CROSS TRADE INC.

What CROSS TRADE INC. does

CrossTrade Inc. (operating as CrossTrade, legally CrossTrade LLC, a Wyoming entity) is a private, bootstrapped, and profitable software company that builds automation middleware connecting TradingView strategies, REST/WebSocket APIs, and AI agents to NinjaTrader 8 — and, in alpha, to the Tradovate cloud broker — for retail and funded futures traders. The product suite includes a Webhook Automation pipeline achieving ~30ms webhook-to-order execution, a Trade Copier with 3-second desync detection and fill-driven replication across unlimited follower accounts, an NT8 Account Manager with per-account kill switches and P/L limits, a REST API with 25 endpoints, Signal Share for multi-machine broadcasting, the free XT Alert Builder TradingView indicator, a Trading Journal, and Chicago-based Windows VPS hosting co-located with the CME Group. The technology stack centers on a cloud-first AWS architecture with an NT8 desktop Add-On communicating via persistent WebSocket to the Automated Trading Interface, REST endpoints, and an MCP (Model Context Protocol) server that exposes NinjaTrader to third-party LLMs such as Claude, ChatGPT, and Cursor for autonomous strategy authoring, backtesting, optimization, and deployment.

The company monetizes through three recurring software tiers — Standard at $29/mo, Pro at $49/mo, and Elite at $99/mo (with annual billing discounts of $69-$239) — plus a separate six-tier VPS subscription ranging from $49 to $169/mo. Go-to-market is fully self-serve product-led growth: a 7-day free trial with no credit card, direct website signup, an open affiliate program, Discord-driven community engagement with founder participation, and a listing in the NinjaTrader Ecosystem marketplace. Reported scale metrics include 2,500+ active traders, 1.2M+ daily webhooks, 3M+ monthly API calls, and 99.9% uptime. Customer segments center on funded futures traders running prop-firm accounts (Apex, My Funded Futures, Bulenox, TradeDay, Earn2Trade, BluSky, Take Profit Trader), automated systems traders, and developers building on top of NT8. CrossTrade has expanded from webhook automation into a broader platform — REST API (2024), Multi-Account Placement (2024), XT Alert Builder and VPS (2025), Tradovate alpha and MCP AI agents (2025), and Version 1.12.0 (April 2026) — without external venture capital, claiming profitability and prioritizing user-driven product development.

Name

CROSS TRADE INC.

Legal name

CrossTrade LLC

Website

https://crosstrade.io

Company type

Private

Operating status

Operating

Short description

CrossTrade builds automation middleware that connects TradingView alerts, REST/WebSocket APIs, and AI agents to NinjaTrader 8 and Tradovate for retail and funded futures traders via subscription software and Chicago-based VPS hosting.

Ownership category

akta.pro rank

Headquarters

HQ city

Sheridan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: Three-tier subscription model: Standard ($29/mo), Pro ($49/mo), Elite ($99/mo). All tiers offer unlimited webhook alerts and accounts. Feature-gated: Pro adds trade copier, Account Manager, REST API; Elite adds Signal Share and MCP AI trading agents.
2. VPS Hosting: Separate VPS subscription for Chicago-based Windows servers with pre-installed NT8 and CrossTrade Add-On. Six tiers from $49-$169/month based on CPU/RAM specs (EPYC/Ryzen/DDR4/DDR5). 24/7 uptime, full admin access.
3. Affiliate Program: Commission-based referral program. Affiliates promote CrossTrade and earn unlimited commissions. Open to all users.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

CrossTrade develops and sells automation middleware, risk management tools, and VPS hosting that connect TradingView strategies, REST/WebSocket APIs, and AI agents to NinjaTrader 8 (and Tradovate in alpha) for automated futures trading. Its offerings include Webhook Automation with ~30ms execution, a fill-driven Trade Copier with desync detection, an NT8 Account Manager with per-account risk controls, a 25-endpoint REST API, Signal Share for multi-machine broadcasting, AI Trading Agents via MCP integration, a free TradingView XT Alert Builder, auto-importing Trade Journal, and Chicago-based Windows VPS hosting sold through a tiered subscription model.

Product overview

CrossTrade is an automation suite for NinjaTrader 8 (and Tradovate in alpha) that connects TradingView alerts, REST/WebSocket APIs, and AI agents to futures trading platforms. The platform operates on a three-tier subscription model: Standard ($29/mo) for webhook automation and strategy sync, Pro ($49/mo) adding the Trade Copier, Account Manager, and REST API, and Elite ($99/mo) including Signal Share and MCP-based AI trading agents. Core integration is through a desktop NT8 Add-On that maintains a persistent WebSocket connection for sub-30ms execution. The ecosystem includes XT Alert Builder (free TradingView indicator), Trading Journal, Chicago-based VPS hosting, and free open-source TradingView indicators. AI Trading Agents connect Claude, ChatGPT, Cursor, and other MCP clients to write NinjaScript, backtest through NT8's Strategy Analyzer, optimize parameters via sweeps, and deploy strategies—all within the Elite tier.

Differentiator

Problem solved

Functional benefit

Products and services

• Webhook Automation Core product that routes TradingView alerts to NinjaTrader 8 via a persistent WebSocket connection, achieving approximately 30ms webhook-to-order execution. Supports TradingView dynamic variables, TradingView Strategy Sync, opposing position protection, and auto-reconnect. Designed for automated systems traders, prop firm traders, and retail futures traders using NinjaTrader 8.
• Trade Copier Mirrors trades across multiple NinjaTrader 8 accounts with desync detection every 3 seconds, Stealth Mode for order preservation, Tandem Mode binding copy execution to risk parameters, and execution validation with real-time dashboard monitoring. Supports ratio, fixed quantity, and percentage copy methods. Targeted at funded prop firm traders managing multiple accounts.
• NT8 Account Manager Per-account risk controls for NinjaTrader 8 day trading, including stop and target thresholds, end-of-day flattening, tracking of realized and unrealized P/L, account trailing drawdowns, auto-close positions, and per-account kill switches. Designed for funded prop firm traders who must stay within daily loss limits.
• CrossTrade REST API REST API providing programmatic access to NinjaTrader 8 for placing orders, querying positions, managing accounts, and flattening positions. Includes 25 endpoints, real-time market data through NT8, instant account snapshots, and Python SDK support. Available on Pro plan and above.
• AI Trading Agents (MCP)

Quantifiable outcome

• ~30ms webhook-to-order execution vs competitors at ~200ms
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature12 records

Partnerships

One partnership is on record.

• NinjaTrader EcosystemcoreTechnology or IntegrationOfficial member of the NinjaTrader Ecosystem. CrossTrade's NT8 Add-On integrates directly with NinjaTrader 8 desktop platform via Automated Trading Interface (ATI). Listed on NinjaTrader Ecosystem vendor search.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• TraderSync: TraderSync provides trade journaling and performance analytics for futures and equities traders. Adjacent to CrossTrade's Trading Journal, with overlapping prop firm and discretionary trader audience.
• TradeZella: TradeZella is a trading journal and analytics platform with strong adoption among futures and prop firm traders. Comparable to CrossTrade's Trading Journal feature and an adjacent offering in the same SMB retail trader workflows.
• Edgewonk: Edgewonk is a dedicated trading journal and analytics platform popular with active futures and prop firm traders. Adjacent to CrossTrade's Trade Journal, sharing a similar SMB retail trader audience and use cases around performance review.

Direct peers

• PineConnector: PineConnector routes TradingView webhook alerts to MT4/MT5 for automated execution. It is the most directly comparable SaaS middleware to CrossTrade, sharing the TradingView-to-broker automation concept while serving the MetaTrader ecosystem instead of NinjaTrader 8.
• PickMyTrade: PickMyTrade connects TradingView alerts to multiple brokers (MT4/MT5, cTrader and others) via webhook automation. Direct competitor to CrossTrade in the trading-automation middleware category, with comparable SMB retail trader audience and PLG-style onboarding.
• Autoview: Autoview is one of the legacy TradingView-to-MT4/MT5 webhook automation services. It overlaps directly with CrossTrade on the TradingView-to-desecution-terminal concept and addresses a similar retail algorithmic trader base.
• SignalStack: SignalStack offers no-code signal-to-broker automation, connecting TradingView and other platforms to brokerage accounts. Compares to CrossTrade as a multi-platform signal execution SaaS targeting active retail and SMB traders.

Broad incumbents

• Collective2: Collective2 runs a multi-broker copy trading platform connecting strategy providers to followers. Comparable to CrossTrade's Trade Copier at the feature level while operating as a broader, established incumbent in copy trading.
• NinjaTrader: NinjaTrader is the underlying futures trading platform that CrossTrade integrates with through ATI. It is the central ecosystem partner and a structural dependency - and a potential competitor if NinjaTrader ships native automation features.
• Tradovate: Tradovate is the cloud-native futures broker that CrossTrade currently integrates with in alpha. It is a complementary partner today but, owning the execution stack, could build competing automation features directed at the same traders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/crosstrade_io
• YouTubeyoutube.com/@crosstrade-io
• Facebookfacebook.com/crosstradeio
• Instagraminstagram.com/crosstrade.io

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CROSS TRADE INC.