.

Product overview

LOOVKOOL is a creative writing education company founded by author Eia Uus, offering two main product lines: creative writing courses and experience-based counseling services. The course offerings include in-person workshops in Tallinn (at Avang Keskus) and online sessions, priced at €390 with payment plan options. Additionally, the company sells Eia Uus's published works including novels (Kuu külm kuma, Kahe näoga jumal, Tüdrukune, Aasta Pariisis), memoirs (Minu Prantsusmaa, Kirjad Buenos Airesest), and a children's book (Seitsme maa ja mere taha), available as both physical books and e-books.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Writing Courses (Loovkirjutamise kursused) Four-session small-group creative writing workshops led by Eia Uus, designed for anyone wanting to improve written and oral expression. Available in person at Avang Keskus in Tallinn (weekly daytime or bi-weekly evening) or fully online via video conferencing. Priced at €390 per participant, with payment plans of up to 6 installments over 7 months.
• Evening Course in Tallinn (ÕHTUNE KURSUS TALLINNAS)

Quantifiable outcome

• Participants complete courses and develop sustainable personal writing practices

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Edasi.orgminorOthers · 1 January 2023Eia Uus contributes blog content to Edasi.org platform, where her columns on life, creativity, food, and love are published. The 'Hooajaväline reisija' (Off-season traveler) column series appears on Edasi.org.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• MasterClass: Subscription platform offering video creative-writing and storytelling courses taught by celebrity practitioners; comparable to Loovkool as it sells expert-led creative writing education online, though at much larger scale and broader subject coverage.
• Skillshare: Subscription-based online learning platform hosting creative-writing and storytelling classes; comparable as an online channel for adult creative-education content, though broader and less instructor-personalized.
• Domestika: Global online learning marketplace for creative disciplines including creative writing; comparable to Loovkool in teaching creative skills to adult learners but operating at vastly larger scale and via recorded video.

Others

• Edasi.org: Estonian-language cultural publishing platform that hosts Eia Uus's column and creative content; comparable as an ecosystem participant in Estonia's literary and creative community rather than as a competing course provider.
• Estonian Writers' Union: National professional body representing Estonian writers and supporting literary development; relevant ecosystem peer in Estonia's literary landscape though not a direct competitor for paid courses.

Direct peers

• The Writing Barn: Independent creative-writing school delivering workshops, retreats, and online courses for aspiring and experienced writers; comparable in instructor-led small-group course format and adult learner focus.
• Faber Academy: Publisher-affiliated creative-writing school running structured multi-week courses on the craft of writing; comparable to Loovkool in instructor expertise, recurring course format, and adult hobbyist/learner audience.
• Catapult / Story Studio: Independent creative-writing program offering classes and editorial services to adult writers; comparable as a hybrid in-person/online creative-writing education provider.
• Gotham Writers Workshop: Established creative-writing school offering multi-session in-person and online courses for adults; directly comparable to Loovkool's group writing workshops in format, audience, and instructor-led delivery.
• Sarah Selecky Writing School: Online creative-writing school founded by a published author offering small-group courses and community for adult writers; mirrors Loovkool's instructor-driven, community-led creative-writing education model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOOVKOOL