BEAUTYLAB
BEAUTYLAB (Beauty Culture OÜ) is an Estonian online store selling professional-grade skincare, body care, makeup, and accessories from international brands such as GIGI Laboratories, Medik8, Sesderma, DMK, and Anna Lotan to individual consumers in Estonia, with installment payments via ESTO.
- Company typePrivate
- Founded2020
- HeadquartersNarva, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
BEAUTYLAB firmographics
Firmographics- Name
- BEAUTYLAB
- Legal name
- Beauty Culture OÜ
- Website
- https://beautylab.ee
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BEAUTYLAB (Beauty Culture OÜ) is an Estonian online store selling professional-grade skincare, body care, makeup, and accessories from international brands such as GIGI Laboratories, Medik8, Sesderma, DMK, and Anna Lotan to individual consumers in Estonia, with installment payments via ESTO.
- Ownership category
- akta.pro rank
BEAUTYLAB industry classification
Industry- Product category
- Online Beauty Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Beauty & Personal Care Marketplaces (CRAFABAB)
- akta.pro secondary industries
- Professional Skincare & Facial Treatments (CRABALAF), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA), Classic/European Facials (HSALADAA)
Keywords
Where BEAUTYLAB is headquartered
LocationHeadquarters
- HQ city
- Narva
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
BEAUTYLAB business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Online Retail - Product Sales: The company generates revenue through direct online sales of professional cosmetics and skincare products to consumers in Estonia. Customers purchase individual products at listed prices with optional installment payment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases with installment payment option |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
BEAUTYLAB product offering
Product offeringCore offering
BEAUTYLAB operates an online store selling professional-grade cosmetics and skincare products directly to individual consumers in Estonia. The platform offers a curated multi-brand catalog of 212+ products spanning skin care, make-up, body care, accessories, and gift sets, sourced from international professional brands such as GIGI Laboratories, Medik8, Sesderma, DMK, Anna Lotan, Hikari, and Lavilin. Products are organized by skin concern, active ingredient, brand, and skin type to support targeted consumer selection.
Product overview
BEAUTYLAB is an online store for professional cosmetics based in Estonia, operated by Beauty Culture OÜ. The platform offers a curated portfolio of professional skincare and makeup products across multiple brands including GIGI Laboratories, Medik8, Sesderma, Anna Lotan, DMK, Hikari, Lavilin, and Replenix. The product portfolio spans five main categories: Skin care (176 products including serums, day/night creams, cleansers, toners, sun protection, peels, masks, eye creams), Make-up (7 products including BB/CC/DD creams, foundations, mineral powders), Body care (24 products including hair care, hand/foot cream, deodorants, intimate care), Accessories (8 products including cosmetic bags), and Gift Ideas (gift cards and gift sets). The platform functions as a multi-brand e-commerce marketplace offering professional-grade cosmetics with categories organized by skin concerns (anti-aging, acne-prone, hyperpigmentation, rosacea), active ingredients (vitamin C, hyaluronic acid, niacinamide, retinol, peptides), and product types (ampoules, serums, creams, sunscreens).
Differentiator
Problem solved
Functional benefit
Products and services
- GIGI AСNON Cover Stick Concealer stick designed for problem skin coverage, providing healing properties with natural-looking coverage. Targeted at consumers needing coverage for blemish-prone skin.
- GIGI PRS7 Clear Tint & Protect SPF 30 Tinted sunscreen serum providing SPF 30 protection with skin care benefits, designed for daily use.
- Anna Lotan Premium BB Cream SPF 30 Antioxidant BB cream with SPF 30 protection intended for daily use by individual consumers.
- GIGI PDRN Pure Serum Lumine Advanced PDRN and exosome renewal serum using polydeoxyribonucleic acid for skin biorepair and cellular-level regeneration, combined with Centella asiatica and carrot-derived exosomes to improve elasticity and reduce signs of aging.
- Sesderma Factor G Renew Biostimulating Ampoules Growth factor ampoules for biostimulating skin renewal and rejuvenation, targeted at anti-aging skincare routines.
- Sesderma REPASKIN Invisible Fluid SPF50+ Ultra-light sunscreen emulsion for everyday use with SPF 50+ protection, using Shield System technology for UV damage protection and recovery.
- Medik8 Niacinamide Peptides Serum with 10% niacinamide and peptides formulated for skin brightening and texture improvement.
- Medik8 Advanced Pro-Collagen+ Peptide Cream Rejuvenating anti-wrinkle moisturiser with growth factors intended for visible improvement of aging skin.
- Sesderma C-VIT AX+ Moisturizing Facial Cream Moisturizing cream with stabilized Vitamin C and antioxidants using NANOTECH technology for deep skin penetration, designed to even skin tone and improve firmness.
- Sesderma C-VIT AX+ Liposomal Serum Liposomal serum with Vitamin C and antioxidant complex formulated for brightening and skin protection.
- Medik8 Crystal Retinal 10 Serum with 0.1% retinaldehyde for advanced vitamin A users, marketed as 11 times more effective than retinol.
- Medik8 r-Retinoate Day and night serum with encapsulated retinyl retinoate, stabilized vitamin C and hyaluronic acid for anti-aging skincare.
- Medik8 Super C Ferulic Intensive brightening serum with 30% vitamin C (Ethylated L-Ascorbic Acid), ferulic acid, and vitamin E aimed at reducing wrinkles and pigmentation.
- Medik8 Copper PCA Peptides Mineral antioxidant peptide serum positioned as an alternative to vitamin C-based skincare.
- Medik8 Liquid Peptides Advanced MP Wrinkle reduction serum with 30% multi-peptide complex targeting anti-aging concerns.
- Gift Cards Digital gift cards available in denominations of €50, €100, €150, €200, and €250, usable for purchases on the platform.
Companies that use BEAUTYLAB
Customer profileSegments1 record
Ideal customer profiles1 record
BEAUTYLAB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BEAUTYLAB partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
BEAUTYLAB competitors and assessment
Company assessmentDirect peers
- Lookfantastic: Online beauty marketplace carrying 600+ brands across skincare, makeup, and fragrance. Directly comparable multi-brand e-commerce model serving a similar premium-leaning consumer, with significant scale advantages.
- Feelunique: European online beauty retailer specializing in premium and professional skincare brands. Overlaps with BEAUTYLAB in product curation philosophy and target customer, though operates at considerably larger scale and broader geographic footprint.
- SkinStore: UK-based online specialty retailer focused on clinical/professional skincare brands. Highly comparable curation model and target consumer, but serves UK/EU rather than the Estonian domestic market.
- Cult Beauty: Online multi-brand beauty retailer specializing in prestige and clinical skincare. Comparable curation-led marketplace approach and product taxonomy by ingredient/skin concern, though at much larger scale and broader geographic reach.
- Notino: Europe's largest online beauty and perfume retailer, operating localized sites across the Baltics including Estonia. Directly comparable multi-brand DTC marketplace model selling professional and mass-market skincare, makeup, and fragrances.
Broad incumbents
- Sephora: Global multi-brand beauty retailer carrying many of the same professional skincare brands (e.g., Drunk Elephant equivalents). Directly comparable product/category mix but at vastly greater scale and with a different channel model.
- Douglas: Europe's largest perfumery and beauty chain with broad DTC and brick-and-mortar presence. Overlaps with BEAUTYLAB in professional skincare distribution but operates at much larger scale across many categories and geographies.
Others
- Sesderma (direct): Another key professional brand carried by BEAUTYLAB. Comparable as a brand-side DTC channel whose expansion of direct online sales could reduce BEAUTYLAB's distribution leverage on this portfolio.
- Medik8 (direct): One of BEAUTYLAB's hero brands. Comparable because Medik8's own DTC site competes directly for the same consumer purchasing these products, illustrating the brand-disintermediation risk for a pure reseller.
Regional players
- Drogas: Estonian drugstore chain with a strong skincare and beauty assortment, including some professional brands. Comparable as a domestic Estonia-focused multi-channel beauty/health retailer, but operates physical stores rather than e-commerce only.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
BEAUTYLAB financial estimates
Financial estimateRevenue estimate
Valuation estimate
BEAUTYLAB leadership team
Management profileNumber of profiles
BEAUTYLAB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BEAUTYLAB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BEAUTYLAB
What does BEAUTYLAB do?
BEAUTYLAB operates an online store selling professional-grade cosmetics and skincare products directly to individual consumers in Estonia. The platform offers a curated multi-brand catalog of 212+ products spanning skin care, make-up, body care, accessories, and gift sets, sourced from international professional brands such as GIGI Laboratories, Medik8, Sesderma, DMK, Anna Lotan, Hikari, and Lavilin. Products are organized by skin concern, active ingredient, brand, and skin type to support targeted consumer selection.
Is BEAUTYLAB a public or private company?
BEAUTYLAB is a private company. It is classified as unknown and is currently operating.
When was BEAUTYLAB founded?
BEAUTYLAB was founded in 2020. It employs 1 to 10 people.
Where is BEAUTYLAB based?
BEAUTYLAB is headquartered in Narva, Estonia, in the Europe region.
How does BEAUTYLAB make money?
One revenue line is on record: online Retail - Product Sales.
Who are BEAUTYLAB's main competitors?
Direct peers on record are Lookfantastic, Feelunique, SkinStore, Cult Beauty and Notino. Broad incumbents are Sephora and Douglas. Others are Sesderma (direct) and Medik8 (direct). Drogas is listed as a regional player.
Does BEAUTYLAB have an API?
No public API is recorded for BEAUTYLAB.
What industry is BEAUTYLAB in?
BEAUTYLAB's product category is Online Beauty Retail. Its primary akta.pro industry code is CRAFABAB, Beauty & Personal Care Marketplaces, with a secondary code of CRABALAF, Professional Skincare & Facial Treatments. Its NAICS code is 456120 and its SIC code is 2844.